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“Withoutpassionateentrepreneurship,geniusinventionsarelikelytolanguishandneverachievetheirfullpotential.”
Kenneth Morse: Speaking from the heart
PhilipsResearchtechnologymagazine-issue28-October2006
PhilipsLumalivefabrics–creatingamagiclightingexperiencewithtextiles
“Thewoodstovereducespollutionfromsmoketoatenth,andorganicvolatileemissionstoone-hundredthoftheleveloftraditional,three-stonecookingfires.”
Satisfying a burning need
“Weareatthebeginningofanewerainmedicalcare.”
Medical technology – Saving lives, reducing costs
2 Philips Research Password 28l October2006 �Philips Research Password 28l October2006
PasswordisaquarterlymagazinepublishedbyPhilipsResearch.
PhilipsResearch,partofRoyalPhilipsElectronics,haslaboratoriesinthreeregions(Europe,EastAsiaandNorthAmerica)wherearound1,800peopleinvestigatepromisingoptionsforinnovation.
Editor-in-chiefPetervandenHurkE-mail:peter.j.van.den.hurk@philips.com
Production managementClaudiavanRoosmalenEricaSchrijvers
Distribution managementCeesJanMolEricaSchrijvers
Editorial BoardProfDrEmileAarts,theNetherlandsDrSteveBattersby,UnitedKingdomDrPeterWierenga,theNetherlandsDrFalkoBusse,GermanyEllendeVries,theNetherlandsDrMichaelPashley,USA
Design and Art DirectionStormScott,Eindhoven
Printer & LithographyRotoSmeetsGrafiServicesEindhoven
Other contributors to this issueWilliamThirdCeesJanMol
More informationand subscriptionPhilipsResearchPublicRelationsDeptProf.Holstlaan45656AAEindhoven,theNetherlandsTel.+31-40-2743403Fax+31-40-2744947E-mail:prpass@natlab.research.philips.com
See alsowww.research.philips.com
©KONINKLIJKEPHILIPSELECTRONICSN.V.2006AllrightsreservedArticlesmaybereproducedinwholeorinpartprovidedthatthesource‘PhilipsResearchPassword’ismentionedinfull;photographsandillustrationsforthispurposeareavailableviatheabove-mentionedwebsite.Theeditorwouldappreciateacomplimentarycopy.
In this issue Editorial
AfterhavingbeenanintegralpartofPhilipsfor53years,Philips
SemiconductorsisnowaseparateentitycalledNXP–atrueNext
Experience.Thisdisentanglementwasaninevitable,essentialstepto
getSemiconductorsinabetterpositiontoextenditsfieldofplay
andoptforstronggrowth.
ThedisentanglementalsohadamajorimpactonResearch:on
October1st,360formeremployeesofPhilipsResearchcommenced
theiremploymentinthenewcorporateresearchorganization
ofNXP.Andalthoughthismeansasignificantlosswithregard
tointellectualresources,thecooperationandsynergybetween
ResearchandthenewresearchorganizationofNXPwillfora
largepartbeprolonged,albeitinamoreformalway.Intermsof
location,littlewillchange:thenewNXPresearchorganization
willremainaccommodatedattheHighTechCampusEindhoven,
theNetherlands,andatIMECLeuven,Belgium.Theywillcontinue
tomakeuseofthemanyfacilitiesandservices–cleanrooms,IT
environment-whichtheyhavebeenutilizingovertheyears.And
fromwithinResearch,about65peoplewillstillbeworkingfor
NXPonalargenumberofprojectsandmanywillcollaboratein
thefieldsofSystem-in-Package(SiP),low-powerdesignandsignal
processing.
Open Innovation – the future of Philips Research
Aboutthreeyearsago,PhilipsResearchmanagementdecidedto
taketheOpenInnovationroute:withourfocusonHealthcare
andLifestyle,weareconstantlyonthelookoutfornewtypesof
relationshipswithstrongpartnersininnovation,intheacademic,
clinical,industrialandbusinessworld.Forexample,inAugust,
wereachedagreementwithBGMedicineonadevelopment
partnershipinpatient-centereddiagnosticsandpersonalized
medicine.AndinOctober,weopenedourLifeSciencesFacilities
attheHighTechCampusEindhoven,whichhousemulti-disciplinary
researchformoleculardiagnostics,imagingandtherapy.These
facilitieswillbeusedincooperationwithuniversities,university
hospitalsandresearchinstitutes,offeringauniqueblendof
scientific,medicalandindustrialpartnershipsinthisfield.
Increasingly,Researchisbecominganecosystemthatnurtures
organicgrowthtodrivePhilipsforward.New,breakaway
technologieswillleadtonewbusinessopportunitiesinnew
markets.Lumalivefabrics-innovativelight-emittingtextile
technologythatcandisplaytext,graphicsoranimationsinfull-
color-areaclearexampleofthis.Furthermore,wearestimulating
entrepreneurshipwithanincreasingnumberoflabventuresand
incubators-newcommercialchannelsinwhichweallowour
technologytobecomethebasisofnewbusinessventures-taking
moreriskstobringinnovationstothemarketfaster.Weare
alsoonthelookoutforemergingmarketsthatrequirespecific
solutions,carefullytargetedattheneedsofconsumers.The
woodstove,forexample,showsthatweshouldbeabletoimprove
thelivesofmanyfamiliesintheworld’spoorestregionsbytakinga
revolutionary,newapproachto‘ancient’technology.Andwithour
labsinEurope,NorthAmericaandAsia,weareideallypositioned
toexpandourinnovationecosystemsonaglobalscaleandleverage
ourregionalpositions.
Rick Harwig
CEOPhilipsResearch
CTORoyalPhilipsElectronics
“ResearchisbecominganecosystemthatnurturesorganicgrowthtodrivePhilipsforward.”
Cover story 6 Philips Lumalive fabrics Creating a magic lighting experience with textiles
Features23 Healthcare Medical technology – Saving lives, reducing costs
28 Technology The woodstove - Satisfying a burning need
Further in this issue 4 Technology news
12 Another perspective Kenneth Morse: Speaking from the heart
16 What’s new 1 Philips makes healthy eating just a click away
Video Fingerprinting for automatic video identification
17 Joint contribution Next Simplicity - Sense and Simplicity in action
22 What’s new 2 New Philips 20-inch 3D LCD for point-of-sale and
interactive applications
First integrated version of Entertaible shown at IFA 2006
Creative entrepreneurship in a dynamic environmentCover story
PhilipsLumalivefabricsFew activities in life are more rewarding than
self-expression. From choosing the clothes we
wear to the way we decorate our homes, each
of us has an opportunity to create something
intensely personal and very special. Textiles have
always played an important part in this creativity,
providing us with a rich tapestry of color, texture,
shape and form. Thanks to on-going work at Philips
Research, animated color illumination is a new
creative dimension that textiles will now be able
to deliver. Philips Research’s new light-emitting
‘Lumalive’ textiles will also have important
applications in healthcare and personal safety.
6
� Philips Research Password 28l October2006 �Philips Research Password 28l October2006
NewjointElectronicMeasurementLaboratoryatHighTechCampusEindhoven
OnSeptember13th,PhilipsannouncedacollaborationbetweentheMiPlazasharedresearchfacility,AgilentTechnologiesand
CascadeMicrotech,toestablishaworld-classElectronicMeasurementLaboratoryatMiPlazaontheHighTechCampusEindhoven.
Thelaboratorywillenabledevelopmentoftheincreasinglycomplexandhigh-speedchipswhichareattheheartofnext-generation
wirelesssystems.Suchinnovationsincludewirelesscommunicationinthe
homeprovidingtheinfrastructureforambientintelligence,high-frequencyRF
imagingsystemsinhospitals,andultralowpowerwirelesssensorsforusein
andaroundthehumanbody.
