optimizing magento e-commerce sites for increased sales and customer satisfaction
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Copyright © 2014 ZeroLag www.ZeroLag.com
Optimizing Magento E-commerce Sites for Increased Sales and Customer SatisfactionMaximize e-commerce performance with the right hosting solution
Copyright © 2014 ZeroLag – 2 – www.ZeroLag.com
Optimizing Magento E-commerce Sites for Increased Sales and Customer Satisfaction A ZeroLag White Paper
Summary of key findings:
An e-commerce web site’s performance, measured technically,
financially, and by customer satisfaction, is based on its ability
to merchandise products effectively, present information quickly,
transact orders efficiently, and provide an enjoyable user
experience.
Magento has the potential to fulfill all of these requirements.
However, it is a resource-intensive application, and when
deployed in an inadequate hosting environment, will likely fail to
meet user expectations and business objectives.
Magento is a superior e-commerce platform
Magento is the leading platform for e-commerce web sites. It
offers a full suite of tools to create an intuitive consumer shopping
experience, while providing powerful administrative functionality,
including order tracking, merchandising and marketing capa-
bilities, content management, and much more.
Magento is highly scalable, easily supporting e-commerce
operations of any size, from a few dozen products to major
sites with 1+ million SKUs. Unlike some competing platforms,
it was built specifically for e-commerce and allows users to
easily manage their online stores, interact with customers, and
oversee logistics.
Magento is the leading platform for e-commerce web sites
It offers a full suite of tools to
create an intuitive consumer
shopping experience, while
providing powerful admin-
istrative functionality, including
order tracking, merchandising
and marketing capabilities,
content management, and
much more.
Copyright © 2014 ZeroLag – 3 – www.ZeroLag.com
Optimizing Magento E-commerce Sites for Increased Sales and Customer Satisfaction A ZeroLag White Paper
Infrastructure quality contributes to e-commerce effectiveness
Although choosing Magento as your e-commerce platform is
a great first step towards building a successful online store, it is
imperative to select fast, reliable, and secure hosting infrastructure.
Magento is particularly demanding on server resources. A server
configuration which provides good performance with any number
of popular web applications may perform quite poorly even for a
small Magento site. And heavily trafficked Magento sites require
multiple server clusters with load balancing and other advanced
techniques to deliver optimal performance.
E-commerce site performance, reliability, and security have a
measurable effect on sales, customer satisfaction, and repeat
business.
• Site speed affects sales Slower sites decrease conversion rates and result in higher
bounce and cart abandonment rates.
• Site downtime can be costly Unreliable sites encourage consumers to shop elsewhere;
your direct competitors will benefit most.
• Security breaches destroy consumer trust Theft of customer credit card or personal data by hackers
and fraudsters can lead to significant financial liabilities for
online merchants and a loss of consumer confidence.
ZeroLag offers high-performance Magento hosting
ZeroLag’s Magento-optimized
hosting solutions rank among
the highest in reliability,
security and speed. We
are one of the most cost-
effective hosting providers for
businesses of all sizes utilizing
the Magento e-commerce
platform.
“ZeroLag is well equipped to be able to support any global merchant.”
- Annette Merriman,
Magento, an eBay Inc. company
Copyright © 2013 ZeroLag – 4 – www.ZeroLag.com
Optimizing Magento E-commerce Sites for Increased Sales and Customer Satisfaction A ZeroLag White Paper
The right hosting provider can help you meet your business objectives
Deploying and managing a high-performance hosting
environment optimized for the Magento platform requires spe-
cialized know-how and experience. Key tasks include choosing
the proper server hardware configuration, provisioning single
servers or multiple server clusters, customizing the LAMP
stack for maximum performance and stability, and continually
monitoring and tuning hosting and network infrastructure to
ensure uninterrupted performance and availability.
Only a hosting provider that has made a deep commitment to
the Magento platform will have the expert personnel and other
resources necessary to meet these requirements.
