one & only | hospitality branding case study |

ONE&ONLY hospitality branding

in beauty business

ARCHETIKA.PL

field: hospitality brandingbusiness: beauty model: pioneer brandbrand cycle: growing

perfect localization

in the heart of the city

great recognizability

well known brand in localsociety

lack of conversion

this howerever did notconvert into sales

STARTING POINT

To make a place younger,modern and coherent

CHALLENGE

ARCHE

You arethe ONE & ONLY

ARCHE

Clients came to the place for a minute ofrelax, despite the center of the city. Theywanted to feel unique and special.

Transformation

what effect we want tocause in client's life?

Intimacy

what are our distinctiveassets?

Communication

how our brand is activatedday by day?

TIK STRATEGY

TRANSFORMATION

Clients felt relaxed and calm,althought they had little timeand limited budget.

INTIMACY

EVENTS were the mostpowrful canal.

The reception remained themost challenging point.

COMMUNICATION

The main communication challengewas to engage clients.

A tool not used in the past.

30% UP

in one of the brancheswithin 6 months

cost reduction

connected with marketingas the client group and toolbecame more consistent

consistency

client group became moreconsistent so loyaltyprogram could bedelivered

SUCCESS

MAINCONCLUSIONInner-out branding remain the mostimportant part of place branding.

The whole secret is integrated andengaged team.

Without it there is no point to struggle forvisibility.

But with it, nothing more is really needed.

FREECONSULTATIONWAITING

Are you ready to

get your businessup to the nextlevel

with consistent andproffesional brand?