part 1: global entrepreneurship class
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Global EntrepreneurshipDeveloping Global Mindset for Entrepreneurs
Brian David Butler
TeachingBrian Butler is currently a professor with Forum-Nexus which is co-sponsored by the IQS Business School of the Ramon Llull University in Barcelona and the Catholic University of Milan He teaches classes on International Finance and Global Entrepreneurship in Europe every July and January
In Miami Brian has taught Finance Economics and Global Trade at Thunderbirdrsquos Global MBA program in Miami
He previously worked as a research analyst at the Columbia University Business School in New York City
brianbutlerforum-nexuscombriandbutlergmailcomLinkedInbriandbutlerSkype briandbutler
Brian David Butler
InternationalA global citizen Brian was born in Canada raised in Switzerland (where he attended international British school) educated through university in the US started his career with a Japanese company moved to New York to work as an analyst married a Brazilian and has traveled extensively in Latin America Asia Europe and North America
Brian currently lives in Recife Brazil where he is teaching classes on ldquoGlobal Entrepreneurshiprdquo at the university ldquoFaculdade Boa Viagemrdquo
brianbutlerforum-nexuscombriandbutlergmailcomLinkedInbriandbutlerSkype briandbutler
Intros
Entrepreneurial Experience
KookyPlan ndash wiki for Entrepreneurs
WhyBrasilcom ndash wordpress MU
GloboTrends ndash wiki + blog
Introductions All students introduce themselves
bullLevel interest in Entrepreneurship
Ever opened a company before Why not (fear of failure Waiting for ldquoright ideardquo
How strong is your interest in opening a company (1-10) 1 ndash not sure 10 ndash sure will already know idea have $$
Introductions All students introduce themselves
bullLevel of international exposure
Experience traveling abroad At what age Frequency Duration
Ever lived abroad Any interest in living abroad Where Why Study Abroad
How often do you read international newspapers Watch international news Blogs Other
Introductions All students introduce themselves
bullLevel of comfort with social media - technology
Tech phobic ndash or ndash tech geekExperience with blogs twitter facebook
other social mediaWeb designer Programmers
Course Description
Syllabus
Course Description
bullThis course presents a systematic overview of the opportunities for global entrepreneurship
bullThere will be an integrated progression of topics ranging from understanding the political economic cultural and economic influences on international trade and investment flows to the analysis of the strategic and operational alternatives when conducting international business
Course Description
bullThis course introduces a way of thinking called ldquoglobal mindset for entrepreneursrdquo Through practical case-studies team projects and meet-ups with local entrepreneurs and organizations the students will be exposed to the actual implementation of the topics covered in class on real-life companies
Course Descriptionbull Course Objectivesbull Global Entrepreneur class has four specific goals
1 To help students learn how to systematically analyze opportunities for global entrepreneurship
2 To familiarize students with the issues and challenges facing global entrepreneurs
3 To provide students with an intensive experience studying global startups
4 To familiarize students with the power of informal networks and the importance of leveraging networks while working globally
Course Descriptionbull Upon successful completion of this course students will
be able to1 Develop a solid understanding of the foundations of
international entrepreneurship and the cultural context for creating companies in diverse international environments
2 Become familiarized with the causes and consequences of the process of accelerated globalization
3 Examine the strategies and structures that young firms adopt in order to compete effectively in the international business arena
4 Examine the policies and practices of entrepreneurs regarding ethics social responsibility and the environment
5 Understand changes in technologies and the numerous opportunities they offer for international entrepreneurship
Class Schedule Topics to coverIntroduction definitions
Define learning objectives Learn about studentrsquos international and entrepreneurial experience and aspirations
Global entrepreneurship ndash what does it mean to be a ldquoglobal entrepreneurrdquo
What are the benefits of global entrepreneurship What are the challenges
What are some ldquoglobal industriesrdquo ndashex pharmaceuticals banking internet technology media film music travel
Understanding the difference between Global strategies International strategies Multinational strategies and transnational ones
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo frameworkldquowhat is the problem and what are you
going to do about itrdquo ldquoWhat is the trend and how are you
going to get in front of itrdquoldquowhat is great here somewhere else
and how are you going to localize itrdquo
Class Schedule Topics to coverThe ldquoThree Questionsrdquo frameworkbull Seeking Opportunities by solving problems bull Analyzing trends to find opportunities ie
Awareness of global trends global business models Global Trends changes risks and opportunities Global changes in technology communications capital markets
regulations consumer tastes credit availability technology and more and how they create opportunities for entrepreneurs
bull Localization and replication locally International IQ global awareness and the opportunities for
global entrepreneurs Mass-Localization vs Globalization What are ldquolocalizingrdquo
strategies Localization of foreign business models and technology A systematic approach to analyzing the risks and opportunities
looking at cultural differences regulatory differences consumer behavior tastes income levels and morehellipin the process of evaluating localizing strategies
Benchmarking and best practices ndash international inspiration
Class Schedule Topics to coverDeveloping the global mindset for
entrepreneursbullGlobalizing Learning to ldquothink global act
globalrdquo Going-global strategies for local entrepreneurs
bullThe challenges of thinking globally for small companies
Class Schedule Topics to coverEnabling global entrepreneurs with
technologybullUsing technology for global collaboration
international team-building and cross cultural entrepreneurship analyzing the challenges for entrepreneurs
bullCollaborating the global Value Chain and entrepreneurship
bullOpen source strategy (technology business models)
Class Schedule Topics to coverCultural aspects of entrepreneurship
and innovationbullBenefits of an open society Immigration
and innovationbullThe importance of Critical Thinking for
innovationbullldquoFail fastrdquo and ldquoglobal learningrdquobullCommunicating across borders and across
cultures challenges for entrepreneurs
Class Schedule Topics to coverEntering Foreign marketsbullMarket entry strategy ndash international
marketing ndash licensing franchising JVrsquos FDI -
bullOLI theory of FDIbullForeign Direct Investment bullCorporate innovation
Competing against global giantsbullMampA as strategy for building global
empiresbullHow entrepreneurs compete vs global
competitors
Class Schedule Topics to coverRole of global finance for entrepreneurshipbull International finance ndash Euroloans Foreign currency interest
rates ndash risks hedgingbull Venture Capital seed funding bootstrap funding
Geographical Clusters + Economic Developmentbull Centers Clusters What makes Silicon Valley workbull Is India the next emerging competitor to Silicon Valleybull VC and innovation clusters ndash Silicon Valley Boston Israel
Whatrsquos missing in Europe Latin Americabull Innovation Eco-systems ranking cities for innovative potentialbull Strategy Building national Championsbull Understanding global differences Unique Brazilian brand of
Capitalismbull The Chinese model why it works what are the risksbull Economic development through innovation and entrepreneurshipbull Do developing nations need technological innovation Or tech-
transfersbull Benefits of an open society Immigration and innovation
Class Schedule Topics to coverSocial Entrepreneurship ndash international
focusbull Development amp Entrepreneurism Social
entrepreneurship credit to the poor bottom of the pyramid marketing making technology affordable
Management challengesbull Leadership skills time moneybull Developing international leadership skillsbull Managing across borders ndash challenges for
small companiesbull Building international teamsbull Selling in unfamiliar cultures languages
Course Description
bullCourse RequirementsbullThe course requires active student
participation Students are expected to read the assigned textbook chapters cases and articles before every class Punctual attendance is required There will be a midterm exam a midterm2 exam case studies and a team project
Course Descriptionbull Teaching Procedures and Methodologybull Teaching methods used in this course include lectures
case discussions team assignments and professional visits Learning in this course requires the studentrsquos constructive participation and active involvement in both class discussions and small group discussions Small group discussions in particular are a key mechanism for facilitating learning from other team members Thus it is essential to attend all group activities inside and outside classes The corporate visits will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned The visits will be accompanied by individual or group assignments
Course Descriptionbull Language Requirements
bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese
bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese
bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English
TEAM PROJECTbullThis team project is designed to provide you
with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each
bullStudents will be asked to market a good or service from one country to another country The project must include the following sections
TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of
the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm
II Market Analysisbull Research the possibility of bringing that product service
to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product
TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market
evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market
IV Locationbull As part of your analysis in part III make sure to suggest
one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others
bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)
GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10
What is Global Entrepreneurship
Introduction
Global entrepreneurship
ldquoEntrepreneurship is the motor of the global economyrdquo
Economistcom
Global entrepreneurship
bullEntrepreneurship in the 21st century is evolving
bullBecause of global changes in technology communications and capital marketshellip
helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away
Global entrepreneurship
bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike
bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace
Opportunities for Global Entrepreneurs
bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled
economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally
What is ldquoglobalrdquo entrepreneurship
bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)
bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly
bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure
Types of Entrepreneurs1 Local for local
Fill local void local opportunity Little education necessary Low growth expected Opportunity
based2 High growth
Disruptive innovation technology driven Examples facebook twitter google
3 Global Disrupt local but not necessarily technology nor necessarily
innovative Often copies of service in one location transplanted to another Excellent for emerging markets
Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)
Why go Global
Benefits
Why go global1 When local market is too small
Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients
2 When you have competitive advantage you wish to exploit globally
Example lower cost of labor or high skilled workforce or raw material exclusive to region
Example India as tech outsourcing region with high tech workforce English fraction of cost
Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc
Why go global
3 Enter markets before knockoffs International clones (copies of business
model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)
bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original
bull This is an accelerated product life cycle
Why go global
4 Network effect = global dominance Example of Facebook vs MySpace
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
bullBack in 2008ldquoFacebook is now the largest social
network in the world But they continue to trail MySpace by a
massive 36 million users in the US and at current growth rates it will take them 18 years to overtake them
today
bullFacebook is the worldrsquos largest social network with over 400 million users 130 million unique visitors per month
bullMySpace = only 50 million unique visitors per month
bullWhat happened
International strategy = key
ldquoMost of Facebookrsquos growth is international where theyrsquove executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace by contrast expands via a command-and-control infrastructure that puts people on the ground in each new international market)
Facebook growth international
bullInternational GrowthbullMore than 70 translations available on the
sitebullAbout 70 of Facebook users are outside
the United StatesbullOver 300000 users helped translate the
site through the translations application
httpwwwfacebookcompressinfophpstatistics
Facebook growth international
bullInternational growh = key to winning vs competition
bullMassive growth in users
bullNetwork effect = value of companyhellip leads to more investmenthellipleads to better user experiencehellipleads to more users
Network effectbull In economics and business a network
effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people When network effect is present the value of a product or service increases as more people use it
bull The classic example is the telephone The more people who own telephones the more valuable the telephone is to each owner This creates a positive externality because a user may purchase their phone without intending to create value for other users but does so in any case
bull Online social networkswork in the same way with sites like MySpace and Facebook being more useful the more users that join
Opportunities ndash why
bullThe opportunities for international business dealings have grown dramatically as the traditional barriers associated with distance and cross-border transactions have been reduced through new technology and trade negotiations
httpwwwoecdorgdataoecd41737818332pdf
Homework for next class
Sorry
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
Brian David Butler
TeachingBrian Butler is currently a professor with Forum-Nexus which is co-sponsored by the IQS Business School of the Ramon Llull University in Barcelona and the Catholic University of Milan He teaches classes on International Finance and Global Entrepreneurship in Europe every July and January
In Miami Brian has taught Finance Economics and Global Trade at Thunderbirdrsquos Global MBA program in Miami
He previously worked as a research analyst at the Columbia University Business School in New York City
brianbutlerforum-nexuscombriandbutlergmailcomLinkedInbriandbutlerSkype briandbutler
Brian David Butler
InternationalA global citizen Brian was born in Canada raised in Switzerland (where he attended international British school) educated through university in the US started his career with a Japanese company moved to New York to work as an analyst married a Brazilian and has traveled extensively in Latin America Asia Europe and North America
Brian currently lives in Recife Brazil where he is teaching classes on ldquoGlobal Entrepreneurshiprdquo at the university ldquoFaculdade Boa Viagemrdquo
brianbutlerforum-nexuscombriandbutlergmailcomLinkedInbriandbutlerSkype briandbutler
Intros
Entrepreneurial Experience
KookyPlan ndash wiki for Entrepreneurs
WhyBrasilcom ndash wordpress MU
GloboTrends ndash wiki + blog
Introductions All students introduce themselves
bullLevel interest in Entrepreneurship
Ever opened a company before Why not (fear of failure Waiting for ldquoright ideardquo
How strong is your interest in opening a company (1-10) 1 ndash not sure 10 ndash sure will already know idea have $$
Introductions All students introduce themselves
bullLevel of international exposure
Experience traveling abroad At what age Frequency Duration
Ever lived abroad Any interest in living abroad Where Why Study Abroad
How often do you read international newspapers Watch international news Blogs Other
Introductions All students introduce themselves
bullLevel of comfort with social media - technology
Tech phobic ndash or ndash tech geekExperience with blogs twitter facebook
other social mediaWeb designer Programmers
Course Description
Syllabus
Course Description
bullThis course presents a systematic overview of the opportunities for global entrepreneurship
bullThere will be an integrated progression of topics ranging from understanding the political economic cultural and economic influences on international trade and investment flows to the analysis of the strategic and operational alternatives when conducting international business
Course Description
bullThis course introduces a way of thinking called ldquoglobal mindset for entrepreneursrdquo Through practical case-studies team projects and meet-ups with local entrepreneurs and organizations the students will be exposed to the actual implementation of the topics covered in class on real-life companies
Course Descriptionbull Course Objectivesbull Global Entrepreneur class has four specific goals
1 To help students learn how to systematically analyze opportunities for global entrepreneurship
2 To familiarize students with the issues and challenges facing global entrepreneurs
3 To provide students with an intensive experience studying global startups
4 To familiarize students with the power of informal networks and the importance of leveraging networks while working globally
Course Descriptionbull Upon successful completion of this course students will
be able to1 Develop a solid understanding of the foundations of
international entrepreneurship and the cultural context for creating companies in diverse international environments
2 Become familiarized with the causes and consequences of the process of accelerated globalization
3 Examine the strategies and structures that young firms adopt in order to compete effectively in the international business arena
4 Examine the policies and practices of entrepreneurs regarding ethics social responsibility and the environment
5 Understand changes in technologies and the numerous opportunities they offer for international entrepreneurship
Class Schedule Topics to coverIntroduction definitions
Define learning objectives Learn about studentrsquos international and entrepreneurial experience and aspirations
Global entrepreneurship ndash what does it mean to be a ldquoglobal entrepreneurrdquo
What are the benefits of global entrepreneurship What are the challenges
What are some ldquoglobal industriesrdquo ndashex pharmaceuticals banking internet technology media film music travel
Understanding the difference between Global strategies International strategies Multinational strategies and transnational ones
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo frameworkldquowhat is the problem and what are you
going to do about itrdquo ldquoWhat is the trend and how are you
going to get in front of itrdquoldquowhat is great here somewhere else
and how are you going to localize itrdquo
Class Schedule Topics to coverThe ldquoThree Questionsrdquo frameworkbull Seeking Opportunities by solving problems bull Analyzing trends to find opportunities ie
Awareness of global trends global business models Global Trends changes risks and opportunities Global changes in technology communications capital markets
regulations consumer tastes credit availability technology and more and how they create opportunities for entrepreneurs
bull Localization and replication locally International IQ global awareness and the opportunities for
global entrepreneurs Mass-Localization vs Globalization What are ldquolocalizingrdquo
strategies Localization of foreign business models and technology A systematic approach to analyzing the risks and opportunities
looking at cultural differences regulatory differences consumer behavior tastes income levels and morehellipin the process of evaluating localizing strategies
Benchmarking and best practices ndash international inspiration
Class Schedule Topics to coverDeveloping the global mindset for
entrepreneursbullGlobalizing Learning to ldquothink global act
globalrdquo Going-global strategies for local entrepreneurs
bullThe challenges of thinking globally for small companies
Class Schedule Topics to coverEnabling global entrepreneurs with
technologybullUsing technology for global collaboration
international team-building and cross cultural entrepreneurship analyzing the challenges for entrepreneurs
bullCollaborating the global Value Chain and entrepreneurship
bullOpen source strategy (technology business models)
Class Schedule Topics to coverCultural aspects of entrepreneurship
and innovationbullBenefits of an open society Immigration
and innovationbullThe importance of Critical Thinking for
innovationbullldquoFail fastrdquo and ldquoglobal learningrdquobullCommunicating across borders and across
cultures challenges for entrepreneurs
Class Schedule Topics to coverEntering Foreign marketsbullMarket entry strategy ndash international
marketing ndash licensing franchising JVrsquos FDI -
bullOLI theory of FDIbullForeign Direct Investment bullCorporate innovation
Competing against global giantsbullMampA as strategy for building global
empiresbullHow entrepreneurs compete vs global
competitors
Class Schedule Topics to coverRole of global finance for entrepreneurshipbull International finance ndash Euroloans Foreign currency interest
rates ndash risks hedgingbull Venture Capital seed funding bootstrap funding
Geographical Clusters + Economic Developmentbull Centers Clusters What makes Silicon Valley workbull Is India the next emerging competitor to Silicon Valleybull VC and innovation clusters ndash Silicon Valley Boston Israel
Whatrsquos missing in Europe Latin Americabull Innovation Eco-systems ranking cities for innovative potentialbull Strategy Building national Championsbull Understanding global differences Unique Brazilian brand of
Capitalismbull The Chinese model why it works what are the risksbull Economic development through innovation and entrepreneurshipbull Do developing nations need technological innovation Or tech-
transfersbull Benefits of an open society Immigration and innovation
Class Schedule Topics to coverSocial Entrepreneurship ndash international
focusbull Development amp Entrepreneurism Social
entrepreneurship credit to the poor bottom of the pyramid marketing making technology affordable
Management challengesbull Leadership skills time moneybull Developing international leadership skillsbull Managing across borders ndash challenges for
small companiesbull Building international teamsbull Selling in unfamiliar cultures languages
Course Description
bullCourse RequirementsbullThe course requires active student
participation Students are expected to read the assigned textbook chapters cases and articles before every class Punctual attendance is required There will be a midterm exam a midterm2 exam case studies and a team project
Course Descriptionbull Teaching Procedures and Methodologybull Teaching methods used in this course include lectures
case discussions team assignments and professional visits Learning in this course requires the studentrsquos constructive participation and active involvement in both class discussions and small group discussions Small group discussions in particular are a key mechanism for facilitating learning from other team members Thus it is essential to attend all group activities inside and outside classes The corporate visits will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned The visits will be accompanied by individual or group assignments
Course Descriptionbull Language Requirements
bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese
bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese
bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English
TEAM PROJECTbullThis team project is designed to provide you
with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each
bullStudents will be asked to market a good or service from one country to another country The project must include the following sections
TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of
the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm
II Market Analysisbull Research the possibility of bringing that product service
to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product
TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market
evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market
IV Locationbull As part of your analysis in part III make sure to suggest
one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others
bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)
GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10
What is Global Entrepreneurship
Introduction
Global entrepreneurship
ldquoEntrepreneurship is the motor of the global economyrdquo
Economistcom
Global entrepreneurship
bullEntrepreneurship in the 21st century is evolving
bullBecause of global changes in technology communications and capital marketshellip
helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away
Global entrepreneurship
bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike
bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace
Opportunities for Global Entrepreneurs
bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled
economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally
What is ldquoglobalrdquo entrepreneurship
bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)
bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly
bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure
Types of Entrepreneurs1 Local for local
Fill local void local opportunity Little education necessary Low growth expected Opportunity
based2 High growth
Disruptive innovation technology driven Examples facebook twitter google
3 Global Disrupt local but not necessarily technology nor necessarily
innovative Often copies of service in one location transplanted to another Excellent for emerging markets
Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)
Why go Global
Benefits
Why go global1 When local market is too small
Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients
2 When you have competitive advantage you wish to exploit globally
Example lower cost of labor or high skilled workforce or raw material exclusive to region
Example India as tech outsourcing region with high tech workforce English fraction of cost
Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc
Why go global
3 Enter markets before knockoffs International clones (copies of business
model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)
bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original
bull This is an accelerated product life cycle
Why go global
4 Network effect = global dominance Example of Facebook vs MySpace
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
bullBack in 2008ldquoFacebook is now the largest social
network in the world But they continue to trail MySpace by a
massive 36 million users in the US and at current growth rates it will take them 18 years to overtake them
today
bullFacebook is the worldrsquos largest social network with over 400 million users 130 million unique visitors per month
bullMySpace = only 50 million unique visitors per month
bullWhat happened
International strategy = key
ldquoMost of Facebookrsquos growth is international where theyrsquove executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace by contrast expands via a command-and-control infrastructure that puts people on the ground in each new international market)
Facebook growth international
bullInternational GrowthbullMore than 70 translations available on the
sitebullAbout 70 of Facebook users are outside
the United StatesbullOver 300000 users helped translate the
site through the translations application
httpwwwfacebookcompressinfophpstatistics
Facebook growth international
bullInternational growh = key to winning vs competition
bullMassive growth in users
bullNetwork effect = value of companyhellip leads to more investmenthellipleads to better user experiencehellipleads to more users
Network effectbull In economics and business a network
effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people When network effect is present the value of a product or service increases as more people use it
bull The classic example is the telephone The more people who own telephones the more valuable the telephone is to each owner This creates a positive externality because a user may purchase their phone without intending to create value for other users but does so in any case
bull Online social networkswork in the same way with sites like MySpace and Facebook being more useful the more users that join
Opportunities ndash why
bullThe opportunities for international business dealings have grown dramatically as the traditional barriers associated with distance and cross-border transactions have been reduced through new technology and trade negotiations
httpwwwoecdorgdataoecd41737818332pdf
Homework for next class
Sorry
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
Brian David Butler
InternationalA global citizen Brian was born in Canada raised in Switzerland (where he attended international British school) educated through university in the US started his career with a Japanese company moved to New York to work as an analyst married a Brazilian and has traveled extensively in Latin America Asia Europe and North America
Brian currently lives in Recife Brazil where he is teaching classes on ldquoGlobal Entrepreneurshiprdquo at the university ldquoFaculdade Boa Viagemrdquo
brianbutlerforum-nexuscombriandbutlergmailcomLinkedInbriandbutlerSkype briandbutler
Intros
Entrepreneurial Experience
KookyPlan ndash wiki for Entrepreneurs
WhyBrasilcom ndash wordpress MU
GloboTrends ndash wiki + blog
Introductions All students introduce themselves
bullLevel interest in Entrepreneurship
Ever opened a company before Why not (fear of failure Waiting for ldquoright ideardquo
How strong is your interest in opening a company (1-10) 1 ndash not sure 10 ndash sure will already know idea have $$
Introductions All students introduce themselves
bullLevel of international exposure
Experience traveling abroad At what age Frequency Duration
Ever lived abroad Any interest in living abroad Where Why Study Abroad
How often do you read international newspapers Watch international news Blogs Other
Introductions All students introduce themselves
bullLevel of comfort with social media - technology
Tech phobic ndash or ndash tech geekExperience with blogs twitter facebook
other social mediaWeb designer Programmers
Course Description
Syllabus
Course Description
bullThis course presents a systematic overview of the opportunities for global entrepreneurship
bullThere will be an integrated progression of topics ranging from understanding the political economic cultural and economic influences on international trade and investment flows to the analysis of the strategic and operational alternatives when conducting international business
Course Description
bullThis course introduces a way of thinking called ldquoglobal mindset for entrepreneursrdquo Through practical case-studies team projects and meet-ups with local entrepreneurs and organizations the students will be exposed to the actual implementation of the topics covered in class on real-life companies
Course Descriptionbull Course Objectivesbull Global Entrepreneur class has four specific goals
1 To help students learn how to systematically analyze opportunities for global entrepreneurship
2 To familiarize students with the issues and challenges facing global entrepreneurs
3 To provide students with an intensive experience studying global startups
4 To familiarize students with the power of informal networks and the importance of leveraging networks while working globally
Course Descriptionbull Upon successful completion of this course students will
be able to1 Develop a solid understanding of the foundations of
international entrepreneurship and the cultural context for creating companies in diverse international environments
2 Become familiarized with the causes and consequences of the process of accelerated globalization
3 Examine the strategies and structures that young firms adopt in order to compete effectively in the international business arena
4 Examine the policies and practices of entrepreneurs regarding ethics social responsibility and the environment
5 Understand changes in technologies and the numerous opportunities they offer for international entrepreneurship
Class Schedule Topics to coverIntroduction definitions
Define learning objectives Learn about studentrsquos international and entrepreneurial experience and aspirations
Global entrepreneurship ndash what does it mean to be a ldquoglobal entrepreneurrdquo
What are the benefits of global entrepreneurship What are the challenges
What are some ldquoglobal industriesrdquo ndashex pharmaceuticals banking internet technology media film music travel
Understanding the difference between Global strategies International strategies Multinational strategies and transnational ones
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo frameworkldquowhat is the problem and what are you
going to do about itrdquo ldquoWhat is the trend and how are you
going to get in front of itrdquoldquowhat is great here somewhere else
and how are you going to localize itrdquo
Class Schedule Topics to coverThe ldquoThree Questionsrdquo frameworkbull Seeking Opportunities by solving problems bull Analyzing trends to find opportunities ie
Awareness of global trends global business models Global Trends changes risks and opportunities Global changes in technology communications capital markets
regulations consumer tastes credit availability technology and more and how they create opportunities for entrepreneurs
bull Localization and replication locally International IQ global awareness and the opportunities for
global entrepreneurs Mass-Localization vs Globalization What are ldquolocalizingrdquo
strategies Localization of foreign business models and technology A systematic approach to analyzing the risks and opportunities
looking at cultural differences regulatory differences consumer behavior tastes income levels and morehellipin the process of evaluating localizing strategies
Benchmarking and best practices ndash international inspiration
Class Schedule Topics to coverDeveloping the global mindset for
entrepreneursbullGlobalizing Learning to ldquothink global act
globalrdquo Going-global strategies for local entrepreneurs
bullThe challenges of thinking globally for small companies
Class Schedule Topics to coverEnabling global entrepreneurs with
technologybullUsing technology for global collaboration
international team-building and cross cultural entrepreneurship analyzing the challenges for entrepreneurs
bullCollaborating the global Value Chain and entrepreneurship
bullOpen source strategy (technology business models)
Class Schedule Topics to coverCultural aspects of entrepreneurship
and innovationbullBenefits of an open society Immigration
and innovationbullThe importance of Critical Thinking for
innovationbullldquoFail fastrdquo and ldquoglobal learningrdquobullCommunicating across borders and across
cultures challenges for entrepreneurs
Class Schedule Topics to coverEntering Foreign marketsbullMarket entry strategy ndash international
marketing ndash licensing franchising JVrsquos FDI -
bullOLI theory of FDIbullForeign Direct Investment bullCorporate innovation
Competing against global giantsbullMampA as strategy for building global
empiresbullHow entrepreneurs compete vs global
competitors
Class Schedule Topics to coverRole of global finance for entrepreneurshipbull International finance ndash Euroloans Foreign currency interest
rates ndash risks hedgingbull Venture Capital seed funding bootstrap funding
Geographical Clusters + Economic Developmentbull Centers Clusters What makes Silicon Valley workbull Is India the next emerging competitor to Silicon Valleybull VC and innovation clusters ndash Silicon Valley Boston Israel
Whatrsquos missing in Europe Latin Americabull Innovation Eco-systems ranking cities for innovative potentialbull Strategy Building national Championsbull Understanding global differences Unique Brazilian brand of
Capitalismbull The Chinese model why it works what are the risksbull Economic development through innovation and entrepreneurshipbull Do developing nations need technological innovation Or tech-
transfersbull Benefits of an open society Immigration and innovation
Class Schedule Topics to coverSocial Entrepreneurship ndash international
focusbull Development amp Entrepreneurism Social
entrepreneurship credit to the poor bottom of the pyramid marketing making technology affordable
Management challengesbull Leadership skills time moneybull Developing international leadership skillsbull Managing across borders ndash challenges for
small companiesbull Building international teamsbull Selling in unfamiliar cultures languages
Course Description
bullCourse RequirementsbullThe course requires active student
participation Students are expected to read the assigned textbook chapters cases and articles before every class Punctual attendance is required There will be a midterm exam a midterm2 exam case studies and a team project
Course Descriptionbull Teaching Procedures and Methodologybull Teaching methods used in this course include lectures
case discussions team assignments and professional visits Learning in this course requires the studentrsquos constructive participation and active involvement in both class discussions and small group discussions Small group discussions in particular are a key mechanism for facilitating learning from other team members Thus it is essential to attend all group activities inside and outside classes The corporate visits will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned The visits will be accompanied by individual or group assignments
Course Descriptionbull Language Requirements
bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese
bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese
bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English
TEAM PROJECTbullThis team project is designed to provide you
with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each
bullStudents will be asked to market a good or service from one country to another country The project must include the following sections
TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of
the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm
II Market Analysisbull Research the possibility of bringing that product service
to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product
TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market
evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market
IV Locationbull As part of your analysis in part III make sure to suggest
one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others
bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)
GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10
What is Global Entrepreneurship
Introduction
Global entrepreneurship
ldquoEntrepreneurship is the motor of the global economyrdquo
Economistcom
Global entrepreneurship
bullEntrepreneurship in the 21st century is evolving
bullBecause of global changes in technology communications and capital marketshellip
helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away
Global entrepreneurship
bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike
bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace
Opportunities for Global Entrepreneurs
bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled
economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally
What is ldquoglobalrdquo entrepreneurship
bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)
bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly
bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure
Types of Entrepreneurs1 Local for local
Fill local void local opportunity Little education necessary Low growth expected Opportunity
based2 High growth
Disruptive innovation technology driven Examples facebook twitter google
3 Global Disrupt local but not necessarily technology nor necessarily
innovative Often copies of service in one location transplanted to another Excellent for emerging markets
Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)
Why go Global
Benefits
Why go global1 When local market is too small
Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients
2 When you have competitive advantage you wish to exploit globally
Example lower cost of labor or high skilled workforce or raw material exclusive to region
Example India as tech outsourcing region with high tech workforce English fraction of cost
Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc
Why go global
3 Enter markets before knockoffs International clones (copies of business
model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)
bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original
bull This is an accelerated product life cycle
Why go global
4 Network effect = global dominance Example of Facebook vs MySpace
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
bullBack in 2008ldquoFacebook is now the largest social
network in the world But they continue to trail MySpace by a
massive 36 million users in the US and at current growth rates it will take them 18 years to overtake them
today
bullFacebook is the worldrsquos largest social network with over 400 million users 130 million unique visitors per month
bullMySpace = only 50 million unique visitors per month
bullWhat happened
International strategy = key
ldquoMost of Facebookrsquos growth is international where theyrsquove executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace by contrast expands via a command-and-control infrastructure that puts people on the ground in each new international market)
Facebook growth international
bullInternational GrowthbullMore than 70 translations available on the
sitebullAbout 70 of Facebook users are outside
the United StatesbullOver 300000 users helped translate the
site through the translations application
httpwwwfacebookcompressinfophpstatistics
Facebook growth international
bullInternational growh = key to winning vs competition
bullMassive growth in users
bullNetwork effect = value of companyhellip leads to more investmenthellipleads to better user experiencehellipleads to more users
Network effectbull In economics and business a network
effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people When network effect is present the value of a product or service increases as more people use it
bull The classic example is the telephone The more people who own telephones the more valuable the telephone is to each owner This creates a positive externality because a user may purchase their phone without intending to create value for other users but does so in any case
bull Online social networkswork in the same way with sites like MySpace and Facebook being more useful the more users that join
Opportunities ndash why
bullThe opportunities for international business dealings have grown dramatically as the traditional barriers associated with distance and cross-border transactions have been reduced through new technology and trade negotiations
httpwwwoecdorgdataoecd41737818332pdf
Homework for next class
Sorry
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
Intros
Entrepreneurial Experience
KookyPlan ndash wiki for Entrepreneurs
WhyBrasilcom ndash wordpress MU
GloboTrends ndash wiki + blog
Introductions All students introduce themselves
bullLevel interest in Entrepreneurship
Ever opened a company before Why not (fear of failure Waiting for ldquoright ideardquo
How strong is your interest in opening a company (1-10) 1 ndash not sure 10 ndash sure will already know idea have $$
Introductions All students introduce themselves
bullLevel of international exposure
Experience traveling abroad At what age Frequency Duration
Ever lived abroad Any interest in living abroad Where Why Study Abroad
How often do you read international newspapers Watch international news Blogs Other
Introductions All students introduce themselves
bullLevel of comfort with social media - technology
Tech phobic ndash or ndash tech geekExperience with blogs twitter facebook
other social mediaWeb designer Programmers
Course Description
Syllabus
Course Description
bullThis course presents a systematic overview of the opportunities for global entrepreneurship
bullThere will be an integrated progression of topics ranging from understanding the political economic cultural and economic influences on international trade and investment flows to the analysis of the strategic and operational alternatives when conducting international business
Course Description
bullThis course introduces a way of thinking called ldquoglobal mindset for entrepreneursrdquo Through practical case-studies team projects and meet-ups with local entrepreneurs and organizations the students will be exposed to the actual implementation of the topics covered in class on real-life companies
Course Descriptionbull Course Objectivesbull Global Entrepreneur class has four specific goals
1 To help students learn how to systematically analyze opportunities for global entrepreneurship
2 To familiarize students with the issues and challenges facing global entrepreneurs
3 To provide students with an intensive experience studying global startups
4 To familiarize students with the power of informal networks and the importance of leveraging networks while working globally
Course Descriptionbull Upon successful completion of this course students will
be able to1 Develop a solid understanding of the foundations of
international entrepreneurship and the cultural context for creating companies in diverse international environments
2 Become familiarized with the causes and consequences of the process of accelerated globalization
3 Examine the strategies and structures that young firms adopt in order to compete effectively in the international business arena
4 Examine the policies and practices of entrepreneurs regarding ethics social responsibility and the environment
5 Understand changes in technologies and the numerous opportunities they offer for international entrepreneurship
Class Schedule Topics to coverIntroduction definitions
Define learning objectives Learn about studentrsquos international and entrepreneurial experience and aspirations
Global entrepreneurship ndash what does it mean to be a ldquoglobal entrepreneurrdquo
What are the benefits of global entrepreneurship What are the challenges
What are some ldquoglobal industriesrdquo ndashex pharmaceuticals banking internet technology media film music travel
Understanding the difference between Global strategies International strategies Multinational strategies and transnational ones
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo frameworkldquowhat is the problem and what are you
going to do about itrdquo ldquoWhat is the trend and how are you
going to get in front of itrdquoldquowhat is great here somewhere else
and how are you going to localize itrdquo
Class Schedule Topics to coverThe ldquoThree Questionsrdquo frameworkbull Seeking Opportunities by solving problems bull Analyzing trends to find opportunities ie
