online business tips
Post on 28-May-2015
116 Views
Preview:
DESCRIPTION
TRANSCRIPT
Online Business Tips
Valuable Content
Starting An Online
Business
With Content
Before we go through the most
important steps to take you can call
them secrets if you will, one thing
must be remembered. An online
business like any other business needs
special skills that you need to learn but
this is the case with any other business
as well.
There is nothing new in it. Whatever
business – online or offline – you start
you have to acquire the necessary
knowledge and information to get
success. But knowledge and
information will not take the place of
determination, hard work or rather
smart work and persistence.
Main Steps To Take All starts with a decision. Decide what
you want to do. What form of online
business you choose. Make a list of
your goals and look at it as often as
possible.
Create a detailed plan.
Fundamental secret of a successful
online business: Content is king.
I know you have heard it many times.
Content must be optimized for the
search engines and for your readers as
well. You have two customers- readers
and search engines. Both must be
satisfied with the same exact content.
Content is king it is said but only if
you have got exact and highly
specified keywords in the right place.
Though the most difficult part is to
determine what keywords to use. You
can choose keydwords from among a
wide range – either a single word or a
longer phrase.
Web surfers usually use terms to
search for information. So if you place
yourself in their shoes and try to
discover what search terms they would
use, probably you will find the right
ones. Then evaluating the search term
you find out how many people search
using that particular term.
How many websites are already
delivering information on that search
term? The more demand with the less
supply equals more profitability.
Simple demand and supply rules.
You have several opportunities for
finding the right keywords and their
profit potential. You either search
yourself, pay somebody to search for
you or you can also have your hosting
company do a complete keyword
search for your niche or web business
topic.
Not all hosting companiest offer this
service – I recommend you switch to a
plan that does. This feature alone can
make or break your business’ future.
A proper keyword search and analysis
is one of the most important steps if
you want to become successful with an
online business. Whenever you sart
planning your webbiz you need to
invest on this secret no matter what.
How to structure your
website?
Your next action step is to design your
site layout based on the 50-175 high-
demand and low-supply keywords.
You should organize your 50-175
keywords into three tiers. Tier one is
your home page. Tier two is made of
all of your main topics and also
constitutes your navigation bar buttons.
Tier three keywords are sub-topics of
tier two pages. Following this makes it
easier for visitors to navigate through
your site and search engine spiders can
easily find all your pages.
Most sites offer a so-called site-map
because search engine spiders do not
like to fish around for all of your pages
and links. Actually a site map is a page
that contains links to all of the content
pages.
It is a good idea to follow; however
most people agree that pages with a lot
of links on it are most of the time
valued less than content pages that
casually link to other content pages.
If you use three tiers it is easier to go
from topic to sub-topic to sub-sub-
topic all by natural in-content links.
Search engine spiders like the three tier
structure too because they don’t have
to dig through layers and levels of
useless links.
You must optimize each and every
page on your website if you want to
perform well and get high ranking at
search engines. Many people spend
most of their working life studying
optimization secrets.
My recommendation is to use a hosting
company that automatically teaches
you how to optimize web pages for the
engines.It will help you avoid much
headache and frustration and it will
keep you focused on building content.
Some useful tips in
optimization
Place your specific keyword in the file
name, title, description and keyword
section of your page. Then the
keyword should be sprinkled
throughout the content. Don’t forget to
provide a link using your specific
keyword in the link text. If you find it
complicated I recommend going to a
hosting company that literally teaches
you to build a website using blocks.
It’s quite simple and easier than you
think.
Just one more last piece about content:
It must effectively pre-sell your
product or services and position you as
an expert in your field. If your website
has got around 50-175 optimized pages
that your visitors can read through it is
going to position you as an expert in
your subject matter. Step-by-step your
site will become well-known as the
place where people can get serious
information about your niche.
Keep in mind when visitors find your
site through search engines the only
thing they want is information about a
problem or question they have. Don’t
try to sell them anything right away or
else they click the back button and go
on searching to find another site that
will give the necessary information.
This is why pre-selling your product or
service is paramount. First give your
visitors what they want, serve them as
well as you can with your best
knowledge. Answer their questions and
in the process let them know about
your products and services.
If you can grant useful and
valuable information your visitors will
trust you and it positions you as an
expert. Your visitors stay longer on
your site if they can actually read
content. Even search engines will
notice this and you will be ranked
higher. Your site must attract and keep
visitors for as long as possible. Do
your best in this respect.
If you provide content that pre-sells
your products, positions you as an
expert and focuses on highly profitable
keywords you cannot fail with your
web business. Once again I would like
to stress: the secret to content is to
satisfy both your visitor and search
engines. Once you neglect one or the
other you are doomed. It is best to
work smarter and not harder.
Find yourself the hosting company
which provides most of these services
to you without any costs. There aren’t
many that do this, but believe me it is
well worth the investigation. If you
want a successful online business you
should start with quality, relevant, well
written content to stand out.
www.suesisproducts.com
top related