opticon 2017 experiment, roll out, and launch

opticon2017

Experiment, Roll Out, and Launch with Full Stack

Jamie ConnollyProduct ManagerOptimizely

Robin PamSr. Product Marketing ManagerOptimizely

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Feature Management in Optimizely

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1880s 1930s 1980s

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Innovation in the physical world can take decades

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3 YEARS LATER

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Innovation by the hour

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At any given point in time, there isn't just one version of Facebook running, there are probably 10,000.

Mark Zuckerberg

““

A B

A

B

9,800Google search experiments in 2016

www.google.com/search/howsearchworks/

1,653Google search launches in 2016

www.google.com/search/howsearchworks/

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Experimentation-Driven Product Development

L A U N C HB U I L DD E S I G N

P R AY

E X P E R I M E N TI T E R AT E

L A U N C HB U I L D

D E S I G N P R AY

E X P E R I M E N TI T E R AT E

L A U N C HB U I L DD E S I G N P R AY

E X P E R I M E N T I T E R AT E

L A U N C HB U I L DD E S I G NP R AY

E X P E R I M E N TI T E R AT E

L A U N C HB U I L DD E S I G N P R AY

E X P E R I M E N TI T E R AT E

D E S I G N B U I L D E X P E R I M E N T I T E R AT E

L A U N C HP R AY

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FEATURE FLAGSDeploy quickly

and safely

EXPERIMENTATIONProve the impact of

product development

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TARGETING &ROLLOUTS

Determine who has access to which

experience

FEATURE FLAGSDeploy quickly

and safely

EXPERIMENTATIONProve the impact of

product development

opticon2017

TARGETING &MANAGEMENTDetermine who has access to

TARGETING &ROLLOUTS

Determine who has access to which

experience

FEATURE FLAGSDeploy with safeguards

EXPERIMENTATIONProve the impact of

product development

Feature Management

D E S I G N B U I L D E X P E R I M E N T I T E R AT E

L A U N C HP R AY

D E V E L O P D E P L O Y F L A G

E X P E R I M E N T

R O L L O U T

L A U N C HI T E R AT E

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Demo

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How many experiments do you run per year?

How many changes do you launch per year?

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Your Product Roadmap is your

Experiment Roadmap

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Q&AJamie Connollyjamie@optimizely.com

Robin Pamrobin.pam@optimizely.com

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THANK YOU