Awareness of global trends global business models Global Trends changes risks and opportunities Global changes in technology communications capital markets
regulations consumer tastes credit availability technology and more and how they create opportunities for entrepreneurs
bull Localization and replication locally International IQ global awareness and the opportunities for
global entrepreneurs Mass-Localization vs Globalization What are ldquolocalizingrdquo
strategies Localization of foreign business models and technology A systematic approach to analyzing the risks and opportunities
looking at cultural differences regulatory differences consumer behavior tastes income levels and morehellipin the process of evaluating localizing strategies
Benchmarking and best practices ndash international inspiration
Class Schedule Topics to coverDeveloping the global mindset for
entrepreneursbullGlobalizing Learning to ldquothink global act
globalrdquo Going-global strategies for local entrepreneurs
bullThe challenges of thinking globally for small companies
Class Schedule Topics to coverEnabling global entrepreneurs with
technologybullUsing technology for global collaboration
international team-building and cross cultural entrepreneurship analyzing the challenges for entrepreneurs
bullCollaborating the global Value Chain and entrepreneurship
bullOpen source strategy (technology business models)
Class Schedule Topics to coverCultural aspects of entrepreneurship
and innovationbullBenefits of an open society Immigration
and innovationbullThe importance of Critical Thinking for
innovationbullldquoFail fastrdquo and ldquoglobal learningrdquobullCommunicating across borders and across
cultures challenges for entrepreneurs
Class Schedule Topics to coverEntering Foreign marketsbullMarket entry strategy ndash international
marketing ndash licensing franchising JVrsquos FDI -
bullOLI theory of FDIbullForeign Direct Investment bullCorporate innovation
Competing against global giantsbullMampA as strategy for building global
empiresbullHow entrepreneurs compete vs global
competitors
Class Schedule Topics to coverRole of global finance for entrepreneurshipbull International finance ndash Euroloans Foreign currency interest
rates ndash risks hedgingbull Venture Capital seed funding bootstrap funding
Geographical Clusters + Economic Developmentbull Centers Clusters What makes Silicon Valley workbull Is India the next emerging competitor to Silicon Valleybull VC and innovation clusters ndash Silicon Valley Boston Israel
Whatrsquos missing in Europe Latin Americabull Innovation Eco-systems ranking cities for innovative potentialbull Strategy Building national Championsbull Understanding global differences Unique Brazilian brand of
Capitalismbull The Chinese model why it works what are the risksbull Economic development through innovation and entrepreneurshipbull Do developing nations need technological innovation Or tech-
transfersbull Benefits of an open society Immigration and innovation
Class Schedule Topics to coverSocial Entrepreneurship ndash international
focusbull Development amp Entrepreneurism Social
entrepreneurship credit to the poor bottom of the pyramid marketing making technology affordable
Management challengesbull Leadership skills time moneybull Developing international leadership skillsbull Managing across borders ndash challenges for
small companiesbull Building international teamsbull Selling in unfamiliar cultures languages
Course Description
bullCourse RequirementsbullThe course requires active student
participation Students are expected to read the assigned textbook chapters cases and articles before every class Punctual attendance is required There will be a midterm exam a midterm2 exam case studies and a team project
Course Descriptionbull Teaching Procedures and Methodologybull Teaching methods used in this course include lectures
case discussions team assignments and professional visits Learning in this course requires the studentrsquos constructive participation and active involvement in both class discussions and small group discussions Small group discussions in particular are a key mechanism for facilitating learning from other team members Thus it is essential to attend all group activities inside and outside classes The corporate visits will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned The visits will be accompanied by individual or group assignments
Course Descriptionbull Language Requirements
bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese
bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese
bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English
TEAM PROJECTbullThis team project is designed to provide you
with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each
bullStudents will be asked to market a good or service from one country to another country The project must include the following sections
TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of
the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm
II Market Analysisbull Research the possibility of bringing that product service
to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product
TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market
evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market
IV Locationbull As part of your analysis in part III make sure to suggest
one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others
bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)
GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10
What is Global Entrepreneurship
Introduction
Global entrepreneurship
ldquoEntrepreneurship is the motor of the global economyrdquo
Economistcom
Global entrepreneurship
bullEntrepreneurship in the 21st century is evolving
bullBecause of global changes in technology communications and capital marketshellip
helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away
Global entrepreneurship
bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike
bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace
Opportunities for Global Entrepreneurs
bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled
economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally
What is ldquoglobalrdquo entrepreneurship
bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)
bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly
bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure
Types of Entrepreneurs1 Local for local
Fill local void local opportunity Little education necessary Low growth expected Opportunity
based2 High growth
Disruptive innovation technology driven Examples facebook twitter google
3 Global Disrupt local but not necessarily technology nor necessarily
innovative Often copies of service in one location transplanted to another Excellent for emerging markets
Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)
Why go Global
Benefits
Why go global1 When local market is too small
Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients
2 When you have competitive advantage you wish to exploit globally
Example lower cost of labor or high skilled workforce or raw material exclusive to region
Example India as tech outsourcing region with high tech workforce English fraction of cost
Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc
Why go global
3 Enter markets before knockoffs International clones (copies of business
model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)
bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original
bull This is an accelerated product life cycle
Why go global
4 Network effect = global dominance Example of Facebook vs MySpace
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
bullBack in 2008ldquoFacebook is now the largest social
network in the world But they continue to trail MySpace by a
massive 36 million users in the US and at current growth rates it will take them 18 years to overtake them
today
bullFacebook is the worldrsquos largest social network with over 400 million users 130 million unique visitors per month
bullMySpace = only 50 million unique visitors per month
bullWhat happened
International strategy = key
ldquoMost of Facebookrsquos growth is international where theyrsquove executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace by contrast expands via a command-and-control infrastructure that puts people on the ground in each new international market)
Facebook growth international
bullInternational GrowthbullMore than 70 translations available on the
sitebullAbout 70 of Facebook users are outside
the United StatesbullOver 300000 users helped translate the
site through the translations application
httpwwwfacebookcompressinfophpstatistics
Facebook growth international
bullInternational growh = key to winning vs competition
bullMassive growth in users
bullNetwork effect = value of companyhellip leads to more investmenthellipleads to better user experiencehellipleads to more users
Network effectbull In economics and business a network
effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people When network effect is present the value of a product or service increases as more people use it
bull The classic example is the telephone The more people who own telephones the more valuable the telephone is to each owner This creates a positive externality because a user may purchase their phone without intending to create value for other users but does so in any case
bull Online social networkswork in the same way with sites like MySpace and Facebook being more useful the more users that join
Opportunities ndash why
bullThe opportunities for international business dealings have grown dramatically as the traditional barriers associated with distance and cross-border transactions have been reduced through new technology and trade negotiations
httpwwwoecdorgdataoecd41737818332pdf
Homework for next class
Sorry
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
Entrepreneurial Experience
KookyPlan ndash wiki for Entrepreneurs
WhyBrasilcom ndash wordpress MU
GloboTrends ndash wiki + blog
Introductions All students introduce themselves
bullLevel interest in Entrepreneurship
Ever opened a company before Why not (fear of failure Waiting for ldquoright ideardquo
How strong is your interest in opening a company (1-10) 1 ndash not sure 10 ndash sure will already know idea have $$
Introductions All students introduce themselves
bullLevel of international exposure
Experience traveling abroad At what age Frequency Duration
Ever lived abroad Any interest in living abroad Where Why Study Abroad
How often do you read international newspapers Watch international news Blogs Other
Introductions All students introduce themselves
bullLevel of comfort with social media - technology
Tech phobic ndash or ndash tech geekExperience with blogs twitter facebook
other social mediaWeb designer Programmers
Course Description
Syllabus
Course Description
bullThis course presents a systematic overview of the opportunities for global entrepreneurship
bullThere will be an integrated progression of topics ranging from understanding the political economic cultural and economic influences on international trade and investment flows to the analysis of the strategic and operational alternatives when conducting international business
Course Description
bullThis course introduces a way of thinking called ldquoglobal mindset for entrepreneursrdquo Through practical case-studies team projects and meet-ups with local entrepreneurs and organizations the students will be exposed to the actual implementation of the topics covered in class on real-life companies
Course Descriptionbull Course Objectivesbull Global Entrepreneur class has four specific goals
1 To help students learn how to systematically analyze opportunities for global entrepreneurship
2 To familiarize students with the issues and challenges facing global entrepreneurs
3 To provide students with an intensive experience studying global startups
4 To familiarize students with the power of informal networks and the importance of leveraging networks while working globally
Course Descriptionbull Upon successful completion of this course students will
be able to1 Develop a solid understanding of the foundations of
international entrepreneurship and the cultural context for creating companies in diverse international environments
2 Become familiarized with the causes and consequences of the process of accelerated globalization
3 Examine the strategies and structures that young firms adopt in order to compete effectively in the international business arena
4 Examine the policies and practices of entrepreneurs regarding ethics social responsibility and the environment
5 Understand changes in technologies and the numerous opportunities they offer for international entrepreneurship
Class Schedule Topics to coverIntroduction definitions
Define learning objectives Learn about studentrsquos international and entrepreneurial experience and aspirations
Global entrepreneurship ndash what does it mean to be a ldquoglobal entrepreneurrdquo
What are the benefits of global entrepreneurship What are the challenges
What are some ldquoglobal industriesrdquo ndashex pharmaceuticals banking internet technology media film music travel
Understanding the difference between Global strategies International strategies Multinational strategies and transnational ones
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo frameworkldquowhat is the problem and what are you
going to do about itrdquo ldquoWhat is the trend and how are you
going to get in front of itrdquoldquowhat is great here somewhere else
and how are you going to localize itrdquo
Class Schedule Topics to coverThe ldquoThree Questionsrdquo frameworkbull Seeking Opportunities by solving problems bull Analyzing trends to find opportunities ie
Awareness of global trends global business models Global Trends changes risks and opportunities Global changes in technology communications capital markets
regulations consumer tastes credit availability technology and more and how they create opportunities for entrepreneurs
bull Localization and replication locally International IQ global awareness and the opportunities for
global entrepreneurs Mass-Localization vs Globalization What are ldquolocalizingrdquo
strategies Localization of foreign business models and technology A systematic approach to analyzing the risks and opportunities
looking at cultural differences regulatory differences consumer behavior tastes income levels and morehellipin the process of evaluating localizing strategies
Benchmarking and best practices ndash international inspiration
Class Schedule Topics to coverDeveloping the global mindset for
entrepreneursbullGlobalizing Learning to ldquothink global act
globalrdquo Going-global strategies for local entrepreneurs
bullThe challenges of thinking globally for small companies
Class Schedule Topics to coverEnabling global entrepreneurs with
technologybullUsing technology for global collaboration
international team-building and cross cultural entrepreneurship analyzing the challenges for entrepreneurs
bullCollaborating the global Value Chain and entrepreneurship
bullOpen source strategy (technology business models)
Class Schedule Topics to coverCultural aspects of entrepreneurship
and innovationbullBenefits of an open society Immigration
and innovationbullThe importance of Critical Thinking for
innovationbullldquoFail fastrdquo and ldquoglobal learningrdquobullCommunicating across borders and across
cultures challenges for entrepreneurs
Class Schedule Topics to coverEntering Foreign marketsbullMarket entry strategy ndash international
marketing ndash licensing franchising JVrsquos FDI -
bullOLI theory of FDIbullForeign Direct Investment bullCorporate innovation
Competing against global giantsbullMampA as strategy for building global
empiresbullHow entrepreneurs compete vs global
competitors
Class Schedule Topics to coverRole of global finance for entrepreneurshipbull International finance ndash Euroloans Foreign currency interest
rates ndash risks hedgingbull Venture Capital seed funding bootstrap funding
Geographical Clusters + Economic Developmentbull Centers Clusters What makes Silicon Valley workbull Is India the next emerging competitor to Silicon Valleybull VC and innovation clusters ndash Silicon Valley Boston Israel
Whatrsquos missing in Europe Latin Americabull Innovation Eco-systems ranking cities for innovative potentialbull Strategy Building national Championsbull Understanding global differences Unique Brazilian brand of
Capitalismbull The Chinese model why it works what are the risksbull Economic development through innovation and entrepreneurshipbull Do developing nations need technological innovation Or tech-
transfersbull Benefits of an open society Immigration and innovation
Class Schedule Topics to coverSocial Entrepreneurship ndash international
focusbull Development amp Entrepreneurism Social
entrepreneurship credit to the poor bottom of the pyramid marketing making technology affordable
Management challengesbull Leadership skills time moneybull Developing international leadership skillsbull Managing across borders ndash challenges for
small companiesbull Building international teamsbull Selling in unfamiliar cultures languages
Course Description
bullCourse RequirementsbullThe course requires active student
participation Students are expected to read the assigned textbook chapters cases and articles before every class Punctual attendance is required There will be a midterm exam a midterm2 exam case studies and a team project
Course Descriptionbull Teaching Procedures and Methodologybull Teaching methods used in this course include lectures
case discussions team assignments and professional visits Learning in this course requires the studentrsquos constructive participation and active involvement in both class discussions and small group discussions Small group discussions in particular are a key mechanism for facilitating learning from other team members Thus it is essential to attend all group activities inside and outside classes The corporate visits will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned The visits will be accompanied by individual or group assignments
Course Descriptionbull Language Requirements
bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese
bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese
bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English
TEAM PROJECTbullThis team project is designed to provide you
with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each
bullStudents will be asked to market a good or service from one country to another country The project must include the following sections
TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of
the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm
II Market Analysisbull Research the possibility of bringing that product service
to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product
TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market
evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market
IV Locationbull As part of your analysis in part III make sure to suggest
one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others
bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)
GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10
What is Global Entrepreneurship
Introduction
Global entrepreneurship
ldquoEntrepreneurship is the motor of the global economyrdquo
Economistcom
Global entrepreneurship
bullEntrepreneurship in the 21st century is evolving
bullBecause of global changes in technology communications and capital marketshellip
helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away
Global entrepreneurship
bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike
bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace
Opportunities for Global Entrepreneurs
bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled
economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally
What is ldquoglobalrdquo entrepreneurship
bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)
bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly
bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure
Types of Entrepreneurs1 Local for local
Fill local void local opportunity Little education necessary Low growth expected Opportunity
based2 High growth
Disruptive innovation technology driven Examples facebook twitter google
3 Global Disrupt local but not necessarily technology nor necessarily
innovative Often copies of service in one location transplanted to another Excellent for emerging markets
Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)
Why go Global
Benefits
Why go global1 When local market is too small
Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients
2 When you have competitive advantage you wish to exploit globally
Example lower cost of labor or high skilled workforce or raw material exclusive to region
Example India as tech outsourcing region with high tech workforce English fraction of cost
Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc
Why go global
3 Enter markets before knockoffs International clones (copies of business
model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)
bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original
bull This is an accelerated product life cycle
Why go global
4 Network effect = global dominance Example of Facebook vs MySpace
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
bullBack in 2008ldquoFacebook is now the largest social
network in the world But they continue to trail MySpace by a
massive 36 million users in the US and at current growth rates it will take them 18 years to overtake them
today
bullFacebook is the worldrsquos largest social network with over 400 million users 130 million unique visitors per month
bullMySpace = only 50 million unique visitors per month
bullWhat happened
International strategy = key
ldquoMost of Facebookrsquos growth is international where theyrsquove executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace by contrast expands via a command-and-control infrastructure that puts people on the ground in each new international market)
Facebook growth international
bullInternational GrowthbullMore than 70 translations available on the
sitebullAbout 70 of Facebook users are outside
the United StatesbullOver 300000 users helped translate the
site through the translations application
httpwwwfacebookcompressinfophpstatistics
Facebook growth international
bullInternational growh = key to winning vs competition
bullMassive growth in users
bullNetwork effect = value of companyhellip leads to more investmenthellipleads to better user experiencehellipleads to more users
Network effectbull In economics and business a network
effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people When network effect is present the value of a product or service increases as more people use it
bull The classic example is the telephone The more people who own telephones the more valuable the telephone is to each owner This creates a positive externality because a user may purchase their phone without intending to create value for other users but does so in any case
bull Online social networkswork in the same way with sites like MySpace and Facebook being more useful the more users that join
Opportunities ndash why
bullThe opportunities for international business dealings have grown dramatically as the traditional barriers associated with distance and cross-border transactions have been reduced through new technology and trade negotiations
httpwwwoecdorgdataoecd41737818332pdf
Homework for next class
Sorry
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
KookyPlan ndash wiki for Entrepreneurs
WhyBrasilcom ndash wordpress MU
GloboTrends ndash wiki + blog
Introductions All students introduce themselves
bullLevel interest in Entrepreneurship
Ever opened a company before Why not (fear of failure Waiting for ldquoright ideardquo
How strong is your interest in opening a company (1-10) 1 ndash not sure 10 ndash sure will already know idea have $$
Introductions All students introduce themselves
bullLevel of international exposure
Experience traveling abroad At what age Frequency Duration
Ever lived abroad Any interest in living abroad Where Why Study Abroad
How often do you read international newspapers Watch international news Blogs Other
Introductions All students introduce themselves
bullLevel of comfort with social media - technology
Tech phobic ndash or ndash tech geekExperience with blogs twitter facebook
other social mediaWeb designer Programmers
Course Description
Syllabus
Course Description
bullThis course presents a systematic overview of the opportunities for global entrepreneurship
bullThere will be an integrated progression of topics ranging from understanding the political economic cultural and economic influences on international trade and investment flows to the analysis of the strategic and operational alternatives when conducting international business
Course Description
bullThis course introduces a way of thinking called ldquoglobal mindset for entrepreneursrdquo Through practical case-studies team projects and meet-ups with local entrepreneurs and organizations the students will be exposed to the actual implementation of the topics covered in class on real-life companies
Course Descriptionbull Course Objectivesbull Global Entrepreneur class has four specific goals
1 To help students learn how to systematically analyze opportunities for global entrepreneurship
2 To familiarize students with the issues and challenges facing global entrepreneurs
3 To provide students with an intensive experience studying global startups
4 To familiarize students with the power of informal networks and the importance of leveraging networks while working globally
Course Descriptionbull Upon successful completion of this course students will
be able to1 Develop a solid understanding of the foundations of
international entrepreneurship and the cultural context for creating companies in diverse international environments
2 Become familiarized with the causes and consequences of the process of accelerated globalization
3 Examine the strategies and structures that young firms adopt in order to compete effectively in the international business arena
4 Examine the policies and practices of entrepreneurs regarding ethics social responsibility and the environment
5 Understand changes in technologies and the numerous opportunities they offer for international entrepreneurship
Class Schedule Topics to coverIntroduction definitions
Define learning objectives Learn about studentrsquos international and entrepreneurial experience and aspirations
Global entrepreneurship ndash what does it mean to be a ldquoglobal entrepreneurrdquo
What are the benefits of global entrepreneurship What are the challenges
What are some ldquoglobal industriesrdquo ndashex pharmaceuticals banking internet technology media film music travel
Understanding the difference between Global strategies International strategies Multinational strategies and transnational ones
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo frameworkldquowhat is the problem and what are you
going to do about itrdquo ldquoWhat is the trend and how are you
going to get in front of itrdquoldquowhat is great here somewhere else
and how are you going to localize itrdquo
Class Schedule Topics to coverThe ldquoThree Questionsrdquo frameworkbull Seeking Opportunities by solving problems bull Analyzing trends to find opportunities ie
Awareness of global trends global business models Global Trends changes risks and opportunities Global changes in technology communications capital markets
regulations consumer tastes credit availability technology and more and how they create opportunities for entrepreneurs
bull Localization and replication locally International IQ global awareness and the opportunities for
global entrepreneurs Mass-Localization vs Globalization What are ldquolocalizingrdquo
strategies Localization of foreign business models and technology A systematic approach to analyzing the risks and opportunities
looking at cultural differences regulatory differences consumer behavior tastes income levels and morehellipin the process of evaluating localizing strategies
Benchmarking and best practices ndash international inspiration
Class Schedule Topics to coverDeveloping the global mindset for
entrepreneursbullGlobalizing Learning to ldquothink global act
globalrdquo Going-global strategies for local entrepreneurs
bullThe challenges of thinking globally for small companies
Class Schedule Topics to coverEnabling global entrepreneurs with
technologybullUsing technology for global collaboration
international team-building and cross cultural entrepreneurship analyzing the challenges for entrepreneurs
bullCollaborating the global Value Chain and entrepreneurship
bullOpen source strategy (technology business models)
Class Schedule Topics to coverCultural aspects of entrepreneurship
and innovationbullBenefits of an open society Immigration
and innovationbullThe importance of Critical Thinking for
innovationbullldquoFail fastrdquo and ldquoglobal learningrdquobullCommunicating across borders and across
cultures challenges for entrepreneurs
Class Schedule Topics to coverEntering Foreign marketsbullMarket entry strategy ndash international
marketing ndash licensing franchising JVrsquos FDI -
bullOLI theory of FDIbullForeign Direct Investment bullCorporate innovation
Competing against global giantsbullMampA as strategy for building global
empiresbullHow entrepreneurs compete vs global
competitors
Class Schedule Topics to coverRole of global finance for entrepreneurshipbull International finance ndash Euroloans Foreign currency interest
rates ndash risks hedgingbull Venture Capital seed funding bootstrap funding
Geographical Clusters + Economic Developmentbull Centers Clusters What makes Silicon Valley workbull Is India the next emerging competitor to Silicon Valleybull VC and innovation clusters ndash Silicon Valley Boston Israel
Whatrsquos missing in Europe Latin Americabull Innovation Eco-systems ranking cities for innovative potentialbull Strategy Building national Championsbull Understanding global differences Unique Brazilian brand of
Capitalismbull The Chinese model why it works what are the risksbull Economic development through innovation and entrepreneurshipbull Do developing nations need technological innovation Or tech-
transfersbull Benefits of an open society Immigration and innovation
Class Schedule Topics to coverSocial Entrepreneurship ndash international
focusbull Development amp Entrepreneurism Social
entrepreneurship credit to the poor bottom of the pyramid marketing making technology affordable
Management challengesbull Leadership skills time moneybull Developing international leadership skillsbull Managing across borders ndash challenges for
small companiesbull Building international teamsbull Selling in unfamiliar cultures languages
Course Description
bullCourse RequirementsbullThe course requires active student
participation Students are expected to read the assigned textbook chapters cases and articles before every class Punctual attendance is required There will be a midterm exam a midterm2 exam case studies and a team project
Course Descriptionbull Teaching Procedures and Methodologybull Teaching methods used in this course include lectures
case discussions team assignments and professional visits Learning in this course requires the studentrsquos constructive participation and active involvement in both class discussions and small group discussions Small group discussions in particular are a key mechanism for facilitating learning from other team members Thus it is essential to attend all group activities inside and outside classes The corporate visits will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned The visits will be accompanied by individual or group assignments
Course Descriptionbull Language Requirements
bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese
bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese
bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English
TEAM PROJECTbullThis team project is designed to provide you
with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each
bullStudents will be asked to market a good or service from one country to another country The project must include the following sections
TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of
the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm
II Market Analysisbull Research the possibility of bringing that product service
to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product
TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market
evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market
IV Locationbull As part of your analysis in part III make sure to suggest
one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others
bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)
GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10
What is Global Entrepreneurship
Introduction
Global entrepreneurship
ldquoEntrepreneurship is the motor of the global economyrdquo
Economistcom
Global entrepreneurship
bullEntrepreneurship in the 21st century is evolving
bullBecause of global changes in technology communications and capital marketshellip
helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away
Global entrepreneurship
bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike
bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace
Opportunities for Global Entrepreneurs
bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled
economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally
What is ldquoglobalrdquo entrepreneurship
bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)
bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly
bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure
Types of Entrepreneurs1 Local for local
Fill local void local opportunity Little education necessary Low growth expected Opportunity
based2 High growth
Disruptive innovation technology driven Examples facebook twitter google
3 Global Disrupt local but not necessarily technology nor necessarily
innovative Often copies of service in one location transplanted to another Excellent for emerging markets
Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)
Why go Global
Benefits
Why go global1 When local market is too small
Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients
2 When you have competitive advantage you wish to exploit globally
Example lower cost of labor or high skilled workforce or raw material exclusive to region
Example India as tech outsourcing region with high tech workforce English fraction of cost
Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc
Why go global
3 Enter markets before knockoffs International clones (copies of business
model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)
bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original
bull This is an accelerated product life cycle
Why go global
4 Network effect = global dominance Example of Facebook vs MySpace
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
bullBack in 2008ldquoFacebook is now the largest social
network in the world But they continue to trail MySpace by a
massive 36 million users in the US and at current growth rates it will take them 18 years to overtake them
today
bullFacebook is the worldrsquos largest social network with over 400 million users 130 million unique visitors per month
bullMySpace = only 50 million unique visitors per month
bullWhat happened
International strategy = key
ldquoMost of Facebookrsquos growth is international where theyrsquove executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace by contrast expands via a command-and-control infrastructure that puts people on the ground in each new international market)
Facebook growth international
bullInternational GrowthbullMore than 70 translations available on the
sitebullAbout 70 of Facebook users are outside
the United StatesbullOver 300000 users helped translate the
site through the translations application
httpwwwfacebookcompressinfophpstatistics
Facebook growth international
bullInternational growh = key to winning vs competition
bullMassive growth in users
bullNetwork effect = value of companyhellip leads to more investmenthellipleads to better user experiencehellipleads to more users
Network effectbull In economics and business a network
effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people When network effect is present the value of a product or service increases as more people use it
bull The classic example is the telephone The more people who own telephones the more valuable the telephone is to each owner This creates a positive externality because a user may purchase their phone without intending to create value for other users but does so in any case
bull Online social networkswork in the same way with sites like MySpace and Facebook being more useful the more users that join
Opportunities ndash why
bullThe opportunities for international business dealings have grown dramatically as the traditional barriers associated with distance and cross-border transactions have been reduced through new technology and trade negotiations
httpwwwoecdorgdataoecd41737818332pdf
Homework for next class
Sorry
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
WhyBrasilcom ndash wordpress MU
GloboTrends ndash wiki + blog
Introductions All students introduce themselves
bullLevel interest in Entrepreneurship
Ever opened a company before Why not (fear of failure Waiting for ldquoright ideardquo
How strong is your interest in opening a company (1-10) 1 ndash not sure 10 ndash sure will already know idea have $$
Introductions All students introduce themselves
bullLevel of international exposure
Experience traveling abroad At what age Frequency Duration
Ever lived abroad Any interest in living abroad Where Why Study Abroad
How often do you read international newspapers Watch international news Blogs Other
Introductions All students introduce themselves
bullLevel of comfort with social media - technology
Tech phobic ndash or ndash tech geekExperience with blogs twitter facebook
other social mediaWeb designer Programmers
Course Description
Syllabus
Course Description
bullThis course presents a systematic overview of the opportunities for global entrepreneurship
bullThere will be an integrated progression of topics ranging from understanding the political economic cultural and economic influences on international trade and investment flows to the analysis of the strategic and operational alternatives when conducting international business
Course Description
bullThis course introduces a way of thinking called ldquoglobal mindset for entrepreneursrdquo Through practical case-studies team projects and meet-ups with local entrepreneurs and organizations the students will be exposed to the actual implementation of the topics covered in class on real-life companies
Course Descriptionbull Course Objectivesbull Global Entrepreneur class has four specific goals
1 To help students learn how to systematically analyze opportunities for global entrepreneurship
2 To familiarize students with the issues and challenges facing global entrepreneurs
3 To provide students with an intensive experience studying global startups
4 To familiarize students with the power of informal networks and the importance of leveraging networks while working globally
Course Descriptionbull Upon successful completion of this course students will
be able to1 Develop a solid understanding of the foundations of
international entrepreneurship and the cultural context for creating companies in diverse international environments
2 Become familiarized with the causes and consequences of the process of accelerated globalization
3 Examine the strategies and structures that young firms adopt in order to compete effectively in the international business arena
4 Examine the policies and practices of entrepreneurs regarding ethics social responsibility and the environment
5 Understand changes in technologies and the numerous opportunities they offer for international entrepreneurship
Class Schedule Topics to coverIntroduction definitions
Define learning objectives Learn about studentrsquos international and entrepreneurial experience and aspirations
Global entrepreneurship ndash what does it mean to be a ldquoglobal entrepreneurrdquo
What are the benefits of global entrepreneurship What are the challenges
What are some ldquoglobal industriesrdquo ndashex pharmaceuticals banking internet technology media film music travel
Understanding the difference between Global strategies International strategies Multinational strategies and transnational ones
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo frameworkldquowhat is the problem and what are you
going to do about itrdquo ldquoWhat is the trend and how are you
going to get in front of itrdquoldquowhat is great here somewhere else
and how are you going to localize itrdquo
Class Schedule Topics to coverThe ldquoThree Questionsrdquo frameworkbull Seeking Opportunities by solving problems bull Analyzing trends to find opportunities ie
Awareness of global trends global business models Global Trends changes risks and opportunities Global changes in technology communications capital markets
regulations consumer tastes credit availability technology and more and how they create opportunities for entrepreneurs
bull Localization and replication locally International IQ global awareness and the opportunities for
global entrepreneurs Mass-Localization vs Globalization What are ldquolocalizingrdquo
strategies Localization of foreign business models and technology A systematic approach to analyzing the risks and opportunities
looking at cultural differences regulatory differences consumer behavior tastes income levels and morehellipin the process of evaluating localizing strategies
Benchmarking and best practices ndash international inspiration
Class Schedule Topics to coverDeveloping the global mindset for
entrepreneursbullGlobalizing Learning to ldquothink global act
globalrdquo Going-global strategies for local entrepreneurs
bullThe challenges of thinking globally for small companies
Class Schedule Topics to coverEnabling global entrepreneurs with
technologybullUsing technology for global collaboration
international team-building and cross cultural entrepreneurship analyzing the challenges for entrepreneurs
bullCollaborating the global Value Chain and entrepreneurship
bullOpen source strategy (technology business models)
Class Schedule Topics to coverCultural aspects of entrepreneurship
and innovationbullBenefits of an open society Immigration
and innovationbullThe importance of Critical Thinking for
innovationbullldquoFail fastrdquo and ldquoglobal learningrdquobullCommunicating across borders and across
cultures challenges for entrepreneurs
Class Schedule Topics to coverEntering Foreign marketsbullMarket entry strategy ndash international
marketing ndash licensing franchising JVrsquos FDI -
bullOLI theory of FDIbullForeign Direct Investment bullCorporate innovation
Competing against global giantsbullMampA as strategy for building global
empiresbullHow entrepreneurs compete vs global
competitors
Class Schedule Topics to coverRole of global finance for entrepreneurshipbull International finance ndash Euroloans Foreign currency interest
rates ndash risks hedgingbull Venture Capital seed funding bootstrap funding
Geographical Clusters + Economic Developmentbull Centers Clusters What makes Silicon Valley workbull Is India the next emerging competitor to Silicon Valleybull VC and innovation clusters ndash Silicon Valley Boston Israel
Whatrsquos missing in Europe Latin Americabull Innovation Eco-systems ranking cities for innovative potentialbull Strategy Building national Championsbull Understanding global differences Unique Brazilian brand of
Capitalismbull The Chinese model why it works what are the risksbull Economic development through innovation and entrepreneurshipbull Do developing nations need technological innovation Or tech-
transfersbull Benefits of an open society Immigration and innovation
Class Schedule Topics to coverSocial Entrepreneurship ndash international
focusbull Development amp Entrepreneurism Social
entrepreneurship credit to the poor bottom of the pyramid marketing making technology affordable
Management challengesbull Leadership skills time moneybull Developing international leadership skillsbull Managing across borders ndash challenges for
small companiesbull Building international teamsbull Selling in unfamiliar cultures languages
Course Description
bullCourse RequirementsbullThe course requires active student
participation Students are expected to read the assigned textbook chapters cases and articles before every class Punctual attendance is required There will be a midterm exam a midterm2 exam case studies and a team project
Course Descriptionbull Teaching Procedures and Methodologybull Teaching methods used in this course include lectures
case discussions team assignments and professional visits Learning in this course requires the studentrsquos constructive participation and active involvement in both class discussions and small group discussions Small group discussions in particular are a key mechanism for facilitating learning from other team members Thus it is essential to attend all group activities inside and outside classes The corporate visits will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned The visits will be accompanied by individual or group assignments
Course Descriptionbull Language Requirements
bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese
bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese
bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English
TEAM PROJECTbullThis team project is designed to provide you
with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each
bullStudents will be asked to market a good or service from one country to another country The project must include the following sections
TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of
the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm
II Market Analysisbull Research the possibility of bringing that product service
to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product
TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market
evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market
IV Locationbull As part of your analysis in part III make sure to suggest
one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others
bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)
GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10
What is Global Entrepreneurship
Introduction
Global entrepreneurship
ldquoEntrepreneurship is the motor of the global economyrdquo
Economistcom
Global entrepreneurship
bullEntrepreneurship in the 21st century is evolving
bullBecause of global changes in technology communications and capital marketshellip
helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away
Global entrepreneurship
bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike
bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace
Opportunities for Global Entrepreneurs
bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled
economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally
What is ldquoglobalrdquo entrepreneurship
bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)
bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly
bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure
Types of Entrepreneurs1 Local for local
Fill local void local opportunity Little education necessary Low growth expected Opportunity
based2 High growth
Disruptive innovation technology driven Examples facebook twitter google
3 Global Disrupt local but not necessarily technology nor necessarily
innovative Often copies of service in one location transplanted to another Excellent for emerging markets
Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)
Why go Global
Benefits
Why go global1 When local market is too small
Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients
2 When you have competitive advantage you wish to exploit globally
Example lower cost of labor or high skilled workforce or raw material exclusive to region
Example India as tech outsourcing region with high tech workforce English fraction of cost
Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc
Why go global
3 Enter markets before knockoffs International clones (copies of business
model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)
bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original
bull This is an accelerated product life cycle
Why go global
4 Network effect = global dominance Example of Facebook vs MySpace
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
bullBack in 2008ldquoFacebook is now the largest social
network in the world But they continue to trail MySpace by a
massive 36 million users in the US and at current growth rates it will take them 18 years to overtake them
today
bullFacebook is the worldrsquos largest social network with over 400 million users 130 million unique visitors per month
bullMySpace = only 50 million unique visitors per month
bullWhat happened
International strategy = key
ldquoMost of Facebookrsquos growth is international where theyrsquove executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace by contrast expands via a command-and-control infrastructure that puts people on the ground in each new international market)
Facebook growth international
bullInternational GrowthbullMore than 70 translations available on the
sitebullAbout 70 of Facebook users are outside
the United StatesbullOver 300000 users helped translate the
site through the translations application
httpwwwfacebookcompressinfophpstatistics
Facebook growth international
bullInternational growh = key to winning vs competition
bullMassive growth in users
bullNetwork effect = value of companyhellip leads to more investmenthellipleads to better user experiencehellipleads to more users
Network effectbull In economics and business a network
effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people When network effect is present the value of a product or service increases as more people use it
bull The classic example is the telephone The more people who own telephones the more valuable the telephone is to each owner This creates a positive externality because a user may purchase their phone without intending to create value for other users but does so in any case
bull Online social networkswork in the same way with sites like MySpace and Facebook being more useful the more users that join
Opportunities ndash why
bullThe opportunities for international business dealings have grown dramatically as the traditional barriers associated with distance and cross-border transactions have been reduced through new technology and trade negotiations
httpwwwoecdorgdataoecd41737818332pdf
Homework for next class
Sorry
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
GloboTrends ndash wiki + blog
Introductions All students introduce themselves
bullLevel interest in Entrepreneurship
Ever opened a company before Why not (fear of failure Waiting for ldquoright ideardquo
How strong is your interest in opening a company (1-10) 1 ndash not sure 10 ndash sure will already know idea have $$
Introductions All students introduce themselves
bullLevel of international exposure
Experience traveling abroad At what age Frequency Duration
Ever lived abroad Any interest in living abroad Where Why Study Abroad
How often do you read international newspapers Watch international news Blogs Other
Introductions All students introduce themselves
bullLevel of comfort with social media - technology
Tech phobic ndash or ndash tech geekExperience with blogs twitter facebook
other social mediaWeb designer Programmers
Course Description
Syllabus
Course Description
bullThis course presents a systematic overview of the opportunities for global entrepreneurship
bullThere will be an integrated progression of topics ranging from understanding the political economic cultural and economic influences on international trade and investment flows to the analysis of the strategic and operational alternatives when conducting international business
Course Description
bullThis course introduces a way of thinking called ldquoglobal mindset for entrepreneursrdquo Through practical case-studies team projects and meet-ups with local entrepreneurs and organizations the students will be exposed to the actual implementation of the topics covered in class on real-life companies
Course Descriptionbull Course Objectivesbull Global Entrepreneur class has four specific goals
1 To help students learn how to systematically analyze opportunities for global entrepreneurship
2 To familiarize students with the issues and challenges facing global entrepreneurs
3 To provide students with an intensive experience studying global startups
4 To familiarize students with the power of informal networks and the importance of leveraging networks while working globally
Course Descriptionbull Upon successful completion of this course students will
be able to1 Develop a solid understanding of the foundations of
international entrepreneurship and the cultural context for creating companies in diverse international environments
2 Become familiarized with the causes and consequences of the process of accelerated globalization
3 Examine the strategies and structures that young firms adopt in order to compete effectively in the international business arena
4 Examine the policies and practices of entrepreneurs regarding ethics social responsibility and the environment
5 Understand changes in technologies and the numerous opportunities they offer for international entrepreneurship
Class Schedule Topics to coverIntroduction definitions
Define learning objectives Learn about studentrsquos international and entrepreneurial experience and aspirations
Global entrepreneurship ndash what does it mean to be a ldquoglobal entrepreneurrdquo
What are the benefits of global entrepreneurship What are the challenges
What are some ldquoglobal industriesrdquo ndashex pharmaceuticals banking internet technology media film music travel
Understanding the difference between Global strategies International strategies Multinational strategies and transnational ones
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo frameworkldquowhat is the problem and what are you
going to do about itrdquo ldquoWhat is the trend and how are you
going to get in front of itrdquoldquowhat is great here somewhere else
and how are you going to localize itrdquo
Class Schedule Topics to coverThe ldquoThree Questionsrdquo frameworkbull Seeking Opportunities by solving problems bull Analyzing trends to find opportunities ie
Awareness of global trends global business models Global Trends changes risks and opportunities Global changes in technology communications capital markets
regulations consumer tastes credit availability technology and more and how they create opportunities for entrepreneurs
bull Localization and replication locally International IQ global awareness and the opportunities for
global entrepreneurs Mass-Localization vs Globalization What are ldquolocalizingrdquo
strategies Localization of foreign business models and technology A systematic approach to analyzing the risks and opportunities
looking at cultural differences regulatory differences consumer behavior tastes income levels and morehellipin the process of evaluating localizing strategies
Benchmarking and best practices ndash international inspiration
Class Schedule Topics to coverDeveloping the global mindset for
entrepreneursbullGlobalizing Learning to ldquothink global act
globalrdquo Going-global strategies for local entrepreneurs
bullThe challenges of thinking globally for small companies
Class Schedule Topics to coverEnabling global entrepreneurs with
technologybullUsing technology for global collaboration
international team-building and cross cultural entrepreneurship analyzing the challenges for entrepreneurs
bullCollaborating the global Value Chain and entrepreneurship
bullOpen source strategy (technology business models)
Class Schedule Topics to coverCultural aspects of entrepreneurship
and innovationbullBenefits of an open society Immigration
and innovationbullThe importance of Critical Thinking for
innovationbullldquoFail fastrdquo and ldquoglobal learningrdquobullCommunicating across borders and across
cultures challenges for entrepreneurs
Class Schedule Topics to coverEntering Foreign marketsbullMarket entry strategy ndash international
marketing ndash licensing franchising JVrsquos FDI -
bullOLI theory of FDIbullForeign Direct Investment bullCorporate innovation
Competing against global giantsbullMampA as strategy for building global
empiresbullHow entrepreneurs compete vs global
competitors
Class Schedule Topics to coverRole of global finance for entrepreneurshipbull International finance ndash Euroloans Foreign currency interest
rates ndash risks hedgingbull Venture Capital seed funding bootstrap funding
Geographical Clusters + Economic Developmentbull Centers Clusters What makes Silicon Valley workbull Is India the next emerging competitor to Silicon Valleybull VC and innovation clusters ndash Silicon Valley Boston Israel
Whatrsquos missing in Europe Latin Americabull Innovation Eco-systems ranking cities for innovative potentialbull Strategy Building national Championsbull Understanding global differences Unique Brazilian brand of
Capitalismbull The Chinese model why it works what are the risksbull Economic development through innovation and entrepreneurshipbull Do developing nations need technological innovation Or tech-
transfersbull Benefits of an open society Immigration and innovation
Class Schedule Topics to coverSocial Entrepreneurship ndash international
focusbull Development amp Entrepreneurism Social
entrepreneurship credit to the poor bottom of the pyramid marketing making technology affordable
Management challengesbull Leadership skills time moneybull Developing international leadership skillsbull Managing across borders ndash challenges for
small companiesbull Building international teamsbull Selling in unfamiliar cultures languages
Course Description
bullCourse RequirementsbullThe course requires active student
participation Students are expected to read the assigned textbook chapters cases and articles before every class Punctual attendance is required There will be a midterm exam a midterm2 exam case studies and a team project
Course Descriptionbull Teaching Procedures and Methodologybull Teaching methods used in this course include lectures
case discussions team assignments and professional visits Learning in this course requires the studentrsquos constructive participation and active involvement in both class discussions and small group discussions Small group discussions in particular are a key mechanism for facilitating learning from other team members Thus it is essential to attend all group activities inside and outside classes The corporate visits will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned The visits will be accompanied by individual or group assignments
Course Descriptionbull Language Requirements
bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese
bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese
bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English
TEAM PROJECTbullThis team project is designed to provide you
with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each
bullStudents will be asked to market a good or service from one country to another country The project must include the following sections
TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of
the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm
II Market Analysisbull Research the possibility of bringing that product service
to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product
TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market
evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market
IV Locationbull As part of your analysis in part III make sure to suggest
one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others
bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)
GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10
What is Global Entrepreneurship
Introduction
Global entrepreneurship
ldquoEntrepreneurship is the motor of the global economyrdquo
Economistcom
Global entrepreneurship
bullEntrepreneurship in the 21st century is evolving
bullBecause of global changes in technology communications and capital marketshellip
helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away
Global entrepreneurship
bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike
bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace
Opportunities for Global Entrepreneurs
bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled
economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally
What is ldquoglobalrdquo entrepreneurship
bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)
bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly
bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure
Types of Entrepreneurs1 Local for local
Fill local void local opportunity Little education necessary Low growth expected Opportunity
based2 High growth
Disruptive innovation technology driven Examples facebook twitter google
3 Global Disrupt local but not necessarily technology nor necessarily
innovative Often copies of service in one location transplanted to another Excellent for emerging markets
Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)
Why go Global
Benefits
Why go global1 When local market is too small
Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients
2 When you have competitive advantage you wish to exploit globally
Example lower cost of labor or high skilled workforce or raw material exclusive to region
Example India as tech outsourcing region with high tech workforce English fraction of cost
Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc
Why go global
3 Enter markets before knockoffs International clones (copies of business
model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)
bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original
bull This is an accelerated product life cycle
Why go global
4 Network effect = global dominance Example of Facebook vs MySpace
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
bullBack in 2008ldquoFacebook is now the largest social
network in the world But they continue to trail MySpace by a
massive 36 million users in the US and at current growth rates it will take them 18 years to overtake them
today
bullFacebook is the worldrsquos largest social network with over 400 million users 130 million unique visitors per month
bullMySpace = only 50 million unique visitors per month
bullWhat happened
International strategy = key
ldquoMost of Facebookrsquos growth is international where theyrsquove executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace by contrast expands via a command-and-control infrastructure that puts people on the ground in each new international market)
Facebook growth international
bullInternational GrowthbullMore than 70 translations available on the
sitebullAbout 70 of Facebook users are outside
the United StatesbullOver 300000 users helped translate the
site through the translations application
httpwwwfacebookcompressinfophpstatistics
Facebook growth international
bullInternational growh = key to winning vs competition
bullMassive growth in users
bullNetwork effect = value of companyhellip leads to more investmenthellipleads to better user experiencehellipleads to more users
Network effectbull In economics and business a network
effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people When network effect is present the value of a product or service increases as more people use it
bull The classic example is the telephone The more people who own telephones the more valuable the telephone is to each owner This creates a positive externality because a user may purchase their phone without intending to create value for other users but does so in any case
bull Online social networkswork in the same way with sites like MySpace and Facebook being more useful the more users that join
Opportunities ndash why
bullThe opportunities for international business dealings have grown dramatically as the traditional barriers associated with distance and cross-border transactions have been reduced through new technology and trade negotiations
httpwwwoecdorgdataoecd41737818332pdf
Homework for next class
Sorry
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
Introductions All students introduce themselves
bullLevel interest in Entrepreneurship
Ever opened a company before Why not (fear of failure Waiting for ldquoright ideardquo
How strong is your interest in opening a company (1-10) 1 ndash not sure 10 ndash sure will already know idea have $$
Introductions All students introduce themselves
bullLevel of international exposure
Experience traveling abroad At what age Frequency Duration
Ever lived abroad Any interest in living abroad Where Why Study Abroad
How often do you read international newspapers Watch international news Blogs Other
Introductions All students introduce themselves
bullLevel of comfort with social media - technology
Tech phobic ndash or ndash tech geekExperience with blogs twitter facebook
other social mediaWeb designer Programmers
Course Description
Syllabus
Course Description
bullThis course presents a systematic overview of the opportunities for global entrepreneurship
bullThere will be an integrated progression of topics ranging from understanding the political economic cultural and economic influences on international trade and investment flows to the analysis of the strategic and operational alternatives when conducting international business
Course Description
bullThis course introduces a way of thinking called ldquoglobal mindset for entrepreneursrdquo Through practical case-studies team projects and meet-ups with local entrepreneurs and organizations the students will be exposed to the actual implementation of the topics covered in class on real-life companies
Course Descriptionbull Course Objectivesbull Global Entrepreneur class has four specific goals
1 To help students learn how to systematically analyze opportunities for global entrepreneurship
2 To familiarize students with the issues and challenges facing global entrepreneurs
3 To provide students with an intensive experience studying global startups
4 To familiarize students with the power of informal networks and the importance of leveraging networks while working globally
Course Descriptionbull Upon successful completion of this course students will
be able to1 Develop a solid understanding of the foundations of
international entrepreneurship and the cultural context for creating companies in diverse international environments
2 Become familiarized with the causes and consequences of the process of accelerated globalization
3 Examine the strategies and structures that young firms adopt in order to compete effectively in the international business arena
4 Examine the policies and practices of entrepreneurs regarding ethics social responsibility and the environment
5 Understand changes in technologies and the numerous opportunities they offer for international entrepreneurship
Class Schedule Topics to coverIntroduction definitions
Define learning objectives Learn about studentrsquos international and entrepreneurial experience and aspirations
Global entrepreneurship ndash what does it mean to be a ldquoglobal entrepreneurrdquo
What are the benefits of global entrepreneurship What are the challenges
What are some ldquoglobal industriesrdquo ndashex pharmaceuticals banking internet technology media film music travel
Understanding the difference between Global strategies International strategies Multinational strategies and transnational ones
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo frameworkldquowhat is the problem and what are you
going to do about itrdquo ldquoWhat is the trend and how are you
going to get in front of itrdquoldquowhat is great here somewhere else
and how are you going to localize itrdquo
Class Schedule Topics to coverThe ldquoThree Questionsrdquo frameworkbull Seeking Opportunities by solving problems bull Analyzing trends to find opportunities ie
Awareness of global trends global business models Global Trends changes risks and opportunities Global changes in technology communications capital markets
regulations consumer tastes credit availability technology and more and how they create opportunities for entrepreneurs
bull Localization and replication locally International IQ global awareness and the opportunities for
global entrepreneurs Mass-Localization vs Globalization What are ldquolocalizingrdquo
strategies Localization of foreign business models and technology A systematic approach to analyzing the risks and opportunities
looking at cultural differences regulatory differences consumer behavior tastes income levels and morehellipin the process of evaluating localizing strategies
Benchmarking and best practices ndash international inspiration
Class Schedule Topics to coverDeveloping the global mindset for
entrepreneursbullGlobalizing Learning to ldquothink global act
globalrdquo Going-global strategies for local entrepreneurs
bullThe challenges of thinking globally for small companies
Class Schedule Topics to coverEnabling global entrepreneurs with
technologybullUsing technology for global collaboration
international team-building and cross cultural entrepreneurship analyzing the challenges for entrepreneurs
bullCollaborating the global Value Chain and entrepreneurship
bullOpen source strategy (technology business models)
Class Schedule Topics to coverCultural aspects of entrepreneurship
and innovationbullBenefits of an open society Immigration
and innovationbullThe importance of Critical Thinking for
innovationbullldquoFail fastrdquo and ldquoglobal learningrdquobullCommunicating across borders and across
cultures challenges for entrepreneurs
Class Schedule Topics to coverEntering Foreign marketsbullMarket entry strategy ndash international
marketing ndash licensing franchising JVrsquos FDI -
bullOLI theory of FDIbullForeign Direct Investment bullCorporate innovation
Competing against global giantsbullMampA as strategy for building global
empiresbullHow entrepreneurs compete vs global
competitors
Class Schedule Topics to coverRole of global finance for entrepreneurshipbull International finance ndash Euroloans Foreign currency interest
rates ndash risks hedgingbull Venture Capital seed funding bootstrap funding
Geographical Clusters + Economic Developmentbull Centers Clusters What makes Silicon Valley workbull Is India the next emerging competitor to Silicon Valleybull VC and innovation clusters ndash Silicon Valley Boston Israel
Whatrsquos missing in Europe Latin Americabull Innovation Eco-systems ranking cities for innovative potentialbull Strategy Building national Championsbull Understanding global differences Unique Brazilian brand of
Capitalismbull The Chinese model why it works what are the risksbull Economic development through innovation and entrepreneurshipbull Do developing nations need technological innovation Or tech-
transfersbull Benefits of an open society Immigration and innovation
Class Schedule Topics to coverSocial Entrepreneurship ndash international
focusbull Development amp Entrepreneurism Social
entrepreneurship credit to the poor bottom of the pyramid marketing making technology affordable
Management challengesbull Leadership skills time moneybull Developing international leadership skillsbull Managing across borders ndash challenges for
small companiesbull Building international teamsbull Selling in unfamiliar cultures languages
Course Description
bullCourse RequirementsbullThe course requires active student
participation Students are expected to read the assigned textbook chapters cases and articles before every class Punctual attendance is required There will be a midterm exam a midterm2 exam case studies and a team project
Course Descriptionbull Teaching Procedures and Methodologybull Teaching methods used in this course include lectures
case discussions team assignments and professional visits Learning in this course requires the studentrsquos constructive participation and active involvement in both class discussions and small group discussions Small group discussions in particular are a key mechanism for facilitating learning from other team members Thus it is essential to attend all group activities inside and outside classes The corporate visits will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned The visits will be accompanied by individual or group assignments
Course Descriptionbull Language Requirements
bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese
bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese
bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English
TEAM PROJECTbullThis team project is designed to provide you
with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each
bullStudents will be asked to market a good or service from one country to another country The project must include the following sections
TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of
the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm
II Market Analysisbull Research the possibility of bringing that product service
to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product
TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market
evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market
IV Locationbull As part of your analysis in part III make sure to suggest
one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others
bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)
GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10
What is Global Entrepreneurship
Introduction
Global entrepreneurship
ldquoEntrepreneurship is the motor of the global economyrdquo
Economistcom
Global entrepreneurship
bullEntrepreneurship in the 21st century is evolving
bullBecause of global changes in technology communications and capital marketshellip
helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away
Global entrepreneurship
bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike
bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace
Opportunities for Global Entrepreneurs
bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled
economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally
What is ldquoglobalrdquo entrepreneurship
bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)
bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly
bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure
Types of Entrepreneurs1 Local for local
Fill local void local opportunity Little education necessary Low growth expected Opportunity
based2 High growth
Disruptive innovation technology driven Examples facebook twitter google
3 Global Disrupt local but not necessarily technology nor necessarily
innovative Often copies of service in one location transplanted to another Excellent for emerging markets
Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)
Why go Global
Benefits
Why go global1 When local market is too small
Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients
2 When you have competitive advantage you wish to exploit globally
Example lower cost of labor or high skilled workforce or raw material exclusive to region
Example India as tech outsourcing region with high tech workforce English fraction of cost
Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc
Why go global
3 Enter markets before knockoffs International clones (copies of business
model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)
bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original
bull This is an accelerated product life cycle
Why go global
4 Network effect = global dominance Example of Facebook vs MySpace
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
bullBack in 2008ldquoFacebook is now the largest social
network in the world But they continue to trail MySpace by a
massive 36 million users in the US and at current growth rates it will take them 18 years to overtake them
today
bullFacebook is the worldrsquos largest social network with over 400 million users 130 million unique visitors per month
bullMySpace = only 50 million unique visitors per month
bullWhat happened
International strategy = key
ldquoMost of Facebookrsquos growth is international where theyrsquove executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace by contrast expands via a command-and-control infrastructure that puts people on the ground in each new international market)
Facebook growth international
bullInternational GrowthbullMore than 70 translations available on the
sitebullAbout 70 of Facebook users are outside
the United StatesbullOver 300000 users helped translate the
site through the translations application
httpwwwfacebookcompressinfophpstatistics
Facebook growth international
bullInternational growh = key to winning vs competition
bullMassive growth in users
bullNetwork effect = value of companyhellip leads to more investmenthellipleads to better user experiencehellipleads to more users
Network effectbull In economics and business a network
effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people When network effect is present the value of a product or service increases as more people use it
bull The classic example is the telephone The more people who own telephones the more valuable the telephone is to each owner This creates a positive externality because a user may purchase their phone without intending to create value for other users but does so in any case
bull Online social networkswork in the same way with sites like MySpace and Facebook being more useful the more users that join
Opportunities ndash why
bullThe opportunities for international business dealings have grown dramatically as the traditional barriers associated with distance and cross-border transactions have been reduced through new technology and trade negotiations
httpwwwoecdorgdataoecd41737818332pdf
Homework for next class
Sorry
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
Introductions All students introduce themselves
bullLevel of international exposure
Experience traveling abroad At what age Frequency Duration
Ever lived abroad Any interest in living abroad Where Why Study Abroad
How often do you read international newspapers Watch international news Blogs Other
Introductions All students introduce themselves
bullLevel of comfort with social media - technology
Tech phobic ndash or ndash tech geekExperience with blogs twitter facebook
other social mediaWeb designer Programmers
Course Description
Syllabus
Course Description
bullThis course presents a systematic overview of the opportunities for global entrepreneurship
bullThere will be an integrated progression of topics ranging from understanding the political economic cultural and economic influences on international trade and investment flows to the analysis of the strategic and operational alternatives when conducting international business
Course Description
bullThis course introduces a way of thinking called ldquoglobal mindset for entrepreneursrdquo Through practical case-studies team projects and meet-ups with local entrepreneurs and organizations the students will be exposed to the actual implementation of the topics covered in class on real-life companies
Course Descriptionbull Course Objectivesbull Global Entrepreneur class has four specific goals
1 To help students learn how to systematically analyze opportunities for global entrepreneurship
2 To familiarize students with the issues and challenges facing global entrepreneurs
3 To provide students with an intensive experience studying global startups
4 To familiarize students with the power of informal networks and the importance of leveraging networks while working globally
Course Descriptionbull Upon successful completion of this course students will
be able to1 Develop a solid understanding of the foundations of
international entrepreneurship and the cultural context for creating companies in diverse international environments
2 Become familiarized with the causes and consequences of the process of accelerated globalization
3 Examine the strategies and structures that young firms adopt in order to compete effectively in the international business arena
4 Examine the policies and practices of entrepreneurs regarding ethics social responsibility and the environment
5 Understand changes in technologies and the numerous opportunities they offer for international entrepreneurship
Class Schedule Topics to coverIntroduction definitions
Define learning objectives Learn about studentrsquos international and entrepreneurial experience and aspirations
Global entrepreneurship ndash what does it mean to be a ldquoglobal entrepreneurrdquo
What are the benefits of global entrepreneurship What are the challenges
What are some ldquoglobal industriesrdquo ndashex pharmaceuticals banking internet technology media film music travel
Understanding the difference between Global strategies International strategies Multinational strategies and transnational ones
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo frameworkldquowhat is the problem and what are you
going to do about itrdquo ldquoWhat is the trend and how are you
going to get in front of itrdquoldquowhat is great here somewhere else
and how are you going to localize itrdquo
Class Schedule Topics to coverThe ldquoThree Questionsrdquo frameworkbull Seeking Opportunities by solving problems bull Analyzing trends to find opportunities ie
Awareness of global trends global business models Global Trends changes risks and opportunities Global changes in technology communications capital markets
regulations consumer tastes credit availability technology and more and how they create opportunities for entrepreneurs
bull Localization and replication locally International IQ global awareness and the opportunities for
global entrepreneurs Mass-Localization vs Globalization What are ldquolocalizingrdquo
strategies Localization of foreign business models and technology A systematic approach to analyzing the risks and opportunities
looking at cultural differences regulatory differences consumer behavior tastes income levels and morehellipin the process of evaluating localizing strategies
Benchmarking and best practices ndash international inspiration
Class Schedule Topics to coverDeveloping the global mindset for
entrepreneursbullGlobalizing Learning to ldquothink global act
globalrdquo Going-global strategies for local entrepreneurs
bullThe challenges of thinking globally for small companies
Class Schedule Topics to coverEnabling global entrepreneurs with
technologybullUsing technology for global collaboration
international team-building and cross cultural entrepreneurship analyzing the challenges for entrepreneurs
bullCollaborating the global Value Chain and entrepreneurship
bullOpen source strategy (technology business models)
Class Schedule Topics to coverCultural aspects of entrepreneurship
and innovationbullBenefits of an open society Immigration
and innovationbullThe importance of Critical Thinking for
innovationbullldquoFail fastrdquo and ldquoglobal learningrdquobullCommunicating across borders and across
cultures challenges for entrepreneurs
Class Schedule Topics to coverEntering Foreign marketsbullMarket entry strategy ndash international
marketing ndash licensing franchising JVrsquos FDI -
bullOLI theory of FDIbullForeign Direct Investment bullCorporate innovation
Competing against global giantsbullMampA as strategy for building global
empiresbullHow entrepreneurs compete vs global
competitors
Class Schedule Topics to coverRole of global finance for entrepreneurshipbull International finance ndash Euroloans Foreign currency interest
rates ndash risks hedgingbull Venture Capital seed funding bootstrap funding
Geographical Clusters + Economic Developmentbull Centers Clusters What makes Silicon Valley workbull Is India the next emerging competitor to Silicon Valleybull VC and innovation clusters ndash Silicon Valley Boston Israel
Whatrsquos missing in Europe Latin Americabull Innovation Eco-systems ranking cities for innovative potentialbull Strategy Building national Championsbull Understanding global differences Unique Brazilian brand of
Capitalismbull The Chinese model why it works what are the risksbull Economic development through innovation and entrepreneurshipbull Do developing nations need technological innovation Or tech-
transfersbull Benefits of an open society Immigration and innovation
Class Schedule Topics to coverSocial Entrepreneurship ndash international
focusbull Development amp Entrepreneurism Social
entrepreneurship credit to the poor bottom of the pyramid marketing making technology affordable
Management challengesbull Leadership skills time moneybull Developing international leadership skillsbull Managing across borders ndash challenges for
small companiesbull Building international teamsbull Selling in unfamiliar cultures languages
Course Description
bullCourse RequirementsbullThe course requires active student
participation Students are expected to read the assigned textbook chapters cases and articles before every class Punctual attendance is required There will be a midterm exam a midterm2 exam case studies and a team project
Course Descriptionbull Teaching Procedures and Methodologybull Teaching methods used in this course include lectures
case discussions team assignments and professional visits Learning in this course requires the studentrsquos constructive participation and active involvement in both class discussions and small group discussions Small group discussions in particular are a key mechanism for facilitating learning from other team members Thus it is essential to attend all group activities inside and outside classes The corporate visits will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned The visits will be accompanied by individual or group assignments
Course Descriptionbull Language Requirements
bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese
bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese
bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English
TEAM PROJECTbullThis team project is designed to provide you
with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each
bullStudents will be asked to market a good or service from one country to another country The project must include the following sections
TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of
the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm
II Market Analysisbull Research the possibility of bringing that product service
to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product
TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market
evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market
IV Locationbull As part of your analysis in part III make sure to suggest
one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others
bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)
GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10
What is Global Entrepreneurship
Introduction
Global entrepreneurship
ldquoEntrepreneurship is the motor of the global economyrdquo
Economistcom
Global entrepreneurship
bullEntrepreneurship in the 21st century is evolving
bullBecause of global changes in technology communications and capital marketshellip
helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away
Global entrepreneurship
bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike
bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace
Opportunities for Global Entrepreneurs
bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled
economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally
What is ldquoglobalrdquo entrepreneurship
bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)
bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly
bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure
Types of Entrepreneurs1 Local for local
Fill local void local opportunity Little education necessary Low growth expected Opportunity
based2 High growth
Disruptive innovation technology driven Examples facebook twitter google
3 Global Disrupt local but not necessarily technology nor necessarily
innovative Often copies of service in one location transplanted to another Excellent for emerging markets
Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)
Why go Global
Benefits
Why go global1 When local market is too small
Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients
2 When you have competitive advantage you wish to exploit globally
Example lower cost of labor or high skilled workforce or raw material exclusive to region
Example India as tech outsourcing region with high tech workforce English fraction of cost
Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc
Why go global
3 Enter markets before knockoffs International clones (copies of business
model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)
bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original
bull This is an accelerated product life cycle
Why go global
4 Network effect = global dominance Example of Facebook vs MySpace
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
bullBack in 2008ldquoFacebook is now the largest social
network in the world But they continue to trail MySpace by a
massive 36 million users in the US and at current growth rates it will take them 18 years to overtake them
today
bullFacebook is the worldrsquos largest social network with over 400 million users 130 million unique visitors per month
bullMySpace = only 50 million unique visitors per month
bullWhat happened
International strategy = key
ldquoMost of Facebookrsquos growth is international where theyrsquove executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace by contrast expands via a command-and-control infrastructure that puts people on the ground in each new international market)
Facebook growth international
bullInternational GrowthbullMore than 70 translations available on the
sitebullAbout 70 of Facebook users are outside
the United StatesbullOver 300000 users helped translate the
site through the translations application
httpwwwfacebookcompressinfophpstatistics
Facebook growth international
bullInternational growh = key to winning vs competition
bullMassive growth in users
bullNetwork effect = value of companyhellip leads to more investmenthellipleads to better user experiencehellipleads to more users
Network effectbull In economics and business a network
effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people When network effect is present the value of a product or service increases as more people use it
bull The classic example is the telephone The more people who own telephones the more valuable the telephone is to each owner This creates a positive externality because a user may purchase their phone without intending to create value for other users but does so in any case
bull Online social networkswork in the same way with sites like MySpace and Facebook being more useful the more users that join
Opportunities ndash why
bullThe opportunities for international business dealings have grown dramatically as the traditional barriers associated with distance and cross-border transactions have been reduced through new technology and trade negotiations
httpwwwoecdorgdataoecd41737818332pdf
Homework for next class
Sorry
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
Introductions All students introduce themselves
bullLevel of comfort with social media - technology
Tech phobic ndash or ndash tech geekExperience with blogs twitter facebook
other social mediaWeb designer Programmers
Course Description
Syllabus
Course Description
bullThis course presents a systematic overview of the opportunities for global entrepreneurship
bullThere will be an integrated progression of topics ranging from understanding the political economic cultural and economic influences on international trade and investment flows to the analysis of the strategic and operational alternatives when conducting international business
Course Description
bullThis course introduces a way of thinking called ldquoglobal mindset for entrepreneursrdquo Through practical case-studies team projects and meet-ups with local entrepreneurs and organizations the students will be exposed to the actual implementation of the topics covered in class on real-life companies
Course Descriptionbull Course Objectivesbull Global Entrepreneur class has four specific goals
1 To help students learn how to systematically analyze opportunities for global entrepreneurship
2 To familiarize students with the issues and challenges facing global entrepreneurs
3 To provide students with an intensive experience studying global startups
4 To familiarize students with the power of informal networks and the importance of leveraging networks while working globally
Course Descriptionbull Upon successful completion of this course students will
be able to1 Develop a solid understanding of the foundations of
international entrepreneurship and the cultural context for creating companies in diverse international environments
2 Become familiarized with the causes and consequences of the process of accelerated globalization
3 Examine the strategies and structures that young firms adopt in order to compete effectively in the international business arena
4 Examine the policies and practices of entrepreneurs regarding ethics social responsibility and the environment
5 Understand changes in technologies and the numerous opportunities they offer for international entrepreneurship
Class Schedule Topics to coverIntroduction definitions
Define learning objectives Learn about studentrsquos international and entrepreneurial experience and aspirations
Global entrepreneurship ndash what does it mean to be a ldquoglobal entrepreneurrdquo
What are the benefits of global entrepreneurship What are the challenges
What are some ldquoglobal industriesrdquo ndashex pharmaceuticals banking internet technology media film music travel
Understanding the difference between Global strategies International strategies Multinational strategies and transnational ones
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo frameworkldquowhat is the problem and what are you
going to do about itrdquo ldquoWhat is the trend and how are you
going to get in front of itrdquoldquowhat is great here somewhere else
and how are you going to localize itrdquo
Class Schedule Topics to coverThe ldquoThree Questionsrdquo frameworkbull Seeking Opportunities by solving problems bull Analyzing trends to find opportunities ie
Awareness of global trends global business models Global Trends changes risks and opportunities Global changes in technology communications capital markets
regulations consumer tastes credit availability technology and more and how they create opportunities for entrepreneurs
bull Localization and replication locally International IQ global awareness and the opportunities for
global entrepreneurs Mass-Localization vs Globalization What are ldquolocalizingrdquo
strategies Localization of foreign business models and technology A systematic approach to analyzing the risks and opportunities
looking at cultural differences regulatory differences consumer behavior tastes income levels and morehellipin the process of evaluating localizing strategies
Benchmarking and best practices ndash international inspiration
Class Schedule Topics to coverDeveloping the global mindset for
entrepreneursbullGlobalizing Learning to ldquothink global act
globalrdquo Going-global strategies for local entrepreneurs
bullThe challenges of thinking globally for small companies
Class Schedule Topics to coverEnabling global entrepreneurs with
technologybullUsing technology for global collaboration
international team-building and cross cultural entrepreneurship analyzing the challenges for entrepreneurs
bullCollaborating the global Value Chain and entrepreneurship
bullOpen source strategy (technology business models)
Class Schedule Topics to coverCultural aspects of entrepreneurship
and innovationbullBenefits of an open society Immigration
and innovationbullThe importance of Critical Thinking for
innovationbullldquoFail fastrdquo and ldquoglobal learningrdquobullCommunicating across borders and across
cultures challenges for entrepreneurs
Class Schedule Topics to coverEntering Foreign marketsbullMarket entry strategy ndash international
marketing ndash licensing franchising JVrsquos FDI -
