papua new guinea international visitor survey...papua new guinea tourism project introduction...
Post on 08-Jun-2020
1 Views
Preview:
TRANSCRIPT
Papua New Guinea International Visitor Survey
January – December 2017Simon Milne
Papua New Guinea Tourism ProjectIntroduction
Project Objectives
Objective 1: Grow tourism arrivals to PNG by working with government and private sector to understand and develop arrivals markets.
Objective 2: Increase the value of tourism to businesses and communities by working with government and the private sector to improve the PNG tourism product.
Objective 3: Increase investment in PNG tourism by helping to build a pipeline of bankable projects.
Linkages: Complement the World Bank’s upcoming tourism lending program.
IFC's work in Papua New Guinea is guided by the Papua New Guinea Partnership. Australia, New Zealand, and IFC are working together through the partnership to promote sustainable economic development, reduce poverty and stimulate private sector investment in Papua New Guinea.
2
Papua New Guinea Tourism ProjectIntroduction
International Visitors Survey
➢ Provides unique insight to current tourism markets.
➢ Creates a baseline from which government and industry stakeholders can measure growth and track trends.
➢ Presents profiles of current visitors.
➢ Increases understanding of travel patterns in the PNG provinces and regions.
➢ Provides data to inform marketing strategies including key market segments, distribution channels and motivation factors.
➢ Allows for businesses and government to make evidence-based decisions for marketing, product development, policy and strategies.
➢ The database grows over time enabling further data mining and the addition of new themes.
3
Summary of the Key FindingsSummary
Total Direct Economic Impact for Jan-Dec 2017Figures exclude employment and cruise visitors
US $204.8 Million flowing back to the PNG economy
from a total of 86,403 visitors
US $2,371 spend per visitor per trip
US $231 per visitor per day
PGK 670.9 million flowing back to the PNG economy
PGK 7,767 spend per visitor per trip
PGK 757 per visitor per day
4
Summary of the Key FindingsSummary
Total Direct Economic Impact for Jan-Dec 2017Figures exclude employment and cruise visitors
National Capital District Visitor
US $244PGK 800
US $2,304PGK 7,548
Per Day
Whole Trip
Milne Bay Province Visitor
US $259PGK 848
US $3,189PGK 10,442
East New Britain Visitor
US $263PGK 861
US $3,208PGK 10,509
5
Summary of the Key FindingsSummary
Respondent Profile and Characteristics
• 63% from AU/NZ
• 55% under 50 years
• 64% male
• 74% - household income less than US $100,000
Decision Making
• Culture and History was the top influencing reason for holiday visitors to choose PNG
• Top 3 sources holiday visitors use to plan:• Friends and family• Travel agent/brochures• Internet
Satisfaction
• 92% would return • 74% are satisfied• 43% of Holiday visitors are
most satisfied with People• 28% Holiday visitors are
least satisfied with Safety and Security
6
Direct Economic Impact − Spend in Country and Prior to Arrival
Summary
$80.3 million Accommodation
$61.2 million Airfares
$20.4 million Food and Beverage
$10.8 million Local Transport
$9.6 million Domestic Travel
$7.3 million Tours
$6.8 million Retail
$3.1 million Souvenirs
$2.6 million Other
$2.6 million Internet & Service
Economy
US $204.8 million
7
Note: Due to rounding, figures will vary slightly. Spend figures are in USD
Presentation Structure
Visitor Profile
Information and Decision
MakingVisitor
Satisfaction
Visitor Characteristics
and Preferences
Visitor Spending
and Impact
Visitor Characteristics − IVS Respondent DataVisitor Profile
2132 Number of respondents
Responses
13% 18-29 years old18% 30-39 years old24% 40-49 years old22% 50-59 years old18% 60-69 years old
5% 70+ years old
Age
Household Income (USD)40% Under $50,00034% $50,000-$100,00026% Over $100,001
Gender
Females
Males
36%
64%
Country of Origin
54% Australia12% Asia10% North America9% New Zealand7% Europe7% Pacific0.4% Other
Note: Due to rounding some totals will add to 99% or 101%
9
RespondentsSummary
Conversion Rate
13.1%
Spend responses cover a total of2173 adults and 185 children
Total number of responses: 2,132
Total number of emails sent: 16,280
2.5 % of all visitors during
the period
10
IVS Response Rate DataVisitor Profile
Note: Due to rounding some totals will add to 99% or 101%
11
10%
12%
8%
10%
12%
16% 16%
15%
10%
18%
10%
16%
21%
16%
22%
15%
0%
5%
10%
15%
20%
25%
Res
po
nse
Rat
e
Dates of email batch sent
Country of OriginVisitor Profile
54
1210
97 7
0
53
22
6 5
8
5
1
0
10
20
30
40
50
60
Australia Asian countries North America New Zealand European countries Pacific countries Other countries
Perc
ent
% of Total Respondents % of Total Arrivals (Jan-Dec)
12
Australian Respondents − IVS Postcode Respondent Data
Visitor Profile
13
Cairns
Top 3 Postcode Areas
4870 Cairns
4000 Brisbane
4810 Townsville
US Respondents − IVS Respondent DataVisitor Profile
14
California 22%
Washington 6%
Pennsylvania 6%
Arizona 6%
Texas 5%
Colorado 4% Maryland 4%
Massachusetts 4%
Oregon 4%
Virginia 4%
Hawaii 3%
New York 3%
North Carolina 3%
Connecticut 3%
Georgia 2%
Illinois 2%
New Mexico
2%
Ohio 2%
1% or less of US respondents come from Florida, Idaho, Michigan, Minnesota, Missouri, Tennessee, Alaska, Arkansas, Indiana, Louisiana, Nebraska, New Hampshire, New Jersey, South Carolina, Utah, Vermont, Wisconsin. Not shown on map.
