panasonic toughbook h1: giving customers what they want shantell black...

Panasonic Toughbook H1:Giving Customers What They Want

Panasonic Toughbook H1:Giving Customers What They Want

Shantell BlackShantell_black@us.panasonic.com973-303-7785

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Panasonic ToughbookMobile PC Focus

• Parent company Panasonic Corporation– $70 Billion Global Company Based in Osaka, Japan

• 15+ Years Mobile PC Experience – Focus: Mobile Users; Mission-Critical Data Access

• Core Manufacturer– Products Designed, Developed and Built by Panasonic

• 10+ Years of Integrating Wireless WAN/Mobile Broadband– Rugged, Reliable, Wireless

• Complete Line of Rugged Mobile Computing Solutions– Fully-Rugged, Semi-Rugged, and Business-Rugged– Experience with extreme users and environments uniquely qualifies Panasonic to support the

most mobile mainstream business users

• Industry Leading Product Warranty and Customer Support

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Competitive Annualized Failure

Rates (7/08)

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Toughbook Annualized %

Failure Rates

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

30 19 74 51/52 T5/T7 W5/W7 Y5/Y7 Toughbook Average

1.54% 2.46% 2.06%2.99% 3.25%

4.90% 3.42%2.43%

Annual Failure Rate

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Comparing Annualized Failure

Rates (7/08)

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

Dell Lenovo Toshiba Industry Average

PCSC Average CF-30 CF-52 CF-W5/7

24.0%

18.0%

23.0%

24.0%

2.4%1.5%

3.0%4.9%

Business Notebooks % needing repair in past year

10X

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Why Panasonic

• Better ROI–Not the least expensive to BUY, but the least expensive to OWN

• More Uptime than competition• Increased productivity for end users• Best in Class Service• Financially stable partner

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New Opportunities

• Healthcare is a growing market

• One of the ONLY Verticals still spending money!

• Panasonic has a great solution!

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Our Healthcare Beliefs

• Healthcare is a vital part of our business– Specific industry concentration– Expect to be key player in this market– Expect to be one of our largest segments in 3 years

• Partners are crucial to our success in healthcare– We are part of a larger solution– We’re 100% channel focused

• We will invest…– In our healthcare offerings– In our industry partners– And in our healthcare customers

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Our Healthcare Beliefs

• Healthcare is different…– Customers/Environments/Needs are different– Must have a dedicated focus on healthcare– Must have healthcare-specific products

• Toughbook is the right fit for healthcare– Healthcare needs mobility– Healthcare needs durability– Healthcare needs reliability

• Whenever lives are at stake….• Whenever data is mission-critical…

–Panasonic Toughbooks are there

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Panasonic ToughbookHealthcare Applications

• Home Health• Electronic Medical Records (EMR)• Computerized Patient Order Entry (CPOE)• Emergency Room• EMS/Ambulatory• Cart Based Computing (COW)• Mobile Blood Collection• Any mobility needs

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Panasonic ToughbookSample Healthcare Customers

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Panasonic Toughbooks

Thin & LightweightLong Battery LifeFull Magnesium CaseShock Mounted HDD

Sealed PortsSpill-ResistantDaylight-View Display

Drop ResistantFully-SealedRugged Hinges

Business-Rugged Fully-Rugged

Semi-Rugged

LightweightFully-SealedHot-Swappable Batteries

Ultra-Mobile-Rugged

NEWPanasonic

Toughbook H1

NEWPanasonic

Toughbook H1

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IntelHealthcare Research

• Years of Intel research into healthcare mobility– Ethnographic research– Workflow studies– Interviews with healthcare professionals worldwide

• Industry desires– Improve delivery of healthcare– Increase clinician productivity– Enabling more informed and immediate decisions at point of care– Reduce errors & increase quality of care

• Result: Need for a new type of mobile device– Specifically developed to optimize healthcare workflow– Integrated technologies– Integrated features for clinical data capture– Sealed, durable and disinfect-able design for clinical environment

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Mobile Clinical Assistant (MCA)Intel Reference Design

• Release Fall 2006• Intel reference design includes:

– Camera to enhance patient charting– Barcode scanner to match patients with medications– RFID reader to positively identify clinicians and patients– Wireless connectivity to enable access at the bedside– Tablet PC capabilities to facilitate pen-based input– Ergonomic, lightweight design to support shift-long use

