open for business: how to optimize, publish, engage, and network with linkedin

OPEN for Business:How to Optimize, Publish, Engage,

and Network with LinkedIn

Presented by Nicholas ScaliceGrowth Marketing Consultant & Founder of Earnworthy

LinkedIn at a Glance• Launched in 2003 with 4,500 members in the first month• Currently has more than 450 million members worldwide• New members join at a rate of more than 2 per second• Microsoft acquired LinkedIn for $26.2 billion in June, 2016

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The OPEN Formula for LinkedIn

OptimizeYour Profile

PublishMore Content

Engagewith Existing Connections

Networkwith New

Connections

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Optimize Your Profile• Profiles routinely rank high on

Google for name-based searches

• Use a professional headshot and cover photo (14x boost in views)

• Optimize your headline with keywords (don’t overdo it!)

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Optimize Your Profile• Create a catchy, unique, and engaging summary• Secure a custom URL• Add rich media to your experience descriptions• Prioritize the sections that matter (move them up)

Publish More Content• Publishing creates relevancy

and authority• Use video, images, mentions

and questions when possible• Make it a habit• Show, don’t sell!

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Publish More Content• Utilize LinkedIn’s long-form

publishing tools• Long-form posts can build

awareness, enhance your profile, start conversations, generate leads, and more

• Include a call-to-action at the end of each long-form post

• Share, share, share!

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Engage Your Existing Connections• Create opportunities for micro-

engagements• ”Like” and congratulate new

positions, anniversaries, birthdays• Endorse people in your network• Write personalized and thoughtful

recommendations

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Network with New Connections• “Closer connections…improve your ranking in searches.” – LinkedIn• See “Who’s Viewed Your Profile” and connect as necessary• Add contacts from your address book, spreadsheet, etc.• Transform every business card into a connection• Join and participate in LinkedIn groups

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