bullOLI theory of FDIbullForeign Direct Investment bullCorporate innovation
Competing against global giantsbullMampA as strategy for building global
empiresbullHow entrepreneurs compete vs global
competitors
Class Schedule Topics to coverRole of global finance for entrepreneurshipbull International finance ndash Euroloans Foreign currency interest
rates ndash risks hedgingbull Venture Capital seed funding bootstrap funding
Geographical Clusters + Economic Developmentbull Centers Clusters What makes Silicon Valley workbull Is India the next emerging competitor to Silicon Valleybull VC and innovation clusters ndash Silicon Valley Boston Israel
Whatrsquos missing in Europe Latin Americabull Innovation Eco-systems ranking cities for innovative potentialbull Strategy Building national Championsbull Understanding global differences Unique Brazilian brand of
Capitalismbull The Chinese model why it works what are the risksbull Economic development through innovation and entrepreneurshipbull Do developing nations need technological innovation Or tech-
transfersbull Benefits of an open society Immigration and innovation
Class Schedule Topics to coverSocial Entrepreneurship ndash international
focusbull Development amp Entrepreneurism Social
entrepreneurship credit to the poor bottom of the pyramid marketing making technology affordable
Management challengesbull Leadership skills time moneybull Developing international leadership skillsbull Managing across borders ndash challenges for
small companiesbull Building international teamsbull Selling in unfamiliar cultures languages
Course Description
bullCourse RequirementsbullThe course requires active student
participation Students are expected to read the assigned textbook chapters cases and articles before every class Punctual attendance is required There will be a midterm exam a midterm2 exam case studies and a team project
Course Descriptionbull Teaching Procedures and Methodologybull Teaching methods used in this course include lectures
case discussions team assignments and professional visits Learning in this course requires the studentrsquos constructive participation and active involvement in both class discussions and small group discussions Small group discussions in particular are a key mechanism for facilitating learning from other team members Thus it is essential to attend all group activities inside and outside classes The corporate visits will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned The visits will be accompanied by individual or group assignments
Course Descriptionbull Language Requirements
bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese
bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese
bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English
TEAM PROJECTbullThis team project is designed to provide you
with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each
bullStudents will be asked to market a good or service from one country to another country The project must include the following sections
TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of
the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm
II Market Analysisbull Research the possibility of bringing that product service
to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product
TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market
evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market
IV Locationbull As part of your analysis in part III make sure to suggest
one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others
bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)
GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10
What is Global Entrepreneurship
Introduction
Global entrepreneurship
ldquoEntrepreneurship is the motor of the global economyrdquo
Economistcom
Global entrepreneurship
bullEntrepreneurship in the 21st century is evolving
bullBecause of global changes in technology communications and capital marketshellip
helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away
Global entrepreneurship
bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike
bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace
Opportunities for Global Entrepreneurs
bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled
economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally
What is ldquoglobalrdquo entrepreneurship
bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)
bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly
bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure
Types of Entrepreneurs1 Local for local
Fill local void local opportunity Little education necessary Low growth expected Opportunity
based2 High growth
Disruptive innovation technology driven Examples facebook twitter google
3 Global Disrupt local but not necessarily technology nor necessarily
innovative Often copies of service in one location transplanted to another Excellent for emerging markets
Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)
Why go Global
Benefits
Why go global1 When local market is too small
Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients
2 When you have competitive advantage you wish to exploit globally
Example lower cost of labor or high skilled workforce or raw material exclusive to region
Example India as tech outsourcing region with high tech workforce English fraction of cost
Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc
Why go global
3 Enter markets before knockoffs International clones (copies of business
model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)
bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original
bull This is an accelerated product life cycle
Why go global
4 Network effect = global dominance Example of Facebook vs MySpace
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
bullBack in 2008ldquoFacebook is now the largest social
network in the world But they continue to trail MySpace by a
massive 36 million users in the US and at current growth rates it will take them 18 years to overtake them
today
bullFacebook is the worldrsquos largest social network with over 400 million users 130 million unique visitors per month
bullMySpace = only 50 million unique visitors per month
bullWhat happened
International strategy = key
ldquoMost of Facebookrsquos growth is international where theyrsquove executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace by contrast expands via a command-and-control infrastructure that puts people on the ground in each new international market)
Facebook growth international
bullInternational GrowthbullMore than 70 translations available on the
sitebullAbout 70 of Facebook users are outside
the United StatesbullOver 300000 users helped translate the
site through the translations application
httpwwwfacebookcompressinfophpstatistics
Facebook growth international
bullInternational growh = key to winning vs competition
bullMassive growth in users
bullNetwork effect = value of companyhellip leads to more investmenthellipleads to better user experiencehellipleads to more users
Network effectbull In economics and business a network
effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people When network effect is present the value of a product or service increases as more people use it
bull The classic example is the telephone The more people who own telephones the more valuable the telephone is to each owner This creates a positive externality because a user may purchase their phone without intending to create value for other users but does so in any case
bull Online social networkswork in the same way with sites like MySpace and Facebook being more useful the more users that join
Opportunities ndash why
bullThe opportunities for international business dealings have grown dramatically as the traditional barriers associated with distance and cross-border transactions have been reduced through new technology and trade negotiations
httpwwwoecdorgdataoecd41737818332pdf
Homework for next class
Sorry
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
Course Description
Syllabus
Course Description
bullThis course presents a systematic overview of the opportunities for global entrepreneurship
bullThere will be an integrated progression of topics ranging from understanding the political economic cultural and economic influences on international trade and investment flows to the analysis of the strategic and operational alternatives when conducting international business
Course Description
bullThis course introduces a way of thinking called ldquoglobal mindset for entrepreneursrdquo Through practical case-studies team projects and meet-ups with local entrepreneurs and organizations the students will be exposed to the actual implementation of the topics covered in class on real-life companies
Course Descriptionbull Course Objectivesbull Global Entrepreneur class has four specific goals
1 To help students learn how to systematically analyze opportunities for global entrepreneurship
2 To familiarize students with the issues and challenges facing global entrepreneurs
3 To provide students with an intensive experience studying global startups
4 To familiarize students with the power of informal networks and the importance of leveraging networks while working globally
Course Descriptionbull Upon successful completion of this course students will
be able to1 Develop a solid understanding of the foundations of
international entrepreneurship and the cultural context for creating companies in diverse international environments
2 Become familiarized with the causes and consequences of the process of accelerated globalization
3 Examine the strategies and structures that young firms adopt in order to compete effectively in the international business arena
4 Examine the policies and practices of entrepreneurs regarding ethics social responsibility and the environment
5 Understand changes in technologies and the numerous opportunities they offer for international entrepreneurship
Class Schedule Topics to coverIntroduction definitions
Define learning objectives Learn about studentrsquos international and entrepreneurial experience and aspirations
Global entrepreneurship ndash what does it mean to be a ldquoglobal entrepreneurrdquo
What are the benefits of global entrepreneurship What are the challenges
What are some ldquoglobal industriesrdquo ndashex pharmaceuticals banking internet technology media film music travel
Understanding the difference between Global strategies International strategies Multinational strategies and transnational ones
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo frameworkldquowhat is the problem and what are you
going to do about itrdquo ldquoWhat is the trend and how are you
going to get in front of itrdquoldquowhat is great here somewhere else
and how are you going to localize itrdquo
Class Schedule Topics to coverThe ldquoThree Questionsrdquo frameworkbull Seeking Opportunities by solving problems bull Analyzing trends to find opportunities ie
Awareness of global trends global business models Global Trends changes risks and opportunities Global changes in technology communications capital markets
regulations consumer tastes credit availability technology and more and how they create opportunities for entrepreneurs
bull Localization and replication locally International IQ global awareness and the opportunities for
global entrepreneurs Mass-Localization vs Globalization What are ldquolocalizingrdquo
strategies Localization of foreign business models and technology A systematic approach to analyzing the risks and opportunities
looking at cultural differences regulatory differences consumer behavior tastes income levels and morehellipin the process of evaluating localizing strategies
Benchmarking and best practices ndash international inspiration
Class Schedule Topics to coverDeveloping the global mindset for
entrepreneursbullGlobalizing Learning to ldquothink global act
globalrdquo Going-global strategies for local entrepreneurs
bullThe challenges of thinking globally for small companies
Class Schedule Topics to coverEnabling global entrepreneurs with
technologybullUsing technology for global collaboration
international team-building and cross cultural entrepreneurship analyzing the challenges for entrepreneurs
bullCollaborating the global Value Chain and entrepreneurship
bullOpen source strategy (technology business models)
Class Schedule Topics to coverCultural aspects of entrepreneurship
and innovationbullBenefits of an open society Immigration
and innovationbullThe importance of Critical Thinking for
innovationbullldquoFail fastrdquo and ldquoglobal learningrdquobullCommunicating across borders and across
cultures challenges for entrepreneurs
Class Schedule Topics to coverEntering Foreign marketsbullMarket entry strategy ndash international
marketing ndash licensing franchising JVrsquos FDI -
bullOLI theory of FDIbullForeign Direct Investment bullCorporate innovation
Competing against global giantsbullMampA as strategy for building global
empiresbullHow entrepreneurs compete vs global
competitors
Class Schedule Topics to coverRole of global finance for entrepreneurshipbull International finance ndash Euroloans Foreign currency interest
rates ndash risks hedgingbull Venture Capital seed funding bootstrap funding
Geographical Clusters + Economic Developmentbull Centers Clusters What makes Silicon Valley workbull Is India the next emerging competitor to Silicon Valleybull VC and innovation clusters ndash Silicon Valley Boston Israel
Whatrsquos missing in Europe Latin Americabull Innovation Eco-systems ranking cities for innovative potentialbull Strategy Building national Championsbull Understanding global differences Unique Brazilian brand of
Capitalismbull The Chinese model why it works what are the risksbull Economic development through innovation and entrepreneurshipbull Do developing nations need technological innovation Or tech-
transfersbull Benefits of an open society Immigration and innovation
Class Schedule Topics to coverSocial Entrepreneurship ndash international
focusbull Development amp Entrepreneurism Social
entrepreneurship credit to the poor bottom of the pyramid marketing making technology affordable
Management challengesbull Leadership skills time moneybull Developing international leadership skillsbull Managing across borders ndash challenges for
small companiesbull Building international teamsbull Selling in unfamiliar cultures languages
Course Description
bullCourse RequirementsbullThe course requires active student
participation Students are expected to read the assigned textbook chapters cases and articles before every class Punctual attendance is required There will be a midterm exam a midterm2 exam case studies and a team project
Course Descriptionbull Teaching Procedures and Methodologybull Teaching methods used in this course include lectures
case discussions team assignments and professional visits Learning in this course requires the studentrsquos constructive participation and active involvement in both class discussions and small group discussions Small group discussions in particular are a key mechanism for facilitating learning from other team members Thus it is essential to attend all group activities inside and outside classes The corporate visits will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned The visits will be accompanied by individual or group assignments
Course Descriptionbull Language Requirements
bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese
bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese
bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English
TEAM PROJECTbullThis team project is designed to provide you
with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each
bullStudents will be asked to market a good or service from one country to another country The project must include the following sections
TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of
the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm
II Market Analysisbull Research the possibility of bringing that product service
to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product
TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market
evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market
IV Locationbull As part of your analysis in part III make sure to suggest
one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others
bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)
GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10
What is Global Entrepreneurship
Introduction
Global entrepreneurship
ldquoEntrepreneurship is the motor of the global economyrdquo
Economistcom
Global entrepreneurship
bullEntrepreneurship in the 21st century is evolving
bullBecause of global changes in technology communications and capital marketshellip
helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away
Global entrepreneurship
bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike
bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace
Opportunities for Global Entrepreneurs
bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled
economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally
What is ldquoglobalrdquo entrepreneurship
bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)
bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly
bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure
Types of Entrepreneurs1 Local for local
Fill local void local opportunity Little education necessary Low growth expected Opportunity
based2 High growth
Disruptive innovation technology driven Examples facebook twitter google
3 Global Disrupt local but not necessarily technology nor necessarily
innovative Often copies of service in one location transplanted to another Excellent for emerging markets
Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)
Why go Global
Benefits
Why go global1 When local market is too small
Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients
2 When you have competitive advantage you wish to exploit globally
Example lower cost of labor or high skilled workforce or raw material exclusive to region
Example India as tech outsourcing region with high tech workforce English fraction of cost
Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc
Why go global
3 Enter markets before knockoffs International clones (copies of business
model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)
bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original
bull This is an accelerated product life cycle
Why go global
4 Network effect = global dominance Example of Facebook vs MySpace
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
bullBack in 2008ldquoFacebook is now the largest social
network in the world But they continue to trail MySpace by a
massive 36 million users in the US and at current growth rates it will take them 18 years to overtake them
today
bullFacebook is the worldrsquos largest social network with over 400 million users 130 million unique visitors per month
bullMySpace = only 50 million unique visitors per month
bullWhat happened
International strategy = key
ldquoMost of Facebookrsquos growth is international where theyrsquove executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace by contrast expands via a command-and-control infrastructure that puts people on the ground in each new international market)
Facebook growth international
bullInternational GrowthbullMore than 70 translations available on the
sitebullAbout 70 of Facebook users are outside
the United StatesbullOver 300000 users helped translate the
site through the translations application
httpwwwfacebookcompressinfophpstatistics
Facebook growth international
bullInternational growh = key to winning vs competition
bullMassive growth in users
bullNetwork effect = value of companyhellip leads to more investmenthellipleads to better user experiencehellipleads to more users
Network effectbull In economics and business a network
effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people When network effect is present the value of a product or service increases as more people use it
bull The classic example is the telephone The more people who own telephones the more valuable the telephone is to each owner This creates a positive externality because a user may purchase their phone without intending to create value for other users but does so in any case
bull Online social networkswork in the same way with sites like MySpace and Facebook being more useful the more users that join
Opportunities ndash why
bullThe opportunities for international business dealings have grown dramatically as the traditional barriers associated with distance and cross-border transactions have been reduced through new technology and trade negotiations
httpwwwoecdorgdataoecd41737818332pdf
Homework for next class
Sorry
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
Course Description
bullThis course presents a systematic overview of the opportunities for global entrepreneurship
bullThere will be an integrated progression of topics ranging from understanding the political economic cultural and economic influences on international trade and investment flows to the analysis of the strategic and operational alternatives when conducting international business
Course Description
bullThis course introduces a way of thinking called ldquoglobal mindset for entrepreneursrdquo Through practical case-studies team projects and meet-ups with local entrepreneurs and organizations the students will be exposed to the actual implementation of the topics covered in class on real-life companies
Course Descriptionbull Course Objectivesbull Global Entrepreneur class has four specific goals
1 To help students learn how to systematically analyze opportunities for global entrepreneurship
2 To familiarize students with the issues and challenges facing global entrepreneurs
3 To provide students with an intensive experience studying global startups
4 To familiarize students with the power of informal networks and the importance of leveraging networks while working globally
Course Descriptionbull Upon successful completion of this course students will
be able to1 Develop a solid understanding of the foundations of
international entrepreneurship and the cultural context for creating companies in diverse international environments
2 Become familiarized with the causes and consequences of the process of accelerated globalization
3 Examine the strategies and structures that young firms adopt in order to compete effectively in the international business arena
4 Examine the policies and practices of entrepreneurs regarding ethics social responsibility and the environment
5 Understand changes in technologies and the numerous opportunities they offer for international entrepreneurship
Class Schedule Topics to coverIntroduction definitions
Define learning objectives Learn about studentrsquos international and entrepreneurial experience and aspirations
Global entrepreneurship ndash what does it mean to be a ldquoglobal entrepreneurrdquo
What are the benefits of global entrepreneurship What are the challenges
What are some ldquoglobal industriesrdquo ndashex pharmaceuticals banking internet technology media film music travel
Understanding the difference between Global strategies International strategies Multinational strategies and transnational ones
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo frameworkldquowhat is the problem and what are you
going to do about itrdquo ldquoWhat is the trend and how are you
going to get in front of itrdquoldquowhat is great here somewhere else
and how are you going to localize itrdquo
Class Schedule Topics to coverThe ldquoThree Questionsrdquo frameworkbull Seeking Opportunities by solving problems bull Analyzing trends to find opportunities ie
Awareness of global trends global business models Global Trends changes risks and opportunities Global changes in technology communications capital markets
regulations consumer tastes credit availability technology and more and how they create opportunities for entrepreneurs
bull Localization and replication locally International IQ global awareness and the opportunities for
global entrepreneurs Mass-Localization vs Globalization What are ldquolocalizingrdquo
strategies Localization of foreign business models and technology A systematic approach to analyzing the risks and opportunities
looking at cultural differences regulatory differences consumer behavior tastes income levels and morehellipin the process of evaluating localizing strategies
Benchmarking and best practices ndash international inspiration
Class Schedule Topics to coverDeveloping the global mindset for
entrepreneursbullGlobalizing Learning to ldquothink global act
globalrdquo Going-global strategies for local entrepreneurs
bullThe challenges of thinking globally for small companies
Class Schedule Topics to coverEnabling global entrepreneurs with
technologybullUsing technology for global collaboration
international team-building and cross cultural entrepreneurship analyzing the challenges for entrepreneurs
bullCollaborating the global Value Chain and entrepreneurship
bullOpen source strategy (technology business models)
Class Schedule Topics to coverCultural aspects of entrepreneurship
and innovationbullBenefits of an open society Immigration
and innovationbullThe importance of Critical Thinking for
innovationbullldquoFail fastrdquo and ldquoglobal learningrdquobullCommunicating across borders and across
cultures challenges for entrepreneurs
Class Schedule Topics to coverEntering Foreign marketsbullMarket entry strategy ndash international
marketing ndash licensing franchising JVrsquos FDI -
bullOLI theory of FDIbullForeign Direct Investment bullCorporate innovation
Competing against global giantsbullMampA as strategy for building global
empiresbullHow entrepreneurs compete vs global
competitors
Class Schedule Topics to coverRole of global finance for entrepreneurshipbull International finance ndash Euroloans Foreign currency interest
rates ndash risks hedgingbull Venture Capital seed funding bootstrap funding
Geographical Clusters + Economic Developmentbull Centers Clusters What makes Silicon Valley workbull Is India the next emerging competitor to Silicon Valleybull VC and innovation clusters ndash Silicon Valley Boston Israel
Whatrsquos missing in Europe Latin Americabull Innovation Eco-systems ranking cities for innovative potentialbull Strategy Building national Championsbull Understanding global differences Unique Brazilian brand of
Capitalismbull The Chinese model why it works what are the risksbull Economic development through innovation and entrepreneurshipbull Do developing nations need technological innovation Or tech-
transfersbull Benefits of an open society Immigration and innovation
Class Schedule Topics to coverSocial Entrepreneurship ndash international
focusbull Development amp Entrepreneurism Social
entrepreneurship credit to the poor bottom of the pyramid marketing making technology affordable
Management challengesbull Leadership skills time moneybull Developing international leadership skillsbull Managing across borders ndash challenges for
small companiesbull Building international teamsbull Selling in unfamiliar cultures languages
Course Description
bullCourse RequirementsbullThe course requires active student
participation Students are expected to read the assigned textbook chapters cases and articles before every class Punctual attendance is required There will be a midterm exam a midterm2 exam case studies and a team project
Course Descriptionbull Teaching Procedures and Methodologybull Teaching methods used in this course include lectures
case discussions team assignments and professional visits Learning in this course requires the studentrsquos constructive participation and active involvement in both class discussions and small group discussions Small group discussions in particular are a key mechanism for facilitating learning from other team members Thus it is essential to attend all group activities inside and outside classes The corporate visits will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned The visits will be accompanied by individual or group assignments
Course Descriptionbull Language Requirements
bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese
bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese
bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English
TEAM PROJECTbullThis team project is designed to provide you
with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each
bullStudents will be asked to market a good or service from one country to another country The project must include the following sections
TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of
the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm
II Market Analysisbull Research the possibility of bringing that product service
to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product
TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market
evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market
IV Locationbull As part of your analysis in part III make sure to suggest
one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others
bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)
GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10
What is Global Entrepreneurship
Introduction
Global entrepreneurship
ldquoEntrepreneurship is the motor of the global economyrdquo
Economistcom
Global entrepreneurship
bullEntrepreneurship in the 21st century is evolving
bullBecause of global changes in technology communications and capital marketshellip
helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away
Global entrepreneurship
bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike
bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace
Opportunities for Global Entrepreneurs
bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled
economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally
What is ldquoglobalrdquo entrepreneurship
bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)
bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly
bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure
Types of Entrepreneurs1 Local for local
Fill local void local opportunity Little education necessary Low growth expected Opportunity
based2 High growth
Disruptive innovation technology driven Examples facebook twitter google
3 Global Disrupt local but not necessarily technology nor necessarily
innovative Often copies of service in one location transplanted to another Excellent for emerging markets
Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)
Why go Global
Benefits
Why go global1 When local market is too small
Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients
2 When you have competitive advantage you wish to exploit globally
Example lower cost of labor or high skilled workforce or raw material exclusive to region
Example India as tech outsourcing region with high tech workforce English fraction of cost
Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc
Why go global
3 Enter markets before knockoffs International clones (copies of business
model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)
bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original
bull This is an accelerated product life cycle
Why go global
4 Network effect = global dominance Example of Facebook vs MySpace
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
bullBack in 2008ldquoFacebook is now the largest social
network in the world But they continue to trail MySpace by a
massive 36 million users in the US and at current growth rates it will take them 18 years to overtake them
today
bullFacebook is the worldrsquos largest social network with over 400 million users 130 million unique visitors per month
bullMySpace = only 50 million unique visitors per month
bullWhat happened
International strategy = key
ldquoMost of Facebookrsquos growth is international where theyrsquove executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace by contrast expands via a command-and-control infrastructure that puts people on the ground in each new international market)
Facebook growth international
bullInternational GrowthbullMore than 70 translations available on the
sitebullAbout 70 of Facebook users are outside
the United StatesbullOver 300000 users helped translate the
site through the translations application
httpwwwfacebookcompressinfophpstatistics
Facebook growth international
bullInternational growh = key to winning vs competition
bullMassive growth in users
bullNetwork effect = value of companyhellip leads to more investmenthellipleads to better user experiencehellipleads to more users
Network effectbull In economics and business a network
effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people When network effect is present the value of a product or service increases as more people use it
bull The classic example is the telephone The more people who own telephones the more valuable the telephone is to each owner This creates a positive externality because a user may purchase their phone without intending to create value for other users but does so in any case
bull Online social networkswork in the same way with sites like MySpace and Facebook being more useful the more users that join
Opportunities ndash why
bullThe opportunities for international business dealings have grown dramatically as the traditional barriers associated with distance and cross-border transactions have been reduced through new technology and trade negotiations
httpwwwoecdorgdataoecd41737818332pdf
Homework for next class
Sorry
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
Course Description
bullThis course introduces a way of thinking called ldquoglobal mindset for entrepreneursrdquo Through practical case-studies team projects and meet-ups with local entrepreneurs and organizations the students will be exposed to the actual implementation of the topics covered in class on real-life companies
Course Descriptionbull Course Objectivesbull Global Entrepreneur class has four specific goals
1 To help students learn how to systematically analyze opportunities for global entrepreneurship
2 To familiarize students with the issues and challenges facing global entrepreneurs
3 To provide students with an intensive experience studying global startups
4 To familiarize students with the power of informal networks and the importance of leveraging networks while working globally
Course Descriptionbull Upon successful completion of this course students will
be able to1 Develop a solid understanding of the foundations of
international entrepreneurship and the cultural context for creating companies in diverse international environments
2 Become familiarized with the causes and consequences of the process of accelerated globalization
3 Examine the strategies and structures that young firms adopt in order to compete effectively in the international business arena
4 Examine the policies and practices of entrepreneurs regarding ethics social responsibility and the environment
5 Understand changes in technologies and the numerous opportunities they offer for international entrepreneurship
Class Schedule Topics to coverIntroduction definitions
Define learning objectives Learn about studentrsquos international and entrepreneurial experience and aspirations
Global entrepreneurship ndash what does it mean to be a ldquoglobal entrepreneurrdquo
What are the benefits of global entrepreneurship What are the challenges
What are some ldquoglobal industriesrdquo ndashex pharmaceuticals banking internet technology media film music travel
Understanding the difference between Global strategies International strategies Multinational strategies and transnational ones
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo frameworkldquowhat is the problem and what are you
going to do about itrdquo ldquoWhat is the trend and how are you
going to get in front of itrdquoldquowhat is great here somewhere else
and how are you going to localize itrdquo
Class Schedule Topics to coverThe ldquoThree Questionsrdquo frameworkbull Seeking Opportunities by solving problems bull Analyzing trends to find opportunities ie
Awareness of global trends global business models Global Trends changes risks and opportunities Global changes in technology communications capital markets
regulations consumer tastes credit availability technology and more and how they create opportunities for entrepreneurs
bull Localization and replication locally International IQ global awareness and the opportunities for
global entrepreneurs Mass-Localization vs Globalization What are ldquolocalizingrdquo
strategies Localization of foreign business models and technology A systematic approach to analyzing the risks and opportunities
looking at cultural differences regulatory differences consumer behavior tastes income levels and morehellipin the process of evaluating localizing strategies
Benchmarking and best practices ndash international inspiration
Class Schedule Topics to coverDeveloping the global mindset for
entrepreneursbullGlobalizing Learning to ldquothink global act
globalrdquo Going-global strategies for local entrepreneurs
bullThe challenges of thinking globally for small companies
Class Schedule Topics to coverEnabling global entrepreneurs with
technologybullUsing technology for global collaboration
international team-building and cross cultural entrepreneurship analyzing the challenges for entrepreneurs
bullCollaborating the global Value Chain and entrepreneurship
bullOpen source strategy (technology business models)
Class Schedule Topics to coverCultural aspects of entrepreneurship
and innovationbullBenefits of an open society Immigration
and innovationbullThe importance of Critical Thinking for
innovationbullldquoFail fastrdquo and ldquoglobal learningrdquobullCommunicating across borders and across
cultures challenges for entrepreneurs
Class Schedule Topics to coverEntering Foreign marketsbullMarket entry strategy ndash international
marketing ndash licensing franchising JVrsquos FDI -
bullOLI theory of FDIbullForeign Direct Investment bullCorporate innovation
Competing against global giantsbullMampA as strategy for building global
empiresbullHow entrepreneurs compete vs global
competitors
Class Schedule Topics to coverRole of global finance for entrepreneurshipbull International finance ndash Euroloans Foreign currency interest
rates ndash risks hedgingbull Venture Capital seed funding bootstrap funding
Geographical Clusters + Economic Developmentbull Centers Clusters What makes Silicon Valley workbull Is India the next emerging competitor to Silicon Valleybull VC and innovation clusters ndash Silicon Valley Boston Israel
Whatrsquos missing in Europe Latin Americabull Innovation Eco-systems ranking cities for innovative potentialbull Strategy Building national Championsbull Understanding global differences Unique Brazilian brand of
Capitalismbull The Chinese model why it works what are the risksbull Economic development through innovation and entrepreneurshipbull Do developing nations need technological innovation Or tech-
transfersbull Benefits of an open society Immigration and innovation
Class Schedule Topics to coverSocial Entrepreneurship ndash international
focusbull Development amp Entrepreneurism Social
entrepreneurship credit to the poor bottom of the pyramid marketing making technology affordable
Management challengesbull Leadership skills time moneybull Developing international leadership skillsbull Managing across borders ndash challenges for
small companiesbull Building international teamsbull Selling in unfamiliar cultures languages
Course Description
bullCourse RequirementsbullThe course requires active student
participation Students are expected to read the assigned textbook chapters cases and articles before every class Punctual attendance is required There will be a midterm exam a midterm2 exam case studies and a team project
Course Descriptionbull Teaching Procedures and Methodologybull Teaching methods used in this course include lectures
case discussions team assignments and professional visits Learning in this course requires the studentrsquos constructive participation and active involvement in both class discussions and small group discussions Small group discussions in particular are a key mechanism for facilitating learning from other team members Thus it is essential to attend all group activities inside and outside classes The corporate visits will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned The visits will be accompanied by individual or group assignments
Course Descriptionbull Language Requirements
bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese
bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese
bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English
TEAM PROJECTbullThis team project is designed to provide you
with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each
bullStudents will be asked to market a good or service from one country to another country The project must include the following sections
TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of
the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm
II Market Analysisbull Research the possibility of bringing that product service
to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product
TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market
evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market
IV Locationbull As part of your analysis in part III make sure to suggest
one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others
bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)
GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10
What is Global Entrepreneurship
Introduction
Global entrepreneurship
ldquoEntrepreneurship is the motor of the global economyrdquo
Economistcom
Global entrepreneurship
bullEntrepreneurship in the 21st century is evolving
bullBecause of global changes in technology communications and capital marketshellip
helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away
Global entrepreneurship
bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike
bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace
Opportunities for Global Entrepreneurs
bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled
economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally
What is ldquoglobalrdquo entrepreneurship
bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)
bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly
bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure
Types of Entrepreneurs1 Local for local
Fill local void local opportunity Little education necessary Low growth expected Opportunity
based2 High growth
Disruptive innovation technology driven Examples facebook twitter google
3 Global Disrupt local but not necessarily technology nor necessarily
innovative Often copies of service in one location transplanted to another Excellent for emerging markets
Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)
Why go Global
Benefits
Why go global1 When local market is too small
Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients
2 When you have competitive advantage you wish to exploit globally
Example lower cost of labor or high skilled workforce or raw material exclusive to region
Example India as tech outsourcing region with high tech workforce English fraction of cost
Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc
Why go global
3 Enter markets before knockoffs International clones (copies of business
model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)
bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original
bull This is an accelerated product life cycle
Why go global
4 Network effect = global dominance Example of Facebook vs MySpace
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
bullBack in 2008ldquoFacebook is now the largest social
network in the world But they continue to trail MySpace by a
massive 36 million users in the US and at current growth rates it will take them 18 years to overtake them
today
bullFacebook is the worldrsquos largest social network with over 400 million users 130 million unique visitors per month
bullMySpace = only 50 million unique visitors per month
bullWhat happened
International strategy = key
ldquoMost of Facebookrsquos growth is international where theyrsquove executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace by contrast expands via a command-and-control infrastructure that puts people on the ground in each new international market)
Facebook growth international
bullInternational GrowthbullMore than 70 translations available on the
sitebullAbout 70 of Facebook users are outside
the United StatesbullOver 300000 users helped translate the
site through the translations application
httpwwwfacebookcompressinfophpstatistics
Facebook growth international
bullInternational growh = key to winning vs competition
bullMassive growth in users
bullNetwork effect = value of companyhellip leads to more investmenthellipleads to better user experiencehellipleads to more users
Network effectbull In economics and business a network
effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people When network effect is present the value of a product or service increases as more people use it
bull The classic example is the telephone The more people who own telephones the more valuable the telephone is to each owner This creates a positive externality because a user may purchase their phone without intending to create value for other users but does so in any case
bull Online social networkswork in the same way with sites like MySpace and Facebook being more useful the more users that join
Opportunities ndash why
bullThe opportunities for international business dealings have grown dramatically as the traditional barriers associated with distance and cross-border transactions have been reduced through new technology and trade negotiations
httpwwwoecdorgdataoecd41737818332pdf
Homework for next class
Sorry
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
Course Descriptionbull Course Objectivesbull Global Entrepreneur class has four specific goals
1 To help students learn how to systematically analyze opportunities for global entrepreneurship
2 To familiarize students with the issues and challenges facing global entrepreneurs
3 To provide students with an intensive experience studying global startups
4 To familiarize students with the power of informal networks and the importance of leveraging networks while working globally
Course Descriptionbull Upon successful completion of this course students will
be able to1 Develop a solid understanding of the foundations of
international entrepreneurship and the cultural context for creating companies in diverse international environments
2 Become familiarized with the causes and consequences of the process of accelerated globalization
3 Examine the strategies and structures that young firms adopt in order to compete effectively in the international business arena
4 Examine the policies and practices of entrepreneurs regarding ethics social responsibility and the environment
5 Understand changes in technologies and the numerous opportunities they offer for international entrepreneurship
Class Schedule Topics to coverIntroduction definitions
Define learning objectives Learn about studentrsquos international and entrepreneurial experience and aspirations
Global entrepreneurship ndash what does it mean to be a ldquoglobal entrepreneurrdquo
What are the benefits of global entrepreneurship What are the challenges
What are some ldquoglobal industriesrdquo ndashex pharmaceuticals banking internet technology media film music travel
Understanding the difference between Global strategies International strategies Multinational strategies and transnational ones
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo frameworkldquowhat is the problem and what are you
going to do about itrdquo ldquoWhat is the trend and how are you
going to get in front of itrdquoldquowhat is great here somewhere else
and how are you going to localize itrdquo
Class Schedule Topics to coverThe ldquoThree Questionsrdquo frameworkbull Seeking Opportunities by solving problems bull Analyzing trends to find opportunities ie
