oklahoma wine trail. problem solved?? before 2000 4 wineries 2005 38 wineries today over 60! 2010...
Post on 18-Jan-2016
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Oklahoma Wine Trail
Problem Solved??
• Before 2000 4 wineries• 2005 38 wineries• Today over 60!• 2010 Economic Impact Est.
98Million! Everyone is so bottle-shocked to find out they exist we needed to spread the word!
Overall Goals??
• Create Awareness of the Oklahoma Wine Industry
• Create Sales at the Winery
• Create demand for OK Wines at retailers and restaurants
Why a wine trail??
Help the wineries work collectively
Create a brand with overall recognition
Utilize the local foods trends*We used several resources to determine what a traveler is looking for when visiting a rural tasting room and how to formulate the trails– The Resonance Report 2013, US Affluent Travel and Leisure (resonanceco.com)– Northern Grapes Project, Informing Wineries’ Tourism Decisions Studies of Tasting Room Visitors and Wine
Tourism Collaboration (Project #2011-51181-30850)– Study of visitors to North Carolina Wineries 2012– Internal research with winery owners
How should we get it done?
2012 Specialty Crop Block Grant
Must have tasting room and regular business hours
31 wineries on 10 trails, grouped by proximity
Work with all the wineries to participate in passport program
Wine Charm Launch Promotion
Creative- The wine trails
Oklahoma Wine Trail Materials
.
• Maps • Passports• Stickers • Wine Charms • Website
Results = Success!
Numerous Press Stories Metro and local Newspapers, Fox
News, Local Network News, and features on Oklahoma Horizon and Discover Oklahoma
Won 3 Addy Awards- 2 Golds, 1 Silver
Results = Success!
Maps- 50,000 –already needed a reprint!
OGIC-printed extra! Received a grant to support the wine trails in retail and online
Website analytics about 16 visits per day and 29% repeat visits
Producer Testimony!!! So many producers have praised this program and told us they have seen a jump in visitors.
Dennis Fleming- Plymouth Valley Winery Don Neal- Stableridge Winery Brad Stinson- Whirlwind Winery
Questions?
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