palestra de cristiano michelena
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Foco na Comunicação
Para desenvolver alguns
dos maiores e mais
complexos projetos no
mundo é necessário ter
abundância de recursos
e boa comunicação.
Management Board
Matthew Streets
Chief Financial Officer
Andy Bow
Group 1 Brandon Haw
Head of Business
Development
Paul Kalkhoven
Head of Technical
Development
Mark Sutcliffe
Head of
Management
Graham Young
Head of Information and
Design Systems
Grant Brooker
Design Director
Group 1
David Summerfield
Design Director
Group 2
Luke Fox
Design Director
Group 3
Stefan Behling
Design Director
Group 4
Gerard Evenden
Design Director
Group 5
Nigel Dancey
Design Director
Group 6
Roger Ridsdill Smith
Design Director
Engineering 1
Piers Heath
Design Director
Engineering 2
Design Board
David Nelson
Head of Design Spencer de Grey
Head of Design
Mouzhan Majidi
Chief Executive
Norman Foster
Founder and Chairman
% I
nvo
lvem
en
t
Foster + Partners
LCA/LCE
10%
90%
Viabilidade Conceito Esquemático Documentos p/
Construção Detalhaddo Construção
New York Madrid
Beijing
Hong Kong
Houston
Seattle
Edinburgh
London
Geneva
Dubai
Kuala Lumpur
Abu Dhabi
Buenos Aires
Mumbai
Escritórios e/ou presença local da Foster+Partners
South Korea
Riyadh
Morocco
Bahrain
Sao Paulo
Bulgaria
Canada
France
Denmark
Italy
Lebanon Libya
Russia
Turkey
Singapore
San Francisco
Jordan
Munich
Stockholm
Vietnam
Perth
Casablanca
Minimise whole life costs
Material Efficiency
Adaptability/Flexibility
Environmental Quality
Green Travel Plans
Secured by Design
Consultation
Inclusive Design
Amenity
Energy efficiency
Improve ecological value
Passive heating/cooling & ventilation systems
Harvesting energy & water
Waste Management
Low impact materials
Water conservation
Sustentabilidade
GERENCIAR
GERAR
CONSERVAR
Central de Energia Renovável
Energia do Lixo
Rede Elétrica Inteligente
Equipamentos inteligentes
Sistemas Eficientes
Estilo de vida sutentável
É necessário mudar nossos preceitos
Design Passivo
Controles prediais
Energia Renovável predial
Benefício Ambiental
Custo $
“…an approach to building design that seeks to achieve high-performance
on a wide variety of well-defined environmental and social goals while
staying within budgetary and scheduling constraints”.
IDP: Busby Perkins + Will and Stantec Consulting, 2007a:6
“…uma abordagem de projeto que busca atingir alta performance numa
variedade de objetivos sociais e ambientais mantendo-se sempre dentro
do orçamento e do prazo estipulado”
Integrado
Constante integração e diálogo.
Convencional
Membros Atuam apenas quando
essencial. Vs
Arquitetos &
Consultores
Cliente
Separação de foco e
esforços:
Melhores resultados e
desenvolvimento para o grupo
e indivíduos.
Integrado
• Integração durante todo processo
Convencional
• Minima colaboração, principalmente
nos estágios iniciais de projeto
Vs
Para um completo time com todas as qualificações disponíveis durante
todo o processo.
De qualificação disponíveis somente quando necessárias
Integrado
•Ênfase no Custo do ciclo de vida do
empreendimento.
Convencional
•Ênfase no Custo Inicial Vs
Integrated Design Process
• Segue após a ocupação
Convencional
• Conluído na entrega da obra. Vs
+
Operação e performance = Feedback!
Ponto único de contato
Time integrado de especialista
O envolvimento antecipado garante
continuidade
Foco nos problemas estratégicos
Plena Colaboração
Processo iterativo + analítico
Pesquisa e Desenvolvimento
Pensamento Holístico para com
Sustentabilidade
Comprometimento contínuo
Foco na Comunicação
Para desenvolver alguns
dos maiores e mais
complexos projetos no
mundo é necessário ter
abundância de recursos
e boa comunicação.