Optimizing your Magento site for increased sales and customer satisfaction
The business effectiveness of your Magento e-commerce site is
dependent in large part on its functionality, speed, reliability, and
security. By optimizing these factors, you can enhance the customer
experience, increase conversion rates, and maximize revenue.
Magento can help you achieve the best possible results
Magento is the most widely used e-commerce platform,
supporting 26% of the nearly 35,000 e-commerce sites in the
Alexa Top 1 Million. Among Alexa Top 100,000 sites, of the 1,632
e-stores detected, 28.6% use Magento. [2]
Magento’s popularity stems in part from its powerful features,
robust functionality, and intuitive interface for both admin-
istrators and online shoppers. The Magento platform is built on
a foundation of open source technology and was specifically
created with e-commerce in mind.
[2] http://tomrobertshaw.net/2013/03/
feb-2013-ecommerce-survey/
26%
26% of the top 35,000 e-commerce sites
use Magento
Copyright © 2014 ZeroLag – 5 – www.ZeroLag.com
Optimizing Magento E-commerce Sites for Increased Sales and Customer Satisfaction A ZeroLag White Paper
Magento: key features and benefits
• Free Community Edition Because Magento is created on open source technology, it
is available in a free Community Edition that anyone can use
without licensing costs.
• Advanced Enterprise EditionThe competitively priced Enterprise Edition provides more
advanced capabilities specifically designed to support more
sophisticated e-commerce operations, including:
• its high-performance architecture for larger databases
• advanced marketing capabilities
• content staging and merging
• professional technical support provided directly by Magento
• And more...
• E-commerce features and functionalityThe platform includes a wide range of useful e-commerce features
and functions out of the box such as catalog management, a
streamlined product browsing interface, logistics management,
easy payment integration, and much more.
• Huge selection of themes and extensionsThe Magento Connect Marketplace and other outlets offer
thousands of themes and extensions that allow e-commerce
operators to create a professional-quality online store with a
high degree of customization.
• Professional- and community-based supportMagento is the most widely used e-commerce platform. Its
popularity has spawned both professional (paid) and communi-
ty-based (free) support systems to help you through challenges
that may arise.
Gearing up for success Adopting a best-of-breed
e-commerce platform like
Magento is only part of the
formula for e-commerce
success.
It’s equally important to
deploy Magento within
a high-performance
hosting environment and
implement best practices
for site speed, stability,
and security. How site
speed impacts sales and
customer satisfaction
Copyright © 2014 ZeroLag – 6 – www.ZeroLag.com
Optimizing Magento E-commerce Sites for Increased Sales and Customer Satisfaction A ZeroLag White Paper
How site speed impacts sales and customer satisfaction
Modern online shoppers expect web pages to load quickly. One
recent survey found that about half of web users are unsatisfied
if the site doesn’t load in under two seconds.
These expectations can have a significant impact on customer
satisfaction and revenue. 40% of visitors will abandon a site that
hasn’t loaded in three seconds or less, and 79% who are dis-
satisfied with a web site’s performance won’t return to that site
again. [4]
Slow sites sell less
The impact of site speed on conversion rates is well documented.
Several studies have revealed that all other factors being equal,
slow e-commerce sites generate fewer sales and are less likely
to result in repeat customers.
Visitors expect pages to load in two seconds or less. A
one-second delay reduces conversions by 7%. Even seemingly
tolerable delays can add up to substantial lost revenue. For
example, a site which sells $10,000 per day can lose as much
as $250,000 annually for every extra second of page load delay.
[4] Obviously, small changes in site speed can have a huge
influence on e-commerce business results.
Visitors expect web pages to load in 2 seconds or less.
How fast does your site load?
Check it out for free at http://www.webpagetest.org
[4] Speed Is a Killer - Why Decreas-
ing Page Load Time Can Drastically
Increase Conversions. http://blog.
kissmetrics.com/speed-is-a-killer/
Copyright © 2014 ZeroLag – 7 – www.ZeroLag.com
Optimizing Magento E-commerce Sites for Increased Sales and Customer Satisfaction A ZeroLag White Paper
Site speed affects search engine rankings
Conversion rate isn’t the only metric impacted by site speed.
