pamela rutledge - presentation at emerging communications conference & awards (ecomm 2011)
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Dr. Pamela B. RutledgeJune 27, 2011
Intrinsic Motivation & Emerging Technologies
intrinsic extrinsic
technology is the new oxygen
Meet Bob
autonomy
mastery
relatedness
self-efficacy flow
satisfaction
optimismresilience
meaning
enjoyment
happiness
Source: Amarillo Magazine
experience loyal not brand loyal
What is fun?
freedom, being different, imagining possibilitiesbeing special, belonging, being cozy
knowing things, performing, taking pride
technology liberates intrinsic motivation
thank youDr. Pamela B. Rutledge
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