Presentation Structure
Visitor Profile
Information and Decision
MakingVisitor
Satisfaction
Visitor Characteristics
and Preferences
Visitor Spending
and Impact
Note: Data is weighted by visitor arrival data excluding cruise and employment visitors
Visitor Characteristics – SummaryVisitor Characteristics
and Preferences
64% Air Niugini28% Qantas13% Virgin Australia6% Philippine Airlines2% PNG Air
Airlines Used
Travel Companions
47% Solo23% One companion
10.3 Nights on average55% Stayed 7 days or more
Length of Stay
37% Business26% Holiday19% Visiting Friends/Family
Purpose of Visit
42% First trip20% 1 or 2 times10% 3 or 4 times28% 5+ times
Previous Visits
77% Papua Region82% National Capital District
20% Islands Region20% Momase Region16% Highlands Region
Regions Visited on Trip
Note: Due to rounding some totals will add to 99% or 101% Note: Multiple responses, therefore totals do not add up to 100%
16
Main Purpose of Visit – Australia and New Zealand
Visitor Characteristics and Preferences
Australia New Zealand
36
29
22
65
2
Business Holiday VFR Volunteering Other Education
46
21
16
11
4 2
Business VFR Holiday Volunteering Education Other
17
Note: Other includes open text responses
Main Purpose of Visit – Asia and PacificVisitor Characteristics
and Preferences
Asia Pacific
6217
14
43
1
Business Holiday VFR Volunteering Other Education
54
25
9
7
3 3
Business VFR Other Education Volunteering Holiday
Note: Due to rounding some totals will add to 99% or 101%
18
Note: Other includes open text responses
Main Purpose of Visit – North America and Europe
Visitor Characteristics and Preferences
North America Europe
44
22
18
10
4 2
Holiday Business VFR Volunteering Other Education
45
26
13
10
5
1
Holiday Business Other VFR Volunteering Education
19
Note: Other includes open text responses
Previous visits – Country/Region MarketVisitor Characteristics
and Preferences
First timevisitors
42%1 or 2 times
20%36
19
11
34
37
16
13
33
44
22
9
25
29
24
19
28
62
20
5
12
66
17
7
10
0
10
20
30
40
50
60
70
First time 1 or 2 times 3 or 4 times 5+ times
Shar
e o
f vi
sito
rs (
%)
Australia New Zealand Asia Pacific North America EuropeNote: Due to rounding some totals will add to 99% or 101%
20
Previous Visits – Purpose of VisitVisitor Characteristics
and Preferences
62
19
7
13
35
22
11
33
23
19
15
44
0
10
20
30
40
50
60
70
First time 1 or 2 times 3 or 4 times 5+ times
Shar
e o
f vi
sito
rs (
%)
Holiday Business VFR
Note: Due to rounding some totals will add to 99% or 101%
21
Average Length of Stay – Country/Region MarketVisitor Characteristics
and Preferences
AVERAGE
Australia 9.6 nights
New Zealand 10.3 nights
Asia 10.6 nights
Pacific 9.2 nights
North America 12.6 nights
Europe 13.0 nights
Note: 31 nights or more were removed from analysis
30
68
5 6
45
30
5
13
3 3
46
34
9 10
4 3
4240
14
64 5
32
15
75 3 4
67
23
1 2 3 2
70
0
10
20
30
40
50
60
70
80
5 or less nights 6 nights 7 nights 8 nights 9 nights 10 and more nights
Shar
e o
f vi
sito
rs (
%)
Australia New Zealand Asia Pacific North America Europe
22
Average Length of Stay – Purpose of Visit Visitor Characteristics
and Preferences
AVERAGE
Holiday 10.5 nights
Business 9.7 nights
VFR 11.3 nights
Note: 31 nights or more were removed from analysis
18
68
6 6
56
41
8 7
3 3
39
25
7
11
24
51
0
10
20
30
40
50
60
5 or less nights 6 nights 7 nights 8 nights 9 nights 10 and more nights
Shar
e o
f vi
sito
rs (
%)
Holiday Business VFR
Note: Due to rounding some totals will add to 99% or 101%
23
Average Length of Stay (ALoS) – NCD Visitors in PNG and Province Visited
Visitor Characteristics and Preferences
NCD Visitors ALoS in PNG
National Capital District 9.5 nights
NCD Visitors ALoS in NCD
National Capital District 6.9 nights
Note: Due to rounding some totals will add to 99% or 101%ALoS: Average Length of Stay
37
7 8
3 4
42
0
5
