outdoor market online: russia & europe

June 2014 updated

Август 2014

October 2014

Outdoor Market Online: Russia & Europe

Hermes Group Facts & Figures

Интернет-магазин уже есть, и было бы неплохо:

Hermes – is the only global service provider

positioned closed to customers and provides all

services along the supply chain

— Turnover of the Hermes Group в 2013 $2,64 bln

— Suppliers joined Hermes-OTTO International

supply chain and it keeps growing 2000

— Employees of Hermes Group worldwide 11 800

— For Hermes Fulfilment due the

world’s largest automatic returns

warehouse in Haldensleben

The VDI

Innovation

Award

2013

— Parcels per year are processed by

Hermes in Europe

452mln

Sourcing &

Product

Transport

Logistics

Full Service

E-Commerce

Distribution

— Hermes is a premium sponsor of the

German Bundesliga

USA

EU

USA

EU

EU

CN

EU

USA

GLOBAL

E-COMMERCE

CN

DE

CN

CN

EU

CN

USA

EU

EU

HNT’s Clients

Outdoor Industry Total Retail Sales

European outdoor market (incl. Russia) volume

$ 13,7 bln (+3% YoY) incl.

$ 1,2 bln online sales

Source: European Outdoor Group, Hermes Nextec Russia estimations

TOP-10 European Outdoor Market Leaders

13,4%

25,7%

12,2%

6,3%

5,7%

5,6%

5,0%

4,5%

4,1%

3,0%

% of the European total outdoor market, 2013

Source: European Outdoor Group, Hermes Nextec Russia estimations

TOP-10 Countries’ Market Contribution

TOP-10 countries provide 86% of the outdoor retail

sales in Europe

Source: European Outdoor Group, Hermes Nextec Russia estimations

European Outdoor Market Structure (2013)

Apparel

Footwear

Outdoor accessories

Backpacks & luggage

Tents

Climbing equipment Sleeping bags & mattresses

Source: European Outdoor Group, Hermes Nextec Russia estimations

Russia’s Outdoor Market Specifics

• Mushroom & berry pickers, fishermen influence

• Weak position of special outdoor apparel

• Strong position of gumboots

• Strong position of tents

• Practically no climbing

Outdoor Audience Segmentation (Russia)

A. Hikers, campers, fishermen, hunters

B. Countryside & summerhouse livers, summer residents

C. Outdoor leisure pleasurers

D. Outdoor sportsmen (Extreme)

70 mln people

Countryside & Summerhouse Livers, Suburbans

• Products: apparel, footwear, burner stove, lantern, gas heater, air mattress, etc.

• Total audience: 70 mln. At least 9 mln of them are the Internet purchasers.

33 mln people

Hikers, Campers, Fishermen, Hunters

• Products: footwear, tent, sleeping bag, burner stove, inflatable boat, fishing chair,

backpack etc.

• Total audience: 33 mln. At least 8 mln of them are the Internet purchasers.

20 mln people

Outdoor Leisure Pleasurers

• Products: footwear, event shelter, chair, lantern, cooling box, air mattress, backpack,

etc.

• Total audience: 20 mln. At least 8 mln of them are the Internet purchasers.

1,5 mln people

Outdoor Sportsmen (Extreme)

• Products: apparel, footwear, backpack, sleeping bag, protection equipment etc.

• Total audience: 1,5 mln. At least 1 mln of them are the Internet purchasers.

Russia’s Outdoor Market Volume

Russian outdoor market volume

$ 1 bln (+7% YoY) incl.

$ 60 mln online sales

Source: European Outdoor Group, Hermes Nextec Russia estimations

Russia: Most Active E-Shoppers

1. Outdoor extreme sportsmen

2. Young fishermen

3. Hikers

Russian Outdoor Online Market Perspectives

Outstripping growth rate of the

Russian outdoor online market in 2014 +30% YoY

5-fold market growth through 2013-2020 period

up to $ 290 mln

Outdoor online market dynamics forecast,

$ mln, Russia, 2013-2020

Source: Nextec Russia estimations

Contacts:

Oleg Zhukov

Head of Marketing

Hermes NexTec Russia

Oleg.Zhukov@hermesworld.com

www.hermesworld.com