Awareness of global trends global business models Global Trends changes risks and opportunities Global changes in technology communications capital markets
regulations consumer tastes credit availability technology and more and how they create opportunities for entrepreneurs
bull Localization and replication locally International IQ global awareness and the opportunities for
global entrepreneurs Mass-Localization vs Globalization What are ldquolocalizingrdquo
strategies Localization of foreign business models and technology A systematic approach to analyzing the risks and opportunities
looking at cultural differences regulatory differences consumer behavior tastes income levels and morehellipin the process of evaluating localizing strategies
Benchmarking and best practices ndash international inspiration
Class Schedule Topics to coverDeveloping the global mindset for
entrepreneursbullGlobalizing Learning to ldquothink global act
globalrdquo Going-global strategies for local entrepreneurs
bullThe challenges of thinking globally for small companies
Class Schedule Topics to coverEnabling global entrepreneurs with
technologybullUsing technology for global collaboration
international team-building and cross cultural entrepreneurship analyzing the challenges for entrepreneurs
bullCollaborating the global Value Chain and entrepreneurship
bullOpen source strategy (technology business models)
Class Schedule Topics to coverCultural aspects of entrepreneurship
and innovationbullBenefits of an open society Immigration
and innovationbullThe importance of Critical Thinking for
innovationbullldquoFail fastrdquo and ldquoglobal learningrdquobullCommunicating across borders and across
cultures challenges for entrepreneurs
Class Schedule Topics to coverEntering Foreign marketsbullMarket entry strategy ndash international
marketing ndash licensing franchising JVrsquos FDI -
bullOLI theory of FDIbullForeign Direct Investment bullCorporate innovation
Competing against global giantsbullMampA as strategy for building global
empiresbullHow entrepreneurs compete vs global
competitors
Class Schedule Topics to coverRole of global finance for entrepreneurshipbull International finance ndash Euroloans Foreign currency interest
rates ndash risks hedgingbull Venture Capital seed funding bootstrap funding
Geographical Clusters + Economic Developmentbull Centers Clusters What makes Silicon Valley workbull Is India the next emerging competitor to Silicon Valleybull VC and innovation clusters ndash Silicon Valley Boston Israel
Whatrsquos missing in Europe Latin Americabull Innovation Eco-systems ranking cities for innovative potentialbull Strategy Building national Championsbull Understanding global differences Unique Brazilian brand of
Capitalismbull The Chinese model why it works what are the risksbull Economic development through innovation and entrepreneurshipbull Do developing nations need technological innovation Or tech-
transfersbull Benefits of an open society Immigration and innovation
Class Schedule Topics to coverSocial Entrepreneurship ndash international
focusbull Development amp Entrepreneurism Social
entrepreneurship credit to the poor bottom of the pyramid marketing making technology affordable
Management challengesbull Leadership skills time moneybull Developing international leadership skillsbull Managing across borders ndash challenges for
small companiesbull Building international teamsbull Selling in unfamiliar cultures languages
Course Description
bullCourse RequirementsbullThe course requires active student
participation Students are expected to read the assigned textbook chapters cases and articles before every class Punctual attendance is required There will be a midterm exam a midterm2 exam case studies and a team project
Course Descriptionbull Teaching Procedures and Methodologybull Teaching methods used in this course include lectures
case discussions team assignments and professional visits Learning in this course requires the studentrsquos constructive participation and active involvement in both class discussions and small group discussions Small group discussions in particular are a key mechanism for facilitating learning from other team members Thus it is essential to attend all group activities inside and outside classes The corporate visits will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned The visits will be accompanied by individual or group assignments
Course Descriptionbull Language Requirements
bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese
bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese
bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English
TEAM PROJECTbullThis team project is designed to provide you
with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each
bullStudents will be asked to market a good or service from one country to another country The project must include the following sections
TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of
the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm
II Market Analysisbull Research the possibility of bringing that product service
to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product
TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market
evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market
IV Locationbull As part of your analysis in part III make sure to suggest
one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others
bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)
GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10
What is Global Entrepreneurship
Introduction
Global entrepreneurship
ldquoEntrepreneurship is the motor of the global economyrdquo
Economistcom
Global entrepreneurship
bullEntrepreneurship in the 21st century is evolving
bullBecause of global changes in technology communications and capital marketshellip
helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away
Global entrepreneurship
bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike
bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace
Opportunities for Global Entrepreneurs
bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled
economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally
What is ldquoglobalrdquo entrepreneurship
bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)
bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly
bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure
Types of Entrepreneurs1 Local for local
Fill local void local opportunity Little education necessary Low growth expected Opportunity
based2 High growth
Disruptive innovation technology driven Examples facebook twitter google
3 Global Disrupt local but not necessarily technology nor necessarily
innovative Often copies of service in one location transplanted to another Excellent for emerging markets
Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)
Why go Global
Benefits
Why go global1 When local market is too small
Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients
2 When you have competitive advantage you wish to exploit globally
Example lower cost of labor or high skilled workforce or raw material exclusive to region
Example India as tech outsourcing region with high tech workforce English fraction of cost
Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc
Why go global
3 Enter markets before knockoffs International clones (copies of business
model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)
bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original
bull This is an accelerated product life cycle
Why go global
4 Network effect = global dominance Example of Facebook vs MySpace
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
bullBack in 2008ldquoFacebook is now the largest social
network in the world But they continue to trail MySpace by a
massive 36 million users in the US and at current growth rates it will take them 18 years to overtake them
today
bullFacebook is the worldrsquos largest social network with over 400 million users 130 million unique visitors per month
bullMySpace = only 50 million unique visitors per month
bullWhat happened
International strategy = key
ldquoMost of Facebookrsquos growth is international where theyrsquove executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace by contrast expands via a command-and-control infrastructure that puts people on the ground in each new international market)
Facebook growth international
bullInternational GrowthbullMore than 70 translations available on the
sitebullAbout 70 of Facebook users are outside
the United StatesbullOver 300000 users helped translate the
site through the translations application
httpwwwfacebookcompressinfophpstatistics
Facebook growth international
bullInternational growh = key to winning vs competition
bullMassive growth in users
bullNetwork effect = value of companyhellip leads to more investmenthellipleads to better user experiencehellipleads to more users
Network effectbull In economics and business a network
effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people When network effect is present the value of a product or service increases as more people use it
bull The classic example is the telephone The more people who own telephones the more valuable the telephone is to each owner This creates a positive externality because a user may purchase their phone without intending to create value for other users but does so in any case
bull Online social networkswork in the same way with sites like MySpace and Facebook being more useful the more users that join
Opportunities ndash why
bullThe opportunities for international business dealings have grown dramatically as the traditional barriers associated with distance and cross-border transactions have been reduced through new technology and trade negotiations
httpwwwoecdorgdataoecd41737818332pdf
Homework for next class
Sorry
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
Course Descriptionbull Upon successful completion of this course students will
be able to1 Develop a solid understanding of the foundations of
international entrepreneurship and the cultural context for creating companies in diverse international environments
2 Become familiarized with the causes and consequences of the process of accelerated globalization
3 Examine the strategies and structures that young firms adopt in order to compete effectively in the international business arena
4 Examine the policies and practices of entrepreneurs regarding ethics social responsibility and the environment
5 Understand changes in technologies and the numerous opportunities they offer for international entrepreneurship
Class Schedule Topics to coverIntroduction definitions
Define learning objectives Learn about studentrsquos international and entrepreneurial experience and aspirations
Global entrepreneurship ndash what does it mean to be a ldquoglobal entrepreneurrdquo
What are the benefits of global entrepreneurship What are the challenges
What are some ldquoglobal industriesrdquo ndashex pharmaceuticals banking internet technology media film music travel
Understanding the difference between Global strategies International strategies Multinational strategies and transnational ones
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo frameworkldquowhat is the problem and what are you
going to do about itrdquo ldquoWhat is the trend and how are you
going to get in front of itrdquoldquowhat is great here somewhere else
and how are you going to localize itrdquo
Class Schedule Topics to coverThe ldquoThree Questionsrdquo frameworkbull Seeking Opportunities by solving problems bull Analyzing trends to find opportunities ie
Awareness of global trends global business models Global Trends changes risks and opportunities Global changes in technology communications capital markets
regulations consumer tastes credit availability technology and more and how they create opportunities for entrepreneurs
bull Localization and replication locally International IQ global awareness and the opportunities for
global entrepreneurs Mass-Localization vs Globalization What are ldquolocalizingrdquo
strategies Localization of foreign business models and technology A systematic approach to analyzing the risks and opportunities
looking at cultural differences regulatory differences consumer behavior tastes income levels and morehellipin the process of evaluating localizing strategies
Benchmarking and best practices ndash international inspiration
Class Schedule Topics to coverDeveloping the global mindset for
entrepreneursbullGlobalizing Learning to ldquothink global act
globalrdquo Going-global strategies for local entrepreneurs
bullThe challenges of thinking globally for small companies
Class Schedule Topics to coverEnabling global entrepreneurs with
technologybullUsing technology for global collaboration
international team-building and cross cultural entrepreneurship analyzing the challenges for entrepreneurs
bullCollaborating the global Value Chain and entrepreneurship
bullOpen source strategy (technology business models)
Class Schedule Topics to coverCultural aspects of entrepreneurship
and innovationbullBenefits of an open society Immigration
and innovationbullThe importance of Critical Thinking for
innovationbullldquoFail fastrdquo and ldquoglobal learningrdquobullCommunicating across borders and across
cultures challenges for entrepreneurs
Class Schedule Topics to coverEntering Foreign marketsbullMarket entry strategy ndash international
marketing ndash licensing franchising JVrsquos FDI -
bullOLI theory of FDIbullForeign Direct Investment bullCorporate innovation
Competing against global giantsbullMampA as strategy for building global
empiresbullHow entrepreneurs compete vs global
competitors
Class Schedule Topics to coverRole of global finance for entrepreneurshipbull International finance ndash Euroloans Foreign currency interest
rates ndash risks hedgingbull Venture Capital seed funding bootstrap funding
Geographical Clusters + Economic Developmentbull Centers Clusters What makes Silicon Valley workbull Is India the next emerging competitor to Silicon Valleybull VC and innovation clusters ndash Silicon Valley Boston Israel
Whatrsquos missing in Europe Latin Americabull Innovation Eco-systems ranking cities for innovative potentialbull Strategy Building national Championsbull Understanding global differences Unique Brazilian brand of
Capitalismbull The Chinese model why it works what are the risksbull Economic development through innovation and entrepreneurshipbull Do developing nations need technological innovation Or tech-
transfersbull Benefits of an open society Immigration and innovation
Class Schedule Topics to coverSocial Entrepreneurship ndash international
focusbull Development amp Entrepreneurism Social
entrepreneurship credit to the poor bottom of the pyramid marketing making technology affordable
Management challengesbull Leadership skills time moneybull Developing international leadership skillsbull Managing across borders ndash challenges for
small companiesbull Building international teamsbull Selling in unfamiliar cultures languages
Course Description
bullCourse RequirementsbullThe course requires active student
participation Students are expected to read the assigned textbook chapters cases and articles before every class Punctual attendance is required There will be a midterm exam a midterm2 exam case studies and a team project
Course Descriptionbull Teaching Procedures and Methodologybull Teaching methods used in this course include lectures
case discussions team assignments and professional visits Learning in this course requires the studentrsquos constructive participation and active involvement in both class discussions and small group discussions Small group discussions in particular are a key mechanism for facilitating learning from other team members Thus it is essential to attend all group activities inside and outside classes The corporate visits will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned The visits will be accompanied by individual or group assignments
Course Descriptionbull Language Requirements
bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese
bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese
bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English
TEAM PROJECTbullThis team project is designed to provide you
with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each
bullStudents will be asked to market a good or service from one country to another country The project must include the following sections
TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of
the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm
II Market Analysisbull Research the possibility of bringing that product service
to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product
TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market
evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market
IV Locationbull As part of your analysis in part III make sure to suggest
one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others
bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)
GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10
What is Global Entrepreneurship
Introduction
Global entrepreneurship
ldquoEntrepreneurship is the motor of the global economyrdquo
Economistcom
Global entrepreneurship
bullEntrepreneurship in the 21st century is evolving
bullBecause of global changes in technology communications and capital marketshellip
helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away
Global entrepreneurship
bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike
bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace
Opportunities for Global Entrepreneurs
bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled
economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally
What is ldquoglobalrdquo entrepreneurship
bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)
bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly
bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure
Types of Entrepreneurs1 Local for local
Fill local void local opportunity Little education necessary Low growth expected Opportunity
based2 High growth
Disruptive innovation technology driven Examples facebook twitter google
3 Global Disrupt local but not necessarily technology nor necessarily
innovative Often copies of service in one location transplanted to another Excellent for emerging markets
Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)
Why go Global
Benefits
Why go global1 When local market is too small
Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients
2 When you have competitive advantage you wish to exploit globally
Example lower cost of labor or high skilled workforce or raw material exclusive to region
Example India as tech outsourcing region with high tech workforce English fraction of cost
Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc
Why go global
3 Enter markets before knockoffs International clones (copies of business
model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)
bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original
bull This is an accelerated product life cycle
Why go global
4 Network effect = global dominance Example of Facebook vs MySpace
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
bullBack in 2008ldquoFacebook is now the largest social
network in the world But they continue to trail MySpace by a
massive 36 million users in the US and at current growth rates it will take them 18 years to overtake them
today
bullFacebook is the worldrsquos largest social network with over 400 million users 130 million unique visitors per month
bullMySpace = only 50 million unique visitors per month
bullWhat happened
International strategy = key
ldquoMost of Facebookrsquos growth is international where theyrsquove executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace by contrast expands via a command-and-control infrastructure that puts people on the ground in each new international market)
Facebook growth international
bullInternational GrowthbullMore than 70 translations available on the
sitebullAbout 70 of Facebook users are outside
the United StatesbullOver 300000 users helped translate the
site through the translations application
httpwwwfacebookcompressinfophpstatistics
Facebook growth international
bullInternational growh = key to winning vs competition
bullMassive growth in users
bullNetwork effect = value of companyhellip leads to more investmenthellipleads to better user experiencehellipleads to more users
Network effectbull In economics and business a network
effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people When network effect is present the value of a product or service increases as more people use it
bull The classic example is the telephone The more people who own telephones the more valuable the telephone is to each owner This creates a positive externality because a user may purchase their phone without intending to create value for other users but does so in any case
bull Online social networkswork in the same way with sites like MySpace and Facebook being more useful the more users that join
Opportunities ndash why
bullThe opportunities for international business dealings have grown dramatically as the traditional barriers associated with distance and cross-border transactions have been reduced through new technology and trade negotiations
httpwwwoecdorgdataoecd41737818332pdf
Homework for next class
Sorry
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
Class Schedule Topics to coverIntroduction definitions
Define learning objectives Learn about studentrsquos international and entrepreneurial experience and aspirations
Global entrepreneurship ndash what does it mean to be a ldquoglobal entrepreneurrdquo
What are the benefits of global entrepreneurship What are the challenges
What are some ldquoglobal industriesrdquo ndashex pharmaceuticals banking internet technology media film music travel
Understanding the difference between Global strategies International strategies Multinational strategies and transnational ones
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo frameworkldquowhat is the problem and what are you
going to do about itrdquo ldquoWhat is the trend and how are you
going to get in front of itrdquoldquowhat is great here somewhere else
and how are you going to localize itrdquo
Class Schedule Topics to coverThe ldquoThree Questionsrdquo frameworkbull Seeking Opportunities by solving problems bull Analyzing trends to find opportunities ie
Awareness of global trends global business models Global Trends changes risks and opportunities Global changes in technology communications capital markets
regulations consumer tastes credit availability technology and more and how they create opportunities for entrepreneurs
bull Localization and replication locally International IQ global awareness and the opportunities for
global entrepreneurs Mass-Localization vs Globalization What are ldquolocalizingrdquo
strategies Localization of foreign business models and technology A systematic approach to analyzing the risks and opportunities
looking at cultural differences regulatory differences consumer behavior tastes income levels and morehellipin the process of evaluating localizing strategies
Benchmarking and best practices ndash international inspiration
Class Schedule Topics to coverDeveloping the global mindset for
entrepreneursbullGlobalizing Learning to ldquothink global act
globalrdquo Going-global strategies for local entrepreneurs
bullThe challenges of thinking globally for small companies
Class Schedule Topics to coverEnabling global entrepreneurs with
technologybullUsing technology for global collaboration
international team-building and cross cultural entrepreneurship analyzing the challenges for entrepreneurs
bullCollaborating the global Value Chain and entrepreneurship
bullOpen source strategy (technology business models)
Class Schedule Topics to coverCultural aspects of entrepreneurship
and innovationbullBenefits of an open society Immigration
and innovationbullThe importance of Critical Thinking for
innovationbullldquoFail fastrdquo and ldquoglobal learningrdquobullCommunicating across borders and across
cultures challenges for entrepreneurs
Class Schedule Topics to coverEntering Foreign marketsbullMarket entry strategy ndash international
marketing ndash licensing franchising JVrsquos FDI -
bullOLI theory of FDIbullForeign Direct Investment bullCorporate innovation
Competing against global giantsbullMampA as strategy for building global
empiresbullHow entrepreneurs compete vs global
competitors
Class Schedule Topics to coverRole of global finance for entrepreneurshipbull International finance ndash Euroloans Foreign currency interest
rates ndash risks hedgingbull Venture Capital seed funding bootstrap funding
Geographical Clusters + Economic Developmentbull Centers Clusters What makes Silicon Valley workbull Is India the next emerging competitor to Silicon Valleybull VC and innovation clusters ndash Silicon Valley Boston Israel
Whatrsquos missing in Europe Latin Americabull Innovation Eco-systems ranking cities for innovative potentialbull Strategy Building national Championsbull Understanding global differences Unique Brazilian brand of
Capitalismbull The Chinese model why it works what are the risksbull Economic development through innovation and entrepreneurshipbull Do developing nations need technological innovation Or tech-
transfersbull Benefits of an open society Immigration and innovation
Class Schedule Topics to coverSocial Entrepreneurship ndash international
focusbull Development amp Entrepreneurism Social
entrepreneurship credit to the poor bottom of the pyramid marketing making technology affordable
Management challengesbull Leadership skills time moneybull Developing international leadership skillsbull Managing across borders ndash challenges for
small companiesbull Building international teamsbull Selling in unfamiliar cultures languages
Course Description
bullCourse RequirementsbullThe course requires active student
participation Students are expected to read the assigned textbook chapters cases and articles before every class Punctual attendance is required There will be a midterm exam a midterm2 exam case studies and a team project
Course Descriptionbull Teaching Procedures and Methodologybull Teaching methods used in this course include lectures
case discussions team assignments and professional visits Learning in this course requires the studentrsquos constructive participation and active involvement in both class discussions and small group discussions Small group discussions in particular are a key mechanism for facilitating learning from other team members Thus it is essential to attend all group activities inside and outside classes The corporate visits will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned The visits will be accompanied by individual or group assignments
Course Descriptionbull Language Requirements
bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese
bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese
bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English
TEAM PROJECTbullThis team project is designed to provide you
with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each
bullStudents will be asked to market a good or service from one country to another country The project must include the following sections
TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of
the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm
II Market Analysisbull Research the possibility of bringing that product service
to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product
TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market
evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market
IV Locationbull As part of your analysis in part III make sure to suggest
one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others
bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)
GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10
What is Global Entrepreneurship
Introduction
Global entrepreneurship
ldquoEntrepreneurship is the motor of the global economyrdquo
Economistcom
Global entrepreneurship
bullEntrepreneurship in the 21st century is evolving
bullBecause of global changes in technology communications and capital marketshellip
helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away
Global entrepreneurship
bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike
bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace
Opportunities for Global Entrepreneurs
bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled
economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally
What is ldquoglobalrdquo entrepreneurship
bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)
bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly
bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure
Types of Entrepreneurs1 Local for local
Fill local void local opportunity Little education necessary Low growth expected Opportunity
based2 High growth
Disruptive innovation technology driven Examples facebook twitter google
3 Global Disrupt local but not necessarily technology nor necessarily
innovative Often copies of service in one location transplanted to another Excellent for emerging markets
Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)
Why go Global
Benefits
Why go global1 When local market is too small
Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients
2 When you have competitive advantage you wish to exploit globally
Example lower cost of labor or high skilled workforce or raw material exclusive to region
Example India as tech outsourcing region with high tech workforce English fraction of cost
Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc
Why go global
3 Enter markets before knockoffs International clones (copies of business
model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)
bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original
bull This is an accelerated product life cycle
Why go global
4 Network effect = global dominance Example of Facebook vs MySpace
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
bullBack in 2008ldquoFacebook is now the largest social
network in the world But they continue to trail MySpace by a
massive 36 million users in the US and at current growth rates it will take them 18 years to overtake them
today
bullFacebook is the worldrsquos largest social network with over 400 million users 130 million unique visitors per month
bullMySpace = only 50 million unique visitors per month
bullWhat happened
International strategy = key
ldquoMost of Facebookrsquos growth is international where theyrsquove executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace by contrast expands via a command-and-control infrastructure that puts people on the ground in each new international market)
Facebook growth international
bullInternational GrowthbullMore than 70 translations available on the
sitebullAbout 70 of Facebook users are outside
the United StatesbullOver 300000 users helped translate the
site through the translations application
httpwwwfacebookcompressinfophpstatistics
Facebook growth international
bullInternational growh = key to winning vs competition
bullMassive growth in users
bullNetwork effect = value of companyhellip leads to more investmenthellipleads to better user experiencehellipleads to more users
Network effectbull In economics and business a network
effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people When network effect is present the value of a product or service increases as more people use it
bull The classic example is the telephone The more people who own telephones the more valuable the telephone is to each owner This creates a positive externality because a user may purchase their phone without intending to create value for other users but does so in any case
bull Online social networkswork in the same way with sites like MySpace and Facebook being more useful the more users that join
Opportunities ndash why
bullThe opportunities for international business dealings have grown dramatically as the traditional barriers associated with distance and cross-border transactions have been reduced through new technology and trade negotiations
httpwwwoecdorgdataoecd41737818332pdf
Homework for next class
Sorry
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo frameworkldquowhat is the problem and what are you
going to do about itrdquo ldquoWhat is the trend and how are you
going to get in front of itrdquoldquowhat is great here somewhere else
and how are you going to localize itrdquo
Class Schedule Topics to coverThe ldquoThree Questionsrdquo frameworkbull Seeking Opportunities by solving problems bull Analyzing trends to find opportunities ie
Awareness of global trends global business models Global Trends changes risks and opportunities Global changes in technology communications capital markets
regulations consumer tastes credit availability technology and more and how they create opportunities for entrepreneurs
bull Localization and replication locally International IQ global awareness and the opportunities for
global entrepreneurs Mass-Localization vs Globalization What are ldquolocalizingrdquo
strategies Localization of foreign business models and technology A systematic approach to analyzing the risks and opportunities
looking at cultural differences regulatory differences consumer behavior tastes income levels and morehellipin the process of evaluating localizing strategies
Benchmarking and best practices ndash international inspiration
Class Schedule Topics to coverDeveloping the global mindset for
entrepreneursbullGlobalizing Learning to ldquothink global act
globalrdquo Going-global strategies for local entrepreneurs
bullThe challenges of thinking globally for small companies
Class Schedule Topics to coverEnabling global entrepreneurs with
technologybullUsing technology for global collaboration
international team-building and cross cultural entrepreneurship analyzing the challenges for entrepreneurs
bullCollaborating the global Value Chain and entrepreneurship
bullOpen source strategy (technology business models)
Class Schedule Topics to coverCultural aspects of entrepreneurship
and innovationbullBenefits of an open society Immigration
and innovationbullThe importance of Critical Thinking for
innovationbullldquoFail fastrdquo and ldquoglobal learningrdquobullCommunicating across borders and across
cultures challenges for entrepreneurs
Class Schedule Topics to coverEntering Foreign marketsbullMarket entry strategy ndash international
marketing ndash licensing franchising JVrsquos FDI -
bullOLI theory of FDIbullForeign Direct Investment bullCorporate innovation
Competing against global giantsbullMampA as strategy for building global
empiresbullHow entrepreneurs compete vs global
competitors
Class Schedule Topics to coverRole of global finance for entrepreneurshipbull International finance ndash Euroloans Foreign currency interest
rates ndash risks hedgingbull Venture Capital seed funding bootstrap funding
Geographical Clusters + Economic Developmentbull Centers Clusters What makes Silicon Valley workbull Is India the next emerging competitor to Silicon Valleybull VC and innovation clusters ndash Silicon Valley Boston Israel
Whatrsquos missing in Europe Latin Americabull Innovation Eco-systems ranking cities for innovative potentialbull Strategy Building national Championsbull Understanding global differences Unique Brazilian brand of
Capitalismbull The Chinese model why it works what are the risksbull Economic development through innovation and entrepreneurshipbull Do developing nations need technological innovation Or tech-
transfersbull Benefits of an open society Immigration and innovation
Class Schedule Topics to coverSocial Entrepreneurship ndash international
focusbull Development amp Entrepreneurism Social
entrepreneurship credit to the poor bottom of the pyramid marketing making technology affordable
Management challengesbull Leadership skills time moneybull Developing international leadership skillsbull Managing across borders ndash challenges for
small companiesbull Building international teamsbull Selling in unfamiliar cultures languages
Course Description
bullCourse RequirementsbullThe course requires active student
participation Students are expected to read the assigned textbook chapters cases and articles before every class Punctual attendance is required There will be a midterm exam a midterm2 exam case studies and a team project
Course Descriptionbull Teaching Procedures and Methodologybull Teaching methods used in this course include lectures
case discussions team assignments and professional visits Learning in this course requires the studentrsquos constructive participation and active involvement in both class discussions and small group discussions Small group discussions in particular are a key mechanism for facilitating learning from other team members Thus it is essential to attend all group activities inside and outside classes The corporate visits will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned The visits will be accompanied by individual or group assignments
Course Descriptionbull Language Requirements
bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese
bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese
bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English
TEAM PROJECTbullThis team project is designed to provide you
with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each
bullStudents will be asked to market a good or service from one country to another country The project must include the following sections
TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of
the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm
II Market Analysisbull Research the possibility of bringing that product service
to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product
TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market
evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market
IV Locationbull As part of your analysis in part III make sure to suggest
one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others
bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)
GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10
What is Global Entrepreneurship
Introduction
Global entrepreneurship
ldquoEntrepreneurship is the motor of the global economyrdquo
Economistcom
Global entrepreneurship
bullEntrepreneurship in the 21st century is evolving
bullBecause of global changes in technology communications and capital marketshellip
helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away
Global entrepreneurship
bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike
bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace
Opportunities for Global Entrepreneurs
bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled
economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally
What is ldquoglobalrdquo entrepreneurship
bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)
bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly
bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure
Types of Entrepreneurs1 Local for local
Fill local void local opportunity Little education necessary Low growth expected Opportunity
based2 High growth
Disruptive innovation technology driven Examples facebook twitter google
3 Global Disrupt local but not necessarily technology nor necessarily
innovative Often copies of service in one location transplanted to another Excellent for emerging markets
Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)
Why go Global
Benefits
Why go global1 When local market is too small
Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients
2 When you have competitive advantage you wish to exploit globally
Example lower cost of labor or high skilled workforce or raw material exclusive to region
Example India as tech outsourcing region with high tech workforce English fraction of cost
Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc
Why go global
3 Enter markets before knockoffs International clones (copies of business
model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)
bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original
bull This is an accelerated product life cycle
Why go global
4 Network effect = global dominance Example of Facebook vs MySpace
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
bullBack in 2008ldquoFacebook is now the largest social
network in the world But they continue to trail MySpace by a
massive 36 million users in the US and at current growth rates it will take them 18 years to overtake them
today
bullFacebook is the worldrsquos largest social network with over 400 million users 130 million unique visitors per month
bullMySpace = only 50 million unique visitors per month
bullWhat happened
International strategy = key
ldquoMost of Facebookrsquos growth is international where theyrsquove executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace by contrast expands via a command-and-control infrastructure that puts people on the ground in each new international market)
Facebook growth international
bullInternational GrowthbullMore than 70 translations available on the
sitebullAbout 70 of Facebook users are outside
the United StatesbullOver 300000 users helped translate the
site through the translations application
httpwwwfacebookcompressinfophpstatistics
Facebook growth international
bullInternational growh = key to winning vs competition
bullMassive growth in users
bullNetwork effect = value of companyhellip leads to more investmenthellipleads to better user experiencehellipleads to more users
Network effectbull In economics and business a network
effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people When network effect is present the value of a product or service increases as more people use it
bull The classic example is the telephone The more people who own telephones the more valuable the telephone is to each owner This creates a positive externality because a user may purchase their phone without intending to create value for other users but does so in any case
bull Online social networkswork in the same way with sites like MySpace and Facebook being more useful the more users that join
Opportunities ndash why
bullThe opportunities for international business dealings have grown dramatically as the traditional barriers associated with distance and cross-border transactions have been reduced through new technology and trade negotiations
httpwwwoecdorgdataoecd41737818332pdf
Homework for next class
Sorry
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
Class Schedule Topics to coverThe ldquoThree Questionsrdquo frameworkbull Seeking Opportunities by solving problems bull Analyzing trends to find opportunities ie
Awareness of global trends global business models Global Trends changes risks and opportunities Global changes in technology communications capital markets
regulations consumer tastes credit availability technology and more and how they create opportunities for entrepreneurs
bull Localization and replication locally International IQ global awareness and the opportunities for
global entrepreneurs Mass-Localization vs Globalization What are ldquolocalizingrdquo
strategies Localization of foreign business models and technology A systematic approach to analyzing the risks and opportunities
looking at cultural differences regulatory differences consumer behavior tastes income levels and morehellipin the process of evaluating localizing strategies
Benchmarking and best practices ndash international inspiration
Class Schedule Topics to coverDeveloping the global mindset for
entrepreneursbullGlobalizing Learning to ldquothink global act
globalrdquo Going-global strategies for local entrepreneurs
bullThe challenges of thinking globally for small companies
Class Schedule Topics to coverEnabling global entrepreneurs with
technologybullUsing technology for global collaboration
international team-building and cross cultural entrepreneurship analyzing the challenges for entrepreneurs
bullCollaborating the global Value Chain and entrepreneurship
bullOpen source strategy (technology business models)
Class Schedule Topics to coverCultural aspects of entrepreneurship
and innovationbullBenefits of an open society Immigration
and innovationbullThe importance of Critical Thinking for
innovationbullldquoFail fastrdquo and ldquoglobal learningrdquobullCommunicating across borders and across
cultures challenges for entrepreneurs
Class Schedule Topics to coverEntering Foreign marketsbullMarket entry strategy ndash international
marketing ndash licensing franchising JVrsquos FDI -
bullOLI theory of FDIbullForeign Direct Investment bullCorporate innovation
Competing against global giantsbullMampA as strategy for building global
empiresbullHow entrepreneurs compete vs global
competitors
Class Schedule Topics to coverRole of global finance for entrepreneurshipbull International finance ndash Euroloans Foreign currency interest
rates ndash risks hedgingbull Venture Capital seed funding bootstrap funding
Geographical Clusters + Economic Developmentbull Centers Clusters What makes Silicon Valley workbull Is India the next emerging competitor to Silicon Valleybull VC and innovation clusters ndash Silicon Valley Boston Israel
Whatrsquos missing in Europe Latin Americabull Innovation Eco-systems ranking cities for innovative potentialbull Strategy Building national Championsbull Understanding global differences Unique Brazilian brand of
Capitalismbull The Chinese model why it works what are the risksbull Economic development through innovation and entrepreneurshipbull Do developing nations need technological innovation Or tech-
transfersbull Benefits of an open society Immigration and innovation
Class Schedule Topics to coverSocial Entrepreneurship ndash international
focusbull Development amp Entrepreneurism Social
entrepreneurship credit to the poor bottom of the pyramid marketing making technology affordable
Management challengesbull Leadership skills time moneybull Developing international leadership skillsbull Managing across borders ndash challenges for
small companiesbull Building international teamsbull Selling in unfamiliar cultures languages
Course Description
bullCourse RequirementsbullThe course requires active student
participation Students are expected to read the assigned textbook chapters cases and articles before every class Punctual attendance is required There will be a midterm exam a midterm2 exam case studies and a team project
Course Descriptionbull Teaching Procedures and Methodologybull Teaching methods used in this course include lectures
case discussions team assignments and professional visits Learning in this course requires the studentrsquos constructive participation and active involvement in both class discussions and small group discussions Small group discussions in particular are a key mechanism for facilitating learning from other team members Thus it is essential to attend all group activities inside and outside classes The corporate visits will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned The visits will be accompanied by individual or group assignments
Course Descriptionbull Language Requirements
bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese
bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese
bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English
TEAM PROJECTbullThis team project is designed to provide you
with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each
bullStudents will be asked to market a good or service from one country to another country The project must include the following sections
TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of
the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm
II Market Analysisbull Research the possibility of bringing that product service
to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product
TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market
evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market
IV Locationbull As part of your analysis in part III make sure to suggest
one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others
bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)
GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10
What is Global Entrepreneurship
Introduction
Global entrepreneurship