Google has used page load speed since 2010 as an integral
component of its algorithm which determines page rankings.
Although Google has stated that speed isn’t the largest factor in
page rankings, anecdotal evidence suggests the influence can be
quite significant. One popular site reported a 40% improvement
in organic search referrals after correcting site speed issues. [8]
Slow sites erode customer satisfaction
Slow sites are difficult to use and cause frustration. This has a
measurable impact on the way customers feel about your site,
and your brand.
One second of page loading time is the threshold at which
a visitor’s thoughts are interrupted. That means if a page
load takes much more than just one second, your potential
customers notice the delay and start thinking about something
else. Every additional second of page load time causes 16%
fewer customers to report a satisfactory experience with the
site. [4] With one respected study showing that a 5% increase
in customer retention rate yields a 25% to 95% improvement in
profits, what do you consider to be an acceptable amount of less
than satisfied customers? [19]
At ten seconds, visitors begin to feel they must engage in another
activity, like opening a new browser tab, dramatically increasing
the risk of losing them entirely. [9]
[8] Case Study: Impact of Code
Cleanup on Site Traffic. http://search-
enginewatch.com/article/2064113/
Case-Study-Impact-of-Code-Cleanup-on-
Site-Traffic
[4] Speed Is a Killer - Why Decreas-
ing Page Load Time Can Drastically
Increase Conversions. http://blog.
kissmetrics.com/speed-is-a-killer/
[19] The Economics of E-Loyalty. Har-
vard Business School. http://hbswk.
hbs.edu/archive/1590.html
[9] How Long Are Web Users Willing
to Wait? http://cba.unl.edu/research/
articles/548/download.pdf
At ten seconds, visitors begin to feel they must engage in another activity, like opening a new browser tab, dramatically increasing the risk of losing them entirely.
Copyright © 2014 ZeroLag – 8 – www.ZeroLag.com
Optimizing Magento E-commerce Sites for Increased Sales and Customer Satisfaction A ZeroLag White Paper
What downtime means for e-commerce sites
Your e-commerce site’s reliability can be an important factor in
determining its profitability. The more time your web site is down,
the fewer sales it will make, and the more frustrating it is for your
customers.
IT infrastructure influences e-commerce site reliability
Web site downtime is usually caused by one of the following factors:
• Web application instability, errors, freezes, or crashes
• Component, network, or power failures
• Cyberthreats
• Natural disasters
• Scheduled maintenance and other planned downtime
Most of these causes can be prevented or mitigated by a well-
designed hosting environment. With the right hardware and
software, networking, security, and physical facility in place, you
can minimize the risk of downtime.
[20] Amazon.com Goes Down. http://www.
forbes.com/sites/kellyclay/2013/08/19/am-
azon-com-goes-down-loses-66240-per-minute/
Amazon.com lost 2 million in revenue during a 30-minute outage, or about $66,240 per minute [20]
Copyright © 2014 ZeroLag – 9 – www.ZeroLag.com
Optimizing Magento E-commerce Sites for Increased Sales and Customer Satisfaction A ZeroLag White Paper
The financial costs of downtime
In 2010, the average top 500 e-commerce site experienced 804
minutes of downtime amounting to $800,099 in lost revenue and
technical expenses. [11]
Even much smaller e-commerce sites can absorb staggering
losses due to downtime, particularly as outages are most likely
to occur during periods of peak demand such as Black Friday
and Cyber Monday. With some sites seeing up to 100 times their
normal daily traffic during these peak online shopping periods,
the financial cost of downtime can be devastating to a small
business.
The impact of downtime on customer experience
Aside from directly affecting short-term revenue, downtime can
have long term effects on consumer trust and brand reputation.
