olympus monthly march report

OLYMPUS MARCH MONTHLY PR COVERAGE REPORT

TO: Julien Sauvagnargues, Stephanie Sherry, Masanori Sako, Jennifer Coluchi and Susana Mora CC: Edward de Valle, Christine Martinez de Castro FROM: Tere Garcia DATE: April 15, 2014 SUBJECT: March 2014 Monthly Coverage Report

Below please find a comprehensive summary of PR media coverage obtained and activities performed by 3A Worldwide on behalf of Olympus from March 1, 2014 through March 31, 2014. TOTAL NUMBER OF PRESS CLIPS: 29 TOTAL CIRCULATION: 18,090,757 TOTAL AD VALUE: $345,392.23 PRESS MATERIALS

Created and submitted February monthly report

Update press documents with new updates

Leverage brand documents from corporate that apply to the region, translate when necessary

Translated new camera press releases-March 31st launch o Stylus Tough TG-3 o Stylus SH-1

ANGLES PITCHED

March Camera Launch-New for Summer 2014- March 31st launch o Key Countries: (Central América, Colombia, Argentina, Venezuela, Chile, Perú, Panamá,

México, Bolivia, Uruguay and Paraguay) o Stylus Tough TG-3 o Stylus SH-1

Camera Launch-New for Spring 2014- (on-going pitch) o Key Countries: (Central América, Colombia, Argentina, Venezuela, Chile, Perú, Panamá,

México, Bolivia, Uruguay and Paraguay)

STYLUS TG-850 STYLUS® SP-100 OM-D E-M10

Stylus TG-850 (on-going pitch) o Key Countries: (Central América, Colombia, Argentina, Venezuela, Chile, Perú, Panamá,

México, Bolivia, Uruguay and Paraguay) o Perfect Spring break camera for- skiing, swimming, mountain climbing and other related

activities for people on the go

MISCELLANEOUS

Participated in weekly meetings

Created status report for ongoing and pending projects

Submitted images and media information to journalists regarding new cameras

Created Specialized LAD list with photography publications in the region

Presented blogger opportunity to Susana Mora-pending camera approval for Lizza Monet Morales celebrity blogger who will be attending Hispanized in Miami

Collaborated with Muy Interesante magazine in Argentina to run contest o Cover +1 page for three editions (January, February and March 2014) o Camera was shipped to Argentina-currently detained in customs working with Muy

Interesante and Olympus to retrieve camera from customs

Susana Mora and Stephanie Sherry visit the Miami office on March 10th and 11th, presented the following:

o Media buying plan for 2014 o U.S Hispanic overview presentation for 2014 o New PR Plan with PR budget for 2014 including events, editorial deliveries and camera

reviews o Olympus Overview Clips and Analysis (June 2013-March 2014)

Provided hard copy of all received clips to Susana Mora

UPCOMING COVERAGE

El Economista-Print-Central America-April 2014

Enfasys-Print-Argentina-April 2014

Muy Techno-Print-Argentina-April 2014

Harpers Bazaar-Print-Pan-Regional- April 2014

Caretas (El y Ella)- Print – Peru- May 2014

Reforma-Print-Mexico-April 2014

Revista Must-Print-Mexico-April 2014

El Universal-Print-Mexico-April 2014

Estilo DF-Print-Mexico-April 2014

PRESS COVERAGE GRID

MARCH 2014 EDITORIAL COVERAGE GRID

DATE OUTLET

TYPE OUTLET HEADLINE MARKET CIRCULATION PR VALUE

March 2014

MAGAZINE Outdoors Stylus Tough TG-850 de Olympus

Chile 5,000 $28,635.00

March 2014

MAGAZINE Alpha Magazine Fotos de alta calidad

Central America

66,000 $21,200.00

March 2014

MAGAZINE El Economista Olympus SP-100 TG-850

Central America

57,000 $25,410.00

March 2014

MAGAZINE Forbes Centro America La Fotografia no volvera a ser igual

Central America

50,000 $30,600.00

March 2014

MAGAZINE Muy Interesante Tu Mejor Foto Argentina 65,000 $24,900.00

March 2014

MAGAZINE Muy Techno Cuerpos eran los de antes

Argentina 65,000 $25,850.00

March 2014

MAGAZINE Ocean Drive Venezuela Olympus Venezuela 25,000 $30,245.00

March 2014

MAGAZINE Revista Vos

Olympus desarrolla dos lentes poderosos de la serie M. Zuiko Pro

Costa Rica 7,000 $26,800.00

March 2014

MAGAZINE Stuff Un super Zoom en serio Olympus SP-100

Mexico 162,000 $26,100.00

March 25,2014

NEWSPAPER Prensa Libre Fotografías sin límite

Guatemala 160,000 $19,950.00

February 19,2014

ONLINE Techgames.com.mx

La nueva generación de Olympus Stylus Tough

Mexico 747,904 $4,635.80

February 22,2014

ONLINE Jcv-solutions.com

Olympus TG-850, nueva cámara compacta todoterreno

Colombia 491,712 $5,600.52

February 19,2014

ONLINE Techgames.com.mx

Stylus SP-100 con el mejor Zoom de Olympus

Mexico 747,904 $4,680.90

March 18,2014

ONLINE Tecnolife.larepublica.net Nueva Olympus con vista de

Costa Rica 72,850 $4,077.29

águila

March 19,2014

ONLINE Ansia.cl Olympus Stylus Tough TG-850

Chile 785,734 $5,877.16

March 21,2014

ONLINE Agenciaorbita.org

Un nuevo significado de duradero La Olympus® Stylus Tough TG-850 añade un lente súper gran angular y un lCD articulado