ldquoEntrepreneurship is the motor of the global economyrdquo
Economistcom
Global entrepreneurship
bullEntrepreneurship in the 21st century is evolving
bullBecause of global changes in technology communications and capital marketshellip
helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away
Global entrepreneurship
bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike
bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace
Opportunities for Global Entrepreneurs
bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled
economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally
What is ldquoglobalrdquo entrepreneurship
bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)
bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly
bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure
Types of Entrepreneurs1 Local for local
Fill local void local opportunity Little education necessary Low growth expected Opportunity
based2 High growth
Disruptive innovation technology driven Examples facebook twitter google
3 Global Disrupt local but not necessarily technology nor necessarily
innovative Often copies of service in one location transplanted to another Excellent for emerging markets
Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)
Why go Global
Benefits
Why go global1 When local market is too small
Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients
2 When you have competitive advantage you wish to exploit globally
Example lower cost of labor or high skilled workforce or raw material exclusive to region
Example India as tech outsourcing region with high tech workforce English fraction of cost
Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc
Why go global
3 Enter markets before knockoffs International clones (copies of business
model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)
bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original
bull This is an accelerated product life cycle
Why go global
4 Network effect = global dominance Example of Facebook vs MySpace
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
bullBack in 2008ldquoFacebook is now the largest social
network in the world But they continue to trail MySpace by a
massive 36 million users in the US and at current growth rates it will take them 18 years to overtake them
today
bullFacebook is the worldrsquos largest social network with over 400 million users 130 million unique visitors per month
bullMySpace = only 50 million unique visitors per month
bullWhat happened
International strategy = key
ldquoMost of Facebookrsquos growth is international where theyrsquove executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace by contrast expands via a command-and-control infrastructure that puts people on the ground in each new international market)
Facebook growth international
bullInternational GrowthbullMore than 70 translations available on the
sitebullAbout 70 of Facebook users are outside
the United StatesbullOver 300000 users helped translate the
site through the translations application
httpwwwfacebookcompressinfophpstatistics
Facebook growth international
bullInternational growh = key to winning vs competition
bullMassive growth in users
bullNetwork effect = value of companyhellip leads to more investmenthellipleads to better user experiencehellipleads to more users
Network effectbull In economics and business a network
effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people When network effect is present the value of a product or service increases as more people use it
bull The classic example is the telephone The more people who own telephones the more valuable the telephone is to each owner This creates a positive externality because a user may purchase their phone without intending to create value for other users but does so in any case
bull Online social networkswork in the same way with sites like MySpace and Facebook being more useful the more users that join
Opportunities ndash why
bullThe opportunities for international business dealings have grown dramatically as the traditional barriers associated with distance and cross-border transactions have been reduced through new technology and trade negotiations
httpwwwoecdorgdataoecd41737818332pdf
Homework for next class
Sorry
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
Class Schedule Topics to coverDeveloping the global mindset for
entrepreneursbullGlobalizing Learning to ldquothink global act
globalrdquo Going-global strategies for local entrepreneurs
bullThe challenges of thinking globally for small companies
Class Schedule Topics to coverEnabling global entrepreneurs with
technologybullUsing technology for global collaboration
international team-building and cross cultural entrepreneurship analyzing the challenges for entrepreneurs
bullCollaborating the global Value Chain and entrepreneurship
bullOpen source strategy (technology business models)
Class Schedule Topics to coverCultural aspects of entrepreneurship
and innovationbullBenefits of an open society Immigration
and innovationbullThe importance of Critical Thinking for
innovationbullldquoFail fastrdquo and ldquoglobal learningrdquobullCommunicating across borders and across
cultures challenges for entrepreneurs
Class Schedule Topics to coverEntering Foreign marketsbullMarket entry strategy ndash international
marketing ndash licensing franchising JVrsquos FDI -
bullOLI theory of FDIbullForeign Direct Investment bullCorporate innovation
Competing against global giantsbullMampA as strategy for building global
empiresbullHow entrepreneurs compete vs global
competitors
Class Schedule Topics to coverRole of global finance for entrepreneurshipbull International finance ndash Euroloans Foreign currency interest
rates ndash risks hedgingbull Venture Capital seed funding bootstrap funding
Geographical Clusters + Economic Developmentbull Centers Clusters What makes Silicon Valley workbull Is India the next emerging competitor to Silicon Valleybull VC and innovation clusters ndash Silicon Valley Boston Israel
Whatrsquos missing in Europe Latin Americabull Innovation Eco-systems ranking cities for innovative potentialbull Strategy Building national Championsbull Understanding global differences Unique Brazilian brand of
Capitalismbull The Chinese model why it works what are the risksbull Economic development through innovation and entrepreneurshipbull Do developing nations need technological innovation Or tech-
transfersbull Benefits of an open society Immigration and innovation
Class Schedule Topics to coverSocial Entrepreneurship ndash international
focusbull Development amp Entrepreneurism Social
entrepreneurship credit to the poor bottom of the pyramid marketing making technology affordable
Management challengesbull Leadership skills time moneybull Developing international leadership skillsbull Managing across borders ndash challenges for
small companiesbull Building international teamsbull Selling in unfamiliar cultures languages
Course Description
bullCourse RequirementsbullThe course requires active student
participation Students are expected to read the assigned textbook chapters cases and articles before every class Punctual attendance is required There will be a midterm exam a midterm2 exam case studies and a team project
Course Descriptionbull Teaching Procedures and Methodologybull Teaching methods used in this course include lectures
case discussions team assignments and professional visits Learning in this course requires the studentrsquos constructive participation and active involvement in both class discussions and small group discussions Small group discussions in particular are a key mechanism for facilitating learning from other team members Thus it is essential to attend all group activities inside and outside classes The corporate visits will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned The visits will be accompanied by individual or group assignments
Course Descriptionbull Language Requirements
bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese
bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese
bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English
TEAM PROJECTbullThis team project is designed to provide you
with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each
bullStudents will be asked to market a good or service from one country to another country The project must include the following sections
TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of
the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm
II Market Analysisbull Research the possibility of bringing that product service
to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product
TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market
evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market
IV Locationbull As part of your analysis in part III make sure to suggest
one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others
bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)
GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10
What is Global Entrepreneurship
Introduction
Global entrepreneurship
ldquoEntrepreneurship is the motor of the global economyrdquo
Economistcom
Global entrepreneurship
bullEntrepreneurship in the 21st century is evolving
bullBecause of global changes in technology communications and capital marketshellip
helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away
Global entrepreneurship
bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike
bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace
Opportunities for Global Entrepreneurs
bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled
economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally
What is ldquoglobalrdquo entrepreneurship
bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)
bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly
bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure
Types of Entrepreneurs1 Local for local
Fill local void local opportunity Little education necessary Low growth expected Opportunity
based2 High growth
Disruptive innovation technology driven Examples facebook twitter google
3 Global Disrupt local but not necessarily technology nor necessarily
innovative Often copies of service in one location transplanted to another Excellent for emerging markets
Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)
Why go Global
Benefits
Why go global1 When local market is too small
Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients
2 When you have competitive advantage you wish to exploit globally
Example lower cost of labor or high skilled workforce or raw material exclusive to region
Example India as tech outsourcing region with high tech workforce English fraction of cost
Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc
Why go global
3 Enter markets before knockoffs International clones (copies of business
model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)
bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original
bull This is an accelerated product life cycle
Why go global
4 Network effect = global dominance Example of Facebook vs MySpace
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
bullBack in 2008ldquoFacebook is now the largest social
network in the world But they continue to trail MySpace by a
massive 36 million users in the US and at current growth rates it will take them 18 years to overtake them
today
bullFacebook is the worldrsquos largest social network with over 400 million users 130 million unique visitors per month
bullMySpace = only 50 million unique visitors per month
bullWhat happened
International strategy = key
ldquoMost of Facebookrsquos growth is international where theyrsquove executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace by contrast expands via a command-and-control infrastructure that puts people on the ground in each new international market)
Facebook growth international
bullInternational GrowthbullMore than 70 translations available on the
sitebullAbout 70 of Facebook users are outside
the United StatesbullOver 300000 users helped translate the
site through the translations application
httpwwwfacebookcompressinfophpstatistics
Facebook growth international
bullInternational growh = key to winning vs competition
bullMassive growth in users
bullNetwork effect = value of companyhellip leads to more investmenthellipleads to better user experiencehellipleads to more users
Network effectbull In economics and business a network
effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people When network effect is present the value of a product or service increases as more people use it
bull The classic example is the telephone The more people who own telephones the more valuable the telephone is to each owner This creates a positive externality because a user may purchase their phone without intending to create value for other users but does so in any case
bull Online social networkswork in the same way with sites like MySpace and Facebook being more useful the more users that join
Opportunities ndash why
bullThe opportunities for international business dealings have grown dramatically as the traditional barriers associated with distance and cross-border transactions have been reduced through new technology and trade negotiations
httpwwwoecdorgdataoecd41737818332pdf
Homework for next class
Sorry
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
Class Schedule Topics to coverEnabling global entrepreneurs with
technologybullUsing technology for global collaboration
international team-building and cross cultural entrepreneurship analyzing the challenges for entrepreneurs
bullCollaborating the global Value Chain and entrepreneurship
bullOpen source strategy (technology business models)
Class Schedule Topics to coverCultural aspects of entrepreneurship
and innovationbullBenefits of an open society Immigration
and innovationbullThe importance of Critical Thinking for
innovationbullldquoFail fastrdquo and ldquoglobal learningrdquobullCommunicating across borders and across
cultures challenges for entrepreneurs
Class Schedule Topics to coverEntering Foreign marketsbullMarket entry strategy ndash international
marketing ndash licensing franchising JVrsquos FDI -
bullOLI theory of FDIbullForeign Direct Investment bullCorporate innovation
Competing against global giantsbullMampA as strategy for building global
empiresbullHow entrepreneurs compete vs global
competitors
Class Schedule Topics to coverRole of global finance for entrepreneurshipbull International finance ndash Euroloans Foreign currency interest
rates ndash risks hedgingbull Venture Capital seed funding bootstrap funding
Geographical Clusters + Economic Developmentbull Centers Clusters What makes Silicon Valley workbull Is India the next emerging competitor to Silicon Valleybull VC and innovation clusters ndash Silicon Valley Boston Israel
Whatrsquos missing in Europe Latin Americabull Innovation Eco-systems ranking cities for innovative potentialbull Strategy Building national Championsbull Understanding global differences Unique Brazilian brand of
Capitalismbull The Chinese model why it works what are the risksbull Economic development through innovation and entrepreneurshipbull Do developing nations need technological innovation Or tech-
transfersbull Benefits of an open society Immigration and innovation
Class Schedule Topics to coverSocial Entrepreneurship ndash international
focusbull Development amp Entrepreneurism Social
entrepreneurship credit to the poor bottom of the pyramid marketing making technology affordable
Management challengesbull Leadership skills time moneybull Developing international leadership skillsbull Managing across borders ndash challenges for
small companiesbull Building international teamsbull Selling in unfamiliar cultures languages
Course Description
bullCourse RequirementsbullThe course requires active student
participation Students are expected to read the assigned textbook chapters cases and articles before every class Punctual attendance is required There will be a midterm exam a midterm2 exam case studies and a team project
Course Descriptionbull Teaching Procedures and Methodologybull Teaching methods used in this course include lectures
case discussions team assignments and professional visits Learning in this course requires the studentrsquos constructive participation and active involvement in both class discussions and small group discussions Small group discussions in particular are a key mechanism for facilitating learning from other team members Thus it is essential to attend all group activities inside and outside classes The corporate visits will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned The visits will be accompanied by individual or group assignments
Course Descriptionbull Language Requirements
bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese
bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese
bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English
TEAM PROJECTbullThis team project is designed to provide you
with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each
bullStudents will be asked to market a good or service from one country to another country The project must include the following sections
TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of
the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm
II Market Analysisbull Research the possibility of bringing that product service
to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product
TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market
evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market
IV Locationbull As part of your analysis in part III make sure to suggest
one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others
bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)
GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10
What is Global Entrepreneurship
Introduction
Global entrepreneurship
ldquoEntrepreneurship is the motor of the global economyrdquo
Economistcom
Global entrepreneurship
bullEntrepreneurship in the 21st century is evolving
bullBecause of global changes in technology communications and capital marketshellip
helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away
Global entrepreneurship
bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike
bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace
Opportunities for Global Entrepreneurs
bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled
economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally
What is ldquoglobalrdquo entrepreneurship
bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)
bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly
bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure
Types of Entrepreneurs1 Local for local
Fill local void local opportunity Little education necessary Low growth expected Opportunity
based2 High growth
Disruptive innovation technology driven Examples facebook twitter google
3 Global Disrupt local but not necessarily technology nor necessarily
innovative Often copies of service in one location transplanted to another Excellent for emerging markets
Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)
Why go Global
Benefits
Why go global1 When local market is too small
Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients
2 When you have competitive advantage you wish to exploit globally
Example lower cost of labor or high skilled workforce or raw material exclusive to region
Example India as tech outsourcing region with high tech workforce English fraction of cost
Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc
Why go global
3 Enter markets before knockoffs International clones (copies of business
model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)
bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original
bull This is an accelerated product life cycle
Why go global
4 Network effect = global dominance Example of Facebook vs MySpace
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
bullBack in 2008ldquoFacebook is now the largest social
network in the world But they continue to trail MySpace by a
massive 36 million users in the US and at current growth rates it will take them 18 years to overtake them
today
bullFacebook is the worldrsquos largest social network with over 400 million users 130 million unique visitors per month
bullMySpace = only 50 million unique visitors per month
bullWhat happened
International strategy = key
ldquoMost of Facebookrsquos growth is international where theyrsquove executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace by contrast expands via a command-and-control infrastructure that puts people on the ground in each new international market)
Facebook growth international
bullInternational GrowthbullMore than 70 translations available on the
sitebullAbout 70 of Facebook users are outside
the United StatesbullOver 300000 users helped translate the
site through the translations application
httpwwwfacebookcompressinfophpstatistics
Facebook growth international
bullInternational growh = key to winning vs competition
bullMassive growth in users
bullNetwork effect = value of companyhellip leads to more investmenthellipleads to better user experiencehellipleads to more users
Network effectbull In economics and business a network
effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people When network effect is present the value of a product or service increases as more people use it
bull The classic example is the telephone The more people who own telephones the more valuable the telephone is to each owner This creates a positive externality because a user may purchase their phone without intending to create value for other users but does so in any case
bull Online social networkswork in the same way with sites like MySpace and Facebook being more useful the more users that join
Opportunities ndash why
bullThe opportunities for international business dealings have grown dramatically as the traditional barriers associated with distance and cross-border transactions have been reduced through new technology and trade negotiations
httpwwwoecdorgdataoecd41737818332pdf
Homework for next class
Sorry
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
Class Schedule Topics to coverCultural aspects of entrepreneurship
and innovationbullBenefits of an open society Immigration
and innovationbullThe importance of Critical Thinking for
innovationbullldquoFail fastrdquo and ldquoglobal learningrdquobullCommunicating across borders and across
cultures challenges for entrepreneurs
Class Schedule Topics to coverEntering Foreign marketsbullMarket entry strategy ndash international
marketing ndash licensing franchising JVrsquos FDI -
bullOLI theory of FDIbullForeign Direct Investment bullCorporate innovation
Competing against global giantsbullMampA as strategy for building global
empiresbullHow entrepreneurs compete vs global
competitors
Class Schedule Topics to coverRole of global finance for entrepreneurshipbull International finance ndash Euroloans Foreign currency interest
rates ndash risks hedgingbull Venture Capital seed funding bootstrap funding
Geographical Clusters + Economic Developmentbull Centers Clusters What makes Silicon Valley workbull Is India the next emerging competitor to Silicon Valleybull VC and innovation clusters ndash Silicon Valley Boston Israel
Whatrsquos missing in Europe Latin Americabull Innovation Eco-systems ranking cities for innovative potentialbull Strategy Building national Championsbull Understanding global differences Unique Brazilian brand of
Capitalismbull The Chinese model why it works what are the risksbull Economic development through innovation and entrepreneurshipbull Do developing nations need technological innovation Or tech-
transfersbull Benefits of an open society Immigration and innovation
Class Schedule Topics to coverSocial Entrepreneurship ndash international
focusbull Development amp Entrepreneurism Social
entrepreneurship credit to the poor bottom of the pyramid marketing making technology affordable
Management challengesbull Leadership skills time moneybull Developing international leadership skillsbull Managing across borders ndash challenges for
small companiesbull Building international teamsbull Selling in unfamiliar cultures languages
Course Description
bullCourse RequirementsbullThe course requires active student
participation Students are expected to read the assigned textbook chapters cases and articles before every class Punctual attendance is required There will be a midterm exam a midterm2 exam case studies and a team project
Course Descriptionbull Teaching Procedures and Methodologybull Teaching methods used in this course include lectures
case discussions team assignments and professional visits Learning in this course requires the studentrsquos constructive participation and active involvement in both class discussions and small group discussions Small group discussions in particular are a key mechanism for facilitating learning from other team members Thus it is essential to attend all group activities inside and outside classes The corporate visits will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned The visits will be accompanied by individual or group assignments
Course Descriptionbull Language Requirements
bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese
bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese
bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English
TEAM PROJECTbullThis team project is designed to provide you
with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each
bullStudents will be asked to market a good or service from one country to another country The project must include the following sections
TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of
the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm
II Market Analysisbull Research the possibility of bringing that product service
to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product
TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market
evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market
IV Locationbull As part of your analysis in part III make sure to suggest
one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others
bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)
GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10
What is Global Entrepreneurship
Introduction
Global entrepreneurship
ldquoEntrepreneurship is the motor of the global economyrdquo
Economistcom
Global entrepreneurship
bullEntrepreneurship in the 21st century is evolving
bullBecause of global changes in technology communications and capital marketshellip
helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away
Global entrepreneurship
bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike
bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace
Opportunities for Global Entrepreneurs
bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled
economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally
What is ldquoglobalrdquo entrepreneurship
bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)
bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly
bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure
Types of Entrepreneurs1 Local for local
Fill local void local opportunity Little education necessary Low growth expected Opportunity
based2 High growth
Disruptive innovation technology driven Examples facebook twitter google
3 Global Disrupt local but not necessarily technology nor necessarily
innovative Often copies of service in one location transplanted to another Excellent for emerging markets
Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)
Why go Global
Benefits
Why go global1 When local market is too small
Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients
2 When you have competitive advantage you wish to exploit globally
Example lower cost of labor or high skilled workforce or raw material exclusive to region
Example India as tech outsourcing region with high tech workforce English fraction of cost
Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc
Why go global
3 Enter markets before knockoffs International clones (copies of business
model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)
bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original
bull This is an accelerated product life cycle
Why go global
4 Network effect = global dominance Example of Facebook vs MySpace
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
bullBack in 2008ldquoFacebook is now the largest social
network in the world But they continue to trail MySpace by a
massive 36 million users in the US and at current growth rates it will take them 18 years to overtake them
today
bullFacebook is the worldrsquos largest social network with over 400 million users 130 million unique visitors per month
bullMySpace = only 50 million unique visitors per month
bullWhat happened
International strategy = key
ldquoMost of Facebookrsquos growth is international where theyrsquove executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace by contrast expands via a command-and-control infrastructure that puts people on the ground in each new international market)
Facebook growth international
bullInternational GrowthbullMore than 70 translations available on the
sitebullAbout 70 of Facebook users are outside
the United StatesbullOver 300000 users helped translate the
site through the translations application
httpwwwfacebookcompressinfophpstatistics
Facebook growth international
bullInternational growh = key to winning vs competition
bullMassive growth in users
bullNetwork effect = value of companyhellip leads to more investmenthellipleads to better user experiencehellipleads to more users
Network effectbull In economics and business a network
effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people When network effect is present the value of a product or service increases as more people use it
bull The classic example is the telephone The more people who own telephones the more valuable the telephone is to each owner This creates a positive externality because a user may purchase their phone without intending to create value for other users but does so in any case
bull Online social networkswork in the same way with sites like MySpace and Facebook being more useful the more users that join
Opportunities ndash why
bullThe opportunities for international business dealings have grown dramatically as the traditional barriers associated with distance and cross-border transactions have been reduced through new technology and trade negotiations
httpwwwoecdorgdataoecd41737818332pdf
Homework for next class
Sorry
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
Class Schedule Topics to coverEntering Foreign marketsbullMarket entry strategy ndash international
marketing ndash licensing franchising JVrsquos FDI -
bullOLI theory of FDIbullForeign Direct Investment bullCorporate innovation
Competing against global giantsbullMampA as strategy for building global
empiresbullHow entrepreneurs compete vs global
competitors
Class Schedule Topics to coverRole of global finance for entrepreneurshipbull International finance ndash Euroloans Foreign currency interest
rates ndash risks hedgingbull Venture Capital seed funding bootstrap funding
Geographical Clusters + Economic Developmentbull Centers Clusters What makes Silicon Valley workbull Is India the next emerging competitor to Silicon Valleybull VC and innovation clusters ndash Silicon Valley Boston Israel
Whatrsquos missing in Europe Latin Americabull Innovation Eco-systems ranking cities for innovative potentialbull Strategy Building national Championsbull Understanding global differences Unique Brazilian brand of
Capitalismbull The Chinese model why it works what are the risksbull Economic development through innovation and entrepreneurshipbull Do developing nations need technological innovation Or tech-
transfersbull Benefits of an open society Immigration and innovation
Class Schedule Topics to coverSocial Entrepreneurship ndash international
focusbull Development amp Entrepreneurism Social
entrepreneurship credit to the poor bottom of the pyramid marketing making technology affordable
Management challengesbull Leadership skills time moneybull Developing international leadership skillsbull Managing across borders ndash challenges for
small companiesbull Building international teamsbull Selling in unfamiliar cultures languages
Course Description
bullCourse RequirementsbullThe course requires active student
participation Students are expected to read the assigned textbook chapters cases and articles before every class Punctual attendance is required There will be a midterm exam a midterm2 exam case studies and a team project
Course Descriptionbull Teaching Procedures and Methodologybull Teaching methods used in this course include lectures
case discussions team assignments and professional visits Learning in this course requires the studentrsquos constructive participation and active involvement in both class discussions and small group discussions Small group discussions in particular are a key mechanism for facilitating learning from other team members Thus it is essential to attend all group activities inside and outside classes The corporate visits will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned The visits will be accompanied by individual or group assignments
Course Descriptionbull Language Requirements
bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese
bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese
bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English
TEAM PROJECTbullThis team project is designed to provide you
with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each
bullStudents will be asked to market a good or service from one country to another country The project must include the following sections
TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of
the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm
II Market Analysisbull Research the possibility of bringing that product service
to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product
TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market
evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market
IV Locationbull As part of your analysis in part III make sure to suggest
one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others
bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)
GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10
What is Global Entrepreneurship
Introduction
Global entrepreneurship
ldquoEntrepreneurship is the motor of the global economyrdquo
Economistcom
Global entrepreneurship
bullEntrepreneurship in the 21st century is evolving
bullBecause of global changes in technology communications and capital marketshellip
helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away
Global entrepreneurship
bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike
bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace
Opportunities for Global Entrepreneurs
bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled
economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally
What is ldquoglobalrdquo entrepreneurship
bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)
bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly
bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure
Types of Entrepreneurs1 Local for local
Fill local void local opportunity Little education necessary Low growth expected Opportunity
based2 High growth
Disruptive innovation technology driven Examples facebook twitter google
3 Global Disrupt local but not necessarily technology nor necessarily
innovative Often copies of service in one location transplanted to another Excellent for emerging markets
Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)
Why go Global
Benefits
Why go global1 When local market is too small
Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients
2 When you have competitive advantage you wish to exploit globally
Example lower cost of labor or high skilled workforce or raw material exclusive to region
Example India as tech outsourcing region with high tech workforce English fraction of cost
Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc
Why go global
3 Enter markets before knockoffs International clones (copies of business
model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)
bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original
bull This is an accelerated product life cycle
Why go global
4 Network effect = global dominance Example of Facebook vs MySpace
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
bullBack in 2008ldquoFacebook is now the largest social
network in the world But they continue to trail MySpace by a
massive 36 million users in the US and at current growth rates it will take them 18 years to overtake them
today
bullFacebook is the worldrsquos largest social network with over 400 million users 130 million unique visitors per month
bullMySpace = only 50 million unique visitors per month
bullWhat happened
International strategy = key
ldquoMost of Facebookrsquos growth is international where theyrsquove executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace by contrast expands via a command-and-control infrastructure that puts people on the ground in each new international market)
Facebook growth international
bullInternational GrowthbullMore than 70 translations available on the
sitebullAbout 70 of Facebook users are outside
the United StatesbullOver 300000 users helped translate the
site through the translations application
httpwwwfacebookcompressinfophpstatistics
Facebook growth international
bullInternational growh = key to winning vs competition
bullMassive growth in users
bullNetwork effect = value of companyhellip leads to more investmenthellipleads to better user experiencehellipleads to more users
Network effectbull In economics and business a network
effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people When network effect is present the value of a product or service increases as more people use it
bull The classic example is the telephone The more people who own telephones the more valuable the telephone is to each owner This creates a positive externality because a user may purchase their phone without intending to create value for other users but does so in any case
bull Online social networkswork in the same way with sites like MySpace and Facebook being more useful the more users that join
Opportunities ndash why
bullThe opportunities for international business dealings have grown dramatically as the traditional barriers associated with distance and cross-border transactions have been reduced through new technology and trade negotiations
httpwwwoecdorgdataoecd41737818332pdf
Homework for next class
Sorry
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
Class Schedule Topics to coverRole of global finance for entrepreneurshipbull International finance ndash Euroloans Foreign currency interest
rates ndash risks hedgingbull Venture Capital seed funding bootstrap funding
Geographical Clusters + Economic Developmentbull Centers Clusters What makes Silicon Valley workbull Is India the next emerging competitor to Silicon Valleybull VC and innovation clusters ndash Silicon Valley Boston Israel
Whatrsquos missing in Europe Latin Americabull Innovation Eco-systems ranking cities for innovative potentialbull Strategy Building national Championsbull Understanding global differences Unique Brazilian brand of
Capitalismbull The Chinese model why it works what are the risksbull Economic development through innovation and entrepreneurshipbull Do developing nations need technological innovation Or tech-
transfersbull Benefits of an open society Immigration and innovation
Class Schedule Topics to coverSocial Entrepreneurship ndash international
focusbull Development amp Entrepreneurism Social
entrepreneurship credit to the poor bottom of the pyramid marketing making technology affordable
Management challengesbull Leadership skills time moneybull Developing international leadership skillsbull Managing across borders ndash challenges for
small companiesbull Building international teamsbull Selling in unfamiliar cultures languages
Course Description
bullCourse RequirementsbullThe course requires active student
participation Students are expected to read the assigned textbook chapters cases and articles before every class Punctual attendance is required There will be a midterm exam a midterm2 exam case studies and a team project
Course Descriptionbull Teaching Procedures and Methodologybull Teaching methods used in this course include lectures
case discussions team assignments and professional visits Learning in this course requires the studentrsquos constructive participation and active involvement in both class discussions and small group discussions Small group discussions in particular are a key mechanism for facilitating learning from other team members Thus it is essential to attend all group activities inside and outside classes The corporate visits will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned The visits will be accompanied by individual or group assignments
Course Descriptionbull Language Requirements
bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese
bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese
bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English
TEAM PROJECTbullThis team project is designed to provide you
with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each
bullStudents will be asked to market a good or service from one country to another country The project must include the following sections
TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of
the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm
II Market Analysisbull Research the possibility of bringing that product service
to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product
TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market
evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market
IV Locationbull As part of your analysis in part III make sure to suggest
one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others
bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)
GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10
What is Global Entrepreneurship
Introduction
Global entrepreneurship
ldquoEntrepreneurship is the motor of the global economyrdquo
Economistcom
Global entrepreneurship
bullEntrepreneurship in the 21st century is evolving
bullBecause of global changes in technology communications and capital marketshellip
helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away
Global entrepreneurship
bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike
bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace
Opportunities for Global Entrepreneurs
bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled
economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally
What is ldquoglobalrdquo entrepreneurship
bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)
bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly
bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure
Types of Entrepreneurs1 Local for local
Fill local void local opportunity Little education necessary Low growth expected Opportunity
based2 High growth
Disruptive innovation technology driven Examples facebook twitter google
3 Global Disrupt local but not necessarily technology nor necessarily
innovative Often copies of service in one location transplanted to another Excellent for emerging markets
Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)
Why go Global
Benefits
Why go global1 When local market is too small
Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients
2 When you have competitive advantage you wish to exploit globally
Example lower cost of labor or high skilled workforce or raw material exclusive to region
Example India as tech outsourcing region with high tech workforce English fraction of cost
Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc
Why go global
3 Enter markets before knockoffs International clones (copies of business
model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)
bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original
bull This is an accelerated product life cycle
Why go global
4 Network effect = global dominance Example of Facebook vs MySpace
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
bullBack in 2008ldquoFacebook is now the largest social
network in the world But they continue to trail MySpace by a
massive 36 million users in the US and at current growth rates it will take them 18 years to overtake them
today
bullFacebook is the worldrsquos largest social network with over 400 million users 130 million unique visitors per month
bullMySpace = only 50 million unique visitors per month
bullWhat happened
International strategy = key
ldquoMost of Facebookrsquos growth is international where theyrsquove executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace by contrast expands via a command-and-control infrastructure that puts people on the ground in each new international market)
Facebook growth international
bullInternational GrowthbullMore than 70 translations available on the
sitebullAbout 70 of Facebook users are outside
the United StatesbullOver 300000 users helped translate the
site through the translations application
httpwwwfacebookcompressinfophpstatistics
Facebook growth international
bullInternational growh = key to winning vs competition
bullMassive growth in users
bullNetwork effect = value of companyhellip leads to more investmenthellipleads to better user experiencehellipleads to more users
Network effectbull In economics and business a network
effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people When network effect is present the value of a product or service increases as more people use it
bull The classic example is the telephone The more people who own telephones the more valuable the telephone is to each owner This creates a positive externality because a user may purchase their phone without intending to create value for other users but does so in any case
bull Online social networkswork in the same way with sites like MySpace and Facebook being more useful the more users that join
Opportunities ndash why
bullThe opportunities for international business dealings have grown dramatically as the traditional barriers associated with distance and cross-border transactions have been reduced through new technology and trade negotiations
httpwwwoecdorgdataoecd41737818332pdf
Homework for next class
Sorry
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
Class Schedule Topics to coverSocial Entrepreneurship ndash international
focusbull Development amp Entrepreneurism Social
entrepreneurship credit to the poor bottom of the pyramid marketing making technology affordable
Management challengesbull Leadership skills time moneybull Developing international leadership skillsbull Managing across borders ndash challenges for
small companiesbull Building international teamsbull Selling in unfamiliar cultures languages
Course Description
bullCourse RequirementsbullThe course requires active student
participation Students are expected to read the assigned textbook chapters cases and articles before every class Punctual attendance is required There will be a midterm exam a midterm2 exam case studies and a team project
Course Descriptionbull Teaching Procedures and Methodologybull Teaching methods used in this course include lectures
case discussions team assignments and professional visits Learning in this course requires the studentrsquos constructive participation and active involvement in both class discussions and small group discussions Small group discussions in particular are a key mechanism for facilitating learning from other team members Thus it is essential to attend all group activities inside and outside classes The corporate visits will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned The visits will be accompanied by individual or group assignments
Course Descriptionbull Language Requirements
bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese
bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese
bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English
TEAM PROJECTbullThis team project is designed to provide you
