online personal brands for students

PERSONAL BRANDS FOR TOP SCHOOLʼS STUDENT

Online Personal Branding"

There is a problem, everyone is Googling you.!

There is an opportunity, everyone is Googling you."

89 %

of recruiters find it appropriate to consider professional online data in assessing

candidates!

Source: http://www.concurringopinions.com/archives/2010/03/googling-employees-why-your-online-reputation-matters.html

a word about personal branding:

In the world,

“It‘s not about who you know,

it‘s about people knowing you.“

 Personal brands are memorable, powerful, and a source of differentiation in the job market

 Before one can build a brand online, one must have a presence there!

 Today, your virtual personality is just as valuable as your skills and knowledge

importance of personal branding

334 Top managers from the consulting company

Lachner Aden Beyer & Company

seeking industry opinions

 71%: say that their personal brand in the internet is important or very important

 33.2% control and update regularly what information is available about them on the internet

 90% are convinced that the importance of the digital brand will grow in significance over time

of 334 LAB managers surveyed

  Today: an advantage

  Tomorrow: a necessity

your own website is

  Simply being present around the internet is not enough.

 Do you control information & visibility of your name and associated content?

  Either you are a collage of loosely related or irrelevant search data, or you are a brand.

 A Google search of a typical student‘s name returns:   Facebook page   LinkedIn profile   Spam

however...

 A personal website for every single student

 High level of personal control over content and layout

 Good visibility and presence in the Internet

Control the #1 result on Google"

step 1 for personal branding

 Individuals within an institution have their own personalities, qualities, and activities

 Students and their universities are perceived together

 Reputation management and brand building by students helps their universities and vice-versa

 Personal brands and institutional brands combine for greater value to both.

personal brands + schools

  Personal brand sites create a vastly more professional impression

  Personal brand sites can link to other organizations, people, websites, and media whose ideas and values inspire the site‘s owner

  Allows students to become “brand ambassadors“ for their respective schools while having the credibility of their school‘s name – a win-win situation

  You build a brand; even the domain is a brand itself

credible. visible. flexible. friendly. Tyba‘s values are your brands‘ strengths

Problem solved!!

Students build a strong, visible personal brand on the web while

being ambassadors for their schools.!

Tyba: end user basics

Domain names and websites"Personal websites and .com domain names for each student. !e.g. www.rosebroughton.com !

Management dashboard"Control your branding across your studentsʼ sites!

Analytics dashboard"Measure the traffic to and from the student sites.!Analyse how it is driving traffic to your school.!

Training"Training for students on building their online personal brand!and using social media to work for them.!

Help & Support"Comprehensive online support available!

Tyba provides

Want to know more about what Tyba can do for your school?!

http://www.tyba.com"contact@tyba.com"