Thesewirelessinnovationswilldemandmassivelyincreaseddatatransfer
rates,100-1000timeshigherthancurrentlyavailable.Thismeansincreased
bandwidthandconsequentlyhigherfrequencies.Thenewlaboratorysupports
theserequirements,enablingmeasurementstobeperformedatveryhigh
frequencyintheRFrange.
Technology news Technology news
Cascade Microtech’s probe station with Agilent Technology’s Network Analyzer
PhilipsResearchEastAsiahasbeenrankedasoneofthe‘25
BestR&DCenters’inChinabyGlobalEntrepreneur,akey
Chinesebusinesspublication.In2005,Philipsfiledthemost
patentsofallR&DcentersbasedinChinaandwasalsoranked
asthethirdlargestforeigninvestorwithoverUS$3billion
investmentinChinaandUS$51millioninvestmentinR&D.
Therankingwasbasedon5criteria:investment,infrastructure,
management,capabilityandcollaboration.Thisrankingshares
PhilipsamongstinternationalgiantssuchasMicrosoft,IBM,
Motorola,Sun,Siemens,Nokia,HPandUnilever.Atotalof
150internationalcompaniesand20Chineseenterprises
participatedinthisranking.
FransGreidanus,ManagingDirectorofPhilipsResearchEast
Asia:“Weareextremelyproudthatwehavebeenchosen
asoneofthe25bestR&DCentersintheverycompetitive
environmentChinaoffers.Itisabigcomplimenttoour
scientists.Butmuchisstilltobedone.Itisastrongstimulusto
becomeevenbetterthanwearetoday.”
PhilipsResearchEastAsiaamongstbest25R&DcentersinChina
left: Research at Philips Research East Asia on recording interactive TV right: Dr Frans Greidanus
GamedevelopersandpublisherssignuptoamBXrevolution
Inthepastmonths,Kuju,afirst-classgamedevelopercompany,andTHQInc.,a
leadinggamepublisher,joinedtheburgeoninglistofgamedevelopers,publishersand
peripheralsmanufacturerssupportingamBX-enabledgames,includingRevolution,
SumoDigital,PhilipsPeripherals&AccessoriesandSpectraVideo.
CreatedbyPhilips,amBXtechnologyrevolutionizesthegameplayexperienceby
extendingthegamingworldoutofthescreenandintotherealworld.Featuringa
scriptinglanguage,softwareengineandarchitecture,theamBXformatdeliversall-
newplayerexperiencesthroughamBX-enableddevicessuchasLEDcolor-controlled
lights,activefurniture,rumblers,fansandheaters,allplacedstrategicallyarounda
player’sroom.
InSeptember,THQInc.publishedtheireagerly-awaitedPCgameBroken Sword:
The Angel of Death,thefourthreleaseintheaward-winningadventureseriesfrom
RevolutionSoftwareandSumo.WithamBX,gamerswillundergoafull‘sensory
surroundexperience’whenplayingthisinnovative,adventurousgame.
KujuplanstohaveitsRAIL SIMULATORpublishedbyElectronicArtsEuropeinearly
2007,whichwillallowbothrailenthusiastsandcasualuserstheopportunitytodrive
steam,dieselandelectrictrainsonrealroutesthroughouttheUKandGermany.By
amBX-enablingthegame,allthefamiliarsights,soundsandfeelingsoftherailway
experiencewillberecreatedaroundtheplayer,includingwind,trackrumbleand
lighting-bothinandoutofthetunnels.
Technology
newsFor more informationwww.research.philips.com/password
Using amBX technology, multiple peripherals in the room around you work in harmony with the game to deliver a new sensory experience: surround lighting, sound, vibration, air flow and other effects.
BookonAdHocandSensorNetworks
CarlosCordeiro,PhilipsResearchNorth
America,BriarcliffManor,isco-authorofthe
newlypublishedbook‘AdHocandSensor
Networks:TheoryandApplications’.
Thisbookintroducesanewexplanatory
cross-layermodelspecificallydesigned
tounderstandallaspectsofadhocand
sensornetworking,fromdesignthrough
performanceissuestoapplication
requirements.Futuredirections,challenges
andpotentialsimulationprojectsarealso
discussed.
Ad Hoc and Sensor Networks: Theory and Applications - Carlos Cordeiro, Philips Research North America and Dharma Agrawal, University of Cincinnati, OH - World Scientific Publishing Company Inc., March 2006
Carlos Cordeiro from Philips Research North America
� Philips Research Password 28l October2006 �Philips Research Password 28l October2006
Cover story PhilipsLumalivefabrics Cover story PhilipsLumalivefabrics
Few activities in life are more rewarding than self-expression. From choosing the clothes we wear to the way we decorate
our homes, each of us has an opportunity to create something intensely personal and very special. Textiles have always
played an important part in this creativity, providing us with a rich tapestry of color, texture, shape and form. Thanks to
on-going work at Philips Research, animated color illumination is a new creative dimension that textiles will now be able
to deliver. Philips Research’s new light-emitting ‘Lumalive’ fabrics will also have important applications in healthcare and
personal safety.
By Peter HaroldPhotography/illustrations: Philips, Capital Photos, James Prinz
Creating a magic lightingexperience with textiles
Itisawell-knownfactthatbycontrollingtheintensityofred,green
andbluelight-emittingdiodes(LEDs)placedincloseproximityto
oneanother,youcanre-createjustaboutanycolorimaginable.The
principleisalreadywidelyexploitedintheLED-basedadvertising
screensthatsurroundvirtuallyeverypremierefootballstadium.
Bysealingconventionallow-costLEDsintoalaminatedplastic
panelthatisflexibleanddurableenoughtowithstandconstant
flexing,thePhotonicTextilesgroupatPhilipsResearchhas
succeededinembeddingarraysoftheseLEDsbeneaththesurface
oftextiles,makingitpossibleforsoftfurnitureandclothing
tocomealivewithmyriadpatternsofcoloredlight.Layersof
translucenttextilescovertheLEDpaneltodiffusethelightso
thatthepixelsflowsmoothlyintoeachotherandalsoprovide
therequiredlevelofsoftnessandsurfacetexture.Integrated
electronicsdrivestheLEDstocreatefixedormovingpatternsof
lightthatbringthemagicofilluminationtothetextiles.
“Soundssimpleintheory,butinpracticeitisn’t,”saysteamleader
BasZeper.“IndevelopingsolutionsforourLumalivefabrics,we
facedsignificanttechnologicalchallengesincreatinglarge-area
electronicsystemsthatontheonehandaremechanicallyvery
flexible,yetontheotherhandarealsoveryrobust.Inaddition,we
haveputalotofeffortintoimprovingthemodularityoftheLED
array,minimizingthenumberofinterconnectionsandminiaturizing
thecontrolelectronics.”
Buthowdoyouturnaninnovativeandilluminatingideaintoa
commercialsuccess?“It’snotenoughtojustexplaintopeople
inwordsandstillpictureswhattheycandowithourLumalive
fabrics”,saysZeper.“Ourtechnologyallowsforanimpressive
dynamicandcolorfulvisualexperience,andthereforewepreferto
givepracticaldemonstrationstopotentialpartnersandcustomers.
Triggeredbythemagiclightingexpericience,theynormallycome
upwithlargenumbersofapplicationideas.Andiftheythenreally
showcommercialinterestinthetechnology,weofferthemsample
kitsfortestpurposeswithintheirownfieldofuse.”
