oliver ewbank: page one domination

By Oliver Ewbank (@Koozai_Ollie)

PAGE ONE DOMINATION#EDGELONDON – MAY 2014

Control Your Webspace

STAT

Rank 1st

Rank 2nd, 3rd, 4th

Research Website Researc

h

BrandResearchBuy

WHY IS THIS IMPORTANT?

25%OF BRAND RELATED SEARCHES DON’T END UP ON YOUR SITEClickZ

DID YOUKNOW? 90%

OF CUSTOMERS SAY THAT BUYING DECISIONS ARE INFLUENCED BY ONLINE REVIEWS(MARKETING LAND)

Brand Reputation

Increase Sales

Remove Competitors

Why bother with Page One Domination?

Google is changing

THE SERPS

Google +

ImagesVideos

Reviews+ News

PAGE 1 DOMINATION

Brand Monitoring Profile Optimisation

Website

Optimisation

Content MarketingLink Analysis

Title Tags & Meta

Headers

Content

Blog

Rich Snippets

ON-PAGEOPTIMISATION

META DATA

Brand Citation Character Limits

Fix Any Duplicates Review Regularly

TECHNICALSEO

Robots.txt

Sitemap.xml

404 Pages

Fix Broken Links

On-Page Sitemap

Site Speed

Responsive Web Design

Does your page deserve to rank?

Avoid poor quality website content

Don’t duplicate

DON’T DUPLICATE

Meta

URLs

Internal Content External Content

THE SOLUTIONS

Exclude in

Robots.txtCanonical Tags

301 Redirects Rewrite Your

Content

Screaming Frog

Export

Use the Hash value

Sitelinks can help take up listings

SITELINK OPTIMISATION

Informative Anchor

Text

Easy Navigation

Strong CTR

Promote Internal Pages

Unique Meta

Demote Poor Sitelinks

Also consider Image Optimisation

Unique

Name FilesSchema

Alt Tags

WHAT ARE RICH SNIPPETS?

“Structured markup is a way of annotating information already on your website to help Google and others understand information more precisely.”

Source: Google

Increase CTR Additional Info

Schema.org/

docs/

schemas.html

POSSIBLEMARKUPS

Product

Organisation

Person

Offer

Place

Review

HOW TO USEYOUR BLOG

Have you won

an award?

Where possible include

your keyword alongside a

brand mention

Write about industry

related topics

Authorship = Authority

20% better

CTR

https://plus.google.com/authorship

PROFILEOPTIMISATION

LET’S GET SOCIAL

Create new profiles

Search for any

new platforms

Claim your social media profiles

before someone else does

Update existing

profiles

Verify all of your profiles,

usually via email or phone call

Fill in as much information

as possible

Keep bio’s 100% Unique

200+ words

Takes Just

2 Minutes

Copyscape

Tailor your writing for each

individual audience

LinkedIn Quora Facebook Twitter

YouTubeGoogle+SlidesharePinterest

Expertfile FourSquare About.Me Scoop.it

STRONG PROFILES

TOP RANKING SITES

1 - Domains2 - Wikipedia

3 - News4 - Financials

5 - Customers6 – Social Profiles7 - Niche Sites

8 - Vouchers9 - Industry

10 - Videos

Quick Fix

Learn more at http://kooz.ai/1iYe2I2

PR Team: Citation in headline?

GOOGLE NEWS

Blog Content: Breaking news?

Quality: Journalistic standards?

Advice columns: Wont be featured

PromoteAuthorship

GOOGLE+ OPTIMISATION

Fill Out All Details

Add The +1 button

Post Regular

Updates

Link To Your Site

Add Google+ Badge

Grow Your Audience

LINK ANALYSIS

Unnatural Links

A good link is one that adds value to the user

Will the link deliver traffic, conversions, brand awareness, shares, or engagement?

If the link is there for no other reason than SEO, then it’s unnatural

GENERAL GUIDELINES

Link Weeding

LINK ANALYSIS

Google

Webmaster Tools

Link Detox

Link Risk

Majestic SEO

TOOLS

Anchor Text

Recent Links

LinkRisk

NofollowRemove

LINK OPTIONS

Disavow Noindex

Detox Regularly

BRAND MONITORING

WHAT IS BRAND MONITORING?

Negative

Comments

Competitors

Content Drivers

Positive Comments

Counterfeit Sites

Trademark Infringement

PHRASES TO MONITOR

Your Brand Name

Common

Misspellings

Trademarks /

Copyrights

Your Competitors

Abbreviations

Team Member Names

SITES TO MONITOR

Your Site

Social Media

Industry Related Blogs

Personal Blogs

Forums

Reviews

Articles

Photos

Competitors

Videos

PAID TOOLS

BrandsEye

Brandwatch

trackur

Sproutsocial

FREETOOLS

TweetDeck

Google Alerts

HootSuite

BrandYourself

Track Personal Mentions

Gain fantastic FREE insights into how your brand is shared socially, with Google Analytics

