operations 105, class 7 largest building campaign in america
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Operations 105, Class 7Largest Building Campaign
in America
Guest Lecturer
Walter Guilliame is the Executive Pastor of First Baptist Dallas since 2007. He has served churches in Nevada, Kansas, South Carolina and Texas. In those churches, he has served in a variety of roles in churches including Pastor, Minister of Education and Executive Pastor. Walter has degrees from Southwestern Baptist Theological Seminary and Baylor University.
Class 7—Largest Building Campaign in America
Executive Pastors are often right in the middle of a building campaign. How was the vision for the building begun? How was the need determined? Our speaker will share about the architectural process and what changes had to be made from their initial hopes and dreams. There may have been wonderful surprises brought by the architect. How did the staff respond to the design and build process? What was the capital campaign like? Did they use outside help? The design process and construction steps will be shared. What were the lessons learned? What would they change if they had to do it all again? Through before and after pictures, we will see the transformation of a church. Further, we will see an XP who was the driving force for fundraising, building design, and leadership, as well as the coordination of the architect, owner’s rep and contractor.
Course Highlights
During our time together, we will discuss: How a compelling vision is a catalyst for change Keys to success in a $130M capital campaign Selecting the right professional and lay leaders The role of communications and marketing Importance of the Owner’s Representative How to maximize momentum during construction Lessons learned along the way
Please write down questions for Q&A at the end
Brief History of FBC Dallas
Two legendary pastors each serving for nearly 50 years: George W. Truett & W. A. Criswell
The largest property owner in downtown Dallas (six city blocks) but landlocked with nowhere to go but up
After many years of growth, decline began in 1980 Church was still meeting in original Sanctuary built in
1890
Watch this brief video with an overview of the church’s history, highlights from the capital campaign and construction phase
It Begins With Vision
Senior Pastor Robert Jeffress was called in 2007. He already had deep roots in the congregation.
Before accepting, he met with 16 former deacon chairmen and asked them to support his objectives:
1. Revitalize the staff and ministries
2. Reestablish our church as a voice for biblical truth
3. Recreate the campus Created the need for change at his first deacons meeting Within 2 months, voted to create a Planning &
Development Committee
It Begins With Vision
Keys to the success of this vision: Created urgency and momentum around the need for
change. We can’t stay “here.” It was a picture of the future that inspired action in the
present. He repeated and reinforced the vision at every opportunity. Created ownership of the vision with staff and lay
leadership Developed an effective communication and marketing
plan
Building Your Team
Church Leaders/Planning & Development Committee Spiritually mature, Team player Cross section of the church, every major
demographic/constituency represented Stakeholders in the future of the church
Selecting Industry Professionals – process of interviews Choosing the Architect – Beck Architecture General Contractor – Manhattan Owner’s Rep –Deborah Sweeney Construction Accountant – Tracy Tuttle (Turner)
Building Your Team
Introducing Deborah Sweeney The Role of an Owner’s Rep
Comprehensive management and coordination of all construction project activities
Ensures that every member of the owner’s (church’s) project team collaborates and works together towards completion
Monitor and coordinate all members of project team, achieving maximum value for every ministry dollar spent
For more information, visit www.AnchorPointe.net
Building Your Team
Tips for a Successful Project – Deborah Sweeney Count the full cost and develop a realistic budget Accurately program your spaces Grow while you build, don’t divert your staff from
ministry and expect them to become construction professionals
Designate one representative/point of contact The Owner’s Rep fee will likely be paid by the savings
from things like avoiding costly mistakes and value management
Adopt a policy of excellence in all things to the glory of God… even in construction!
Building Your Team
Building your Church Staff team Involved in the capital campaign
Generating excitement and support in each ministry area Involved in the design phase
Site visits, identified needs, reviewed plans Involved in construction phase
Site inspection, value engineering decisions Involved in Grand Opening phase
Every ministry area had special events around the opening
Hundreds of hours spent preparing each area
Capital Campaign
The role of consultants – Richard Caperton, Doug Turner Behind the scenes advice and guidance about strategy
Communications and Marketing Strategy – John Grable “For Generations To Come” was the campaign name Exceptional video, printed and online materials to support
campaign Private Phase – Engaging High Capacity Donors
Experience Room with vision-cast video and scale model One-on-one meetings for the top tier donors – 40+ Group meetings for 10-25 people second tier donors On Commitment Sunday, we already had $65M in
pledges from our high capacity donors
Capital Campaign
Public Phase January 2010 – Sermon series, Leadership rally, scale
model in church lobby, special website Advance Meetings with Ministry Leadership – 8 meetings
of 150-200 leaders from each ministry area, show vision video and Pastor speaks
Spiritual Preparation – 1+6=7 Prayer emphasis, Prayer walk, Prayer & Praise service with Jim Cymbala, Changed Life Sunday, 30 days of prayer leading up to commitment Sunday
