pardot elevate 2012 - how pardot uses pardot (keeping up with the pardashians)
Post on 14-Sep-2014
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@adamblitzer
Content is hard!
Start “cheating”
Survey
• Pick a topic each quarter • Keep it short – no more than 10 ques6ons • Offer a small incen6ve (but obey the law!) • Easy to promote – thanks social media! • The results might surprise you – that’s ok! • 2 weeks for responses
Press release
• Catchy headline • Just the facts • Use client / analyst quotes
Infographic
Blog post
• Point of view • Sharing links • Infographic • Embed instruc6ons
White paper
• You have this already right?
Webinar
• Live webinar • Record it • Post to blog • Share!
Interviews
• PR pitches when survey ends • Embargo
You become an authority
Why newsjack?
• Newsjacking is fun to say • Allows content to “come to you” • Google now indexes in near real 6me – key for journalists
Make the connections
• Tie things back to what you do • Have a point of view • Can’t be too much of a stretch • Don’t spam!
Move crazy fast
SHOUT IT FROM THE MOUNTAINTOPS!
Do this
Don’t do this
DON’T LET YOUR CONTENT GO STALE!
Arm your sales team
• Take all of the content you made using what we just talked about and give it to sales reps • Add to signatures • Have reps send it out via email plugins • Set up “sales drips”
Set up drips with the fake forward
Set up drips with the fake forward
• Lets you send HTML emails without seeming marke6ng-‐y • Personalized from the rep • It fools me… and I founded a marke6ng automa6on company damn it
Questions?
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