Theseexperienceexercisesarenowbeingperformedbyseveral
leadingfurniture,sportswearandrucksackmanufacturersaswellas
bysomeofEurope’sbestknowninteriordesigners.Furthermore,
ZeperandhisteamaretakinglivedemonstrationstoleadingA Philips Lumalive light-emitting T-shirt that expresses our mood and gives messages to the people around us.
8 Philips Research Password 28l October2006 �Philips Research Password 28l October2006
consumerelectronicsshowssuchastheIFAinBerlin(Germany).
Thesedemonstrationscurrentlyincludeastylishover-jacketwith
aLumalivepanelbuiltintothefrontorthebackandaliving-room
sofathatemitscolorfulpatternsoflightalongthelengthofits
backrest.“Thesofaisparticularlyimpressive,becausewhenthey
firstseeitmostpeoplelookuptotheceilingtoseewherethe
projectionbeameris,”saysZeper.“Thentheysuddenlyrealizethe
lightisactuallycomingoutofthesofaitself.”
Havingsucceededincapturingtheirinterest,Zeperandhisteam
thenprovidepotentialcustomerswithadevelopmentkitsothat
theycangetafeelforthetechnologyandhowitmightfitintotheir
products.Comprisingasquarepanelcontaininganarrayoftwo
hundredRGBpixels,plusallthenecessarydriveelectronics,design
manualsandaselectionofsuitablediffuserandoverlaymaterials,
thiskitallowsdesignerstoexperimentwithawiderangeof
differentlightingeffects.
Lumalivefabricsmaybesettorevolutionizetheclotheswewear
andthewaywefurnishourhomes,butconsumer-orientedmarkets
arenottheonlyonesonZeper’shitlist.Astheexamplesonthe
followingpagesillustrate,light-emittingtextilesalsohaveimportant
potentialapplicationsinmedicine,healthcareandpersonalsafety.
“Wefacedsignificanttechnologicalchallengesincreatinglarge-areaelectronicsystemsthatontheonehandaremechanicallyveryflexible,yetontheotherhandarealsoveryrobust.”
Bas Zeper, Photonic Textiles team leader
Seeing is believing
AmongtheLumalivedemonstratorsproducedbyPhilips
Researchareastylishover-jacketwithalight-emittingtextile
panelaliving-roomsofawithalight-emittingtextilebackrest,
andapillowthatdisplayssoothingcolorpatterns.
Cover story PhilipsLumalivefabrics Cover story PhilipsLumalivefabrics
The Philips Lumalive couch is a perfect example of how Lumalive light-emitting fabrics can be used in the home, or professional environments like lobbies and offices.
On jackets containing the Philips Lumalive fabrics dynamic advertisements, graphics and constantly changing color surfaces can be displayed.
For her latest fashion collection, award-winning designer Anke Loh uses Philips Lumalive light-emitting textiles to create an almost magical lighting experience.Photo by James Prinz and dress by Anke Loh
Applied in soft fabric, the light from the small pixels diffuses, resulting in more or less continuous light-emitting soft surface..
10 Philips Research Password 28l October2006 11Philips Research Password 28l October2006
. . . . in interior designInthefuture,windowcurtainsandblindswon’tjustbeused
toblockoutthelight.Theywillbeabletoreplaceadraband
overcastdaywiththesoothingpatternsofcloudsdrifting
acrossasunlitsky,thedappledlightofawoodlandwalkoryour
veryowndisplayoftheauroraborealis.Anditwon’tbelimited
tocurtains.Justaboutanythingmadeofmaterialinyourhome
willeventuallybecomeapotentialsourceofmoodlighting.
. . . . in personal safetyWhenitcomestosafetyafterdark,‘seeandbeseen’isthe
orderoftheday.Light-emittingLumalivefabricsusedin
outdoorsportswearcouldmakesureyouseenight-time
joggerslongbeforeyoucatchtheminthebeamsofyourcar
headlights.Builtintotheprotectiveclothingoffirstresponders,
suchaspolice,fireandambulancecrews,theywillinsureinstant
visibilityfromthemomentrespondersarriveonscene.
. . . . in signage and advertisingWithLumalivefabrics,virtuallyanysoft-furnishingorfabric
surfacecanbeusedtodisplayinformationorlogos.Placeyour
glassofbeeronthetableinfrontofyouandsensorsinthe
tablecouldautomaticallydetectthebrandandcommunicateit
tothechairyouaresittingon.Heypresto,yourchairreflects
yourtasteinbeer.
. . . . in cultureLumalivefabricswillgivetomorrow’syoungsterstheability
toinstantlycustomizetheirclothingwiththenamesoftheir
favoritepopidolsorsportsstars,andbringawholenew
dimensiontotextandmulti-mediamessaging.Andit’snotonly
off-stagethatthesetextileswillhaveanimpact.Theywillalso
addanewcreativedimensiontotheperformingarts.
. . . . in fashionTomorrow’ssupermodelscouldbestruttingthecatwalks
inclothesthatdazzletheaudiencelikeneverbefore,with
colorsandpatternschanginginstantlytosuitdifferentmoods.
Andbecauseyou’llbeabletoprogramyourowncolorsand
patternsontoyourclothes,thescopeforpersonalexpression
willbevirtuallylimitless.
. . . . applications . . . . applications
Cover story PhilipsLumalivefabrics Cover story PhilipsLumalivefabrics
Bas Zeper l Philips Research l photonictextiles@philips.com
Extra info www.research.philips.com/password
Philips Lumalive technology l light-emitting textiles
Photo by James Prinz and dresses by Anke Loh
12 Philips Research Password 28l October2006
Although Ken Morse heads-up MIT’s Entrepreneurship Center, he’s far from an academic management guru. Morse has
certainly earned the right to be different. He ’walked his talk’ by launching five successful high-tech companies during an
entrepreneurial career spanning 2� years prior to his arrival at MIT in 1���. If your preference is for a calm, relaxed working
environment free from commercial pressure, look away now.
By Steven KeepingIllustration: Storm Scott
Another perspective Another perspective
“Ibelievethatentrepreneurshipistherare,
butnecessaryingredientneededtocoax
technologyfromcomfortablelaboratories
withplushcarpetsonatortuouspathto
thecruelcrucibleoftheglobalmarket
place,”saysMorse.“Withoutpassionate
entrepreneurship,geniusinventionsare
likelytolanguishandneverachievetheirfull
potential.Peoplewhosaytheydon’twant
commercialpressurearen’tgoingtobe
worthanythingtoanentrepreneuranyway
andwouldbebetteroffinacademia.That
said,allthedecentresearchersIknoware
notinterestedinhavingtheirinventions
languishinginanivorytower;theywant
themtoseethelightofday,tomakea
differencetotheworld.”
Get out there and sell!
AccordingtoMorse,themostimportant
factorinensuringaproduct’ssuccessisn’t
howinnovativeitis,it’snotdowntoaslick
marketingcampaign,northebrand,or
eventheprice–it’sthesalesteam.Being
technicallytalentedisnotenough:you’ve
gottobebrilliantatfocusingonwhatyour
customersreallywantanddeliveritfast.
“Thinkofthemanyexampleswherethe
companywithinferiortechnologybuta
bettersalesforcesoundlydefeatedthe
companywiththebesttechnology,”he
explains.“Salesaremoreimportantthan
technologyalmosteverytime.”
Andthatisaveryimportantlessonfor
Europeans.“Europeanstart-upteamsmaybe
atadisadvantagewhenitcomestohaving
thenecessarypassionforperfectionand
swift,seamlesssalesexecution,”explains
Morse.“Unfortunately,thereisdefinitelyless
ofarecognitionoftheimportanceofsales
relativetotechnologyinEuropethanin
NorthAmerica.”