10
15
20
25
30
35
40
45
5 or less nights 6 nights 7 nights 8 nights 9 nights 10 and more nights
Shar
e o
f vi
sito
rs (
%)
National Capital District
24
Average Length of Stay (ALoS) – ENB Visitors in PNG and Province Visited
Visitor Characteristics and Preferences
ENB Visitors ALoS* in PNG
East New Britain 12.3 nights
ENB Visitors ALoS* in ENB
East New Britain 6.4 nights
Note: Due to rounding some totals will add to 99% or 101%ALoS: Average Length of Stay
13
59
64
64
0
10
20
30
40
50
60
70
5 or less nights 6 nights 7 nights 8 nights 9 nights 10 and more nights
Shar
e o
f vi
sito
rs (
%)
East New Britain
25
Average Length of Stay (ALoS) – MB Visitors in PNG and Province Visited
Visitor Characteristics and Preferences
MB Visitors ALoS in PNG
Milne Bay Province 12.3 nights
MB Visitors ALoS in MB
Milne Bay Province 8.5 nights
Note: Due to rounding some totals will add to 99% or 101%ALoS: Average Length of Stay
17
47 6 6
61
0
10
20
30
40
50
60
70
5 or less nights 6 nights 7 nights 8 nights 9 nights 10 and more nights
Shar
e o
f vi
sito
rs (
%)
Milne Bay Province
26
Airlines Used for Travel – Country/Region Market
Visitor Characteristics and Preferences
Note: Multiple responses, therefore totals do not add up to 100%
27
42% Australia38% New Zealand5% Asia6% Pacific31% North America7% Europe
28% Total Visitors
15% Australia47% New Zealand4% Asia3% Pacific10% North America8% Europe
13% Total Visitors
0% Australia0% New Zealand18% Asia2% Pacific12% North America12% Europe
6% Total Visitors
57% Australia30% New Zealand77% Asia92% Pacific69% North America81% Europe
64% Total Visitors
2% Australia3% New Zealand1% Asia1% Pacific5% North America4% Europe
2% Total Visitors
Regions Visited – All Visitors Visitor Characteristics
and Preferences
Islands Region
20%
Momase Region
20%
HighlandsRegion
16%
PapuaRegion
77%
39% East New Britain37% New Ireland23% West New Britain14% Bougainville7% Manus
82% National Capital District 15% Central Province10% Northern Province9% Milne Bay Province4% Western Province2% Gulf Province
50% Morobe37% Madang30% East Sepik7% West Sepik
51% Western Highlands36% Eastern Highlands14% Southern Highlands12% Jiwaka11% Enga10% Simbu6% Hela
Note: Multiple responses, therefore totals do not add up to 100%
28
Regions Visited – Papua Region excluding the NCD
Visitor Characteristics and Preferences
PapuaRegion
excluding NCD19%
48% Central Province29% Milne Bay Province26% Northern Province12% Western Province5% Gulf Province
Note: Multiple responses, therefore totals do not add up to 100%
29
Percentage of All Visitors to Each Region by Purpose of Visit
Visitor Characteristics and Preferences
Note: Multiple responses, therefore totals do not add up to 100%
Momase Region
Holiday 24%
Business 19%
VFR 16%
Highlands Region
Holiday 22%
Business 12%
VFR 16% Islands Region
Holiday 30%
Business 15%
VFR 15%
Papua Region
Holiday 69%
Business 81%
VFR 78%
30
Percentage of All Visitors by Purpose of Visit to Papua Region* and NCD
Visitor Characteristics and Preferences
Note: Multiple responses, therefore totals do not add up to 100%
Papua Region VisitorsExcluding NCD
Holiday 71%
Business 73%
VFR 79%
National Capital District Visitors
Holiday 62%
Business 75%
VFR 78%
*: Papua Region visitors excludes visitors from the NCD
31
Regions Visited – CountryVisitor Characteristics
and Preferences
Note: Multiple responses, therefore totals does not add up to 100%
75
2017
11
7877
16
2420
8180
17 1816
9188
5
1410
92
75
3027
41
79
71
28
47
38
76
0
10
20
30
40
50
60
70
80
90
100
Papua Region Islands Region Momase Region Highlands Region National Capital District
Shar
e o
f vi
sito
rs (
%)
Australia New Zealand Asia Pacific North America Europe
AVERAGE
Length of Stay in Region
Papua Region 8.4 nights
National Capital District 6.7 nights
Islands Region 9.4 nights
