passion is contagious

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Building Participation in Your Community:Building Participation in Your Community:

Passion is ContagiousPassion is Contagious

Presenter:C.C. Chapman

Co-Founder and Managing Partner ofThe Advance Guard

Moderator:Mike Lewis

@bostonmikeVP of Marketing, Awareness, Inc.

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PASSION IS CONTAGIOUSC.C. CHAPMAN

June 10, 2009

Passion is an intense emotion, compelling feeling, enthusiasm, or desire for anything

What Are YOU Passionate About?

MY PASSIONS

Components of Passion

Gary V

Don’t Make It

Complicated

Passion Can’t Be Bought

It Can Be Fueled

Give Them A Campfire

Lust At First Site Is Rare & Impossible To

Plan For

Meet the Ford Fiesta

Meet Brooklyn Hilary

Meet The Agents

What If You Don’t Have This?

Beta Clones & Junkies

Let The Fans Create

- Over 7 million downloads

- 31,000 unique visitors a month

- Almost 6,000 profiles created

- #33 on New York Times Best Seller List

The BETA Clone Army

- 100,000 downloads a month

- 50,000 worldwide listeners

- First Book hits bookstore shelves this fall

Keys To Success

Listen

It Takes a Thousand Voices to Tell a

Single Story

Don’t Forget The Humans!

Give Them Something

To Talk About

Let Them Speak

Give It Time To Grow

CC@TheAdvanceGuard.com

www.TheAdvanceGuard.comwww.CC-Chapman.com

@CC_Chapman

Upcoming Sessions from Webex

• Webex and Social Media – June 18Webex and Social Media – June 18thth

• Jason Falls – June 24Jason Falls – June 24thth

• Brian Solis – July 16Brian Solis – July 16thth

Register at Register at awarenessnetworks.comawarenessnetworks.com

CC@TheAdvanceGuard.com

www.TheAdvanceGuard.comwww.CC-Chapman.com

@CC_Chapman

mlewis@awarenessnetworks.com

www.awarenessnetworks.comblog.socialepisodes.com

@bostonmike