packaging and labeling. lesson objectives explain the functions of product packaging identify the...

Packaging and

Labeling

Lesson Objectives• Explain the functions of product

packaging

• Identify the functions of labels

• Identify and explain government regulations that affect packaging and labeling of products

PACKAGING

The physical container or wrapping for a

product

Packaging Functions

•To promote and sell the product– Package design, color, shape, size– Mixed bundling– Price bundling

Packaging Functions•To provide

information about product– Contents– Nutritional value– Potential hazards

Packaging Functions

•Express Customer Needs– Family Packs– Single-serving– Snack and lunch

kits

Packaging Functions•To ensure consumer safety

– Blister packs (medicines)– Child-proof/tamper proof

Packaging Functions•To protect the product

– Air-tight – Padded package

Contemporary Packaging Issues

Aseptic packaging

Environmental packaging

Cause packaging

Labeling

Information tag, wrapper, seal or imprinted message that is attached to a product or its

package

Purpose of labels

•Content information•Directions for use•Protection of business involving misuse

Types of LabelsBrand labels

Grade labelsDescriptive labels

Government Legislation

• Fair Packaging and Labeling Act (1966)– Mandatory labeling– Packaging regulations

• Nutritional Labeling and Education Act of 1990  – List all ingredients or contents– Give nutritional value

Food and Drug Administration

(FDA)•Federal Agency•Requires

manufacturers to place health warnings–Medicines–Cigarettes–Alcohol

Federal Trade Commission (FTC)

• Care labels - 1972

• Environmental claims - 1992–Recyclable

–Ozone-friendly

–Biodegradable

U.S. Department of Agriculture (USDA)

• Legal standards and certifications– Organic foods

• Country of Origin Label (COOL)– Fruits, vegetables, peanuts, meats and fish

Packaging and

Labeling