“Today’sbrightyoungEuropean
entrepreneursweretypicallynotraisedto
Kenneth Morse:Speaking from the heart
thinkabouttheimportanceofthe‘dirty
business’ofsales[unlikemanyoftheir
NorthAmericanpeers].Theydidnotgrow
uprunninglemonadestands,goingdoor-to-
doorsellinggirl-scoutcookies,orhavingto
fighttowinascholarshiporplaceattheir
selectedcollegeby‘selling’themselvestothe
governingbody.”
Morseadvisesthatthereisnobetterway
tofindoutwhat’sgoingoninamarket
placethantogooutandtrytoselltoa
customer.Forthatmatter,headdsthereis
nobetterwaytogetapprovalforfunding
ofaninnovativeproductthantogogeta
customer.“Ihaveseenso-calledmanagers
debatingthepotentialviabilityofanew
projectuntilthecowscomehome,”he
says.“Thebestwaytobreaktheimpasse
istogofindacustomerandbringina
purchaseorder.”
Featherbeds hurt
Thislackofsalesexperienceiscompounded
byEurope’shabitoffeatherbeddingacademic
institutions.Morsebelievesuniversity
fundingistoogenerous.“Ihaveneverheard
ofaEuropeanProfessorhavingtomakean
‘elevatorpitch’forhisorherlaborgeton
anairplaneto‘passthetincup’.Sellingtheir
capabilitiesinordertoraisefundswould
probablysharpenuptheirgame
andgivethemsomethingusefultopasson
tostudents.”
AccordingtoAxelSchmiegelow,
CEOofDenkwerkNeue
MedienHoldingGmbHandVice
PresidentGermanMultimedia
Association,thisskilliscritical.
Hesays:“Theabilitytoquantify
thecustomer’sneed,andto
hitthekeypointswithveryfew
termsandsentences,isthemost
importantcompetenceforanyone
andeveryonewhoisresponsible
formarketingandtheacquisitionof
customers.Fromourstart-upstage,
thisimportantcompetenceenabled
ustobecomemoreprofitableinthe
longrunandtogrowcontinuously.”
Andifyouwanttoraisefunding,you’d
bettermakesureyoucansell.“The
numberonethinginvestorslookforina
managementteamiswhethertheyhave
doneitbefore,”notesMorse,“butthe
numberonethinginvestorslookfor
inabusinessplaniswhowillbe
thefirsttencustomers.”
“Withoutpassionateentrepreneurship,geniusinventionsarelikelytolanguishandneverachievetheirfullpotential.”
1� Philips Research Password 28l October2006 1�Philips Research Password 28l October2006
“Theproblemofinnovationmustbetaken
seriously,”explainsMorse.“Itusedtobethat
theChineseandtheIndiansonlywanted
toeatourlunch;nowtheywantourjobs
andtheyfullyunderstandthatlow-cost
manufacturingisonlythefirststep.Theyare
nowfocusedonstimulatinginnovationasa
matterofnationalpolicy.”
Tocompete,Europeancompaniesneedto
learnquicklythatalargeconglomerateis
farfromtheidealenvironmenttofoster
entrepreneurship.SpeakingattheannualMIT
VentureCapitalConferencein2002,keynote
speakerProfessorRobertLanger
ofsuccessfulbiotechstart-upLanger
Labswasspeakingaboutwhylargefirms
werepooratcommercializinguniversity
intellectualproperty(IP).Hesaid:“Itnever
workswellwithbigcompanies.Theyfocus
theirenergyonshowingwhythenew
technologywon’twork.Ialwayspreferto
startanewcompany[withthe]focus,energy
andcommitment[tomakethetechnology
work].”
What’sneededforalargefirmistocreate
thesmallcompanyenvironment,with
passionateindividualstakingastakeinthat
company’ssuccess.ThePhilipsIncubatorsare
dedicatedtodoingjustthisbynurturingand
developinginnovativenewtechnologiesin
theearlypartoftheircommerciallifecycle.
PhilipsResearchestablished3incubatorsand
alliedwithUS/UKventurecapitalistsNew
VenturePartners(NVP).ThePhilipsLifestyle
incubatorisalreadyhometoEntertaible,
whichisduetolaunchitsGameCenter
commerciallyin2007.Liquavista,ahigh-tech
fledglingspin-outreflectivedisplaycompany,
basedonPhilipsResearchtechnology,
wasbroughtupunderthewingsofNVP
developingrapidlyintoasizableventure.
JohanFeenstra,Liquavista’sTechnology
PlatformDirectorhasriskedmuchby
takingastakeinthebusiness.“Youneed
tobebraveandwillingtoembarkona
relativelyunknownprofessionaljourney,”
heexplains.“Andwhilehigh-techstart-ups
maybefairlynormalontheUSEastorWest
coasts,ithastobesaidthattheyareabit
unusualinHolland.”
Another perspective Another perspective
“Ihaveseenso-calledmanagersdebatingthepotentialviabilityofanewprojectuntilthecowscomehome.”
Surviving the ‘cruel crucible’
Nonetheless,thechallengeofbuildingnew
businesses,eitherinsidelargecorporations
orstart-upsisgettingtougherandmore
perilouswithshorteningtime-to-market
cycles,morecomplexproducts,increasing
customerexpectationsandsharper
competitors.Manynewproductsthat
mighthavesucceeded5yearsago,willsink
withouttracetoday.However,Morsesays
failureshouldn’tdiscourageanentrepreneur,
itshouldsimplybetreatedasalearning
experience,ariteofpassage:“InSilicon
Valley,honestbankruptcyislikeadueling
scarearnedinaPrussianofficers’mess.
Peoplewhodon’tfailfromtime-to-time
arenotpushingtheenvelope,”saysMorse,
“andgroupswhogravitatetowardsthe
lowestcommondenominatorareworking
inadvertentlytoassuretheearlydeathof
theirorganization.”
The pressure is on
Largehigh-techcompaniesdon’treally
haveachoicebuttoadoptentrepreneurial
principlesordie.Philipshassuccessfully
adaptedinthepastanditsmovetowards
anentrepreneurialandinnovativeculture
isjustthelateststepinalongevolution.
Whilesomelargehigh-techcompaniesare
stilllikenedtodinosaurs,Philipshasseenthe
meteoritecomingandischangingbeforeit
strikes.Butthepressureisstillthere.
Ken Morse: A man with a mission
KenMorseisaserialentrepreneur,havingplayedakeyroleinlaunchingseveralhigh-tech
start-ups,including3ComCorporation,AspenTechnology,anexpertsystemscompany,anda
biotechfirm.Ken’s‘battingaverage’is0.833:fiveofhisstart-upswentpublicorweresuccessfully
merged;onewasacompletedisaster.Now,asheadoftheMITEntrepreneurshipCenter(mission
statement:’todevelopandnurtureleaderswhowillmakehigh-techventuressuccessful‘),Morse
isresponsibleforinspiring,training,andcoachingnewgenerationsofentrepreneursfromall
partsofMIT.Kenhasbeenprofiledandquotedinnumerouspublications,includingtheWall
StreetJournal,FinancialTimes,TheEconomist,andRedHerring.
SinceMorsejoinedtheMITEntrepreneurshipCenterin1996,thenumberofstudentstaking
EntrepreneurshipCourseshasincreasedfrom220to1,500peryearwhilethenumberof
professorsandlecturershasgrownfromtwotothirty.Hehasbeenaninstructorinsalesat
theMunichEntrepreneurAcademyforseveralyearsandhastaughtaglobalsalesstrategies
workshopinseveralEuropeancities,includingDelft.
