open source: a free for all

OPEN SOURCE:A FREE FOR ALL

Tracey Halvorsen

@traceyhalvorsen / #RefreshBmore

I began my journey as a fine artist, specifically a

I dreamt about using creativity to solve other people’s company’s

PAINTER. PROBLEMS.

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D.I.Y.#RefreshBmore

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RAINMAN (Remote Automated INformation MANager)

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MONKEY WORK#RefreshBmore

$$$ < Happiness

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JOSHUA DAVIS

The amazing generosity and genius of

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JELL-OThe amazing story of the success of

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OPEN SOURCE IS A RESULT OF BITS

What is so important about the concept of FREE?

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THE LONG TAIL EFFECT

TOOLS EVERYWHERE

LIMITED ACCESS DEFINE QUALITYEnterprise systems with

high costs to purchase and maintain.

The questions begin to change when you have a

huge variety of free tools.

Everyone and their cousin is a web developer.

PHOTOGRAPHER, ARTIST, JOURNALIST, CONSUMER TESTER, ADVOCATE, FAN, USER, INDIVIDUAL.

Everyone is a

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BARRIERS TO ENTRY.

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Predictably Irrational vs. Free

$0.15 $0.01

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$0.14 $0.00

.01

Predictably Irrational vs. Free#RefreshBmore

INFORMATION WANTS TO BE FREE.

“

- Stewart Brand

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THERE’S AN APP FOR THAT

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JAMBALAYA#RefreshBmore

JAMBALAYA#RefreshBmore

JAMBALAYA

0

25

50

75

100

$2.99 $1.99 FREE $.99 In-App 2012 2013

$$$ Downloads

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THE FREEMIUM FACTOR

UNLIMITED TIME UNLIMITED $$$Access to free software and

open source encourages young developers to learn

the platform.

Larger organizations with budgets will pay expert groups to do the heavy lifting for them.

MIDDLE GROUNDDevelopers spread the word,

encourage adoption, contribute to community and consider paying for (and selling) mid-

price modules.

Meanwhile, everyone and their mother starts asking for an open source CMS solution.

WHY?

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Clients have been burned by an

Clients have heard about open source and have seen

ENTERPRISE SOLUTION.

WHITEHOUSE.GOV

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ASTEROID COMMUNITY

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MAKE MYCONTENT BETTER.

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CMS IS THE ENTERPRISE SOFTWARE THAT UX FORGOT. - Karen McGrane

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HIERARCHY OF NEEDSThe foundation of our interfaces should be functional, reliable, and usable, but the piece we often overlook is the pleasure. USABLE

RELIABLE

FUNCTIONAL

M I SS I N G

Aarron Walter, Carsonified

PLEASURABLE

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CONTENTSTRATEGY

CONTENT MANAGEMENT

!

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QUALITY COMMUNITY

DocumentationTestingSupportExamplesAccessCommunicationSharingProcess

WhoWhatHowWhyWhen

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Percentage of clients who said yes to BigTree CMS

65%

2005 - 2012

Percentage of clients who said yes to BigTree CMS

95%

2012 - 2013

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We were invited to a unique conference called

We shared all our secrets with our

SHOP TALK. COMPETITORS.

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Community vs. CompetitionBy promoting each other and celebrating our community and our efforts, we increase the visibility for ourselves and our city, which is a good thing for everyone.

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BALTIMORE

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He who receives an idea from me, receives instruction himself without lessening mine. - Thomas Jefferson

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BEER and CODE!Fastspot will host a Happy Hour, 2 weeks from tonight, on Thursday, January 31st from 5-7 p.m. at our office.

Come enjoy our bar (the 404) and chat with our BigTree team! We will have computers set up so you can get your hands dirty!

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CREDITS, INSPIRATIONS & ATTRIBUTES

Luis Prado, from The Noun Project Björn Andersson, from The Noun Project

From The Noun Project

From The Noun Project“Free: The Future of a Radical Price” - Chris Anderson

Sergey Shmidt, from The Noun Project

Alexandre Warnia de Zarzecki, from The Noun Project “The Long Tail” - Chris Anderson Shark designed by Okan Benn

from The Noun Project

Sergi Delgado, from The Noun Project

http://en.wikipedia.org/wiki/Jell-O

Nate Eul, from The Noun Project

Praystation.com by Joshua Davis

Romeo Barreto, from The Noun Project

The People @ Fastspot

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THANKS!Now let’s talk.

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