• Reference design for entire PC industry

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Panasonic MCA ConceptListening to Customers

• Considerable interest in Intel MCA reference design• Did not rush product to market

– More interested in being right, than being first

• Additional device engineering & testing in Panasonic lab– Must meet the Toughbook standard of highest product quality

• 2+ years of additional Panasonic industry research– Review of many product concepts– Ergonomic testing – Feature sets

• Feedback from multiple industry stakeholders– Individual customer assessments– Involvement from leading healthcare solutions providers– Panasonic Healthcare Industry Authority Council– Healthcare Mobile Technology Symposium

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[Survey from Customers at Panasonic Healthcare Mobile

Technology Symposium 2007 ]

Customer Dissatisfaction with Current MCA Devices

Satisfied with Current MCA? Causes of Dissatisfaction?

Interested in MCA Platform?

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What Customers Told Us

• Improve Ergonomics• More Durable• Greater Infection Control• Improve Battery Management• No “Nickel & Diming”• Greater Peace of Mind

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What Customers Told Us“Improve Ergonomics”

• Reduce weight without compromising ruggedness– Structurally sound holes in magnesium chassis– Compact HDD & lightweight battery

• Move stylus holder to front• Implement thermal management technologies

– Maintain low surface temperature without fan

• Integrate dual-function display– Tablet AND Touchscreen

• Add sanitizable handstrap – Strap hole and dome shaped grip to reduce pressure

• Built-In easel footing for use on flat surfaces• Move placement of Barcode scanner

– Significantly reduce wrist strain

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What Customers Told Us

• Improve Ergonomics• More Durable• Greater Infection Control• Improve Battery Management• No “Nickel & Diming”• Greater Peace of Mind

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What Customers Told Us“More Durable”

• Use extensive know-how in product design and testing– Main PCB kept rigid by magnesium case– Reinforced resin used in outer case for shock absorption– Shock-mounted, removable HDD– Flexible internal connectors– 3ft/90cm drop-tested– IP54 compliant– Sealed all-weather design– Rain-, spill-, dust- and vibration-resistant

• Remove fan– Eliminate point of failure while improving sanitization

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What Customers Told Us

• Improve Ergonomics• More Durable• Greater Infection Control• Improve Battery Management• No “Nickel & Diming”• Greater Peace of Mind

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What Customers Told Us“Greater Infection Control”

• Reduce difficult to clean areas– Fan-less, port-less, flat button, gap-less LCD screen– “Semi-Sealed” is “Not Sealed”

• Alcohol-resistant chassis– Detailed testing and user recommendations

• Sanitization Reminder System– User controlled reminders

+ Time-based, At login, Battery change, etc.– Maintains record of sanitizations for auditing

Hospital Ward Successful Cleaning/day

St. XXX Surgery 24

St. XXX Medical 23

National YYY Surgery 12

National YYY Medical 12

When cleaning time arrives, the screen locks and color

changes to encourage cleaning.

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What Customers Told Us

• Improve Ergonomics• More Durable• Greater Infection Control• Improve Battery Management• No “Nickel & Diming”• Greater Peace of Mind

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What Customers Told Us“Improve Battery Management”

• New Intel® Atom™ processor– Intel's lowest power CPU ever

• Low power consumption circuit design – Component optimization for low power consumption

• High capacity battery pack– Developed internally with Panasonic battery division

• Twin battery design– True hot-swappability in any location– Comes standard with two batteries

• “Last an entire shift”– Even between shifts

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What Customers Told Us

• Improve Ergonomics• More Durable• Greater Infection Control• Improve Battery Management• No “Nickel & Diming”• Greater Peace of Mind

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What Customers Told Us“No Nickel & Diming”

• Eliminate hidden costs• Standard 6-hour battery life

– Without purchasing additional battery

• Standard WindowsXP downgrade option• Standard integrated hand strap

– Sanitizable design

• Standard glare-resistant display– Even need indoors with harsh lighting

• Standard 3-year warranty– Healthcare customers don’t use devices for only 1 or 2 years

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What Customers Told Us

• Improve Ergonomics• More Durable• Greater Infection Control• Improve Battery Management• No “Nickel & Diming”• Greater Peace of Mind

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What Customers Told Us“Improved Peace of Mind”