Your direct competitor benefits most from your site’s downtime,
as your would-be customers look for alternative places to shop
online. And after your customer has had a good experience with
your competitor, they are even less likely to visit your web site in
the future.
[11 How Downtime Financially Impacts
Top Ecommerce Websites. http://dyn.
com/blog/infographic-how-downtime-fi-
nancially-impacts-top-ecommerce-web-
sites/
In 2010, the average top 500 e-commerce site experienced 804 minutes of downtime amounting to $800,099 in lost revenue and technical expenses.
Copyright © 2014 ZeroLag – 10 – www.ZeroLag.com
Optimizing Magento E-commerce Sites for Increased Sales and Customer Satisfaction A ZeroLag White Paper
What you can do to increase performance, reliability, and customer satisfaction
There are several steps you can take to improve your Magento site:
1. Use Magento Enterprise Edition
Magento Enterprise Edition is extensively optimized for improved
speed and scalability. [13] The latest version of Enterprise Edition
features a high-performance architecture that results in faster
web sites and an improved customer experience. Performance
enhancements include:
• Advanced full-page caching; not available in Community Edition
• Up to 65% improvement in page load times [13]
→ Reduced server load equates to 31% improvement in
page views per day supported on the same hardware
configuration [13]
• Significantly faster indexing for catalogs of all sizes, and new
incremental indexing
→ Up to 80% faster than Community Edition [14]
• Faster, more streamlined checkout flow enables customers to
complete transactions more quickly
→ 35% performance improvement [13]
These advanced performance features and many others add up
to huge site speed increases that will be seen and felt by every
customer visiting your online store. Migrating from Community
Edition to Enterprise Edition has resulted in real-world site speed
gains of up to 30X! [14]
[13] Benchmarking Magento Enterprise
Edition 1.13 http://www.magentocom-
merce.com/knowledge-base/entry/
ee113-performance-and-scalabili-
ty-white-paper#Section_1
[14] How to Decide? Magento En-
terprise vs. Community. http://www.
customerparadigm.com/magento-enter-
prise-vs-magento-community/
Why it matters
40% of visitors will abandon a site that hasn’t loaded in three seconds or less.
79% who are dis-satisfied with a web site’s performance won’t return to that site again.
Copyright © 2014 ZeroLag – 11 – www.ZeroLag.com
Optimizing Magento E-commerce Sites for Increased Sales and Customer Satisfaction A ZeroLag White Paper
2. Implement best practices for site performance
There are dozens of variables which influence web site per-
formance. However, four important techniques which potentially
have the greatest benefit should be seriously considered by all
Magento web site operators and developers. It’s not a coincidence
that more than 75% of the top 100 retail sites use one or more of
these techniques to speed up their sites. [17]
Use a content delivery network (CDN)A CDN is a distributed network of servers located in multiple data
centers, typically worldwide. Frequently accessed static content
on the web site is stored in the CDN, and is automatically served
to site visitors from the content delivery network instead of the web
site itself. The CDN determines which of its servers can deliver
the content fastest to the visitor. The net result is web pages that
load much faster, and reduced demand on the web site server.
Additional benefits of CDN include enhanced resilience against
distributed denial of service (DDOS) attacks.
Most major CDN providers offer tools that make it fast and easy to
activate CDN functionality for Magento sites. The speed increases
can be dramatic, with some Magento sites seeing a 50% reduction
in page load times. [15]
Turn on KeepAliveActivating KeepAlive – also called HTTP persistent connections
– allows the web server to use a single TCP connection to a
visitor’s web browser to send and receive multiple HTTP requests
and responses. Otherwise, the ‘conversation’ is dropped after the
request or response is sent, requiring another connection to be
established the next time information is to be passed between the
server and browser.
Enabling the web server’s KeepAlive capability has a number of
benefits. But most importantly, it reduces latency – eliminating
handshaking overhead on subsequent requests – which results in
faster-loading web pages for visitors.
Why it matters
Every additional second of page load time causes 16% fewer customers to report a satisfactory experience with the site.