Commemorative Items: prayer table tent, prayer magnet, placemats, “holy ground” dirt capsule
Capital Campaign
Capital Campaign Timeline August 2009 – Begin meetings with high capacity donors January 2010 – Public Phase, introduce campaign to the
church February 2010 – Advance Leadership dinners, Prayer
emphasis March 2010 – Prayer & Praise service with Jim Cymbala April 2010 – 30 days of prayer leading up to commitment May 2, 1020 – Commitment Sunday May 16, 2010 – Announcement Sunday
Capital Campaign
Keys to Capital Campaign Success Tapped into decades of pent-up demand for a new
worship center, especially by some of our large donors Relied heavily on testimonies – live and video Focused on “touching the heart” Pastor personally engaged in the “ask” for high capacity
donors Exceptional Communication and Marketing plan Turned key construction milestones into commemorative
events to build and sustain momentum in campaign
Capital Campaign
Commemorative Events
Ground Breaking Implosion of Buildings Foundation Signing Beam Signing Time Capsule Fountain Cross Installed Lighting of the Fountain
Stones of Remembrance 30 Days of Prayer leading
up to Grand Opening Early Tours for High
Capacity Donors Ribbon
Cutting/Dedication
Capital Campaign
Amazing Results – God’s Blessing Received over 90% of $135M committed Held a second campaign – “New Beginnings” –
committed over $10M, so far received over $7M Beginning debt $16M, current debt $20M with a plan to
eliminate that in 2-4 years
Design Phase
Design Architect – The Beck Group Site Visits
Visited churches from CA to FL (Staff & P.D.C.) Refined our own ideas of what we did and did not like
Design Development Involved church staff in every phase. Architects have
the vision for the building, staff have the practical experience for how you will use it
Involved lay leadership through the P&D Committee, also key leaders for serving areas such as ushers, greeters, baptism, etc
Construction Phase
Construction Phase
Managing the Overall Budget Value Management
Teamwork of Owner, Architect, Owner’s Representative, Executive Staff
Many opportunities for cost savings were discovered during construction
Project Management – Deborah Sweeney, Owner’s Representative
Financial Management – Tracy Tuttle with support from our Business Office
Sample of a monthly financial report – uploaded with Course Documents
Construction Phase
Construction Timeline Ground Breaking – July 22, 2010 Implosion of old buildings – October 30, 2010 Construction begins – February 2011 Grand Opening – March 31, 2013
New Campus
Distinctive features of the new campus 500,000SF of new space Public plaza with large fountain
32 water jets synchronized with music Water flows down a pedestal topped by a cross, total
height 68 feet Inscribed on the front with John 14:4
Skybridge connecting parking garage and children’s building to the main campus
Metallic tile on Worship Center crown Worship Center on Level 2 (Concourse Level)
New Campus
Worship Center features Seats 3000 Almost 1 mile of pews 150 ft screen, blends 7 projectors into one image Layers of LED lights create an immersive experience Orchestra pit on hydraulic lifts, moves up/down 6 feet Movable wall to conceal choir loft for TV shot
New Campus
AVBL – Audio/Visual/Broadcast/Lighting Total budget for this area was over $10M Nine HD cameras, 2 remotely operated Master Control TV Studio, sound mixing studios Six fully equipped theaters for preschool thru adults
New Campus
Children’s Ministry Space Themed by DillonWorks, former Disney Imagineer Level 1, Kids Cove – beach theme Level 2, Kids Town – town square theme Level 3, Mission Control – spaceport, transportation
theme
New Campus
Student Ministry Space Urban loft theme with industrial materials like
concrete, metal and wood 225 seat theater and small group breakout rooms Gymnasium converts to auditorium with AVL
Lessons Learned
If we had to do it over again… Be Careful What You Promise (Manage Expectations)
Some key items presented to congregation had to be cut (parking garage under WC, roof garden, renovation for our K-12 school)
Budget and Plan Carefully Original budget of $130M was not enough, needed +$5 to
theme the children’s areas Form vs. Function – How it looks vs. how you will use it
In some cases, we chose “visually appealing” over “user-friendly” and I’m not sure we would make the same decision today. (location of restrooms, stairs, water fountains)
Lessons Learned
Law of Unintended Consequences Creating new office suites for Music and Communications
ministries cut them off from the rest of the staff Upgrading buildings and technology required an increase in
our personnel and operating budget ($60k to replace projector bulbs, full time staff to create screen content)
Adopting cutting edge technology means you have to figure it out yourself when it breaks. (fountain jets, LED lighting, Worship Center screen, elevators)
Lessons Learned
During Design Phase, Take a Step Back and Review Review the design from a first time guest’s perspective
during peak flow times. Consider traffic flow in and out of main buildings,
worship center, parking ingress/egress, signage, needs of young families (cry room) and senior adults (elevators, wheelchair seating)
Review the design from a staff member’s perspective. Consider size and location of storage areas, what items
are needed and when. Also consider logistics of worship service elements like baptism, communion, offering, etc.
Online Course Documents
Videos Full version of “For Generations To Come” capital
campaign video used in high capacity donor Experience Room
Video for “New Beginnings” debt retirement campaign Implosion of existing buildings
PDF Documents Full color brochures for both campaigns 30 Days of Prayer guide for both campaigns Grand Opening/Dedication Sunday brochure Sample of Monthly Financial Report
Q & ASend Questions via Chat
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