Momase Region 8.3 nights
Highlands Region 7.9 nights
32
Detailed Information on NCD VisitorsVisitor Characteristics
and Preferences
National Capital District Visitors: 54,555 Total Visitors*
Length of stay in PNG 9.5 nights
Purpose of Visit
43% Business20% Visiting Friends/Family19% Holiday
Country of Origin
52% Australia14% Asia10% North America9% New Zealand8% Pacific6% Europe1% Other
33
*Note: Based on IVS data and not official statistics
Detailed Information on MB VisitorsVisitor Characteristics
and Preferences
Milne Bay Province Visitors: 5,962 Total Visitors*
Length of stay in PNG 12.3 nights
Purpose of Visit
41% Holiday20% Visiting Friends/Family17% Business
Country of Origin
49% Australia18% North America11% Europe10% New Zealand8% Asia4% Pacific1% Other
34
*Note: Based on IVS data and not official statistics
Detailed Information ENB VisitorsVisitor Characteristics
and Preferences
East New Britain Visitors: 6,480 Total Visitors*
Length of stay in PNG 12.3 nights
Purpose of Visit
46% Holiday23% Business18% Visiting Friends/Family
Country of Origin
49% Australia15% North America14% Europe11% Asia7% New Zealand2% Other1% Pacific
35
*Note: Based on IVS data and not official statistics
Presentation Structure
Visitor Profile
Information and Decision
MakingVisitor
Satisfaction
Visitor Characteristics
and Preferences
Visitor Spending
and Impact
Visitor Expenditure – Per Person and TotalVisitor Spending
and Impact
Pre-Paid Spend flowinginto PNG
In-country Spend Total Spend
Per Day
Whole Trip
Direct economic impact on PNG for Jan - Dec 2017 US $204.8 million / PGK 670.9 million in total
US $138PGK 452
US $1,417PGK 4,642
US $93PGK 305
US $954PGK 3,125
US $231PGK 757
US $2,371PGK 7,767
37
National Capital District Visitor Expenditure – Per Person and Total
Visitor Spending and Impact
Pre-Paid Spend flowinginto PNG
In-country Spend Total Spend
Per Day
Whole Trip
US $137PGK 449
US $1,294PGK 4,239
US $107PGK 351
US $1,010PGK 3,309
US $244PGK 800
US $2,304PGK 7,548
38
Milne Bay Province Visitor Expenditure – Per Person and Total
Visitor Spending and Impact
Pre-Paid Spend flowinginto PNG
In-country Spend Total Spend
Per Day
Whole Trip
US $163PGK 534
US $1,999PGK 6,549
US $96PGK 314
US $1,190PGK 3,893
US $259PGK 848
US $3,189PGK 10,442
39
East New Britain Visitor Expenditure – Per Person and Total
Visitor Spending and Impact
Pre-Paid Spend flowinginto PNG
In-country Spend Total Spend
Per Day
Whole Trip
US $168PGK 550
US $2,061PGK 6,752
US $95PGK 311
US $1,147PGK 3,757
US $263PGK 861
US $3,208PGK 10,509
40
Expenditure by Purpose of Visit USDVisitor Spending
and Impact
Per Person Per Visit
1,897
1,208
744
962
1,137
652
Holiday Business VFR
US$
Pre-paid spend flowing into PNG In-country spend
2,859
1,396
2,345
41
+65%
pre-paid spend per visitor flowing to
PNG
62.5%VANUATU
40%COOK
ISLANDS
flowing to thelocal economy
flowing to the local economy
visitor spend per person
PRE-PAID
x 50%
x 50%
AIRFARES
OTHER
ITEMS
x 50%
x 80%
amount flowingto PNG
25%
40%amount flowing
to PNG
Visitor Spending and Impact
MethodologyPrior to Arrival Visitor Expenditure42
Breakdown of Pre-Paid SpendVisitor Spending and Impact Methodology
50% 40% 5% 5%
43
Expenditure by Source Market USDVisitor Spending
and Impact
Average Spend Per Person Per Visit
1,244 1,053
1,460 1,121
2,369 2,127
792 932
1,262
911
1,168
1,124
Australia New Zealand Asia Pacific North America Europe
US$
Pre-paid spend flowing into PNG In-country spend
1,985 2,032
3,537
3,251
2,722
2,036
44
Percentage of Visitors Spending on Areas Prior to Arrival – Purpose of Visit
Visitor Spending and Impact
Note: Multiple responses, therefore totals does not add up to 100%
6
5
9
23
42
30
98
6
5
11
42
40
61
93
3
46
46
66
74
79
89
0 10 20 30 40 50 60 70 80 90 100
Other
Tours
Activities
Breakfast or meals
Domestic transport
Accommodation