A 5% increase in customer retention rate yields a 25% to 95% improvement in profits.
What do you consider to be an acceptable amount of less than satisfied customers?
[17] State of the union: Ecommerce Page
Speed & Web Performance, Spring
2013. Radware.
[15] How To Achieve a 2 Second Page
Load with a Magento eCommerce Store,
http://blog.maxcdn.com/how-to-achieve-
a-2-second-page-load-with-a-magento-
ecommerce-store/
Copyright © 2014 ZeroLag – 12 – www.ZeroLag.com
Optimizing Magento E-commerce Sites for Increased Sales and Customer Satisfaction A ZeroLag White Paper
[16] Even Faster Web Sites: Per-
formance Best Practices for Web
Developers. O’Reilly Media. (ISBN
0596522304)
Enable GZip compressionThe Apache webserver and competing alternatives have the built-in
ability to compress HTML and CSS files before sending them
across the Internet. Web browsers automatically de-compress
these files when displaying a page. This compression/de-com-
pression process is invisible to site visitors; all they see is snap-
pier-loading web pages. According to Google’s data, the average
load time for pages with uncompressed content is about 25%
higher than pages with compressed content. [16]
File compression is activated by making changes to the .htaccess
file on the web server. This modification should be performed and
tested by an experienced Linux system administrator.
Implement FastCGIFastCGI is a protocol which reduces web server overhead by
permitting the server to handle more traffic simultaneously.
Instead of creating a new process for each request, FastCGI
uses persistent processes that can handle multiple requests.
The protocol also facilitates reuse of server resources, creating
additional efficiencies.
FastCGI can be implemented through several methods. Dis-
tributions of the Apache web server include mod_fcgid, or
enhanced alternatives such as PHP-FPM (FastCGI Process
Manager) are available. Modifying an integral component of the
LAMP (Linux, Apache, MySQL, PHP) stack that is the foundation
of your Magento server requires expert know-how, but the per-
formance improvement is worthwhile. Another option is selecting
a hosting provider which offers a LAMP stack that is already
optimized specifically for Magento.
The average load time for pages without compression is about 25% higher than pages with compressed content.
Copyright © 2014 ZeroLag – 13 – www.ZeroLag.com
Optimizing Magento E-commerce Sites for Increased Sales and Customer Satisfaction A ZeroLag White Paper
[18] Salary.com. Systems Administra-
tor III, Los Angeles. http://salary.com
[6] 5 Simple Ways to Tune your LAMP
Application. http://www.ibm.com/
developerworks/library/os-5way-
stunelamp/
[7] Tips for Optimizing Your LAMP
Stack Linux Server. http://invisibleze-
ro.net/tips-for-optimizing-lamp-stack-
linux-server/
3. Tune the LAMP stack
Magento requires adjustments to the LAMP stack to yield maximum
performance. Running Magento on a ‘generic’ LAMP stack that is
otherwise well suited for general web applications can produce
disappointing to unacceptable results with Magento. Unfortunately,
properly setting up and maintaining the LAMP stack requires an
expert Linux system administrator. Qualified sysadmins are in
high demand and command generous salaries; in some markets,
median compensation approaches $100,000. [18]
Examples of just a few of LAMP optimizations include:
Updating the Linux kernelAside from performance benefits, keeping the Linux kernel up to
date is critical to help prevent security breaches.
Implementing PHP (opcode) cachingPage loading can be accelerated by caching compiled PHP code
in server RAM instead of compiling source code for every request.
Caching can boost response speed by as much as 100%. [6]
Clean up and speed up the databaseDatabase queries can have a significant effect on site performance.
Carefully crafting index tables and/or keeping the database on a
fast, separate server will provide significant performance gains.
Optimize MySQLProperly optimizing MySQL and/or replacing it with a high-per-
formance alternative can increase site performance by up to 65%. [7]
Qualified Linux sysadmins are costly, with median compensation nearing $100,000 in some markets.
