on your marketing get set go!

On Your Marketing Get Set

GO!

Buy It Local Omahaby

Speaking ofANDY GREENBERG

Sept 20, 2010speakingofandygreenberg@cox.net

Andygreenberg.wordpress.com402-250-3895

There is a BIG storm coming

Name the weather person you would turn to in emergency

List the reason why

Why Did You Pick that Station?

Professional

Trustworthy

Reliable

Reputation

Met your needs better than anyone

Heard them before

Personal Attachment-Relationship

The Casting Call

What Movie Roll would you audition for

Dramatic

Romance

Comedy

Biography

Hero

Would your roll be Lead or Supporting

The Director‟s Call

In pairs of 2, take a look at your partner-have a one minute conversation- DO NOT TELL THEM WHAT YOU AUDITIONED FOR

Now tell your partner what roll you will cast them for

Is there a match?

Never Think Out of the Box!

Draw a box

Add a design that looks like „thinking out of the box

Is your box open or closed?

How can you think out of the box if the box is closed?

“ Putting New and Creative Ideas Into the Box- thus Covering Up the Status Quo!”

Who do you think you are

In the first minute- just like we did people form an opinion of what we are marketing that is many times different from who we think we are!

Marketing is creating demand for your companies products or services by positioning your brand above anyone else‟s by being unique in the mind of the decision makers.

Do they perceive you as you want them to?

Who Do you Think You are

List the top ten professional personality traits that you think you possess- in order!

How important are these in insuring that you are the most talked about business in your market

Which of these did you list

Professional

Trustworthy

Reliable

Reputation

Met your needs better than anyone else

Experienced

Personal Attachment-Relationship

An expert trained in all aspects of your business

What are ethics?

Treating your clients and customers fairly with full integrity

What is Professionalism

A combination of Ethics, reputation, trust.

You are known as the expert or authority

How to Become an Expert and Authority

Public relations (articles written by and about you!)

Organizations you belong to

A special invention

Awards

Speaker

Radio and TV guest appearances

Just who do you think you are?

List your occupation and what you do for a living

List why people should use your products or services

List the advantages of doing business with you over any of the other professionals in your field

AIDA

Attention

Interest

Desire

Action

ATTRACT ATTENTION

AROUSE INTEREST

CREATE DESIRE

GET ACTION!

DO NOT MARKET OR FEATURE/BENEFITS

Prospects and current customers care more about their personal and professional OUTCOMES of doing business you than feature benefits.

List 3 outcomes of doing business with you!

Do they match what your market is looking for?

Do NOT list Price-Service-Quality-Guarantee!

How much experience do you have?

How many successful transactions have you completed-(houses painted, number of customers,

Where do you stand in the rankings of your competitors

What is the most important outcome of doing business with you

Who Do You Compete With?

List 5 things that you make you better than two of your closest competitors

Make sure these are more important to you market than they are to your ego!

Do Times Change or Do People Change?

Times don‟t change-people do

Is your product and marketing plan keeping up with the times?

Is your product and marketing plan keeping up with people?

Is your product and marketing plan changing peoples habits, tastes and desires?

The Fashion, Auto, Television Industry-What do they have in

Common? They create trends for consumers-they

lead change

Consumers expect, anticipate and embrace change

New spring summer winter fashions

Van‟s SUV‟s Cross-over's, etc

Reality Shows, Talent Contests

Developing and Marketing Your New Product

Don‟t Duplicate what is already out there

Your product should create a trend

Your Product should create a new category

Your Product should create an outcome that the consumer currently does not have or does realize they could have. What is the outcome?

Trend Setting

We have 3 Choices

1. Do we come in after the trend is over

2. Do we follow the trend after someone else has started it

3. Do we set the trend (and make it hard for others to follow

Examples of other industries use of this model

Digital, LCD, Plasma TV‟s

Digital Camera‟s

Google

Lineless Bifocals

E-Harmony

Video Phones

Branding

“Trends Change-business models-change-people change-

BRAND LOYALTY ALWAYS REMAINS-

IF YOU EARN IT!

Your Branded!

What is your professional personality

What is your business personality

What do others think your professional personality is

What do others think your business personality is

IS THERE A MATCH? WHY?

That‟s your BRAND!

Ways to Market Yourself

Research the behavior patterns of your market- BE THERE WHERE THEY CAN SEE YOUR MESSAGE?(TV, Radio, Newspaper, Internet, Website-Social Media)

Public Relations Golf Course, social and business gatherings, networking Brand Logo Tag Line Signage Business Cards Business Stationary

Referrals

If you are a professional your phone should be ringing!

Ask client to review your performance

Thank them for their compliments and let them know “that means a lot to me coming from you!”

I love what I do and I love being appreciated-who else do you know that I can contact and offer my services?

Can I use your name as part of the introduction?

On Your Marketing Get Set

GO!

Buy It Local Omahaby

Speaking ofANDY GREENBERG

Sept 20, 2010speakingofandygreenberg@cox.net

Andygreenberg.wordpress.com402-250-3895