InSeptember,Morseco-presentedanEntrepreneurshipandInnovationcourseattheHighTech
CampusinEindhovenwithHenryChesbroughfromtheUCBerkeleyHaasSchoolofBusiness.
Thecourseisdesignedtogivedelegatesaninsightintowhatittakestosucceedintoday’scut-
throathigh-technologymarket.
Morse,anAmerican,isamemberoftheCouncilonForeignRelations,theCercleRoyalGaulois
Artistique&Littéraire(Brussels),andtheQuissettYachtClub.HespeaksfluentFrenchandsome
Chinese.Whenheisnothelpingyoungcompaniestosucceed,Kenenjoyssailinghiswooden
boatwithhisfamilyaroundCapeCod.
Man of action: Ken Morse reinforces his lectures by referring to his own and others’ real world experiences.
Kenneth P. Morse l MIT Entrepreneurship Center
Extra info www.research.philips.com/password
Philips Incubators l new business development
1� Philips Research Password 28l October2006 1�Philips Research Password 28l October2006
The first series of Next Simplicity shows held in Paris, Amsterdam, and New York were more than just an opportunity for
Philips to show its key stakeholders and customers, along with the press, what could be coming out of the company in the
next � to � years. They are also probably the best demonstration of Sense and Simplicity in action.
By Andrew Woolls-KingPhotography: Philips, Capital Photos / Nils van Houts
Joint contribution
Next Simplicity - Sense and Simplicity in action
Based on the food purchased at the company restaurant, the Internet-based Philips Personal Nutrition Coach automatically monitors the users’ eating habits and provides them with relevant feedback.
Philips Video Fingerprinting can identify a video by extracting specific characterization parameters from a video sequence.
What’s new 1
What’s new 1
Video Fingerprinting for automatic video identificationFollowingthesuccessofPhilipsAudioFingerprinting,thePhilips
ContentIdentificationgroupannouncedVideoFingerprintingatIFA
2006inBerlin,Germany.Thistechnologyenablescontentowners,
andcontentserviceproviderssuchasoperatorsandinternet
serviceproviders,toautomaticallyidentifyvideosegmentsandhence
ownershipofmaterialbycomparingunique‘fingerprints’extracted
fromthevideosegmentswithfingerprintsinaspeciallycompiled
database.
Unlikewatermarkingtechnology,wherebymetadatainformation
isembeddedintotheaudioand/orvideocontent,the
Fingerprinttechnologycanidentifyavideobyextractingspecific
characterizationparametersofavideofile,whicharetranslatedinto
abitstringorfingerprint.Thecontentcanbeidentifiedbycomparing
thefingerprintsofavideofilereceived,forexample,overapeer-
to-peer(P2P)network,withthefingerprintsofpreviouslystored
originalvideofilesinacentraldatabase.
Therobustfingerprintextractionsystemcandealwithsevere
degradations,suchaslow-bit-ratevideocompression,scaling,
croppingandnoiseaddition.Inaddition,itcanrecognizeavideofrom
asegmentasshortas5seconds,anywherewithinthevideomaterial,
anditiscapableofmonitoringhundredsofvideochannelsinparallel
usingasingleserversystem.
PhilipsVideoFingerprintingispartofanarrayofwatermarkingand
fingerprintingproductscommerciallyavailablefromPhilipsContent
Identification.
More information: www.research.philips.com/password
Philips makes healthy eating just a click awayAlthoughmostpeoplerecognizethathealthyeatingispartofa
healthylifestyle,theysometimesneedalittlehelpinchoosingthe
rightthingstoeat.Ifemployeesregularlyenjoytheirmealsina
companyrestaurantorcanteen,helpisnowonhand.ThePersonal
NutritionCoach,anewweb-basedhealthy-eatingsystemdeveloped
byPhilipsResearch,providesuserswithkeyinsightsintohealth
aspectsoftheirfoodintakeandmotivatesthemtoadoptoptimal
eatingpatterns.
Electronicpurchasingwithacompanysmart-cardiscommon
practiceinmanycompanyrestaurantsandcanteens.ThePhilips
systemnotonlytakescareofthebilling,butalsoauthorizes
uploadingofthepurchasedetailstothePersonalNutritionCoach
server:eachmealisassessedforitsnutritionalvalue,includingits
calorie,fat,carbohydrate,proteinandfibercontent.Theresultsare
displayedonauser-specificpassword-protectedwebpage.
PhilipsResearch’sPersonalNutritionCoachnotonlyactsasa
nutritionmonitor.Italsoactsasaninteractivetrainer,recommending
eatingandexercisestrategiesthathelpuserstomeettheir
objectives.Italsoincludeseducationalwebpages,dietrelated
questionnairesandusefulfoodrecipes.
Philipshasalreadystartedathree-monthtrialofitsPersonal
NutritionCoachinthreerestaurantsontheHighTechCampusin
Eindhoven,theNetherlands.
18 Philips Research Password 28l October2006 1�Philips Research Password 28l October2006
seriesofshowswereheldinParis(September2005),Amsterdam
(November2005)andNewYork(February2006).Thistime,
London,HongKongandBrazilwillbethevenues.
Eacheventcomprisesdailytwo-and-a-halfhourexhibitionsof
workingconceptsdesignedintofunctioningapplicationand
illustratordemonstrators.EverythingisbasedonPhilipstechnology
thatiscapableofbeingcommercializedwithinthenextthreeto
fiveyears.
AlthoughNextSimplicityisostensiblyruntocelebratethe
September2004‘SenseandSimplicity’brandpromiselaunch,
itismuchmorethanthis.Itiswherethefutureliterallytakes
rootinthepresentwithstunningideas,exhibitsandtechnology
demonstrationsdesignedtoshowSenseandSimplicityinaction
andtochallengebothPhilipsanditspartnerstotrulybroadentheir
horizonsinbrandnewways.
Whilesomecompanieshavebeensoimpressedbywhat’sbeen
onshowatNextSimplicitythey’vetriedtoplaceorders,thisisn’t
thepointoftheshow.“NoneoftheconceptsatNextSimplicity
arereadytobecomeproductsatthisstageandsomewillneverbe
takenanyfurtherforward,”explainsGeertvanKuyck,seniorVPof
PhilipsGlobalMarketingManagement.“They’resimplyproposed
tochallengePhilipsanditspartnerstoopentheirmindstothe
possibilitiesengenderedbySenseandSimplicity.Bybeingable
tosee,touch,feel,smellthefutureinthepresent-ifonlyfora
moment–ourpeopleseetheworldthroughanewsetofeyes.”
(seesidebarsonnextpagesforsomeexamples.)
Embracing change
WhileNextSimplicityisundoubtedlyawonderfulandpowerful
event,theunderlyingparadigmshifttoSenseandSimplicitywillnot
happenovernightwithoutsignificantchangeandevendisruptionof
old,comfortableroutinesandthinkingpatternswithinPhilips.
“Ithinkweneedtobehonestaboutthefactthatitwilltaketime
forSenseandSimplicitytotrulyfilterdowntoeveryonewithin
theorganization,”saysvanKuyck.“Therehasbeenalotofinternal
debate–somequiteheated–aboutwhatSenseandSimplicity
means;thisisentirelynaturalandunderstandable.Butseeingit
workinpracticehelpstoacceleratetheprocessandgenerate
commitment.ThisisoneoftheprimarybenefitsoftheNext
Simplicityevents.”