Copyright © 2014 ZeroLag – 14 – www.ZeroLag.com
Optimizing Magento E-commerce Sites for Increased Sales and Customer Satisfaction A ZeroLag White Paper
4. Utilize a fully Magento-optimized hosting environment
A large majority of Internet users - 73% according to one study -
says they’ve recently encountered an e-commerce site that was
noticeably slow. [4] Obviously, developing and managing a fast
e-commerce site isn’t easy, or every company would have one.
And it can be particularly challenging to make Magento perform at
its best.
You wouldn’t seriously consider hiring a developer that didn’t have
proven Magento expertise. Likewise, when selecting a hosting
provider, the best strategy is to utilize a company which has the
specialized knowledge and resources required to offer a hosting
environment that’s designed for Magento.
Server hardware configurationMagento scales efficiently to support very small to very large web
sites. A quality hosting provider will work with you to understand
your business needs, projected web site traffic and transactions,
plus other parameters in order to determine the correct server con-
figuration for your site. Be wary of providers who attempt to slot
you into pre-configured “packages” or “plans” without conducting
extensive discovery.
Hosting providers should standardize on servers and supporting
equipment from leading manufacturers, such as Dell, Cisco,
and F5 Networks. They will also keep an ample supply of spare
components on-hand to perform rapid hardware replacement in the
event of failure. All components in the hosting environment should
be maintained at N+1 redundancy, meaning that every component
has at least one independent backup component.
Magento can be run on hosting platforms ranging from shared
multi-tenant environments, to complex multiple-server clusters with
separate web, database, and payment bridge servers. Selecting
the optimum infrastructure is critical to ensuring fast, reliable per-
formance of your web site, and maximizing the return on your
financial investment.
[4] Speed Is a Killer - Why Decreas-
ing Page Load Time Can Drastically
Increase Conversions. http://blog.
kissmetrics.com/speed-is-a-killer/
Why it matters
Small changes in page loading
speed have huge impact.
What’s your number?
Look up your average daily
sales to see how much a
1-second delay in page load
time might cost you.
Average daily sales
Lost annual
revenue$500 $12,500
$750 $18,750
$1,000 $25,000
$1,500 $37,500
$2,000 $50,000
$2,500 $62,500
$3,000 $75,000
$3,500 $87,500
$4,000 $100,000
$4,500 $112,500
$5,000 $125,000
$7,500 $187,500
$10,000 $250,000
Copyright © 2014 ZeroLag – 15 – www.ZeroLag.com
Optimizing Magento E-commerce Sites for Increased Sales and Customer Satisfaction A ZeroLag White Paper
When you choose a Magento hosting specialist,
you benefit from thousands of man-hours spent developing a fast and stable LAMP stack
which has been specifically optimized for Magento.
LAMP stack tuningWhen you choose a Magento hosting specialist, you benefit from
thousands of man-hours spent developing a fast and stable LAMP
stack which has been specifically optimized for Magento. More
importantly, the LAMP stack requires ongoing monitoring, patching,
testing, and tuning to continually maintain a fast, reliable, and
secure environment for your Magento site.
Leading Magento hosting providers are well versed in advanced
optimization techniques, including implementation of services such
as MySQL alternatives, Memcached, Varnish, Solr, PageSpeed
(mod_pagespeed) and other enhancements which can help wring
peak performance from your web site.
Network and Internet infrastructureA high-performance Magento server can’t fulfill its mission if it
can’t respond to requests from web site visitors without excessive
network and Internet lag. Insist on a hosting provider which offers
state-of-the-art connectivity, including Gigabit Ethernet to your
server(s), at least 1 Gbps (burstable) Internet bandwidth, a 10GB
network backbone,, and connections to multiple Internet backbones
for redundancy. Look for leading Internet access providers such as
AboveNet, GTT, and Hurricane Electric.
