paradigm shift in implementing documentation strategy

Mainak Roy

Deepak Ravishankar

Paradigm Shift in Implementing Documentation

Strategy

Agenda

• Why a Change in Strategy?

• Best Practices

• Call to Action

Why a Change in Strategy?

1

Answer customer queries

2 3 4 5

Empower customer’s by

parallel content

Availability of the content

Make the best use of call logs and marketing

feedback

Data analytics

Best Practices

Top Call Drivers

Scrub call logs to understand customer’s

pain point

Listen to your audience When and how to launch?

Determine how to address the top issues

Technical Forums

Real-time customer interaction

Clarify policies Long term relationship

Trustworthy conversation –Boost customer experience

Product Videos

Interactive approach to address complex field

issues

End to end solution –Create a playlist for related

videos

Localize the videos

Promote trusted links – Video Blogs

Technical White Papers

White Papers are based on critical use case scenarios

Be specific – Talk about the actual use case

scenario

Multichannel broadcast –Increase traffic

Generate potential customers by influencing decisions

SEO Strategy

Increase searchability -Build links using relevant

KeyWords

Optimize content to increase click-through rate

Assessment

Use content specific KeyWordsin introduction/description/alt

data

Social Media Presence

Build brand for the product

Create Social Signals Trust

Follow your audience over multiple forums

Analytics

Analyze customer sentiments

Take advantage of various analytic tools

Use logical observations for decisions

Determine the content popularity

Allow your customers to spread the information over multiple platforms

Implement SEO strategy –Increase the social media

presence

Use analytics observation for decisions

Use marketing feedback and call log data

Content should be unique and indexable

Interact with your customers to understand their

requirement

When to launch - Content launch should synchronize with the release schedule

Revisit and revamp the content as required

Contact us:

For More Information

• Mainak Roy

@mainakroy9

in.linkedin.com/in/mainakseobrandsmac

• Deepak Ravishankar

@DeepakRsatDell

– in.linkedin.com/in/deepakravishankar