reporting

Gain fantastic FREE insights into how your brand is shared

socially, with Google Analytics reporting

NEGATIVE BRAND SEARCHES

bad|scam|spam|negative|terrible|poor|

hopeless|incompetent|unsuitable

BRAND TERM TRAFFIC ALERTS

Decrease

Alert

Increase

Alert

MORE TIPS

FREEWhitepaper

atKoozai.com

Strengthen your profiles

BUILD RELEVANCE

Your Website

Extra Domain

Wikipedia

Press Release

Social Profiles

Google+

YouTube Facebook

Twitter

Google+

YouTube

Visuals

Your Blog

Infographic

Your Blog

News

News

News

Strengthen Your Profiles

Push Negative Listings Down

CONTENT MARKETING

A chance to be creative

Award Promotion

Blog Content

Blogger Reviews

Competition Promotion

Glossary of TermsFAQsE-BooksQuestionnaires

Whitepapers Press Releases Infographics Videos

CONTENT MARKETING

Outreach

INFOGRAPHICS

Over 9,000 page

viewsOver 9,000 Page Views

BrainstormShortlist Targeted

Sites

Create Content

OutreachPublishPromote

CONTENT STRATEGY

CONTENT PROMOTION

#journorequest

Content Marketing Technology

Over 1 million Social Shares

ReferralTraffic

Social Signals

Citations

THE RESULTS

Conversions Engagement

The future?

INSUMMARY

Secure Profiles

Optimise Your Website

Monitor Your Brand

Support Your Profiles

With Superb Content

Win the CrowdDominate

THANK YOU FOR LISTENING

@Koozai_Ollie

oliver.ewbank@koozai.com0845 485 1262

koozai.com

@Koozai_Ollie

oliver.ewbank@koozai.com0845 485 1262

Need advice? Come and say hello!

IMAGES & CREDITShttp://www.bigstockphoto.com/image-28225274/stock-photo-barcelona%2C-spain-july-27%3A-mo-farah-of-great-britain-winning-the-men-10000m-final-during-the-20th-ehttp://www.bigstockphoto.com/image-3919710/stock-photo-olympics-mens-100-meter-sprint http://www.bigstockphoto.com/image-62638898/stock-photo-stuttgart%2C-germany-april-01%2C-2014%3A-hugo-boss-store-hugo-boss-based-in-metzingen-in-germany-it-hashttp://www.bigstockphoto.com/image-50985044/stock-photo-passenger-plane-above-the-cloudshttp://www.bigstockphoto.com/image-10292142/stock-photo-question-markhttp://www.bigstockphoto.com/image-59712695/stock-photo-wroclaw%2C-poland-january-10%2C-2014%3A-google-com-homepage-with-a-cursor-on-the-search-buttonhttp://www.bigstockphoto.com/image-49897850/stock-vector-responsive-designhttp://www.bigstockphoto.com/image-36797585/stock-photo-awesome-evaluation-formhttp://www.bigstockphoto.com/image-35183468/stock-photo-panda-bearhttp://www.bigstockphoto.com/image-44251768/stock-photo-a-pair-of-parrotshttp://www.bigstockphoto.com/image-36366121/stock-photo-red-eyed-tree-frog-peeping-curiously-between-green-leafs-in-rainforest-costa-rica-curious-cute-nighthttp://www.bigstockphoto.com/image-46891609/stock-photo-digital-photo-camera-in-studio-with-softbox-and-flashes-3dhttp://www.bigstockphoto.com/image-30797861/stock-photo-blog-concept-in-word-tag-cloud-isolated-on-white-backgroundhttp://www.bigstockphoto.com/image-38237647/stock-photo-one-red-apple-on-a-background-of-green-appleshttp://www.bigstockphoto.com/image-49023434/stock-photo-press-release-closeup-illustration-design-graphichttp://www.bigstockphoto.com/image-4623006/stock-photo-microphones-at-press-conferencehttp://www.bigstockphoto.com/image-23456561/stock-vector-a-lot-of-plus-one-at-google-plushttp://www.bigstockphoto.com/image-15030065/stock-photo-emperor-penguins-in-antarcticahttp://www.bigstockphoto.com/image-42647851/stock-photo-spinach-and-apple-smoothiehttp://www.bigstockphoto.com/image-37814620/stock-photo-smart-studenthttp://www.bigstockphoto.com/image-36413044/stock-photo-technology-in-the-hands-of-businessmen

RESOURCES

http://www.koozai.com/blog/search-marketing/essential-2013-seo-health-check-guide/ http://www.seowizz.nethttp://www.clickz.com/clickz/news/1702845/study-brand-searches-stray-companys-sitehttp://marketingland.com/survey-customers-more-frustrated-by-how-long-it-takes-to-resolve-a-customer-service-issue-than-the-resolution-38756 http://www.thinkwithgoogle.com/articles/constant-consideration-new-vehicle-study.html http://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html http://searchenginewatch.com/article/2120682/Image-Optimization-How-to-Rank-on-Image-Search http://searchengineland.com/faq-all-about-the-banner-ad-test-in-googles-search-results-175045 http://www.koozai.com/blog/branding/reputation-management/content-marketing-tactics-enhance-page-one-domination/http://games.usvsth3m.com/north-o-meter/ http://www.gjwtitmuss.co.uk/blog/resources/owning-your-first-pet-dog/ http://namechk.com/https://brandyourself.com/

THANK YOU FOR LISTENING

@Koozai_Ollie

oliver.ewbank@koozai.com0845 485 1262

koozai.com