Peru 1,612,940 $3,147.66

March 21,2014

ONLINE Generaccion.com

La Olympus® Stylus Tough TG-850 añade un lente súper gran angular y un LCD articulado

Peru 50,095 $3,488.50

March 21,2014

ONLINE Photoblogmgz.blogspot.com

Los Nuevos Caballos de Batalla de Olympus, sus Nuevas Lentes M. Zuiko Pro

Paraguay N/A $2,852.00

March 21,2014

ONLINE Tecnews.pe

Olympus presenta su cámara sumergible de alta duración TOUGH STYLUS TG-850

Peru 722,270 $3,402.33

March 22,2014

ONLINE Jcmagazine.com

Olympus presenta su nueva camara todo terreno

Peru 513,433 $4,122.77

March 23,2014

ONLINE Enterese.net

Olympus Stylus Tough TG-850 añade un lente súper gran angular

Peru 207,717 $3,658.01

March 24,2014

ONLINE Channelnewsperu.com

OLYMPUS presenta la STYLUS TOUGH TG-850

Peru 3,170,113 $4,633.89

March 25,2014

ONLINE Culturageekradio.com

Nueva Olympus Tough 850 Una cámara todo terreno

Argentina 625,462 $6,500.22

March 25,2014

ONLINE Pcworldenespanol.com

La Olympus TG-850 es la compañera ideal para una vacaciones llenas de adrenalina

Pan Regional 147,223 $7,653.90

March 25,2014

ONLINE Prensalibre.com Fotografías sin límite

Guatemala 73,229 $3,088.63

March 26,2014

ONLINE Isopixel.net Nueva Olympus Stylus Tough TG-850

Mexico 13,718 $4,745.33

March 26,2014

ONLINE Revistaupdate.com Una cámara Primavera-Verano

Mexico 1,773,496 $4,659.32

March 27,2014

ONLINE Engeeklopedia.com

La Tough-850 de Olympus, una camara todo terreno

Mexico 5,600,107 $4,854.05

March 31,2014

ONLINE Tecnolife.larepublica.net Cámara todo terreno sale al mercado

Costa Rica 72,850 $4,023.95

Total Reach: 18,090,757 $345,392.23

*Please note that all clips are included as an addendum to this PR Report

OLYMPUS PRESS COVERAGE ADDENDUM

March 1, 2014 – March 31, 2014

March 2014 Circulation: 5,000

March 2014 Circulation: 5,000

March 2014 Circulation: 66,000

March 2014 Circulation: 66,000

March 2014 Circulation: 66,000

March 2014 Circulation: 57,000

March 2014 Circulation: 57,000

March, 2014 Circulation: 50,000

March, 2014 Circulation: 50,000

March 2014 Circulation: 65,000

MUY TECHNO March 2014 Circulation: 65,000

March 2014 Circulation: 25,000

March 2014 Circulation: 25,000

March 2014 Circulation: 7,000

March 2014 Circulation: 7,000

March 2014 Circulation: 162,000

March 25, 2014 Circulation: 160,000

February 19, 2014 UMV: 747,904

February 22, 2014 UMV: 491,712

February 22, 2014 UMV: 491,712

February 26, 2014 UMV: 747,904

March 18, 2014 UMV: 72,850

March 19, 2014 UMV: 785,734

March 21, 2014 UMV: 1,612,940

March 21, 2014 UMV: 1,612,940

March 21, 2014 UMV: 50,095

March 21, 2014 UMV: 50,095

March 21, 2014 UMV: N/A

March 21, 2013 UMV: 722,270

March 21, 2013 UMV: 722,270

March 22, 2014 UMV: 513,433

March 22, 2014 UMV: 513,433

March 23, 2014 UMV: 207,717

March 23, 2014 UMV: 207,717

March 24, 2014 UMV: 3,170,113

March 25, 2014 UMV: 625,462

March 25, 2014 UMV: 625,462

March 25, 2014 UMV: 625,462

March 25, 2013 UMV: 147,223

March 25, 2013 UMV: 147,223

March 25, 2014 UMV: 73,229

March 25, 2014 UMV: 73,229

March 26, 2014 UMV: 13,718

March 26, 2014 UMV: 13,718

March 26, 2014 UMV: 1,773,496

March 27, 2014 UMV: 5,600,107

March 31, 2014 UMV: 72,850