outthinker praesentation

European American Business ClubMay 11th, 2011

The Fourth OptionHow to Outthink your Competition

Helmut J. Albrecht | Headway International Consulting LLC

Objectives

learn from innovative thinkers inother competitive domains

cover the role of patternrecognition in businessinnovation

show how successfulcompanies innovate beyondtheir products and solutions

unleash your strategic thinkingskills to develop a playbook forsuccess

learn how to connect the partswith the whole

Discontent

Imagination

Formation

Breakout

Consolidation

Wood

Fire

Earth

Metal

Wat

er

The five phases of innovation

Better horsesBetter horses

Better jockeysBetter jockeys

Better care & trainingBetter care & training

4

Napoleon Bonaparte

Mao Tse-TungHannibal

Alexander theGreat Sun Tzu

Genghis Khan

Col. John Boyd

What sets them apart?

Bill GatesSteve Jobs

Richard BransonHenry Ford

Anne Mulcahy

Soichiro Honda

What sets them apart?

What sets them apart?

Martin LutherKing, Jr.

NelsonMandela

Mother Teresa MohammadYunus

BenjaminFranklin

MahatmaGandhi

Confucius

ThomasJefferson

The mostsuccessfulplayershave theability tosee thestrategicoptionstheiropponentsignore.

Michael Jordan

Dick Fosbury

Pele

THE ACCEPTED WAY OF DOING THINGS.SEE THE ONE THAT TAKES THEIR MARKET

AND COMPETITORS OFF-GUARD.

1-2-3A-B-C

The Fourth OptionThe strategy to outthink the competition®.

ExpertMasterGrand master

Identifying highly-competitive companies

Profit(EBITDAMargin)

Return(TRS)

RevenueCAGR

They seewhat othersfail to see –

They do whatotherschoose notto copy.

Identifying the most powerful stratagems

Identifying the most powerful stratagems

Identifying the most powerful stratagems

7 that most frequentlytrigger breakthroughgrowth, profitability, andvalue-creation

Partner with someone unexpected

Move early to the next battleground

Lock up resources

Launch a two-front battle

Introduce a new piece to the gameboard

Coordinate the uncoordinated

Embrace what others abandon

Who else benefits if you win?

Where is the next battleground?

What inputs can you control?

With whom can you launch atwo-front battle?

What player do you wish was inthe game?

Who could you coordinate?

What has been abandoned?

Seven Key Strategies

5. Partner with someone unexpected.

Who else benefits if you win?

Partner with someone unexpected

Move early to the next battleground

Lock up resources

Launch a two-front battle

Introduce a new piece to the gameboard

Coordinate the uncoordinated

Embrace what others abandon

Who else benefits if you win?

Where is the next battleground?

What inputs can you control?

With whom can you launch atwo-front battle?

What player do you wish was inthe game?

Who could you coordinate?

What has been abandoned?

Seven Key Strategies

22. Move early to the next battleground.

Don’t skate to where the hockey-puck is,skate to where it is going to be.

22. Move early to the next battleground.

Where is the next battleground? What areyou doing now to prepare for it?

Partner with someone unexpected

Move early to the next battleground

Lock up resources

Launch a two-front battle

Introduce a new piece to the gameboard

Coordinate the uncoordinated

Embrace what others abandon

Who else benefits if you win?

Where is the next battleground?

What inputs can you control?

With whom can you launch atwo-front battle?

What player do you wish was inthe game?

Who could you coordinate?

What has been abandoned?

Seven Key Strategies

10. LOCK UPRESOURCES.

Minnetonkalocked up

the pumpswhich

gave themthe time

they neededto over takethe market.

Analyze what isfueling resistance

and lock up itssupply.

Partner with someone unexpected

Move early to the next battleground

Lock up resources

Launch a two-front battle

Introduce a new piece to the gameboard

Coordinate the uncoordinated

Embrace what others abandon

Who else benefits if you win?

Where is the next battleground?

What inputs can you control?

With whom can you launch atwo-front battle?

What player do you wish was inthe game?

Who could you coordinate?

What has been abandoned?

Seven Key Strategies

7. LAUNCH A TWO-FRONT BATTLE

With whom can you launch a two-front battle?

7. FORCEYOURCOMPETITORINTO ATWO-FRONTBATTLE

Partner with someone unexpected

Move early to the next battleground

Lock up resources

Launch a two-front battle

Introduce a new piece to the gameboard

Coordinate the uncoordinated

Embrace what others abandon

Who else benefits if you win?

Where is the next battleground?

What inputs can you control?

With whom can you launch atwo-front battle?

What player do you wish was inthe game?

Who could you coordinate?

What has been abandoned?

Seven Key Strategies

What do you wish was in the game?

32. Introduce a new piece to the game board –

Partner with someone unexpected

Move early to the next battleground

Lock up resources

Launch a two-front battle

Introduce a new piece to the gameboard

Coordinate the uncoordinated

Embrace what others abandon

Who else benefits if you win?

Where is the next battleground?

What inputs can you control?

With whom can you launch atwo-front battle?

What player do you wish was inthe game?

Who could you coordinate?

What has been abandoned?

Seven Key Strategies

34. Co-ordinate the uncoordinated.

34. Co-ordinate the uncoordinated.

34. Co-ordinate the uncoordinated.

Combine and coordinateindependent elements

within your environmentto orchestrate

much greater power.

Who could you coordinate?

34. Co-ordinate the uncoordinated.

Who could you coordinate?

Partner with someone unexpected

Move early to the next battleground

Lock up resources

Launch a two-front battle

Introduce a new piece to the gameboard

Coordinate the uncoordinated

Embrace what others abandon

Who else benefits if you win?

Where is the next battleground?

What inputs can you control?

With whom can you launch atwo-front battle?

What player do you wish was inthe game?

Who could you coordinate?

What has been abandoned?

Seven Key Strategies

27. Embrace what others abandon.

27. Embrace what others abandon.

Adopt a forgotten or abandoned model,idea or technology to differentiate yourself and build power.

Partner with someone unexpected

Move early to the next battleground

Lock up resources

Launch a two-front battle

Introduce a new piece to the gameboard

Coordinate the uncoordinated

Embrace what others abandon

Who else benefits if you win?

Where is the next battleground?

What inputs can you control?

With whom can you launch atwo-front battle?

What player do you wish was inthe game?

Who could you coordinate?

What has been abandoned?

Seven Key Strategies

“Crazy”No

brainers

Wastes oftime Tactics

What can we do to stay inour framework?

Innovation Success

It is all about IDEAS

And let it be noted that there is no more delicatematter to take in hand, nor more dangerous toconduct, nor more doubtful in its success, than toset up as a leader in the introduction of changes.For he who innovates will have for his enemies allthose who are well off under the existing order ofthings, and only the lukewarm supporters in thosewho might be better off under the new.

Thank You!

Q and A

Helmut J. AlbrechtHeadway International Consulting LLC

Outthink your competition® | SMARTConversations®German American Trade Association

Seminars | WorkshopsConsulting

International Business Development585 406 2296 (m)904 225 8869 (o)

helmut.albrecht@headwayconsult.com

www.headwayconsult.comwww.linkedin.com/in/helmutalbrecht