• Reputation for highest product quality– Core manufacturer

• Best in Class service and support– 3-year standard warranty– Lifetime Call Center Support– 24 Hour coverage / 7 days per week– Priority parts exchange– No charge in-warranty shipping

• Large and stable corporation– One of 100 largest global companies– No layoffs– Reliable future

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What Customers Told Us

• Improve Ergonomics• More Durable• Greater Infection Control• Improve Battery Management• No “Nickel & Diming”• Greater Peace of Mind

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Toughbook H1Mobile Clinical Assistant (MCA)

• Built in conjunction with Intel– Incorporates latest Intel technology

• Primary Specifications– 10.4” glare-resistant LCD– Dual-function display– 1GB memory– Dual hot-swappable batteries

• Standard integrated components– Finger print reader– Camera– RF-ID reader– Contactless smartcard reader

• Wireless integration– WLAN 802.11 a/b/g/n, Bluetooth 2.0

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Toughbook H1Mobile Clinical Assistant (MCA)

• Options– 2D bar code reader– 3G WWAN (GobiTM)– GPS

• Accessories – Docking cradle w/ extra dual battery

charger– Multi-bay battery charger– Mounting solution

• Battery Life: Approx. 6 Hours• Weight: 3.4lbs

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Toughbook H1 MCAFeatures Overview

1. Easy-to-Wipe– Port-less, flat panel buttons, smooth surface, fan-less

2. Rugged– 90cm/3ft drop-tested, IP54, shock-protected HDD– Alcohol-wipe resistance

3. Long Battery Life– Use of Atom™ Low Power Intel Architecture CPU– Twin “hot-swappable” batteries– Approx. 6 hours of battery life (Mobile Mark)

4. Security– Integrated contact-less Smart Card reader– Fingerprint reader

5. Comfortable-to-Use– Ergonomically designed handle & hand strap– Round shape at back– Low surface temperature– Light weight at approx. 3.4 lbs

6. Integrated Wireless– WLAN, Bluetooth, RFID, GPS, WWAN (Gobi: HSDPA & EVDO)

*Option

Market First

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Toughbook H1 MCAPhysical Overview

Barcode* Reader

Finger Print Reader

Camera

RFID/Contact-less Smart Card Reader

Smooth surface Membrane Switch

Pen Holder

Rubber Strap

Rounded Shape

*option

DC-IN Jack

Dual Battery Pack

Top view

Left view Right view

Bottom view

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H1 Cradle

USBx3ports

Easy grab in and out

Extra twin battery charger

USB for external keyboard and mouse

Serial VGA

DC-IN

LAN Security Lock

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Toughbook H1 MCAUsage Models

• Hospital & Physician Practice• Barcode Meds Administration (BCMA)• Positive Patient ID & Vitals Capture• Electronic Medical Records (EMR) • Home Health & Hospice• Long Term Care• Computerized Patient Order Entry (CPOE)• Emergency Room/Operating Room• EMS/Ambulatory• Cart Based Computing (COWs)• Image (x-ray) review at bedside (PACS)• Wound Management & Image Capture• Mobile Blood Collection• Pharmaceutical, Biotech, and R&D• Any Healthcare Mobility Needs

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Panasonic Toughbook H1Next Steps

• Schedule Face-to-Face MCA Assessment– Understand your particular situation– Determine if the Toughbook H1 is the right fit– Evaluate need for demo units– Discuss preliminary pricing– Review financing options & current promotions

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Panasonic Toughbook Healthcare Sales Team

Bill Rutan973-303-7742Bill_Rutan@us.panasonic.com

Brian Swistak 973-303-7692Brian_Swistak@us.panasonic.om

Tim Derstine 201-615-4712Tim_Derstine@us.panasonic.com

Peter Curran201-394-6987Peter_Curran@us.panasonic.com

Cris Ragusa973-303-7735Cris_Ragusa@us.panasonic.com

Jeff Rogers, Healthcare Team Mgr973-303-7736Jeff_Rogers@us.panasonic.com

Greg Davidson, Business Dev Mgr973-303-7704Greg_Davidson@us.panasonic.com

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Authorization

• GREAT NEWS!!!!

• Effective July 6th, 2009, there is NO AUTHORIZATION required to buy the entire line of Panasonic Toughbooks

• YES, this includes FULLY RUGGED!

• Exception is the Arbitrator product

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NEW Toughbook H1 MCA

Thank You!