“WhenIfirstaskedforresourcesfrommydepartmentfor
NextSimplicity,therewasalotofapprehensionandevensome
skepticism,”admitsRensRugebregtwhoisresponsibleforrealizing
functionaltechnologydemonstratorsviaateamof50peoplefor
NextSimplicity.“Thestaffwereapprehensiveaboutthescope
ofthechallengeandtheprospectofworkingacrossmultiple
disciplineswithnewpeople.Butastheybegantoengagewith
SenseandSimplicityisnotjustsomeheretoday,gonetomorrow,
marketingslogandestinedtobereplacedbymoremeaningless
hypeinjustafewyears.WhenPhilipsunveileditsbrandpromise
inSeptember2004,thosetwocarefullychosenwordsdescribed
notonlywhatcustomerscouldexpectbutalsothecultureto
whichoneoftheworld’slargestandoldesttechnologycompanies
intendedtoaspireinthe21stcentury.
ItmarkedPhilips’intentiontomakeadeep,fundamentalshift
towardsbeingamarket-drivencompanyfocusedonitscustomers’
needs.Then,andonlythen,woulditfocusonhowtobestmeet
thoseneedsthroughmarket-leadinginnovationanddesign,and
evenorganizationalculture.
“Thisisthecompleteoppositeofhowweandmostother
technologycompaniesusedtodothings,”expandsRensRugebregt,
aseniorprojectleaderwithinPhilipsAppliedTechnologies.“In
thepastwewouldfocusonthingslikeproductandtechnology
roadmapsandhowtomakerapidprogress.Theproblemisthat
ifyou’renotcareful,overtimeyoucanfindyou’reholdingthe
incorrectroadmapandeffectivelyworkingveryhardatprogressing
morequicklyinthewrongdirection.”
“Thefundamentalhereisthatthetypicalenduserhasgottobe
abletousethetechnology–i.e.inawaythatmakesintuitivesense
andwhereallunnecessarycomplexityisremoved,”continues
Rugebregt.“Forexample,ifIwanttorecordaTVprogramI
primarilyjustwanttopushabuttonthatsays‘record’andthat’sit.I
certainlydon’twanttoworryaboutsettingdates,start/stoptimes,
recordingduration,andadjustingsoundordisplaylevels.While
someusersmaywanttoventureintothis–itshouldn’tberequired
atthefirstlevelofinteraction.”
MakingSenseandSimplicityworkrequirestotalcommitmentfrom
Philipsstaffandpartners,aswellaseducationofwhattheconcept
meansandhowitcanleadtoproductsandfeaturesthatcustomers
arecryingoutfor.Theannualseriesofthreeidenticalone-week
NextSimplicityevents,hostedatvariouslocationsaroundthe
world,aredesignedtoprovidejustsuchatangibleforum.Thefirst
Joint contributionJoint contribution
“WhileSense&Simplicityisnotdifficulttounderstand,itisdifficulttodo.”
Geert van Kuyck, senior VP of Philips Global Marketing Management
“NextSimplicityconceptsareproposedtochallengePhilipsanditspartnerstoopentheirmindstothepossibilitiesengenderedbySenseandSimplicity.”
TheSimplicityEventattheExCelvenueinLondon,October2006,
focusedonachievingandmanagingahealthylifestylewithconcepts
addressingfivethemes:care for your body,listen to your body,move
your body,relax your mind,andshare experiences.
Photo: Capital Photos/Nils van Houts
20 Philips Research Password 28l October2006 21Philips Research Password 28l October2006
theircolleaguesfromPhilipsDesignandPhilipsResearch,aswell
astheProductDivisions,theybegantorealizewhatkindofnew
technologyideas,innovationsandsynergisticopportunitiesthat
wouldotherwisehavebeenimpossible,suddenlybecomepossible.
Asaresult,anyskepticismwasveryquicklyreplacedwithincredible
passionandenthusiasm.Inaway,theSenseandSimplicityconcept
suddenlybecomerealbeforetheirowneyes,andhowitwouldrely
ontheirindividual,uniquecontributionandtalenttofulfill
itspotential.”
The brand is more than a logo
ThisforRugebregt,isthemostimportantfunctionoftheNext
Simplicityevents:demonstratingwhathappenswhenbridges
arebuiltbetweendisciplinesinthecommonquesttofocus
onwhatcustomersreallywantandneed.WithinPhilipsthese
bridgestypicallyspanDesign,Research,AppliedTechnologiesand
ProductDivisions.PhilipsAppliedTechnologies,forexample,isthe
departmentresponsibleforturningdesignideassuchasthose
fromNextSimplicityintoreal-worldprototypesand,intime,
commerciallyviableproducts.
“NextSimplicityisabrilliantvehiclefordemonstratingthe
truemeaningofSenseandSimplicityandPhilips’focusonthe
customer,”saysRugebregt.“Afterattendingtheeventyoubegin
tounderstandthatthecustomerdoesn’tjustbuyabox–they
buymanythingsbeit,forexample,anexperience,acapability,a
newconvenience,awarmsensation,reassuranceorevencomfort.
Andthebrand,therefore,ismorethanjustthePhilipslogo.Itisa
reinforcementofthecustomers’expectationsoftheproductthat
thelogoisdisplayedonandwhatthatmeanstothem.”
That’salottoaskofaslogan.ButasGeertVanKuyckisquick
topointout,SenseandSimplicityismorethanwords;it’sPhilips’
guaranteethatit’llneverbecomeamoribunddinosaurfacing
inevitableextinction.Instead,thefundamentalshiftdescribedbythe
SenseandSimplicityphraseisthecatalystforacultureofingenuity,
passion,andinnovationtypicalofastart-up,butunderpinnedbythe
requiredresourcesandexpertiseofagiantcompanytoactually
makeithappen.
“WhileSense&Simplicityisnotdifficulttounderstand,itis
difficulttodo,”explainsVanKuyck.“Thewordsdefinetheprocess
wemustengageinordertomeettheenduser’schangingneeds,
expectationsandrequirements.Butmorethanthatitsuperbly
encompasseshowwewanttomoveforward.Ipassionatelybelieve
thatSenseandSimplicityisthemostwonderful,boldandbrilliant
positioningvisionstatementofanyhightechnologycompanyinthe
worldtoday.AndatpresentIknowofnobettercommunication
vehiclethantheNextSimplicityevents.”
Joint contribution Joint contribution
Chameleon
TheChameleonhigh-powerLEDlampchangescolor
accordingtothecolorofobjectsplacedin-frontofasmall
Red-Blue-Green(RGB)primarycolorsensor.Becauseitis
basedonsolid-statelighting,therangeofachievablecolors
stretchesintomillions.
Soft therapy
Thisisessentiallyatherapeuticjacketusingahealingand
calmingcombinationoflight,warmthandvibrationmassage.
TheLED-basedlightingsystemwassuppliedbyMartijnKrans
ofPhilipsResearch.
In Touch
TheInTouchscreenisanelectronicwhiteboardthatletsusers
recordandreceivemessages(includingvideo)bytouchcontrol
alone.Theconceptwasbuiltupoutofahighqualitydisplaywith
anopticssystemalongtheedgestodetectmotionandobjects
placedonthedisplaysurface.Thedisplaycandistinguishbetween,
forinstance,afingerorastylusandchangeitsmodeofoperation
accordingly(withastylusitwillautomaticallymakeasheetof
paperappearthatwillreducedowntothesizeofapost-itnoteif
themessageisshort).
Herbarium
TheHerbariumisessentiallyakitchenshelfgreenhousethat
growsfreshherbswithouttheneedofspecialistgardening
knowledge.Itcreatesanoptimalmini-climatearoundthe
plantswhereallthecontrolcomplexityishiddenfromthe
userandcontainedwithintheseedpads.
