open brand summit: charlene patten & terri spring

THE OPEN BRAND SUMMITBalancing Act: Scaling Global Equity with Personalized Content

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Guys Rely on the Internet at Every Stage along the Path to Purchase

Source: Google

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We are constantly connected

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Percentage of Daily Queries by Hour

Tablet Mobile Desktop

Day EveningMorningNight

Source: Google

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1. Start with the consumer at the core.

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Digital Plays an Important Role to Guys

The Internet is like a Parent

Search is like an Older Sibling

Mobile is like an “In Case of Emergency” contact

Online Video is like a Best Friend

Social Networks are like a Cool Friend

Source: Google

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1. Start with the consumer at the core.

2. Think personalization. 

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1. Start with the consumer at the core.

2. Think personalization. 

3. Respect privacy. 

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1. Start with the consumer at the core.

2. Think personalization. 

3. Respect privacy. 

4. Be courageous and creative!