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RussiaMay | June 2014
invidis research2014 RU 300
Digital Signage Business Climate Index RussiaMay/June 2014
www.invidis.de/dbci
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Digital Signage Business Climate Index RussiaMay/June 2014
www.invidis.de/dbci© invidis consulting GmbH 2014 Page 3
DBCI - Introduction
The OVAB Europe Digital Signage Business Climate Index (DBCI) is the leading European indicator of the economic development of the Digital Signage and Digital-out-of-Home industry
It is compiled every two months by invidis consulting in cooperation with OVAB Europe
Questions:
Current business situation: “good”, “satisfactory” or “poor”
Expectations for the next six months: “more favorable”, “unchanged” or “more unfavorable”
Russia – first poll May/June 2014:
Russia is the 7th largest market in Europe for Digital Signage (in units of public displays)
DBCI Russia: 19,05 base points
Over 90% rate their current business situation as good or satisfactory
19% have a negative outlook for the industry within the next six months
Digital Signage Business Climate Index RussiaMay/June 2014
www.invidis.de/dbci© invidis consulting GmbH 2014 Page 4
Solid current business but sober outlook in Russia
Fig. 1: DBCI Russia May/June 2014, n=21
The digital Signage Business Climate Index Russia has been polled for the first time in 2014. The Index stands at almost 20 base points, reflecting the current slightly positive business sentiment of the Digital Signage industry in Russia
The economic downturn in the wake of the current crisis has weakened the Russian economy. The facts are a drain of foreign capital, a bear market at the stock exchange, a devaluation of the Ruble and a rise in central bank interest rates. Particularly the import dependent Digital Signage industry is feeling the effects
However, the European economy is still very dependent on Russian natural resources especially gas and oil and the state finances are still very strong with only 1,3% budget deficit of GDP compared to 3,3% in the EU
Therefore, the business of the Digital Signage industry is still robust and business sentiment is good, with a cautious outlook
Survey facts• Participants: n=21• Region: Russia• Time frame: 2014 calendar weeks 16 &17
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100
90
80
70
60
50
40
30
20
10
0
-10
-20
-30
-40
-50
-60
-70
-80
-90
-100negative
slightly negative
slightly positive
positive
19,05
Digital Signage Business Climate Index RussiaMay/June 2014
www.invidis.de/dbci
38,1% 52,4% 9,5%
0% 20% 40% 60% 80% 100%
May/June 2014
good (+)
satisfactory (o)
poor (-)
© invidis consulting GmbH 2014 Page 5
General positive and solid current business situation
Question: How do you rate the current business situation for your products / services in the field of Digital Signage?
Fig. 2: DBCI Russia May/June 2014“business situation”, n=21
© invidis consulting. 2014
Digital Signage Business Climate Index RussiaMay/June 2014
www.invidis.de/dbci
28,6% 52,4% 19,0%
0% 20% 40% 60% 80% 100%
May/June 2014
morefavourable (+)
unchanged (o)
moreunfavourable (-)
© invidis consulting GmbH 2014 Page 6
Sober outlook for the next six months
Question: What are your expectations for the next six months?
Fig. 3: DBCI Russia May/June 2014“business expectations”, n=21
© invidis consulting. 2014
www.invidis.de/dbci
Additional Questions
DBCI May/June 2014
Digital Signage Business Climate Index RussiaMay/June 2014
www.invidis.de/dbci
21,0%
28,5%
11,5%
14,3%
24,7%
More than 500displays
100 to 500 displays
50 to 99 displays
11 to 49 displays
6 to 10 displays
1 to 5 displays
© invidis consulting GmbH 2014 Page 8
Robust demand for large scale Digital Signage networks in 2013
Question: How many projects did your company roll out in the following categories in 2013?