Geert van Kuyck l Senior Vice President of Philips Global Marketing Management l
geert.van.kuyck@philips.com
Rens Rugebregt l Philips Applied Technologies l rens.rugebregt@philips.com
Extra info www.research.philips.com/password l Next Simplicity
Photo: Capital Photos / Nils van Houts
“NextSimplicitydemonstrateswhathappenswhenbridgesarebuiltbetweendisciplinesinthecommonquestonwhatcustomersreallywantandneed.”
Rens Rugebregt, Philips Applied Technologies
22 Philips Research Password 28l October2006 2�Philips Research Password 28l October2006
Feature healthcare
Thanks in no small part to modern medicine, we now live longer and healthier lives than ever before, with the average
life expectancy for men and women in many western countries already nearly eighty. However, the healthcare that gives
us this longevity comes at ever-increasing financial cost. By the end of the decade it is predicted that healthcare spending
will consume around 10% of world GDP – equivalent to almost �000 billion dollars per year. We take a look at how new
technologies being developed at Philips are set to create a win-win situation for everyone, not only improving the quality of
patient care but also reducing healthcare costs.
By Peter HaroldPhotography/illustrations: Philips, Korff & van Mierlo, Michel Klop, Storm Scott
Medical technology – saving lives, reducing costsFirst integrated version
of Entertaible shown at IFA 2006PhilipsEntertaiblerevealeditsfullyintegratedtabletopgaming
platform‘Entertaible’atthisyear’sInternationaleFunkausstellung
(IFA)inBerlin,Germany.Themulti-purposeplatformenablesanew
classofgamingthatcombinestheexcitementofelectronicgames
withthefunandsocialinteractionofboardgames.Entertaibleis
basedonrevolutionarynewtechnologiesenablingsimultaneous
multi-userinteraction,objectdetectionandrecognition.
SincethepresentationofafunctionalprototypelastJanuary,Philips
Entertaiblehasdevelopedtheconceptintoarobustandintegrated
gamingplatform,operatingstand-aloneandreadyformarkettesting.
Entertaibleusesproprietarydigitalshaperecognitionandmulti-
touchsensing(patentpending)tointerpretthemovesofseveral
playerssimultaneously.Thelow-profiledesignpushesthetechnology
moreintothebackground,andtheseamlessinterplaybetween
therealandvirtualworldbringsboardgameplayingtoanother
levelofenjoyment.WhengivenInternetconnectivity,optionslike
tournamentgamesandnetworkgamingbecomepossible.
Theplatformsupportsproductsforsocialgamingaswellasfor
othermarketslikeinfotainmentservicesandeducationalapplications
inboththeprofessionalaswellastheconsumerdomain.Philips
Entertaibleisinitiallytargetingsocialgamingawayfromhomein
locationssuchaspubs,bars,hotelsorrestaurantsandplanspilot
testingatseveralpartnerlocationsinQ42006.
New Philips 20-inch 3D LCD for point-of-sale and interactive applications
What’s new 2
Entertaible in action
What’s new 2 More information: www.research.philips.com/password
A Philips 3D 4YOU framemount display for exciting 3D user interaction
AtIFA2006,Philips3DSolutionsintroducedanew20-inch(51cm)
3D4YOUframe-mountdisplaythatisdesignedforintegrationinto
commercialapplications,whichwillgivetheuseranexcitingpersonal
3Dexperience.Itsout-of-screenperformanceincombinationwith
touchscreencapabilitiesmakesthis20-inchPhilips3D4YOUideal
foruseinnarrowcastingorinteractiveapplicationssuchaspoint-of-
sale,point-of-interestandcasinogaming.
BasedonPhilipsWOWvxtechnology,the3D4YOUdisplay(20-
3D2C03)allowsanexciting3Dexperience,providingsustainable
3Dviewingwithouttheneedforspecialviewingglasses.Theslanted
lenticularlensoffersfullbrightness,fullcontrast,andtruecolor
representation.Philips3D4YOUdisplayhasa4:3aspectratioand
canswitchseamlesslybetween2Dand3Dmode.
ConnectedthroughastandardDVIinterfacetoaPC,the3Ddisplay
canvisualizesoftwarecontentthatisbasedonexistinggraphics
librariessuchasOpenGL.Moreover,plug-insforpopular3D
animationpackagesareavailabletoexport3Danimationsintothe
‘2D-plus-depth’3Dformat.Inadditiontothis,Philips3DSolutions
isrealizingcontentcreationtoolsforvisualizingstereoscopicvideo
content.
Philips20-inch20-3D2C033D4YOUdisplaysystemisbeingsold
throughPhilips3DSolutionsdistributionchannelfromOctober
2006onwards.
2� Philips Research Password 28l October2006 2�Philips Research Password 28l October2006
Feature healthcare
Intheconstantstruggletoimprove
people’sliveswhilereducinghealthcare
costs,medicaltechnologyhasmademajor
contributions.Inmanycasesithasresulted
inbetterpatientoutcomeswhilelowering
thecostorincreasingtheeconomicvalue
ofmedicalprocedures.Intheareaofheart
disease,today’sbiggestkillerinthewestern
world,newtechnologiesfordiagnosisand
treatmenthavemorethandoubledsurvival
ratesoverthelast25years.Aspartof
Philips’missiontodelivertechnologiesthat
improvepeople’slives,PhilipsResearch
andPhilipsMedicalSystemsworkclosely
together,focusingtheirresearchfirmlyon
theneedsofpatientsaswellasonthoseof
healthcareproviders.Today,oneineverytwo
minimallyinvasivecatheterizationsforthe
treatmentofheartdiseaseisconductedwith
theaidofaPhilipsX-raymachine.
A patient-focused approach
“Wheneverwethinkaboutnewsystems,
weputthepatientatthecenterandask
ourselves–howcanwehelptomakesure
theygetintoandoutofthecarecycle
asquicklyaspossibleandinashealthya
stateaspossible?,”saysPaulSmit,Senior
VicePresidentforStrategyandBusiness
DevelopmentatPhilipsMedicalSystems.
Andoneofthemosteffectivewaysto
speedpatients’progressthroughthe
carecycleistoeliminatetheboundaries
betweendifferentpartsofthesystem.For
example,Philipsisbridgingthegapbetween
thehospitalandthehomebycreating
unobtrusivemonitoringsystemsthat
continuouslymonitorpatientsastheygo
abouttheirdailylivesandthatautomatically
communicatesignificantchangestotheir
healthcareproviders.
Bettereducatedabouttheirmedical
conditionsthroughtherichresources
availableontheInternet,peoplearealso
exercisingmorecontrolovertheirown
lifestyle,healthandwellbeing.
“That’sthethinkingbehindthenewTV-
basedMotivasystemforchronicdisease
managementthatPhilipshasdeveloped
andisnowpartofPhilipsConsumer
HealthcareSolutions,”saysSmit.“The
Motivasystemallowspeopletotakegreater
ownershipoftheirhealthcare.It’shighly
specifictochronicallyillpatientsandit
significantlyreduceshealthcareprovider
costsbyobjectivemonitoringandpositively
influencingpatientbehavior,andsoreducing
theneedforpatientstovisittheirdoctorfor
routineadvice.”
