open innovation: un nuovo modo di fare...

Lucia Chierchia, Open Innovation Manager

Open Innovation:

Un nuovo modo di fare business

Joy’s Law:

“No matter who you are, most of the smartest

people work for someone else”

OI Paradigm by Henry Chesbrough:

“OI is a paradigm that assumes that firms can

and should use external ideas as well as internal

ideas, and internal and external paths to

market, as the firms look to advance their

technology. “

Open Innovation

to Double Innovation Power

The Target

1.New Value

Open Innovation

to double Innovation Power

Innovation is a new value

- new product or service -

for which customer can pay

a premium price

2.New Business

Open Innovation

to double Innovation Power

OI is not another way to do R&D,

OI is another way to do Business

Open Innovation

to Double Innovation Power

The Spirit

Open Innovation

to double Innovation Power

1.Global View

Knowledge is

a Global Product

Open Innovation

to double Innovation Power

2.Learn by Doing

Let’s Drive the Car

while Building it!

3.Loss of Control

Open Innovation

to double Innovation Power

We don’t have to control our IP

to create Innovation

Open Innovation

to Double Innovation Power

The Strategy

Open Innovation

to Double Innovation Power

3-Pillars Strategy

OUT:

External

Network

IN:

Elecrolux

EE(External Entropy)

BAU(Business as Usual)

EE Creation OI Promotion

Scouting Filtering

Open Innovation

to Double Innovation PowerOI Team

1

We desperately need

to find Blue Oceans…

Challenges

Electrolux Confidential

Target:

to create new flows of innovative ideas, building

implement innovation in 360 degree.

Challenges

Definition:

Calls for Ideas to Internal & External World of

Solvers/Inventors.

Electrolux Confidential

Challenges

argeted Challenges:

olicited Calls for Ideas to

find solutions to a need

identified by Electrolux. ote: Challenge is analyzed with reference to

Electrolux strategy

ote: Challenge is launched after verification of

existing internal solutions

Definition: Calls for Ideas to Internal & External World

of Solvers/Inventors.

nspired Challenges:

nsolicited Calls for

Ideas to answer to

Electrolux openness to

new businesses.

A New Innovation Ecosystem

can support

Business Growth

Network

Electrolux Confidential

Target:

to create a New Innovation Ecosystem, where

people can interact safely & freely.

Network

Definition:

Alliances that facilitate between smart people

inside & outside Electrolux & support launch of

challenges.

Electrolux Confidential

Network: Platforms

Definition: Systems that support Challenges Launch & Ideas Management

Target: Look for existing OI Platforms and create connections for Electrolux

Create specific Platforms, tailored on Electrolux needs

The challenge

is

a Culture Shift

Mindset

Electrolux Confidential

Target:

to facilitate environment and conditions to

encourage use of external resources.

Mindset

Definition:

Attitude & behaviour that can support the OI

culture shift.

Electrolux Confidential

Target:

to facilitate environment and conditions to encourage use of external resources.

“The real voyage of discovery consists

not in seeking new landscapes,

but in having new eyes. “

Marcel Proust

Mindset

Are we ready

to redesign the rules of the game

in our Industry?