International flights
Share of visitors (%)
Holiday Business VFR
45
Average in Country Spend (USD) per person per day
Visitor Spending and Impact
By Market
8391
119
9993
8793
0
20
40
60
80
100
120
140
Australia NewZealand
Asia Pacific NorthAmerica
Europe Overall
Spen
d p
er p
erso
n p
er d
ay (
US$
)
Overall – US $93 per day
Accommodation$34.6
Food & Beverage$16.4
Domestic Travel $10.2
Tours $9.2
Retail $7.7
Local Transport
$5.5
Souvenirs$3.3
Internet & Service
$3.0
Other$2.9
46
Average in Country Spend (USD) by Australia andNew Zealand Visitors
Visitor Spending and Impact
Australia – US $83 per day New Zealand – US $91 per day
Accommodation$27.5
Food & Beverage$15.3
Tours $9.9
Domestic Travel $9.0
Retail $7.0
Local Transport
$4.3
Other$3.9
Souvenirs$3.0
Internet & Service
$2.7
Accommodation$44.4
Food & Beverage$15.4
Domestic Travel $14.5
Retail$6.1
Local Transport
$2.9
Souvenirs$2.8
Internet &
Service$2.4 Tours $1.0
Other$1.4
47
Accommodation$52.5
Food & Beverage$19.5
Local Transport
$10.7
Domestic Travel $10.2
Retail $9.3
Tours$7.4
Internet &
Service$4.2
Souvenirs$3.6
Other$1.3
Average in Country Spend (USD) by Asia andPacific Visitors
Visitor Spending and Impact
Asia – US $119 per day Pacific – US $99 per day
Accommodation$34.9
Food & Beverage$19.0
Retail $15.6
Domestic Travel $7.3
Souvenirs$6.8
Local Transport
$6.3
Internet &
Service$4.7
Other$4.0
Tours$0.8
48
Average in Country Spend (USD) in PNG by North America and Europe Visitors
Visitor Spending and Impact
North America – US $93 per day
Accommodation$37.5
Food & Beverage$17.8
Domestic Travel $11.7
Other $8.2
Tours$4.7
Internet &
Service$4.3
Retail$3.9
Local Transport
$3.4 Souvenirs
$1.5
Europe – US $87 per day
Accommodation$30.4
Food & Beverage$16.6
Domestic Travel $13.4
Tours$11.4
Retail$5.4
Souvenirs$4.1
Local Transport
$2.7
Internet &
Service$1.5
Other$1.1
49
Presentation Structure
Visitor Profile
Information and Decision
MakingVisitor
Satisfaction
Visitor Characteristics
and Preferences
Visitor Spending
and Impact
Information Sources and Decision MakingInformation and Decision Making
How did you find out about PNG? All Visitors
39% Friends and Family38% Previous Visits28% Business/Volunteer organisation
How did you purchase your travel? All Visitors
32% Travel Agent31% By Myself29% By Others
Note: Multiple responses, therefore totals do not add up to 100% *:Mean figures
51
How did you find out about PNG? Holiday Visitors
48% Friends and Family27% Previous Visits15% Travel agent/agency brochures
How did you purchase your travel? Holiday Visitors
38% Travel Agent35% By Myself15% By Others
Information Sources and Decision MakingInformation and Decision Making
What influenced your decision making*?All Visitors
2.8/5 Culture and History
2.7/5 Nature attractions/ecotourism/photography
2.9/5 Business and Conference
Note: Multiple responses, therefore totals do not add up to 100% *:Mean figures
52
What influenced your decision making*?Holiday Visitors
3.6/5 Culture and History
*:Mean figures
2.9/5 Adventure Experiences
3.2/5 Nature Attractions, Ecotourism, Photography
Information Sources and Decision MakingInformation and Decision Making
Information Sources for PlanningAll Visitors
43% Friends and Family41% Previous Visits25% Business/Volunteer organisation 19% Internet Search (e.g. Google)
Note: Multiple responses, therefore totals do not add up to 100% *:Mean figures
53
Information Sources for PlanningHoliday Visitors
43% Friends and Family29% Travel Agent/Agency Brochures28% Internet Search (e.g. Google)26% Previous Visits
2
2
4
2
7
11
5
13
56
12
10
84
1
3
46
2
5
12
6
17
46
15
14
26
3
7
7
8
10
16
20
20
26
28
29
43
0 10 20 30 40 50 60 70 80 90
Television or radio programmes
Magazine and newspaper articles
Business/Volunteer organisation
Other
Social media (Facebook, Twitter etc.)