with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each
bullStudents will be asked to market a good or service from one country to another country The project must include the following sections
TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of
the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm
II Market Analysisbull Research the possibility of bringing that product service
to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product
TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market
evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market
IV Locationbull As part of your analysis in part III make sure to suggest
one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others
bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)
GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10
What is Global Entrepreneurship
Introduction
Global entrepreneurship
ldquoEntrepreneurship is the motor of the global economyrdquo
Economistcom
Global entrepreneurship
bullEntrepreneurship in the 21st century is evolving
bullBecause of global changes in technology communications and capital marketshellip
helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away
Global entrepreneurship
bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike
bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace
Opportunities for Global Entrepreneurs
bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled
economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally
What is ldquoglobalrdquo entrepreneurship
bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)
bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly
bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure
Types of Entrepreneurs1 Local for local
Fill local void local opportunity Little education necessary Low growth expected Opportunity
based2 High growth
Disruptive innovation technology driven Examples facebook twitter google
3 Global Disrupt local but not necessarily technology nor necessarily
innovative Often copies of service in one location transplanted to another Excellent for emerging markets
Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)
Why go Global
Benefits
Why go global1 When local market is too small
Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients
2 When you have competitive advantage you wish to exploit globally
Example lower cost of labor or high skilled workforce or raw material exclusive to region
Example India as tech outsourcing region with high tech workforce English fraction of cost
Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc
Why go global
3 Enter markets before knockoffs International clones (copies of business
model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)
bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original
bull This is an accelerated product life cycle
Why go global
4 Network effect = global dominance Example of Facebook vs MySpace
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
bullBack in 2008ldquoFacebook is now the largest social
network in the world But they continue to trail MySpace by a
massive 36 million users in the US and at current growth rates it will take them 18 years to overtake them
today
bullFacebook is the worldrsquos largest social network with over 400 million users 130 million unique visitors per month
bullMySpace = only 50 million unique visitors per month
bullWhat happened
International strategy = key
ldquoMost of Facebookrsquos growth is international where theyrsquove executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace by contrast expands via a command-and-control infrastructure that puts people on the ground in each new international market)
Facebook growth international
bullInternational GrowthbullMore than 70 translations available on the
sitebullAbout 70 of Facebook users are outside
the United StatesbullOver 300000 users helped translate the
site through the translations application
httpwwwfacebookcompressinfophpstatistics
Facebook growth international
bullInternational growh = key to winning vs competition
bullMassive growth in users
bullNetwork effect = value of companyhellip leads to more investmenthellipleads to better user experiencehellipleads to more users
Network effectbull In economics and business a network
effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people When network effect is present the value of a product or service increases as more people use it
bull The classic example is the telephone The more people who own telephones the more valuable the telephone is to each owner This creates a positive externality because a user may purchase their phone without intending to create value for other users but does so in any case
bull Online social networkswork in the same way with sites like MySpace and Facebook being more useful the more users that join
Opportunities ndash why
bullThe opportunities for international business dealings have grown dramatically as the traditional barriers associated with distance and cross-border transactions have been reduced through new technology and trade negotiations
httpwwwoecdorgdataoecd41737818332pdf
Homework for next class
Sorry
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
Course Description
bullCourse RequirementsbullThe course requires active student
participation Students are expected to read the assigned textbook chapters cases and articles before every class Punctual attendance is required There will be a midterm exam a midterm2 exam case studies and a team project
Course Descriptionbull Teaching Procedures and Methodologybull Teaching methods used in this course include lectures
case discussions team assignments and professional visits Learning in this course requires the studentrsquos constructive participation and active involvement in both class discussions and small group discussions Small group discussions in particular are a key mechanism for facilitating learning from other team members Thus it is essential to attend all group activities inside and outside classes The corporate visits will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned The visits will be accompanied by individual or group assignments
Course Descriptionbull Language Requirements
bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese
bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese
bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English
TEAM PROJECTbullThis team project is designed to provide you
with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each
bullStudents will be asked to market a good or service from one country to another country The project must include the following sections
TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of
the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm
II Market Analysisbull Research the possibility of bringing that product service
to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product
TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market
evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market
IV Locationbull As part of your analysis in part III make sure to suggest
one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others
bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)
GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10
What is Global Entrepreneurship
Introduction
Global entrepreneurship
ldquoEntrepreneurship is the motor of the global economyrdquo
Economistcom
Global entrepreneurship
bullEntrepreneurship in the 21st century is evolving
bullBecause of global changes in technology communications and capital marketshellip
helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away
Global entrepreneurship
bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike
bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace
Opportunities for Global Entrepreneurs
bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled
economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally
What is ldquoglobalrdquo entrepreneurship
bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)
bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly
bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure
Types of Entrepreneurs1 Local for local
Fill local void local opportunity Little education necessary Low growth expected Opportunity
based2 High growth
Disruptive innovation technology driven Examples facebook twitter google
3 Global Disrupt local but not necessarily technology nor necessarily
innovative Often copies of service in one location transplanted to another Excellent for emerging markets
Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)
Why go Global
Benefits
Why go global1 When local market is too small
Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients
2 When you have competitive advantage you wish to exploit globally
Example lower cost of labor or high skilled workforce or raw material exclusive to region
Example India as tech outsourcing region with high tech workforce English fraction of cost
Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc
Why go global
3 Enter markets before knockoffs International clones (copies of business
model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)
bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original
bull This is an accelerated product life cycle
Why go global
4 Network effect = global dominance Example of Facebook vs MySpace
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
bullBack in 2008ldquoFacebook is now the largest social
network in the world But they continue to trail MySpace by a
massive 36 million users in the US and at current growth rates it will take them 18 years to overtake them
today
bullFacebook is the worldrsquos largest social network with over 400 million users 130 million unique visitors per month
bullMySpace = only 50 million unique visitors per month
bullWhat happened
International strategy = key
ldquoMost of Facebookrsquos growth is international where theyrsquove executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace by contrast expands via a command-and-control infrastructure that puts people on the ground in each new international market)
Facebook growth international
bullInternational GrowthbullMore than 70 translations available on the
sitebullAbout 70 of Facebook users are outside
the United StatesbullOver 300000 users helped translate the
site through the translations application
httpwwwfacebookcompressinfophpstatistics
Facebook growth international
bullInternational growh = key to winning vs competition
bullMassive growth in users
bullNetwork effect = value of companyhellip leads to more investmenthellipleads to better user experiencehellipleads to more users
Network effectbull In economics and business a network
effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people When network effect is present the value of a product or service increases as more people use it
bull The classic example is the telephone The more people who own telephones the more valuable the telephone is to each owner This creates a positive externality because a user may purchase their phone without intending to create value for other users but does so in any case
bull Online social networkswork in the same way with sites like MySpace and Facebook being more useful the more users that join
Opportunities ndash why
bullThe opportunities for international business dealings have grown dramatically as the traditional barriers associated with distance and cross-border transactions have been reduced through new technology and trade negotiations
httpwwwoecdorgdataoecd41737818332pdf
Homework for next class
Sorry
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
Course Descriptionbull Teaching Procedures and Methodologybull Teaching methods used in this course include lectures
case discussions team assignments and professional visits Learning in this course requires the studentrsquos constructive participation and active involvement in both class discussions and small group discussions Small group discussions in particular are a key mechanism for facilitating learning from other team members Thus it is essential to attend all group activities inside and outside classes The corporate visits will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned The visits will be accompanied by individual or group assignments
Course Descriptionbull Language Requirements
bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese
bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese
bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English
TEAM PROJECTbullThis team project is designed to provide you
with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each
bullStudents will be asked to market a good or service from one country to another country The project must include the following sections
TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of
the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm
II Market Analysisbull Research the possibility of bringing that product service
to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product
TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market
evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market
IV Locationbull As part of your analysis in part III make sure to suggest
one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others
bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)
GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10
What is Global Entrepreneurship
Introduction
Global entrepreneurship
ldquoEntrepreneurship is the motor of the global economyrdquo
Economistcom
Global entrepreneurship
bullEntrepreneurship in the 21st century is evolving
bullBecause of global changes in technology communications and capital marketshellip
helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away
Global entrepreneurship
bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike
bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace
Opportunities for Global Entrepreneurs
bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled
economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally
What is ldquoglobalrdquo entrepreneurship
bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)
bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly
bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure
Types of Entrepreneurs1 Local for local
Fill local void local opportunity Little education necessary Low growth expected Opportunity
based2 High growth
Disruptive innovation technology driven Examples facebook twitter google
3 Global Disrupt local but not necessarily technology nor necessarily
innovative Often copies of service in one location transplanted to another Excellent for emerging markets
Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)
Why go Global
Benefits
Why go global1 When local market is too small
Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients
2 When you have competitive advantage you wish to exploit globally
Example lower cost of labor or high skilled workforce or raw material exclusive to region
Example India as tech outsourcing region with high tech workforce English fraction of cost
Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc
Why go global
3 Enter markets before knockoffs International clones (copies of business
model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)
bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original
bull This is an accelerated product life cycle
Why go global
4 Network effect = global dominance Example of Facebook vs MySpace
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
bullBack in 2008ldquoFacebook is now the largest social
network in the world But they continue to trail MySpace by a
massive 36 million users in the US and at current growth rates it will take them 18 years to overtake them
today
bullFacebook is the worldrsquos largest social network with over 400 million users 130 million unique visitors per month
bullMySpace = only 50 million unique visitors per month
bullWhat happened
International strategy = key
ldquoMost of Facebookrsquos growth is international where theyrsquove executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace by contrast expands via a command-and-control infrastructure that puts people on the ground in each new international market)
Facebook growth international
bullInternational GrowthbullMore than 70 translations available on the
sitebullAbout 70 of Facebook users are outside
the United StatesbullOver 300000 users helped translate the
site through the translations application
httpwwwfacebookcompressinfophpstatistics
Facebook growth international
bullInternational growh = key to winning vs competition
bullMassive growth in users
bullNetwork effect = value of companyhellip leads to more investmenthellipleads to better user experiencehellipleads to more users
Network effectbull In economics and business a network
effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people When network effect is present the value of a product or service increases as more people use it
bull The classic example is the telephone The more people who own telephones the more valuable the telephone is to each owner This creates a positive externality because a user may purchase their phone without intending to create value for other users but does so in any case
bull Online social networkswork in the same way with sites like MySpace and Facebook being more useful the more users that join
Opportunities ndash why
bullThe opportunities for international business dealings have grown dramatically as the traditional barriers associated with distance and cross-border transactions have been reduced through new technology and trade negotiations
httpwwwoecdorgdataoecd41737818332pdf
Homework for next class
Sorry
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
Course Descriptionbull Language Requirements
bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese
bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese
bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English
TEAM PROJECTbullThis team project is designed to provide you
with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each
bullStudents will be asked to market a good or service from one country to another country The project must include the following sections
TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of
the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm
II Market Analysisbull Research the possibility of bringing that product service
to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product
TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market
evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market
IV Locationbull As part of your analysis in part III make sure to suggest
one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others
bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)
GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10
What is Global Entrepreneurship
Introduction
Global entrepreneurship
ldquoEntrepreneurship is the motor of the global economyrdquo
Economistcom
Global entrepreneurship
bullEntrepreneurship in the 21st century is evolving
bullBecause of global changes in technology communications and capital marketshellip
helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away
Global entrepreneurship
bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike
bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace
Opportunities for Global Entrepreneurs
bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled
economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally
What is ldquoglobalrdquo entrepreneurship
bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)
bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly
bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure
Types of Entrepreneurs1 Local for local
Fill local void local opportunity Little education necessary Low growth expected Opportunity
based2 High growth
Disruptive innovation technology driven Examples facebook twitter google
3 Global Disrupt local but not necessarily technology nor necessarily
innovative Often copies of service in one location transplanted to another Excellent for emerging markets
Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)
Why go Global
Benefits
Why go global1 When local market is too small
Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients
2 When you have competitive advantage you wish to exploit globally
Example lower cost of labor or high skilled workforce or raw material exclusive to region
Example India as tech outsourcing region with high tech workforce English fraction of cost
Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc
Why go global
3 Enter markets before knockoffs International clones (copies of business
model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)
bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original
bull This is an accelerated product life cycle
Why go global
4 Network effect = global dominance Example of Facebook vs MySpace
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
bullBack in 2008ldquoFacebook is now the largest social
network in the world But they continue to trail MySpace by a
massive 36 million users in the US and at current growth rates it will take them 18 years to overtake them
today
bullFacebook is the worldrsquos largest social network with over 400 million users 130 million unique visitors per month
bullMySpace = only 50 million unique visitors per month
bullWhat happened
International strategy = key
ldquoMost of Facebookrsquos growth is international where theyrsquove executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace by contrast expands via a command-and-control infrastructure that puts people on the ground in each new international market)
Facebook growth international
bullInternational GrowthbullMore than 70 translations available on the
sitebullAbout 70 of Facebook users are outside
the United StatesbullOver 300000 users helped translate the
site through the translations application
httpwwwfacebookcompressinfophpstatistics
Facebook growth international
bullInternational growh = key to winning vs competition
bullMassive growth in users
bullNetwork effect = value of companyhellip leads to more investmenthellipleads to better user experiencehellipleads to more users
Network effectbull In economics and business a network
effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people When network effect is present the value of a product or service increases as more people use it
bull The classic example is the telephone The more people who own telephones the more valuable the telephone is to each owner This creates a positive externality because a user may purchase their phone without intending to create value for other users but does so in any case
bull Online social networkswork in the same way with sites like MySpace and Facebook being more useful the more users that join
Opportunities ndash why
bullThe opportunities for international business dealings have grown dramatically as the traditional barriers associated with distance and cross-border transactions have been reduced through new technology and trade negotiations
httpwwwoecdorgdataoecd41737818332pdf
Homework for next class
Sorry
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
TEAM PROJECTbullThis team project is designed to provide you
with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each
bullStudents will be asked to market a good or service from one country to another country The project must include the following sections
TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of
the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm
II Market Analysisbull Research the possibility of bringing that product service
to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product
TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market
evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market
IV Locationbull As part of your analysis in part III make sure to suggest
one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others
bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)
GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10
What is Global Entrepreneurship
Introduction
Global entrepreneurship
ldquoEntrepreneurship is the motor of the global economyrdquo
Economistcom
Global entrepreneurship
bullEntrepreneurship in the 21st century is evolving
bullBecause of global changes in technology communications and capital marketshellip
helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away
Global entrepreneurship
bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike
bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace
Opportunities for Global Entrepreneurs
bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled
economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally
What is ldquoglobalrdquo entrepreneurship
bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)
bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly
bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure
Types of Entrepreneurs1 Local for local
Fill local void local opportunity Little education necessary Low growth expected Opportunity
based2 High growth
Disruptive innovation technology driven Examples facebook twitter google
3 Global Disrupt local but not necessarily technology nor necessarily
innovative Often copies of service in one location transplanted to another Excellent for emerging markets
Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)
Why go Global
Benefits
Why go global1 When local market is too small
Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients
2 When you have competitive advantage you wish to exploit globally
Example lower cost of labor or high skilled workforce or raw material exclusive to region
Example India as tech outsourcing region with high tech workforce English fraction of cost
Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc
Why go global
3 Enter markets before knockoffs International clones (copies of business
model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)
bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original
bull This is an accelerated product life cycle
Why go global
4 Network effect = global dominance Example of Facebook vs MySpace
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
bullBack in 2008ldquoFacebook is now the largest social
network in the world But they continue to trail MySpace by a
massive 36 million users in the US and at current growth rates it will take them 18 years to overtake them
today
bullFacebook is the worldrsquos largest social network with over 400 million users 130 million unique visitors per month
bullMySpace = only 50 million unique visitors per month
bullWhat happened
International strategy = key
ldquoMost of Facebookrsquos growth is international where theyrsquove executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace by contrast expands via a command-and-control infrastructure that puts people on the ground in each new international market)
Facebook growth international
bullInternational GrowthbullMore than 70 translations available on the
sitebullAbout 70 of Facebook users are outside
the United StatesbullOver 300000 users helped translate the
site through the translations application
httpwwwfacebookcompressinfophpstatistics
Facebook growth international
bullInternational growh = key to winning vs competition
bullMassive growth in users
bullNetwork effect = value of companyhellip leads to more investmenthellipleads to better user experiencehellipleads to more users
Network effectbull In economics and business a network
effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people When network effect is present the value of a product or service increases as more people use it
bull The classic example is the telephone The more people who own telephones the more valuable the telephone is to each owner This creates a positive externality because a user may purchase their phone without intending to create value for other users but does so in any case
bull Online social networkswork in the same way with sites like MySpace and Facebook being more useful the more users that join
Opportunities ndash why
bullThe opportunities for international business dealings have grown dramatically as the traditional barriers associated with distance and cross-border transactions have been reduced through new technology and trade negotiations
httpwwwoecdorgdataoecd41737818332pdf
Homework for next class
Sorry
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of
the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm
II Market Analysisbull Research the possibility of bringing that product service
to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product
TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market
evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market
IV Locationbull As part of your analysis in part III make sure to suggest
one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others
bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)
GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10
What is Global Entrepreneurship
Introduction
Global entrepreneurship
ldquoEntrepreneurship is the motor of the global economyrdquo
Economistcom
Global entrepreneurship
bullEntrepreneurship in the 21st century is evolving
bullBecause of global changes in technology communications and capital marketshellip
helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away
Global entrepreneurship
bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike
bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace
Opportunities for Global Entrepreneurs
bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled
economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally
What is ldquoglobalrdquo entrepreneurship
bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)
bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly
bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure
Types of Entrepreneurs1 Local for local
Fill local void local opportunity Little education necessary Low growth expected Opportunity
based2 High growth
Disruptive innovation technology driven Examples facebook twitter google
3 Global Disrupt local but not necessarily technology nor necessarily
innovative Often copies of service in one location transplanted to another Excellent for emerging markets
Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)
Why go Global
Benefits
Why go global1 When local market is too small
Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients
2 When you have competitive advantage you wish to exploit globally
Example lower cost of labor or high skilled workforce or raw material exclusive to region
Example India as tech outsourcing region with high tech workforce English fraction of cost
Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc
Why go global
3 Enter markets before knockoffs International clones (copies of business
model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)
bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original
bull This is an accelerated product life cycle
Why go global
4 Network effect = global dominance Example of Facebook vs MySpace
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
bullBack in 2008ldquoFacebook is now the largest social
network in the world But they continue to trail MySpace by a
massive 36 million users in the US and at current growth rates it will take them 18 years to overtake them
today
bullFacebook is the worldrsquos largest social network with over 400 million users 130 million unique visitors per month
bullMySpace = only 50 million unique visitors per month
bullWhat happened
International strategy = key
ldquoMost of Facebookrsquos growth is international where theyrsquove executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace by contrast expands via a command-and-control infrastructure that puts people on the ground in each new international market)
Facebook growth international
bullInternational GrowthbullMore than 70 translations available on the
sitebullAbout 70 of Facebook users are outside
the United StatesbullOver 300000 users helped translate the
site through the translations application
httpwwwfacebookcompressinfophpstatistics
Facebook growth international
bullInternational growh = key to winning vs competition
bullMassive growth in users
bullNetwork effect = value of companyhellip leads to more investmenthellipleads to better user experiencehellipleads to more users
Network effectbull In economics and business a network
effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people When network effect is present the value of a product or service increases as more people use it
bull The classic example is the telephone The more people who own telephones the more valuable the telephone is to each owner This creates a positive externality because a user may purchase their phone without intending to create value for other users but does so in any case
bull Online social networkswork in the same way with sites like MySpace and Facebook being more useful the more users that join
Opportunities ndash why
bullThe opportunities for international business dealings have grown dramatically as the traditional barriers associated with distance and cross-border transactions have been reduced through new technology and trade negotiations
httpwwwoecdorgdataoecd41737818332pdf
Homework for next class
Sorry
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market
evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market
IV Locationbull As part of your analysis in part III make sure to suggest
one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others
bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)
GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10
What is Global Entrepreneurship
Introduction
Global entrepreneurship
ldquoEntrepreneurship is the motor of the global economyrdquo
Economistcom
Global entrepreneurship
bullEntrepreneurship in the 21st century is evolving
bullBecause of global changes in technology communications and capital marketshellip
helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away
Global entrepreneurship
bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike
bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace
Opportunities for Global Entrepreneurs
bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled
economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally
What is ldquoglobalrdquo entrepreneurship
bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)
bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly
bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure
Types of Entrepreneurs1 Local for local
Fill local void local opportunity Little education necessary Low growth expected Opportunity
based2 High growth
Disruptive innovation technology driven Examples facebook twitter google
3 Global Disrupt local but not necessarily technology nor necessarily
innovative Often copies of service in one location transplanted to another Excellent for emerging markets
Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)
Why go Global
Benefits
Why go global1 When local market is too small
Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients
2 When you have competitive advantage you wish to exploit globally
Example lower cost of labor or high skilled workforce or raw material exclusive to region
Example India as tech outsourcing region with high tech workforce English fraction of cost
Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc
Why go global
3 Enter markets before knockoffs International clones (copies of business
model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)
bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original
bull This is an accelerated product life cycle
Why go global
4 Network effect = global dominance Example of Facebook vs MySpace
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
bullBack in 2008ldquoFacebook is now the largest social
network in the world But they continue to trail MySpace by a
massive 36 million users in the US and at current growth rates it will take them 18 years to overtake them
today
bullFacebook is the worldrsquos largest social network with over 400 million users 130 million unique visitors per month
bullMySpace = only 50 million unique visitors per month
bullWhat happened
International strategy = key
ldquoMost of Facebookrsquos growth is international where theyrsquove executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace by contrast expands via a command-and-control infrastructure that puts people on the ground in each new international market)
Facebook growth international
bullInternational GrowthbullMore than 70 translations available on the
sitebullAbout 70 of Facebook users are outside
the United StatesbullOver 300000 users helped translate the
site through the translations application
httpwwwfacebookcompressinfophpstatistics
Facebook growth international
bullInternational growh = key to winning vs competition
bullMassive growth in users
bullNetwork effect = value of companyhellip leads to more investmenthellipleads to better user experiencehellipleads to more users
Network effectbull In economics and business a network
effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people When network effect is present the value of a product or service increases as more people use it
bull The classic example is the telephone The more people who own telephones the more valuable the telephone is to each owner This creates a positive externality because a user may purchase their phone without intending to create value for other users but does so in any case
bull Online social networkswork in the same way with sites like MySpace and Facebook being more useful the more users that join
Opportunities ndash why
bullThe opportunities for international business dealings have grown dramatically as the traditional barriers associated with distance and cross-border transactions have been reduced through new technology and trade negotiations
httpwwwoecdorgdataoecd41737818332pdf
Homework for next class
Sorry
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10
What is Global Entrepreneurship
Introduction
Global entrepreneurship
ldquoEntrepreneurship is the motor of the global economyrdquo
Economistcom
Global entrepreneurship
bullEntrepreneurship in the 21st century is evolving
bullBecause of global changes in technology communications and capital marketshellip
helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away
Global entrepreneurship
bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike
bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace
Opportunities for Global Entrepreneurs
bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled
economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally
What is ldquoglobalrdquo entrepreneurship
bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)
bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly
bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure
Types of Entrepreneurs1 Local for local
Fill local void local opportunity Little education necessary Low growth expected Opportunity
based2 High growth
Disruptive innovation technology driven Examples facebook twitter google
3 Global Disrupt local but not necessarily technology nor necessarily
innovative Often copies of service in one location transplanted to another Excellent for emerging markets
Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)
Why go Global
Benefits
Why go global1 When local market is too small
Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients
2 When you have competitive advantage you wish to exploit globally
Example lower cost of labor or high skilled workforce or raw material exclusive to region
Example India as tech outsourcing region with high tech workforce English fraction of cost
Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc
Why go global
3 Enter markets before knockoffs International clones (copies of business
model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)
bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original
bull This is an accelerated product life cycle
Why go global
4 Network effect = global dominance Example of Facebook vs MySpace
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
bullBack in 2008ldquoFacebook is now the largest social
network in the world But they continue to trail MySpace by a
massive 36 million users in the US and at current growth rates it will take them 18 years to overtake them
today
bullFacebook is the worldrsquos largest social network with over 400 million users 130 million unique visitors per month
bullMySpace = only 50 million unique visitors per month
bullWhat happened
International strategy = key
ldquoMost of Facebookrsquos growth is international where theyrsquove executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace by contrast expands via a command-and-control infrastructure that puts people on the ground in each new international market)
Facebook growth international
bullInternational GrowthbullMore than 70 translations available on the
sitebullAbout 70 of Facebook users are outside
the United StatesbullOver 300000 users helped translate the
site through the translations application
httpwwwfacebookcompressinfophpstatistics
Facebook growth international
bullInternational growh = key to winning vs competition
bullMassive growth in users
bullNetwork effect = value of companyhellip leads to more investmenthellipleads to better user experiencehellipleads to more users
Network effectbull In economics and business a network
effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people When network effect is present the value of a product or service increases as more people use it
bull The classic example is the telephone The more people who own telephones the more valuable the telephone is to each owner This creates a positive externality because a user may purchase their phone without intending to create value for other users but does so in any case
bull Online social networkswork in the same way with sites like MySpace and Facebook being more useful the more users that join
Opportunities ndash why
bullThe opportunities for international business dealings have grown dramatically as the traditional barriers associated with distance and cross-border transactions have been reduced through new technology and trade negotiations
httpwwwoecdorgdataoecd41737818332pdf
Homework for next class
Sorry
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
What is Global Entrepreneurship
Introduction
Global entrepreneurship
ldquoEntrepreneurship is the motor of the global economyrdquo
Economistcom
Global entrepreneurship
bullEntrepreneurship in the 21st century is evolving
bullBecause of global changes in technology communications and capital marketshellip
helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away
Global entrepreneurship
bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike
bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace
Opportunities for Global Entrepreneurs
bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled
economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally
What is ldquoglobalrdquo entrepreneurship
bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)
bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly
bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure
Types of Entrepreneurs1 Local for local
Fill local void local opportunity Little education necessary Low growth expected Opportunity
based2 High growth
Disruptive innovation technology driven Examples facebook twitter google
3 Global Disrupt local but not necessarily technology nor necessarily
innovative Often copies of service in one location transplanted to another Excellent for emerging markets
Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)
Why go Global
Benefits
Why go global1 When local market is too small
Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients
2 When you have competitive advantage you wish to exploit globally
Example lower cost of labor or high skilled workforce or raw material exclusive to region
Example India as tech outsourcing region with high tech workforce English fraction of cost
Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc
Why go global
3 Enter markets before knockoffs International clones (copies of business
model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)
bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original
bull This is an accelerated product life cycle
Why go global
4 Network effect = global dominance Example of Facebook vs MySpace
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
bullBack in 2008ldquoFacebook is now the largest social
network in the world But they continue to trail MySpace by a
massive 36 million users in the US and at current growth rates it will take them 18 years to overtake them
today
bullFacebook is the worldrsquos largest social network with over 400 million users 130 million unique visitors per month
bullMySpace = only 50 million unique visitors per month
bullWhat happened
International strategy = key
ldquoMost of Facebookrsquos growth is international where theyrsquove executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace by contrast expands via a command-and-control infrastructure that puts people on the ground in each new international market)
Facebook growth international
bullInternational GrowthbullMore than 70 translations available on the
sitebullAbout 70 of Facebook users are outside
the United StatesbullOver 300000 users helped translate the
site through the translations application
httpwwwfacebookcompressinfophpstatistics
Facebook growth international
bullInternational growh = key to winning vs competition
bullMassive growth in users
bullNetwork effect = value of companyhellip leads to more investmenthellipleads to better user experiencehellipleads to more users
Network effectbull In economics and business a network
effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people When network effect is present the value of a product or service increases as more people use it
bull The classic example is the telephone The more people who own telephones the more valuable the telephone is to each owner This creates a positive externality because a user may purchase their phone without intending to create value for other users but does so in any case
bull Online social networkswork in the same way with sites like MySpace and Facebook being more useful the more users that join
Opportunities ndash why
bullThe opportunities for international business dealings have grown dramatically as the traditional barriers associated with distance and cross-border transactions have been reduced through new technology and trade negotiations
httpwwwoecdorgdataoecd41737818332pdf
Homework for next class
Sorry
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
Global entrepreneurship
ldquoEntrepreneurship is the motor of the global economyrdquo
Economistcom
Global entrepreneurship
bullEntrepreneurship in the 21st century is evolving
bullBecause of global changes in technology communications and capital marketshellip
helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away
Global entrepreneurship
bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike
bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace
Opportunities for Global Entrepreneurs
bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled
economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally
What is ldquoglobalrdquo entrepreneurship
bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)
bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly
bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure
Types of Entrepreneurs1 Local for local
Fill local void local opportunity Little education necessary Low growth expected Opportunity
based2 High growth
Disruptive innovation technology driven Examples facebook twitter google
3 Global Disrupt local but not necessarily technology nor necessarily
innovative Often copies of service in one location transplanted to another Excellent for emerging markets
Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)
Why go Global
Benefits
Why go global1 When local market is too small
Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients
2 When you have competitive advantage you wish to exploit globally