Fig. 4: DBCI Russia May/June 2014 “project sizes 2013” , n=10
39%
In 2013 almost 50% of all Digital Signage projects were small installations with up to ten displays
Small projects have a high margin and can be carried out successfully by most players in the market
Falling hardware prices created a high demand for easy-to-use Digital Signage solutions for small retailers with only one or two shops. Here the switch from consumer to professional displays is also generating recurring revenues
Almost 40% of the Digital Signage networks installed consisted out of more then 50 displays
Large projects generate high revenues, but discounts increase with the number of hardware used and tear into the margin
Only professional market participants can sustainably carry out projects with over 50 displays ©
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49%
0,0%
Digital Signage Business Climate Index RussiaMay/June 2014
www.invidis.de/dbci© invidis consulting GmbH 2014 Page 9
Retail, Mall and DooH are the most significant markets for Digital Signage
Question: In which vertical markets has your company rolled out the most projects in 2013?
Retail is with approx. 22% of all Digital Signage revenues the biggest vertical market. Customer engagement, marketing and ambient installations become more and more common not only in most high-street retailers, but also in small and medium businesses
Malls is the second biggest vertical market with 12% of all Digital Signage revenues generated. The harsh climatic conditions promote the construction of indoor shopping centers in Russia. Since new shopping malls are being equipped regularly with Digital Signage solutions, not only for the retail outlets, but also for information, way finding and marketing by the mall operator, consisted revenues can be generated here
Like malls, DooH also takes up 12% of all Digital Signage revenues. Except for large LED boards almost all sites are indoor. Again due to the climatic conditions. Rendering the term DooH almost useless, as it rather should be called Digital-Indoor. The prime locations are in the transport sector like airports, trains and train/metro stations
Fig. 5: DBCI Russia May/June 2014 “vertical markets 2013” , n=15
Retail21,7%
Malls
12,1%
DooH
12,0%
Corporate Communi-
cation9,6%
Banking
8,4%
Healthcare
7,4%
QSR & Restaurants
7,2%
Education
7,2%
Leisure
6,0%
Transportation
Telecommunication
3,6%
Industry2,4%
1,2%
Healthcare1,2%
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www.invidis.de/dbci
Special:invidis Digital Signage Focus Markets EMEA 2014
DBCI May/June 2014
Digital Signage Business Climate Index RussiaMay/June 2014
www.invidis.de/dbci© invidis consulting GmbH 2014 Page 11
EMEA Focus Marktes | Forecast 2014
Market size2)
Mar
ket
dyn
amic
s1)
DE-AT-CHUK & IE
France
Russia
Italy
Nordics
Benelux
Low
Hig
h
Low High
Saudi Arabia
UAE
Spain
Poland
Turkey
1) Unit growth/potential2) In units
© invidis consulting. 2014
Tendency
Digital Signage Business Climate Index RussiaMay/June 2014
www.invidis.de/dbci© invidis consulting GmbH 2014 Page 12
Europe Top 5 Markets | General Economic Cycle 2014
Germany
France
UK
Italy
Slow Upswing
Spain
Slow Downturn
Fast Upswing
Consistent Growth
Recovery
© invidis consulting. 2014
% of DS Market Europe
17,4%
16,6%
4,4%8,3%
15,3%
The ‘bookends‘ of the European economy
– Germanyand the UK –
both, high performers in Digital Signage
Digital Signage Business Climate Index RussiaMay/June 2014
www.invidis.de/dbci© invidis consulting GmbH 2014 Page 13
Roadmap 2014 & Contact
The next survey will take place in calendar weeks 26 & 27 of 2014.
The next planned publication date will be the 23nd July 2014.
The DBCI is polled by invidis consulting and published in cooperation with OVAB Europe.
If you are not yet part of the DBCI survey please contact us for further information.
The DBCI will be extended to other markets in 2014. For further information please contact Daniel Russell.
Nov./Dec. | 10.11.
Jul./Aug. | 23.07.
Sep./Oct. | 18.09.
Contact:
Daniel Russell | Junior Analystinvidis consulting GmbHRosenheimer Str. 145eDE-81671 MunichDaniel.Russell@invidis.com
Phone: +49 89 2000416-21Mobile: +49 151 62438503
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Digital Signage Business Climate Index - DBCI Russia May/June 2014
ovab.eu/research/dbci/ © invidis consulting GmbH 2014 Seite 14
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