ogilvy digital labs
Post on 14-Feb-2017
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“The ad industry is passing through one of the most disorienting periods in its history.
This is due to a combination of long-term changes, such as the growing diversity of media, and new technologies, most notably the internet.
Consumers have become better informed than ever before, with the result that some of the traditional methods of advertising and marketing simply no longer work.”TRADITIONAL MARKETING METHODS WILL NO
LONGER WORK, MCKINSEY, ARTICLE FROM THE ECONOMIST
MY JOURNEY
In 2000, I was given the brief by Ogilvy London's Chairman to “bring Ogilvy into the 21st century.
My first four years with Ogilvy saw me overhaul the agency’s broadcast and video-editing capabilities; taking them from analogue to digital. With the creation of Redworks Broadcast. Ogilvy London now leads the agency’s global network in the management and broadcast of digital assets.
THE ROLE OF LABS
Labs guides business teams via a support group focused on:
1. Workshops & consultancy
The Role of Labs is to Inspire & Enable innovation to drive business growth
within the agency & for our clients
2. Education
3. Partners
4. Events
All showcased and promoted within the physical Lab space
Successful first-time innovation projects + sustainable innovation platforms
“TWO SUCCESSFUL YEARS HAVE PROVEN THAT ACCESS TO PEER SUPPORT, INDUSTRY EXPERTISE AND MARKET INTELLIGENCE IS INVALUABLE.” CLARE REDDINGTON, DIRECTOR OF ISHED
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