Example lower cost of labor or high skilled workforce or raw material exclusive to region
Example India as tech outsourcing region with high tech workforce English fraction of cost
Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc
Why go global
3 Enter markets before knockoffs International clones (copies of business
model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)
bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original
bull This is an accelerated product life cycle
Why go global
4 Network effect = global dominance Example of Facebook vs MySpace
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
bullBack in 2008ldquoFacebook is now the largest social
network in the world But they continue to trail MySpace by a
massive 36 million users in the US and at current growth rates it will take them 18 years to overtake them
today
bullFacebook is the worldrsquos largest social network with over 400 million users 130 million unique visitors per month
bullMySpace = only 50 million unique visitors per month
bullWhat happened
International strategy = key
ldquoMost of Facebookrsquos growth is international where theyrsquove executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace by contrast expands via a command-and-control infrastructure that puts people on the ground in each new international market)
Facebook growth international
bullInternational GrowthbullMore than 70 translations available on the
sitebullAbout 70 of Facebook users are outside
the United StatesbullOver 300000 users helped translate the
site through the translations application
httpwwwfacebookcompressinfophpstatistics
Facebook growth international
bullInternational growh = key to winning vs competition
bullMassive growth in users
bullNetwork effect = value of companyhellip leads to more investmenthellipleads to better user experiencehellipleads to more users
Network effectbull In economics and business a network
effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people When network effect is present the value of a product or service increases as more people use it
bull The classic example is the telephone The more people who own telephones the more valuable the telephone is to each owner This creates a positive externality because a user may purchase their phone without intending to create value for other users but does so in any case
bull Online social networkswork in the same way with sites like MySpace and Facebook being more useful the more users that join
Opportunities ndash why
bullThe opportunities for international business dealings have grown dramatically as the traditional barriers associated with distance and cross-border transactions have been reduced through new technology and trade negotiations
httpwwwoecdorgdataoecd41737818332pdf
Homework for next class
Sorry
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
Global entrepreneurship
bullEntrepreneurship in the 21st century is evolving
bullBecause of global changes in technology communications and capital marketshellip
helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away
Global entrepreneurship
bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike
bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace
Opportunities for Global Entrepreneurs
bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled
economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally
What is ldquoglobalrdquo entrepreneurship
bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)
bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly
bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure
Types of Entrepreneurs1 Local for local
Fill local void local opportunity Little education necessary Low growth expected Opportunity
based2 High growth
Disruptive innovation technology driven Examples facebook twitter google
3 Global Disrupt local but not necessarily technology nor necessarily
innovative Often copies of service in one location transplanted to another Excellent for emerging markets
Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)
Why go Global
Benefits
Why go global1 When local market is too small
Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients
2 When you have competitive advantage you wish to exploit globally
Example lower cost of labor or high skilled workforce or raw material exclusive to region
Example India as tech outsourcing region with high tech workforce English fraction of cost
Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc
Why go global
3 Enter markets before knockoffs International clones (copies of business
model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)
bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original
bull This is an accelerated product life cycle
Why go global
4 Network effect = global dominance Example of Facebook vs MySpace
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
bullBack in 2008ldquoFacebook is now the largest social
network in the world But they continue to trail MySpace by a
massive 36 million users in the US and at current growth rates it will take them 18 years to overtake them
today
bullFacebook is the worldrsquos largest social network with over 400 million users 130 million unique visitors per month
bullMySpace = only 50 million unique visitors per month
bullWhat happened
International strategy = key
ldquoMost of Facebookrsquos growth is international where theyrsquove executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace by contrast expands via a command-and-control infrastructure that puts people on the ground in each new international market)
Facebook growth international
bullInternational GrowthbullMore than 70 translations available on the
sitebullAbout 70 of Facebook users are outside
the United StatesbullOver 300000 users helped translate the
site through the translations application
httpwwwfacebookcompressinfophpstatistics
Facebook growth international
bullInternational growh = key to winning vs competition
bullMassive growth in users
bullNetwork effect = value of companyhellip leads to more investmenthellipleads to better user experiencehellipleads to more users
Network effectbull In economics and business a network
effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people When network effect is present the value of a product or service increases as more people use it
bull The classic example is the telephone The more people who own telephones the more valuable the telephone is to each owner This creates a positive externality because a user may purchase their phone without intending to create value for other users but does so in any case
bull Online social networkswork in the same way with sites like MySpace and Facebook being more useful the more users that join
Opportunities ndash why
bullThe opportunities for international business dealings have grown dramatically as the traditional barriers associated with distance and cross-border transactions have been reduced through new technology and trade negotiations
httpwwwoecdorgdataoecd41737818332pdf
Homework for next class
Sorry
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
Global entrepreneurship
bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike
bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace
Opportunities for Global Entrepreneurs
bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled
economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally
What is ldquoglobalrdquo entrepreneurship
bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)
bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly
bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure
Types of Entrepreneurs1 Local for local
Fill local void local opportunity Little education necessary Low growth expected Opportunity
based2 High growth
Disruptive innovation technology driven Examples facebook twitter google
3 Global Disrupt local but not necessarily technology nor necessarily
innovative Often copies of service in one location transplanted to another Excellent for emerging markets
Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)
Why go Global
Benefits
Why go global1 When local market is too small
Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients
2 When you have competitive advantage you wish to exploit globally
Example lower cost of labor or high skilled workforce or raw material exclusive to region
Example India as tech outsourcing region with high tech workforce English fraction of cost
Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc
Why go global
3 Enter markets before knockoffs International clones (copies of business
model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)
bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original
bull This is an accelerated product life cycle
Why go global
4 Network effect = global dominance Example of Facebook vs MySpace
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
bullBack in 2008ldquoFacebook is now the largest social
network in the world But they continue to trail MySpace by a
massive 36 million users in the US and at current growth rates it will take them 18 years to overtake them
today
bullFacebook is the worldrsquos largest social network with over 400 million users 130 million unique visitors per month
bullMySpace = only 50 million unique visitors per month
bullWhat happened
International strategy = key
ldquoMost of Facebookrsquos growth is international where theyrsquove executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace by contrast expands via a command-and-control infrastructure that puts people on the ground in each new international market)
Facebook growth international
bullInternational GrowthbullMore than 70 translations available on the
sitebullAbout 70 of Facebook users are outside
the United StatesbullOver 300000 users helped translate the
site through the translations application
httpwwwfacebookcompressinfophpstatistics
Facebook growth international
bullInternational growh = key to winning vs competition
bullMassive growth in users
bullNetwork effect = value of companyhellip leads to more investmenthellipleads to better user experiencehellipleads to more users
Network effectbull In economics and business a network
effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people When network effect is present the value of a product or service increases as more people use it
bull The classic example is the telephone The more people who own telephones the more valuable the telephone is to each owner This creates a positive externality because a user may purchase their phone without intending to create value for other users but does so in any case
bull Online social networkswork in the same way with sites like MySpace and Facebook being more useful the more users that join
Opportunities ndash why
bullThe opportunities for international business dealings have grown dramatically as the traditional barriers associated with distance and cross-border transactions have been reduced through new technology and trade negotiations
httpwwwoecdorgdataoecd41737818332pdf
Homework for next class
Sorry
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
Opportunities for Global Entrepreneurs
bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled
economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally
What is ldquoglobalrdquo entrepreneurship
bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)
bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly
bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure
Types of Entrepreneurs1 Local for local
Fill local void local opportunity Little education necessary Low growth expected Opportunity
based2 High growth
Disruptive innovation technology driven Examples facebook twitter google
3 Global Disrupt local but not necessarily technology nor necessarily
innovative Often copies of service in one location transplanted to another Excellent for emerging markets
Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)
Why go Global
Benefits
Why go global1 When local market is too small
Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients
2 When you have competitive advantage you wish to exploit globally
Example lower cost of labor or high skilled workforce or raw material exclusive to region
Example India as tech outsourcing region with high tech workforce English fraction of cost
Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc
Why go global
3 Enter markets before knockoffs International clones (copies of business
model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)
bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original
bull This is an accelerated product life cycle
Why go global
4 Network effect = global dominance Example of Facebook vs MySpace
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
bullBack in 2008ldquoFacebook is now the largest social
network in the world But they continue to trail MySpace by a
massive 36 million users in the US and at current growth rates it will take them 18 years to overtake them
today
bullFacebook is the worldrsquos largest social network with over 400 million users 130 million unique visitors per month
bullMySpace = only 50 million unique visitors per month
bullWhat happened
International strategy = key
ldquoMost of Facebookrsquos growth is international where theyrsquove executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace by contrast expands via a command-and-control infrastructure that puts people on the ground in each new international market)
Facebook growth international
bullInternational GrowthbullMore than 70 translations available on the
sitebullAbout 70 of Facebook users are outside
the United StatesbullOver 300000 users helped translate the
site through the translations application
httpwwwfacebookcompressinfophpstatistics
Facebook growth international
bullInternational growh = key to winning vs competition
bullMassive growth in users
bullNetwork effect = value of companyhellip leads to more investmenthellipleads to better user experiencehellipleads to more users
Network effectbull In economics and business a network
effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people When network effect is present the value of a product or service increases as more people use it
bull The classic example is the telephone The more people who own telephones the more valuable the telephone is to each owner This creates a positive externality because a user may purchase their phone without intending to create value for other users but does so in any case
bull Online social networkswork in the same way with sites like MySpace and Facebook being more useful the more users that join
Opportunities ndash why
bullThe opportunities for international business dealings have grown dramatically as the traditional barriers associated with distance and cross-border transactions have been reduced through new technology and trade negotiations
httpwwwoecdorgdataoecd41737818332pdf
Homework for next class
Sorry
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
What is ldquoglobalrdquo entrepreneurship
bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)
bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly
bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure
Types of Entrepreneurs1 Local for local
Fill local void local opportunity Little education necessary Low growth expected Opportunity
based2 High growth
Disruptive innovation technology driven Examples facebook twitter google
3 Global Disrupt local but not necessarily technology nor necessarily
innovative Often copies of service in one location transplanted to another Excellent for emerging markets
Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)
Why go Global
Benefits
Why go global1 When local market is too small
Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients
2 When you have competitive advantage you wish to exploit globally
Example lower cost of labor or high skilled workforce or raw material exclusive to region
Example India as tech outsourcing region with high tech workforce English fraction of cost
Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc
Why go global
3 Enter markets before knockoffs International clones (copies of business
model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)
bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original
bull This is an accelerated product life cycle
Why go global
4 Network effect = global dominance Example of Facebook vs MySpace
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
bullBack in 2008ldquoFacebook is now the largest social
network in the world But they continue to trail MySpace by a
massive 36 million users in the US and at current growth rates it will take them 18 years to overtake them
today
bullFacebook is the worldrsquos largest social network with over 400 million users 130 million unique visitors per month
bullMySpace = only 50 million unique visitors per month
bullWhat happened
International strategy = key
ldquoMost of Facebookrsquos growth is international where theyrsquove executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace by contrast expands via a command-and-control infrastructure that puts people on the ground in each new international market)
Facebook growth international
bullInternational GrowthbullMore than 70 translations available on the
sitebullAbout 70 of Facebook users are outside
the United StatesbullOver 300000 users helped translate the
site through the translations application
httpwwwfacebookcompressinfophpstatistics
Facebook growth international
bullInternational growh = key to winning vs competition
bullMassive growth in users
bullNetwork effect = value of companyhellip leads to more investmenthellipleads to better user experiencehellipleads to more users
Network effectbull In economics and business a network
effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people When network effect is present the value of a product or service increases as more people use it
bull The classic example is the telephone The more people who own telephones the more valuable the telephone is to each owner This creates a positive externality because a user may purchase their phone without intending to create value for other users but does so in any case
bull Online social networkswork in the same way with sites like MySpace and Facebook being more useful the more users that join
Opportunities ndash why
bullThe opportunities for international business dealings have grown dramatically as the traditional barriers associated with distance and cross-border transactions have been reduced through new technology and trade negotiations
httpwwwoecdorgdataoecd41737818332pdf
Homework for next class
Sorry
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
Types of Entrepreneurs1 Local for local
Fill local void local opportunity Little education necessary Low growth expected Opportunity
based2 High growth
Disruptive innovation technology driven Examples facebook twitter google
3 Global Disrupt local but not necessarily technology nor necessarily
innovative Often copies of service in one location transplanted to another Excellent for emerging markets
Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)
Why go Global
Benefits
Why go global1 When local market is too small
Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients
2 When you have competitive advantage you wish to exploit globally
Example lower cost of labor or high skilled workforce or raw material exclusive to region
Example India as tech outsourcing region with high tech workforce English fraction of cost
Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc
Why go global
3 Enter markets before knockoffs International clones (copies of business
model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)
bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original
bull This is an accelerated product life cycle
Why go global
4 Network effect = global dominance Example of Facebook vs MySpace
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
bullBack in 2008ldquoFacebook is now the largest social
network in the world But they continue to trail MySpace by a
massive 36 million users in the US and at current growth rates it will take them 18 years to overtake them
today
bullFacebook is the worldrsquos largest social network with over 400 million users 130 million unique visitors per month
bullMySpace = only 50 million unique visitors per month
bullWhat happened
International strategy = key
ldquoMost of Facebookrsquos growth is international where theyrsquove executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace by contrast expands via a command-and-control infrastructure that puts people on the ground in each new international market)
Facebook growth international
bullInternational GrowthbullMore than 70 translations available on the
sitebullAbout 70 of Facebook users are outside
the United StatesbullOver 300000 users helped translate the
site through the translations application
httpwwwfacebookcompressinfophpstatistics
Facebook growth international
bullInternational growh = key to winning vs competition
bullMassive growth in users
bullNetwork effect = value of companyhellip leads to more investmenthellipleads to better user experiencehellipleads to more users
Network effectbull In economics and business a network
effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people When network effect is present the value of a product or service increases as more people use it
bull The classic example is the telephone The more people who own telephones the more valuable the telephone is to each owner This creates a positive externality because a user may purchase their phone without intending to create value for other users but does so in any case
bull Online social networkswork in the same way with sites like MySpace and Facebook being more useful the more users that join
Opportunities ndash why
bullThe opportunities for international business dealings have grown dramatically as the traditional barriers associated with distance and cross-border transactions have been reduced through new technology and trade negotiations
httpwwwoecdorgdataoecd41737818332pdf
Homework for next class
Sorry
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
Why go Global
Benefits
Why go global1 When local market is too small
Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients
2 When you have competitive advantage you wish to exploit globally
Example lower cost of labor or high skilled workforce or raw material exclusive to region
Example India as tech outsourcing region with high tech workforce English fraction of cost
Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc
Why go global
3 Enter markets before knockoffs International clones (copies of business
model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)
bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original
bull This is an accelerated product life cycle
Why go global
4 Network effect = global dominance Example of Facebook vs MySpace
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
bullBack in 2008ldquoFacebook is now the largest social
network in the world But they continue to trail MySpace by a
massive 36 million users in the US and at current growth rates it will take them 18 years to overtake them
today
bullFacebook is the worldrsquos largest social network with over 400 million users 130 million unique visitors per month
bullMySpace = only 50 million unique visitors per month
bullWhat happened
International strategy = key
ldquoMost of Facebookrsquos growth is international where theyrsquove executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace by contrast expands via a command-and-control infrastructure that puts people on the ground in each new international market)
Facebook growth international
bullInternational GrowthbullMore than 70 translations available on the
sitebullAbout 70 of Facebook users are outside
the United StatesbullOver 300000 users helped translate the
site through the translations application
httpwwwfacebookcompressinfophpstatistics
Facebook growth international
bullInternational growh = key to winning vs competition
bullMassive growth in users
bullNetwork effect = value of companyhellip leads to more investmenthellipleads to better user experiencehellipleads to more users
Network effectbull In economics and business a network
effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people When network effect is present the value of a product or service increases as more people use it
bull The classic example is the telephone The more people who own telephones the more valuable the telephone is to each owner This creates a positive externality because a user may purchase their phone without intending to create value for other users but does so in any case
bull Online social networkswork in the same way with sites like MySpace and Facebook being more useful the more users that join
Opportunities ndash why
bullThe opportunities for international business dealings have grown dramatically as the traditional barriers associated with distance and cross-border transactions have been reduced through new technology and trade negotiations
httpwwwoecdorgdataoecd41737818332pdf
Homework for next class
Sorry
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
Why go global1 When local market is too small
Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients
2 When you have competitive advantage you wish to exploit globally
Example lower cost of labor or high skilled workforce or raw material exclusive to region
Example India as tech outsourcing region with high tech workforce English fraction of cost
Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc
Why go global
3 Enter markets before knockoffs International clones (copies of business
model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)
bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original
bull This is an accelerated product life cycle
Why go global
4 Network effect = global dominance Example of Facebook vs MySpace
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
bullBack in 2008ldquoFacebook is now the largest social
network in the world But they continue to trail MySpace by a
massive 36 million users in the US and at current growth rates it will take them 18 years to overtake them
today
bullFacebook is the worldrsquos largest social network with over 400 million users 130 million unique visitors per month
bullMySpace = only 50 million unique visitors per month
bullWhat happened
International strategy = key
ldquoMost of Facebookrsquos growth is international where theyrsquove executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace by contrast expands via a command-and-control infrastructure that puts people on the ground in each new international market)
Facebook growth international
bullInternational GrowthbullMore than 70 translations available on the
sitebullAbout 70 of Facebook users are outside
the United StatesbullOver 300000 users helped translate the
site through the translations application
httpwwwfacebookcompressinfophpstatistics
Facebook growth international
bullInternational growh = key to winning vs competition
bullMassive growth in users
bullNetwork effect = value of companyhellip leads to more investmenthellipleads to better user experiencehellipleads to more users
Network effectbull In economics and business a network
effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people When network effect is present the value of a product or service increases as more people use it
bull The classic example is the telephone The more people who own telephones the more valuable the telephone is to each owner This creates a positive externality because a user may purchase their phone without intending to create value for other users but does so in any case
bull Online social networkswork in the same way with sites like MySpace and Facebook being more useful the more users that join
Opportunities ndash why
bullThe opportunities for international business dealings have grown dramatically as the traditional barriers associated with distance and cross-border transactions have been reduced through new technology and trade negotiations
httpwwwoecdorgdataoecd41737818332pdf
Homework for next class
Sorry
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
Why go global
3 Enter markets before knockoffs International clones (copies of business
model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)
bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original
bull This is an accelerated product life cycle
Why go global
4 Network effect = global dominance Example of Facebook vs MySpace
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
bullBack in 2008ldquoFacebook is now the largest social
network in the world But they continue to trail MySpace by a
massive 36 million users in the US and at current growth rates it will take them 18 years to overtake them
today
bullFacebook is the worldrsquos largest social network with over 400 million users 130 million unique visitors per month
bullMySpace = only 50 million unique visitors per month
bullWhat happened
International strategy = key
ldquoMost of Facebookrsquos growth is international where theyrsquove executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace by contrast expands via a command-and-control infrastructure that puts people on the ground in each new international market)
Facebook growth international
bullInternational GrowthbullMore than 70 translations available on the
sitebullAbout 70 of Facebook users are outside
the United StatesbullOver 300000 users helped translate the
site through the translations application
httpwwwfacebookcompressinfophpstatistics
Facebook growth international
bullInternational growh = key to winning vs competition
bullMassive growth in users
bullNetwork effect = value of companyhellip leads to more investmenthellipleads to better user experiencehellipleads to more users
Network effectbull In economics and business a network
effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people When network effect is present the value of a product or service increases as more people use it
bull The classic example is the telephone The more people who own telephones the more valuable the telephone is to each owner This creates a positive externality because a user may purchase their phone without intending to create value for other users but does so in any case
bull Online social networkswork in the same way with sites like MySpace and Facebook being more useful the more users that join
Opportunities ndash why
bullThe opportunities for international business dealings have grown dramatically as the traditional barriers associated with distance and cross-border transactions have been reduced through new technology and trade negotiations
httpwwwoecdorgdataoecd41737818332pdf
Homework for next class
Sorry
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
Why go global
4 Network effect = global dominance Example of Facebook vs MySpace
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
bullBack in 2008ldquoFacebook is now the largest social
network in the world But they continue to trail MySpace by a
massive 36 million users in the US and at current growth rates it will take them 18 years to overtake them
today
bullFacebook is the worldrsquos largest social network with over 400 million users 130 million unique visitors per month
bullMySpace = only 50 million unique visitors per month
bullWhat happened
International strategy = key
ldquoMost of Facebookrsquos growth is international where theyrsquove executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace by contrast expands via a command-and-control infrastructure that puts people on the ground in each new international market)
Facebook growth international
bullInternational GrowthbullMore than 70 translations available on the
sitebullAbout 70 of Facebook users are outside
the United StatesbullOver 300000 users helped translate the
site through the translations application
httpwwwfacebookcompressinfophpstatistics
Facebook growth international
bullInternational growh = key to winning vs competition
bullMassive growth in users
bullNetwork effect = value of companyhellip leads to more investmenthellipleads to better user experiencehellipleads to more users
Network effectbull In economics and business a network
effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people When network effect is present the value of a product or service increases as more people use it
bull The classic example is the telephone The more people who own telephones the more valuable the telephone is to each owner This creates a positive externality because a user may purchase their phone without intending to create value for other users but does so in any case
bull Online social networkswork in the same way with sites like MySpace and Facebook being more useful the more users that join
Opportunities ndash why
bullThe opportunities for international business dealings have grown dramatically as the traditional barriers associated with distance and cross-border transactions have been reduced through new technology and trade negotiations
httpwwwoecdorgdataoecd41737818332pdf
Homework for next class
Sorry
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
bullBack in 2008ldquoFacebook is now the largest social
network in the world But they continue to trail MySpace by a
massive 36 million users in the US and at current growth rates it will take them 18 years to overtake them
today
bullFacebook is the worldrsquos largest social network with over 400 million users 130 million unique visitors per month
bullMySpace = only 50 million unique visitors per month
bullWhat happened
International strategy = key
ldquoMost of Facebookrsquos growth is international where theyrsquove executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace by contrast expands via a command-and-control infrastructure that puts people on the ground in each new international market)
Facebook growth international
bullInternational GrowthbullMore than 70 translations available on the
sitebullAbout 70 of Facebook users are outside
the United StatesbullOver 300000 users helped translate the
site through the translations application
httpwwwfacebookcompressinfophpstatistics
Facebook growth international
bullInternational growh = key to winning vs competition
bullMassive growth in users
bullNetwork effect = value of companyhellip leads to more investmenthellipleads to better user experiencehellipleads to more users
Network effectbull In economics and business a network
effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people When network effect is present the value of a product or service increases as more people use it
bull The classic example is the telephone The more people who own telephones the more valuable the telephone is to each owner This creates a positive externality because a user may purchase their phone without intending to create value for other users but does so in any case
bull Online social networkswork in the same way with sites like MySpace and Facebook being more useful the more users that join
Opportunities ndash why
bullThe opportunities for international business dealings have grown dramatically as the traditional barriers associated with distance and cross-border transactions have been reduced through new technology and trade negotiations
httpwwwoecdorgdataoecd41737818332pdf
Homework for next class
Sorry
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
International Strategy ndash comparing Facebook with MySpace ndash 2 years ago
bullBack in 2008ldquoFacebook is now the largest social
network in the world But they continue to trail MySpace by a
massive 36 million users in the US and at current growth rates it will take them 18 years to overtake them
today
bullFacebook is the worldrsquos largest social network with over 400 million users 130 million unique visitors per month
bullMySpace = only 50 million unique visitors per month
bullWhat happened
International strategy = key
ldquoMost of Facebookrsquos growth is international where theyrsquove executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace by contrast expands via a command-and-control infrastructure that puts people on the ground in each new international market)
Facebook growth international
bullInternational GrowthbullMore than 70 translations available on the
sitebullAbout 70 of Facebook users are outside
the United StatesbullOver 300000 users helped translate the
site through the translations application
httpwwwfacebookcompressinfophpstatistics
Facebook growth international
bullInternational growh = key to winning vs competition
bullMassive growth in users
bullNetwork effect = value of companyhellip leads to more investmenthellipleads to better user experiencehellipleads to more users
Network effectbull In economics and business a network
effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people When network effect is present the value of a product or service increases as more people use it
bull The classic example is the telephone The more people who own telephones the more valuable the telephone is to each owner This creates a positive externality because a user may purchase their phone without intending to create value for other users but does so in any case
bull Online social networkswork in the same way with sites like MySpace and Facebook being more useful the more users that join
Opportunities ndash why
bullThe opportunities for international business dealings have grown dramatically as the traditional barriers associated with distance and cross-border transactions have been reduced through new technology and trade negotiations
httpwwwoecdorgdataoecd41737818332pdf
Homework for next class
Sorry
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
today
bullFacebook is the worldrsquos largest social network with over 400 million users 130 million unique visitors per month
bullMySpace = only 50 million unique visitors per month
bullWhat happened
International strategy = key
ldquoMost of Facebookrsquos growth is international where theyrsquove executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace by contrast expands via a command-and-control infrastructure that puts people on the ground in each new international market)
Facebook growth international
bullInternational GrowthbullMore than 70 translations available on the
sitebullAbout 70 of Facebook users are outside
the United StatesbullOver 300000 users helped translate the
site through the translations application
httpwwwfacebookcompressinfophpstatistics
Facebook growth international
bullInternational growh = key to winning vs competition
bullMassive growth in users
bullNetwork effect = value of companyhellip leads to more investmenthellipleads to better user experiencehellipleads to more users
Network effectbull In economics and business a network
effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people When network effect is present the value of a product or service increases as more people use it
bull The classic example is the telephone The more people who own telephones the more valuable the telephone is to each owner This creates a positive externality because a user may purchase their phone without intending to create value for other users but does so in any case
bull Online social networkswork in the same way with sites like MySpace and Facebook being more useful the more users that join
Opportunities ndash why
bullThe opportunities for international business dealings have grown dramatically as the traditional barriers associated with distance and cross-border transactions have been reduced through new technology and trade negotiations
httpwwwoecdorgdataoecd41737818332pdf
Homework for next class
Sorry
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
International strategy = key
ldquoMost of Facebookrsquos growth is international where theyrsquove executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace by contrast expands via a command-and-control infrastructure that puts people on the ground in each new international market)
Facebook growth international
bullInternational GrowthbullMore than 70 translations available on the
sitebullAbout 70 of Facebook users are outside
the United StatesbullOver 300000 users helped translate the
site through the translations application
httpwwwfacebookcompressinfophpstatistics
Facebook growth international
bullInternational growh = key to winning vs competition
bullMassive growth in users
bullNetwork effect = value of companyhellip leads to more investmenthellipleads to better user experiencehellipleads to more users
Network effectbull In economics and business a network
effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people When network effect is present the value of a product or service increases as more people use it
bull The classic example is the telephone The more people who own telephones the more valuable the telephone is to each owner This creates a positive externality because a user may purchase their phone without intending to create value for other users but does so in any case
bull Online social networkswork in the same way with sites like MySpace and Facebook being more useful the more users that join
Opportunities ndash why
bullThe opportunities for international business dealings have grown dramatically as the traditional barriers associated with distance and cross-border transactions have been reduced through new technology and trade negotiations
httpwwwoecdorgdataoecd41737818332pdf
Homework for next class
Sorry
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
Facebook growth international
bullInternational GrowthbullMore than 70 translations available on the
sitebullAbout 70 of Facebook users are outside
the United StatesbullOver 300000 users helped translate the
site through the translations application
httpwwwfacebookcompressinfophpstatistics
Facebook growth international
bullInternational growh = key to winning vs competition
bullMassive growth in users
bullNetwork effect = value of companyhellip leads to more investmenthellipleads to better user experiencehellipleads to more users
Network effectbull In economics and business a network
effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people When network effect is present the value of a product or service increases as more people use it
bull The classic example is the telephone The more people who own telephones the more valuable the telephone is to each owner This creates a positive externality because a user may purchase their phone without intending to create value for other users but does so in any case
bull Online social networkswork in the same way with sites like MySpace and Facebook being more useful the more users that join
Opportunities ndash why
bullThe opportunities for international business dealings have grown dramatically as the traditional barriers associated with distance and cross-border transactions have been reduced through new technology and trade negotiations
httpwwwoecdorgdataoecd41737818332pdf
Homework for next class
Sorry
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
Facebook growth international
bullInternational growh = key to winning vs competition
bullMassive growth in users
bullNetwork effect = value of companyhellip leads to more investmenthellipleads to better user experiencehellipleads to more users
Network effectbull In economics and business a network
effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people When network effect is present the value of a product or service increases as more people use it
bull The classic example is the telephone The more people who own telephones the more valuable the telephone is to each owner This creates a positive externality because a user may purchase their phone without intending to create value for other users but does so in any case
bull Online social networkswork in the same way with sites like MySpace and Facebook being more useful the more users that join
Opportunities ndash why
bullThe opportunities for international business dealings have grown dramatically as the traditional barriers associated with distance and cross-border transactions have been reduced through new technology and trade negotiations
httpwwwoecdorgdataoecd41737818332pdf
Homework for next class
Sorry
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
Network effectbull In economics and business a network
effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people When network effect is present the value of a product or service increases as more people use it
bull The classic example is the telephone The more people who own telephones the more valuable the telephone is to each owner This creates a positive externality because a user may purchase their phone without intending to create value for other users but does so in any case
bull Online social networkswork in the same way with sites like MySpace and Facebook being more useful the more users that join
Opportunities ndash why
bullThe opportunities for international business dealings have grown dramatically as the traditional barriers associated with distance and cross-border transactions have been reduced through new technology and trade negotiations
httpwwwoecdorgdataoecd41737818332pdf
Homework for next class
Sorry
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
Opportunities ndash why
bullThe opportunities for international business dealings have grown dramatically as the traditional barriers associated with distance and cross-border transactions have been reduced through new technology and trade negotiations
httpwwwoecdorgdataoecd41737818332pdf
Homework for next class
Sorry
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
Homework for next class
Sorry
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
3-questions exercisebull Identify at least (1) major problem (1) major
trend and (1) transferrable idea in
bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or
worldwide
bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework
bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem
and what are you going to do about itrdquo
2 ldquoWhat is the trend and how are you going to get in front of itrdquo
3 ldquowhat is great here somewhere else and where else could it work how are you
going to localize it Where else could you bring this idea and find success
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
International IQ moment
Great stuff abroad you should know exists
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
Barcelona Sagrada Familia Cathedral
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-
funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026
bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years
- Global Entrepreneurship
- Brian David Butler
- Brian David Butler (2)
- Slide 4
- Slide 5
- Intros
- Slide 7
- Slide 8
- Slide 9
- KookyPlan ndash wiki for Entrepreneurs
- WhyBrasilcom ndash wordpress MU
- GloboTrends ndash wiki + blog
- Introductions All students introduce themselves
- Introductions All students introduce themselves (2)
- Introductions All students introduce themselves (3)
- Course Description
- Course Description (2)
- Course Description (3)
- Course Description (4)
- Course Description (5)
- Class Schedule Topics to cover
- Class Schedule Topics to cover (2)
- Class Schedule Topics to cover (3)
- Class Schedule Topics to cover (4)
- Class Schedule Topics to cover (5)
- Class Schedule Topics to cover (6)
- Class Schedule Topics to cover (7)
- Class Schedule Topics to cover (8)
- Class Schedule Topics to cover (9)
- Course Description (6)
- Course Description (7)
- Course Description (8)
- TEAM PROJECT
- TEAM PROJECT (2)
- TEAM PROJECT (3)
- Grading
- What is Global Entrepreneurship
- Global entrepreneurship
- Global entrepreneurship (2)
- Global entrepreneurship (3)
- Opportunities for Global Entrepreneurs
- What is ldquoglobalrdquo entrepreneurship
- Types of Entrepreneurs
- Why go Global
- Why go global
- Why go global (2)
- Why go global (3)
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye
- International Strategy ndash comparing Facebook with MySpace ndash 2 ye (2)
- today
- International strategy = key
- Slide 52
- Facebook growth international
- Facebook growth international (2)
- Network effect
- Opportunities ndash why
- Homework for next class
- 3-questions exercise
- Class Schedule Topics to cover (10)
- International IQ moment
- Barcelona Sagrada Familia Cathedral
- Sagrada Famiacutelia
-
top related