The official Papua New Guinea travel websites
Travel books (e.g. Lonely Planet)
General travel websites (e.g. Trip Advisor)
Previous visits
Internet search (e.g. Google)
Travel agent/travel brochures
Friends/family
Share of visitors (%)
Holiday Business VFR
Sources Used for Planning – Purpose of VisitInformation and Decision Making
Note: Multiple responses, therefore totals does not add up to 100%
54
Travel Purchasing Behaviour – Source MarketInformation and Decision Making
Made my own travel arrangements using the internet
Travel arrangements were made by others
Arrangements were made by a travel agent
35% Australia30% New Zealand24% Asia10% Pacific38% North America33% Europe
27% Australia27% New Zealand37% Asia43% Pacific15% North America20% Europe
31% Australia35% New Zealand32% Asia38% Pacific36% North America31% Europe
Note: Multiple responses, therefore totals do not add up to 100%
55
Travel Purchasing Behaviour – Purpose of Visit
Information and Decision Making
21
33
38
52
20
35
20
42
15
7
5
11
1
1
0 10 20 30 40 50 60 70 80 90 100
VFR
Business
Holiday
Share of visitors (%)
Travel arrangements were made through a travel agent I made my own travel arrangement using the Internet
Travel arrangements were made by others (business, friends, relatives) Travel arrangements was a mix of online booking and using a travel agent
Other
56
Travel Purchasing Behaviour – National Capital District
Information and Decision Making
57
31
29
31
31
30
32
7
7
1
1
0 10 20 30 40 50 60 70 80 90 100
National Capital District
All Visitors
Travel arrangements were made by others (business, friends, relatives)
I made my own travel arrangement using the Internet
Travel arrangements were made through a travel agent
Travel arrangements was a mix of online booking and using a travel agent
Other
Travel Purchasing Behaviour – Milne Bay
Information and Decision Making
58
38
31
34
32
16
29
12
7 1
0 10 20 30 40 50 60 70 80 90 100
Milne Bay
All Visitors
I made my own travel arrangement using the Internet
Travel arrangements were made through a travel agent
Travel arrangements were made by others (business, friends, relatives)
Travel arrangements was a mix of online booking and using a travel agent
Other
Travel Purchasing Behaviour – East New Britain
Information and Decision Making
59
36
31
33
32
16
29
14
7
1
1
0 10 20 30 40 50 60 70 80 90 100
East New Britain
All Visitors
I made my own travel arrangement using the Internet
Travel arrangements were made through a travel agent
Travel arrangements were made by others (business, friends, relatives)
Travel arrangements was a mix of online booking and using a travel agent
Other
Cruise visits to PNG – Australia and New Zealand Holiday Visitors
Information and Decision Making
Yes - 5%
No - 95%
Been on a cruise to PNG before?
63%
7%
7%
22%
5+
4
3
2
1
If Yes, how many times?
Did a previous cruise influence your decision to come back to PNG?
60
612
16
6
42
10 10
27
10
0
10
20
30
40
50
60
70
No influence Little influence Someinfluence
Veryinfluential
Prime reason
Total (all cruises) 2010 - 2017 (recent crusies)
Note: Due to rounding some totals will add to 99% or 101%
60
Presentation Structure
Visitor Profile
Information and Decision
MakingVisitor
Satisfaction
Visitor Characteristics
and Preferences
Visitor Spending
and Impact
Visitor Satisfaction* by Country and Purpose of Visit
Visitor Satisfaction
*A satisfied visitor includes respondents who answered ‘satisfied’ or ‘very satisfied’
74% of total visitors were satisfied77% of first time visitors were satisfied69% of repeat visitors were satisfied
75
82
74
56
69
78
0 10 20 30 40 50 60 70 80 90
Europe
North America
Pacific
Asia
New Zealand
Australia
Share of visitors (%)
62
Visitor Satisfaction* by RegionVisitor Satisfaction
*A satisfied visitor includes respondents who answered ‘satisfied’ or ‘very satisfied’
83
85
68
0 10 20 30 40 50 60 70 80 90 100
East New Britain
Milne Bay Province
National Capital District
Share of visitors (%)
63
Willingness to Return – All VisitorsVisitor Satisfaction
Would you return to
PNG?
Yes
92%
No
8%
Reasons not to return to PNG*Security and safety 46%Would like to visit somewhere else 20%Cost 17%Overall bad experience 6%Environment 6%Infrastructure 5%Airlines 5%Activities 4%Would only visit PNG for Business not as a tourist 4%
* Other reasons have not been included due to low percentages.
