off the cuff link building - sempo vancouver meetup - chris genge
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Off-the-Cuff Link BuildingApril 23, 2013
Chris Genge
About Me Started in … Never believed in building links Pressured to do linking for clients when
everyone else started doing it Starting pulling back around Panda and
Penguin time Today deal with all types of client’s
diverse range of optimization campaigns
Has this happened to you?
Maybe you can try this …
But we all know Google doesn’t care because they have their crime fighters to stop you
Just fix the problem … you know it was a bad idea to start with.
Remove the bad links …
Even if you didn’t build them ….• Another SEO Company!
• Or a “helpful” competitor!
And then get reincluded
It won’t be easy but it’s worth it!
Depth of Link Cleanup Use tools to analyze backlink profile:
Google Webmaster Tools Open Site Explorer Majestic SEO (connected to WMT) Ahrefs Other in house tools
Flag harmful links: Low PR, AC, Domain Authority Out of country links Link farm/Pure SEO value Not relevant to your market URL contains “link”, “seo”, “directory” etc. Domain name is random – weird letter/number combinations Keyword stuffed domain Multiple links to your site Too much keyword rich anchor text
Check Analytics Referral Traffic for these links
Use your discretion Is the page user
friendly? Would you trust
the page? Even if it looks
okay now – will Google find it spammy in the future?
Request Removal Contact site owner to request removal
or no follow of link. Contact page WHOIS lookup
Contact 2x then add to disavow file if unsuccessful
Building Disavow File Evaluation process should leave you
confident these domains provide very little to no value.
List domains or exact URLs Tell Google what happened and what
you have done to fix the problem by using comments in the file.
How long does Disavow take? 2 – 10 weeks to
get activated May take more
than one time If extensive
cleanup is in order add to the file over time
Reconsideration ChecklistAfter you have cleaned up and disavowed1. Tell Google what happened:
List violations and who is responsible Describe what you did to repair List contact with all webmasters Tell about Disavow link file
2. What did you do to ensure it won’t happen again?
3. Request Google reconsider your website. It may take several attempts
A New Industry
Is it still true that bad links can’t hurt you?!
Link Opportunities for Today “Creative link building
ideas” has 63.9 million Google results
Are there any original creative ideas left?
How do you help a client build links on a small budget or with little commitment or effort.
Strong General Approach List online assets (videos, photos, unique resources etc.)
Why would people link to you anyways ? List offline assets (customers, staff, networks)
How can you leverage the connections you have? Research competitors online resources
Do they offer something linkworthy that you could also offer? Research competitors links
What are people linking to? Can you find new link opportunities?
Research your own links Are any key topics or pages on your site missing? More
opportunities to new links on other related sites?
Key is to Strategize, Be Reasonable and Adapt Takes time. If idea isn’t working don’t be afraid to abandon.
No Quick and Easy Way Monitor brand mentions Ask for link in return for a discount or favor Find something that’s missing Businesses with customers you could provide value
to Publish new resources for your suppliers Get others to write a testimonial about your product Interview experts Infographics Sponsor events, non-profit, local organization Give scholarships that get advertised on EDU sites Teach customers to watch for link opportunities
Chris Genge
1-888-262-6687 ext. 705chris@1stonthelist.ca
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