Security and monitoringA quality hosting provider should utilize an intrusion detection
system (IDS) to monitor system and network activity for cyberthreats
such as hacking or distributed denial of service (DDOS) attacks.
These systems report any suspicious activity to a security admin-
istrator, who can take appropriate steps to neutralize the threat.
The hosting provider should also offer advanced security measures
such as managed firewall services, for organizations that have
more rigorous security requirements.
Copyright © 2014 ZeroLag – 16 – www.ZeroLag.com
Optimizing Magento E-commerce Sites for Increased Sales and Customer Satisfaction A ZeroLag White Paper
Look for a hosting provider that has support personnel located directly at their data center.
Be wary of companies that utilize offshore or outsourced call centers to answer tech support calls.
Physical facilityThe hosting provider should maintain your Magento server solution in a
data center that meets Telecommunications Industry Association (TIA)
standards (TIA-942) for Tier 4 data centers. This standard includes
stringent requirements for dual power supplies (primary and backup) for
IT equipment and HVAC systems, fully redundant subsystems, and com-
partmentalized security zones controlled by biometric access controls.
24/7/365 on-site supportThe ability to reach a live human being when you need technical support
is a must-have. But even more important, that individual needs to be
qualified and available to render immediate aid when requested. Look
for a hosting provider that has support personnel located directly at their
data center.
Providing high-quality tech support can be costly, and many hosting
providers try to cut corners in this area. Be wary of companies that
utilize call centers – especially offshore or outsourced operations – to
answer tech support calls.
When your site is down, time is money. Each minute of delay in restoring
your site has a measurable impact on your bottom line. You must be
able to reach a technician who is located steps away from your server,
and who knows how to take immediate action to restore services.
100% uptimeA few decimal places of uptime is the difference between nearly 9 hours
of downtime per year at 99.9% to about 5 minutes per year at 99.999%.
Providing 100% or even “five nines” reliability requires technology, infra-
structure redundancy, and expertise that most hosting providers just
don’t have to offer. This level of reliability doesn’t happen by accident; it
has to be designed into the hosting company’s business, and requires
significant investment to achieve and maintain.
A hosting company’s service level agreement (SLA) tells you how
confident they are in their ability to deliver as promised. If a fast and
reliable web site is mission-critical for your company, be sure to select a
hosting provider that’s worthy of your confidence.
Copyright © 2014 ZeroLag – 17 – www.ZeroLag.com
Optimizing Magento E-commerce Sites for Increased Sales and Customer Satisfaction A ZeroLag White Paper
Conclusion
Since its introduction in 2007, Magento has become the most
popular e-commerce platform, changing the online shopping
landscape in the process. Magento puts an unparalleled com-
bination of flexibility, power, and affordability within reach of any
company that wants to sell online.
But the capabilities of the platform come with a cost. Magento
makes exacting demands on the hosting environment and can
deliver disappointing results if not provided with the right server
configuration. Any shortcomings in hosting infrastructure will have
a measurable impact on the business performance of a Magento
e-commerce site.
While on-premises, public cloud, or ‘generic’ shared or dedicated
hosting environments may appear to be viable options for hosting a
Magento web site, in most cases, these environments will yield sub-
standard performance and prevent maximum return on investment
in e-commerce operations.
Instead, a fully managed hosting environment that is carefully
optimized for Magento is the best choice for most companies using
the Magento platform for mission-critical e-commerce.
CONTACT US
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Sherman Oaks, CA 91403
Mailing/Billing Address:
289 S. Robertson Blvd Box #441
Beverly Hills, CA 90211
Phone: 1- 877-937-6524
Copyright 2014, ZeroLag Communications, Inc. All Rights Reserved.
If your company is ready to optimize your Magento site with faster, more
reliable and secure hosting, ZeroLag can help. Our competitively priced
hosting solutions were rated the most reliable by NetCraft and rank among
the fastest and most secure available.
Learn more about what our hosting services can do for your Magento
e-commerce site by visiting ZeroLag.com or calling us at 877-937-6524.
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