optimize your linked in professional headline and summary

© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com

OPTIMIZE YOUR PROFESSIONAL HEADLINE AND SUMMARY TO

GET FOUND AND MAKE CONNECTIONS ON LINKEDIN

JEANNETTE PALADINO

WRITER-IN-CHIEF

WRITE SPEAK SELL

© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com

YOUR LINKEDIN PROFILE

• “Professional Headline” and “Summary” critical.

• Optimize for keywords.

• Be searchable.

• Promote your brand.

• ALWAYS use a photo of yourself and not an impersonal avatar.

© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com

KEYWORD RESEARCH

• Search your keywords – what words are competitors using?

• What keywords are clients or employers searching for?

• Experiment with key words in your Professional Headline.

• Goal is to be found on Page 1 of LinkedIn searches for your keywords.

© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com

PROFESSIONAL HEADLINEUSING KEYWORD PHRASES

© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com

PROFESSIONAL HEADLINEUSING NARRATIVE

© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com

JEANNETTE PALADINO PAGE 1 RANKING SOCIAL MEDIA WRITER

© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com

SUMMARY – YOUR BRAND

© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com

LEVERAGE YOURCONTACT INFORMATION

• Name of company website• Link to articles, blog, awards, etc.

© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com

LINKEDIN RECOMMENDATIONS

• Establishes credentials – Get recommendations from clients, company colleagues, former employers

© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com

PROMOTING YOUR WORK

LinkedIn Applications has been replaced with a new feature that lets you display samples of your work on your profile. You can link to or upload images, presentations, videos, or documents. This adds to your authority.

© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com

HOW TO EXTEND AN INVITATION TO CONNECT

Do NOT use default invitation: “I'd like to add you to my professional network on LinkedIn.”

Personalize:

Subject line: Your TED talk inspired me to write

Dear Mr. Jones,

Your TED talk reinforced my decision to switch from teaching political science to a career in journalism. I enjoyed our brief conversation afterwards. I’m sure that your updates on LinkedIn would be very helpful as I gather the information I need to make this transition. Would you be willing to connect with me on LinkedIn? I’d be very grateful and please don’t hesitate to ask if there is anything I can do to be helpful to you.

Sincerely,

© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com

LINKEDIN GROUPS

© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com

LINKEDIN GROUPS

• Over 1.5 million Groups. Be selective.

• Join your Company’s Group.

• Start and engage in discussions.

• Be careful not to “spam” groups and appear to be self-serving. You will be barred.

• Develop relationships off-line.

• Give in order to get.

© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com

FWA LINKEDIN GROUP

© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com

PWC LINKEDIN GROUP

© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com

COMPANY PAGES – ERNST & YOUNG

• Follow and comment on your Company’s page.• Keep up to date on Company developments