64
Willingness to Return − National Capital District Visitors
Visitor Satisfaction
* Other reasons have not been included due to low percentages
65
N=106
Reasons not to return to PNG*Security and Safety 54%Would like to visit somewhere else 17%Cost 15%Environment 8%Overall bad experience 4%
Yes
91%
Would you return to
PNG?
No
9%
Willingness to Return −Milne Bay VisitorsVisitor Satisfaction
* Other reasons have not been included due to low percentages
66
Would you return to
PNG?
Yes
94%
No
6%
N=8
Reasons not to return to PNG*Security and Safety 41%Would like to visit somewhere else 26%Airlines 21%Cost 15%Environment 8%
Willingness to Return − East New Britain Visitors
Visitor Satisfaction
* Other reasons have not been included due to low percentages
67
Would you return to
PNG?
Yes
90%
No
10%
N=15
Reasons not to return to PNG*Cost 34%Would like to visit somewhere else 28%Airlines 24%Environment 7%Under developed 7%
Least and Most Appealing – Overall and Holiday Visitors
Visitor Satisfaction
Most Appealing – All Visitors43% People30% Scenery or Landscape25% Activities and Attractions
Least Appealing – All Visitors34% Safety and Security26% Environment and Rubbish18% Infrastructure
Most Appealing - Holiday Visitors43% People39% Activities and Attractions32% Scenery or Landscape
Least Appealing - Holiday Visitors28% Safety and Security 27% Environment and Rubbish16% Infrastructure
Note: Multiple responses, therefore totals do not add up to 100%
68
30
22
17
14
11
87
65
3 32 2
1
25
18
28
1312
10
46
5 53
21 0.3
0
5
10
15
20
25
30
35Sh
are
of
visi
tors
(%
)
All Visitors Holiday Visitors
Suggestions for Improvement – All Visitors and Holiday Visitors
Visitor Satisfaction
Note: Multiple responses, therefore totals do not add up to 100%
69
Suggestions for Improvement – National Capital District
Visitor Satisfaction
Note: Multiple responses, therefore totals do not add up to 100%
70
30
22
14
11
17
8 7 6 53 3 2 2 1
38
22
1412 11 10
7 6 64 3 2 2 1
0
5
10
15
20
25
30
35
40
All visitors National Capital District
Suggestions for Improvement – East New Britain
Visitor Satisfaction
Note: Multiple responses, therefore totals do not add up to 100%
71
17
11
22
14
30
8
35
6 7
2 3 21
36
21
1817
1412
6
3 3 3 21 0 0
0
5
10
15
20
25
30
35
40
All visitors East New Britain
17
30
22
14
11
8
56
3 3
7
2 21
28
24
20
1614
7 76
54 4
32
00
5
10
15
20
25
30
35
All visitors Milne Bay
Suggestions for Improvement – Milne BayVisitor Satisfaction
Note: Multiple responses, therefore totals do not add up to 100%
72
Participation in Water Based Activities –All Visitors vs Holiday Visitors
Visitor Satisfaction
1
7
6
6
11
16
16
31
34
49
60
1
3
5
6
8
10
16
19
25
48
69
0 10 20 30 40 50 60 70 80
Water Skiing
Surfing
Ocean cruise
Sailing
Hot Springs
Kayaking/Canoeing
Fishing
Diving
Snorkelling
Swimming
Visiting the beach
Share of visitors (%)
All visitors Holiday visitors
73
Participation in Cultural Based Activities –All Visitors vs Holiday Visitors
Visitor Satisfaction
20
14
28
27
30
27
25
35
46
67
17
17
18
22
22
23
25
26
36
68
0 10 20 30 40 50 60 70 80
Local language and art
Church
Cultural tours
Cultural festivals and shows
Museums
Traditional cooking
Local events and celebrations
Local dance and music
Visited villages
Local markets
Share of visitors (%)
All visitors Holiday visitors
74
Participation in Land Based Activities –All Visitors vs Holiday Visitors
Visitor Satisfaction
4
6
8
15
13
25
22
23
39
21
44
51
3
4
6
11
12
15
16
25
29
30
35
53
0 10 20 30 40 50 60
Caving
Butterfly watching
Wildlife tours
Mountain climbing
Sports related activities
Kokoda Trail
Birdwatching
Parks, nature reserves and animal sanctuaries
WWII history related tours
Port Moresby Nature Park
Hiking and walking
Sightseeing
Share of visitors (%)
All visitors Holiday visitors
75
Participation in Water Based Activities –All Visitors vs National Capital District Visitors
Visitor Satisfaction
1
1
5
6
5
7
14
14
20
49
72
1
3
5
6
8
10
16
19
25
48
69
0 10 20 30 40 50 60 70 80
Water Skiing
Surfing
Ocean cruise
Sailing
Hot Springs
Kayaking/Canoeing
Fishing