Ventilação por estratificação
Resfriamento passivo com
chilled beams
Massa térmica exposta
Aquecimento periférico
Sombreamento em
alumínio com inclinação
variável para maior visão
sem comprometer
sombreamento. Veneziana
Forma economiza energia
Adding Value
Hearst
Tower, New York
Scottish
Gas, Scotland
Deutsche
Bank Place, Australia
Swiss Re, London
HSBC HQ, London
• Occupancy efficiency/ density up 30%
• Staff absenteeism down 25%
• BCO National Winner in Commercial Workplace category
• Occupancy Efficiency/ Density up 25%
• Constructed from 85% recycled
materials
• 26% more energy efficient than
traditional office buildings
• Awarded LEED Gold Sept 2006
• Sold for £1.1 billion
• Construction cost £500 million
• Total NIA 100,000m2
• Profit per m2 = £6,000
• Achieved BREEAM Excellent Rating
• Highest Australian rent/ m2 = $1,000 per m2 pa
• Rent 30% higher than next second highest
(Grosvenor Place rent $655/ m2)
• 97% of space leased within 3 months
• 25% sold creating $21 million profit
• Sold for £630 million
• The reinsurer made a book
gain of around £250 million
• Total NIA 47,000 m2
• Profit per m2 = £5,274
7000
6500
6000
5500
5000
4500
4000
3500
3000
2500
2000
1500
1000
500
0
Reichstag: CO2 Emissions in Tonnes per Year
CO2 Emissions (T/A)
City Utilities
1960 - 1965
Natural Gas
1999 Vegetable Oil
1999
7000
1450
450
94%
Reduction
Design and construction timeline
2003
2005
2006
2007
2008
December
opened new
office - 11 in
Beijing 38 in
London
12
December
scheme
design to
client
November
won
competition
15 March
preliminary
design
10
January
tender info
to
preferred
contractor
s
28 March
ground
breaking
6 April start
on site
October
2006 Roof
complete
March
2005 sub
structure
complete
September
2007 Terminal
commissioned
Feb 29
opened – no
ceremony
2004
40% increased visitors to St Paul’s
£100m economic benefit in a year
Hotel and catering up 23%
Up to 8 million crossings per year
Benefits Communities
Detroit
En
erg
y U
se f
or
Pri
vate
Tra
nsp
ort
Density person/ha
Source: Newman and Kenworthy 1989
Low
High
Hong
Kong
Monaco
Copenhage
n
Europe
Asia
Australia
USA
Density vs. Energy usage
Space analysis
15 m2
Source : Dynamische Raume, Die Nutzungsflexibilisierung urbaner Mobilitatsraume am Beispiel des
Berliner Innenstadt, Januar 2002, Berlin
Building
Design
Waste Transportation Energy
Generation
Building
Design
Waste Transportatio
n
Energy
Generation
CONVENTIONAL CITY MASDAR
Conventiona
l
Oil and Gas Landfill Fossil fuel Energy
Efficient
Renewable Recycling /
Waste to
Energy
Electric /
Solar
80% 13% 7% -56% -24% -12% -7%
=1,100,000 Tonnes CO2 =0 CO2
Carbon offsetting /
Carbon Sequestration
-1%
Central Abu Dhabi
Abu Dhabi Int.
Airport MASDAR
Yas Island
Abu Dhabi
Int. Airport
Khalifa City
Raha Beach
Saadiyat Island
Capital District
MASDAR
To Dubai
To Al Ain
Central Abu
Dhabi
Location
Street Microclimate – Felt Temperatures
67 °C 71 °C
50 °C 48 °C
Desert Central Abu Dhabi Arcades Shaded Gardens
Abu Dhabi – Typical Street
Asphalt
57°C
Radiant temperature 52°C 39°C Air temperature
Building
38°C
20°C 50°C
Street-Panorama
Ground
33°C
People
34°C
Wall
35°C
PV
55°C
Radiant temperature 37°C 39°C Air temperature 20°C 50°C
UnderCroft & Transportation
20°C 50°C
People
34°C
Car Engine
55°C
PRT in Undercroft
37°C
36°C Air temperature
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