Diving
Snorkelling
Swimming
Visiting the beach
Share of visitors (%)
All visitors National Capital District visitors
76
Participation in Cultural Based Activities –All Visitors vs National Capital District Visitors
Visitor Satisfaction
18
18
18
22
26
21
25
26
31
68
17
17
18
22
22
23
25
26
36
68
0 10 20 30 40 50 60 70 80
Local language and art
Church
Cultural tours
Cultural festivals and shows
Museums
Traditional cooking
Local events and celebrations
Local dance and music
Visited villages
Local markets
Share of visitors (%)
All visitors National Capital District visitors
77
Participation in Land Based Activities –All Visitors vs National Capital District Visitors
Visitor Satisfaction
3
4
5
9
13
16
15
29
27
42
30
56
3
4
6
11
12
15
16
25
29
30
35
53
0 10 20 30 40 50 60
Caving
Butterfly watching
Wildlife tours
Mountain climbing
Sports related activities
Kokoda Trail
Birdwatching
Parks, nature reserves and animal sanctuaries
WWII history related tours
Port Moresby Nature Park
Hiking and walking
Sightseeing
Share of visitors (%)
All visitors National Capital District visitors
78
Participation in Water Based Activities –All Visitors vs Milne Bay Province Visitors
Visitor Satisfaction
1
1
4
13
6
17
24
35
49
53
70
1
3
5
6
8
10
16
19
25
48
69
0 10 20 30 40 50 60 70 80
Water Skiing
Surfing
Ocean cruise
Sailing
Hot Springs
Kayaking/Canoeing
Fishing
Diving
Snorkelling
Swimming
Visiting the beach
Share of visitors (%)
All visitors Milne Bay Province visitors
79
Participation in Cultural Based Activities –All Visitors vs Milne Bay Province Visitors
Visitor Satisfaction
21
14
26
27
26
31
25
37
39
73
17
17
18
22
22
23
25
26
36
68
0 10 20 30 40 50 60 70 80
Local language and art
Church
Cultural tours
Cultural festivals and shows
Museums
Traditional cooking
Local events and celebrations
Local dance and music
Visited villages
Local markets
Share of visitors (%)
All visitors Milne Bay Province visitors
80
Participation in Land Based Activities –All Visitors vs Milne Bay Province Visitors
Visitor Satisfaction
14
4
7
4
9
7
19
25
28
17
39
56
3
4
6
11
12
15
16
25
29
30
35
53
0 10 20 30 40 50 60
Caving
Butterfly watching
Wildlife tours
Mountain climbing
Sports related activities
Kokoda Trail
Birdwatching
Parks, nature reserves and animal sanctuaries
WWII history related tours
Port Moresby Nature Park
Hiking and walking
Sightseeing
Share of visitors (%)
All visitors Milne Bay Province visitors
81
Participation in Water Based Activities –All Visitors vs East New Britain Visitors
Visitor Satisfaction
1
1
8
4
34
17
15
25
48
59
80
1
3
5
6
8
10
16
19
25
48
69
0 10 20 30 40 50 60 70 80 90
Water Skiing
Surfing
Ocean cruise
Sailing
Hot Springs
Kayaking/Canoeing
Fishing
Diving
Snorkelling
Swimming
Visiting the beach
Share of visitors (%)
All visitors East New Britain visitors
82
Participation in Cultural Based Activities –All Visitors vs East New Britain Visitors
Visitor Satisfaction
21
14
34
31
43
28
29
36
36
86
17
17
18
22
22
23
25
26
36
68
0 10 20 30 40 50 60 70 80 90 100
Local language and art
Church
Cultural tours
Cultural festivals and shows
Museums
Traditional cooking
Local events and celebrations
Local dance and music
Visited villages
Local markets
Share of visitors (%)
All visitors East New Britain visitors
83
Participation in Land Based Activities –All Visitors vs East New Britain Visitors
Visitor Satisfaction
11
1
9
18
8
1
17
23
46
18
48
69
3
4
6
11
12
15
16
25
29
30
35
53
0 10 20 30 40 50 60 70 80
Caving
Butterfly watching
Wildlife tours
Mountain climbing
Sports related activities
Kokoda Trail
Birdwatching
Parks, nature reserves and animal sanctuaries
WWII history related tours
Port Moresby Nature Park
Hiking and walking
Sightseeing
Share of visitors (%)
All visitors East New Britain visitors
84
Thank YouEnd
85
IFC's work in Papua New Guinea is guided by the Papua New Guinea Partnership. Australia, New Zealand, and IFC are working together through the partnership to promote sustainable economic development, reduce poverty and stimulate private sector investment in Papua New Guinea.
top related