A paradigm shift
However,thereisasetofnewtechnologies
nowemergingthatwillmakeabigger
impactonthediagnosis,treatmentand
managementofdiseasethananythingthat
hasgonebefore.Bydetectingtheprecursors
ofdiseaseatthemolecularlevelinthebody,
theneweraofmolecularmedicinewillallow
manydiseasestobedetectedandcuredwell
beforethepatientsuffersanysymptoms.For
leadersinthefieldofmedicaltechnology
suchasPhilips,itposessomesignificant
challenges,notleastofwhichisthe
developmentofultra-sensitivebiosensors
thatcandetectspecificmoleculesina
patient’sbloodatconcentrationsequivalent
toagrainofsaltinanolympicswimming
pool.Withitsexpertiseinmicroelectronics,
Feature healthcare
“Wheneverwethinkaboutnewsystems,weputthepatientatthecenterandaskourselves–howcanwehelptomakesuretheygetintoandoutofthecarecycleasquicklyaspossibleandinashealthyastateaspossible?”
Paul Smit, Senior Vice President for Strategy and Business Development at Philips Medical Systems
Philips GEMINI TF
PhilipsGEMINITFisthefirstpositronemissiontomography/
computedtomography(PET/CT)systemtomarketthatfeatures
TruFlighttechnology,utilizingtime-of-flightPETreconstruction,
creatinganewbenchmarkinspatialresolutionandsensitivity.
TruFlighttechnologymeasurestheactualtimedifferencebetween
thedetectionoftwocoincidentgammarays,whichisthenusedto
moreaccuratelylocalizetheoriginoftheannihilation.Improved
eventlocalizationreducesnoiseinimagedataresultinginhigher
imagequality,shorterimagingtimesorlowerdosetothepatient.
Thistechnologyenablesthedetectionofsmalllesions,whichhelps
detectdiseaseinitsearlieststages,andpermitshigherlevelsof
patientthroughput,shorteningexamtime,allowinggreatercomfort
forpatientsandincreasingefficiencyforbusydepartments.
A Gemini TF PET/CT system
Treatment
FollowUp
Diagnostics
Operating roomMonitoring
Imaging
Information & Decision support
Intensive CareUnit
Monitoring
Pre-Hospital/Ambulance
Monitoring
RadiologyImaging
HomeMonitoring
Step down facilityMonitoring
New Life Sciences Facilities on High Tech Campus Eindhoven
InOctober,PhilipsResearchopeneditsnewLifeSciencesFacilities
ontheHighTechCampusEindhoven,theNetherlands.These
facilitiesareoptimallyequippedforthemultidisciplinaryresearch
thatisrequiredforrapidprogressinmolecularmedicine.Pre-
clinicalresearchprojectswillbecarriedout,incooperationwitha
varietyofpartnersfromacademiaandindustry.Workingtogether
withacademichospitalsintheNetherlandsandabroad,theresults
canbetranslatedintoclinicallyrelevantsettings.
The patient-centric care cycle
2� Philips Research Password 28l October2006 2�Philips Research Password 28l October2006
Philips partners with BG Medicine
InAugust2006,Philipsreachedadevelopmentpartnership
agreementwithBGMedicine,aprivatelyheldcompanybased
inWaltham,Massachusetts(US).Underthisagreement,Philips
ResearchwillcollaboratewithBGMedicinetoadvancePhilips’
developmentofpatient-centereddiagnosticsandpersonalized
medicine,andPhilipswilltakeaminoritystakeinBGMedicine.
ThecollaborationgivesPhilipsaccesstocertainBGMedicine
proprietarybiomarkerdiscoveryandvalidationtechnologies,and
associatedservices.Biomarkersarespecificmolecularorcellular
componentsoreventsthatindicatethepresenceofadisease,and
maybeusedtotailortherapytotheindividualpatient.Validated
biomarkersarekeyfortheimplementationofPhilips’molecular
diagnosticstechnologiesandmolecularimagingsolutions.They
enablethedetectionofagivendiseaseatanearlystage,andcanbe
usedtomonitortheeffectivenessofthesubsequenttherapy.
nanoelectronicsandadvancedmaterials
science,thisissomethingthatPhilips
Researchisalreadywellontheway
toachieving.
“Oneofthefirstenablersforthisparadigm
shifttomolecularmedicinewillbeprogress
inthecombinedmorphologicaland
functionalimagingcapabilitiesofmedical
scannerstomakethemhighlysensitiveto
specificdiseases,”saysHenkvanHouten,
SeniorVicePresidentatPhilipsResearch.
Throughimprovementsinfunctional
imaging,suchastheadditionoftime-of-flight
detectiontoPositronEmissionTomography
(PET)incombinationwithComputed
Tomography(TruFlightPET-CT),together
withthedevelopmentofbiochemical
markersthatallowspecificmolecular
processestoshowuponmedicalscanners,
PhilipsResearchisalreadycontributing
tothisprogress.
Advancesingenomics,proteomicsand
biomedicinehavemadeitclearthatdiseases
andtheirpotentialcuresareassociated
withspecificprocessesatcellularand
molecularlevel.Agreatdealofscientific
workthereforeneedstobedoneinorder
toarriveatabetterunderstandingofdisease
pathwaysattheselevels,whichisthefocus
ofanemergingareaofresearchknown
as‘systemsbiology’.In-vitromolecular
diagnosticsandin-vivomolecularimaging,
bothofwhicharekeynewresearchareas
atPhilips,willplayanimportantrolein
translatingtheinsightsgainedfromsystems
biologyintoclinicalpractice.
Giventhemultidisciplinarynature
ofresearchintomolecularmedicine,
partnershipswillinevitablybetheroute
torapidprogress.ThatiswhyPhilipshas
alreadyembarkedonaglobalprogram
ofcollaborationwithkeyacademicsites
andexpandeditsownteamatPhilips
Researchwithexpertsinareassuchas
molecularbiology,biophysics,nuclear
chemistry,microbiology,biochemistryand
bioinformatics.Ithasalsoopenednew
LifeSciencesFacilitiesontheHighTech
CampusinEindhoven(theNetherlands)to
givethemastate-of-the-artenvironmentin
whichtowork.
“Weareatthebeginningofanewerain
medicalcare,”saysvanHouten.“Science-
basedinnovationininstrumentation,
molecularbiologyandremotedisease
management,togetherwithnewbusiness
andorganizationalmodels,willenable
Philipsanditspartnerstocreateentirely
newapproachestothediagnosis,treatment
andaftercareofdisease.Forpatients,itwill
leadtobetteroutcomes,lesstraumatic
experiencesandanenhancedqualityoflife.
Forhealthcareprovidersandpayors,itwill
contributetomorecost-effectivehealthcare
systemsthroughthedeliveryofeasy-to-use
toolstohealthcareprofessionals.”
Feature healthcare Feature healthcare
Henk van Houten l Philips Research l henk.van.houten@philips.com
Paul Smit l Philips Medical Systems l paul.smit@philips.com
Extra info www.research.philips.com/password healthcare systems l molecular medicine
“Oneofthefirstenablersfortheparadigmshifttomolecularmedicinewillbeprogressinthecombinedmorphologicalandfunctionalimagingcapabilitiesofmedicalscannerstomakethemhighlysensitivetospecificdiseases.”
Henk van Houten, Senior Vice President at Philips Research
Motiva – a TV-based platform for remote patient management
ThePhilipsMotivasystem–agroundbreakingTV-basedplatform
forremotepatientmanagement–engagespatientsonadailybasis
withpersonalizedinteractivecontent,whilehelpingcaremanagers
toreachmorepatients,betterinfluencelong-termbehaviorand
lowerhealthcarecosts.Itdoessobyturningapatient’sTVset
intohisorherown,easy-to-usepersonalhealthcarechannelor
‘virtualhealthcoach’.Throughthischannel,nursescaneducate,
motivateandcommunicatewiththeirpatients,andclinicianscan
continuouslytrackapatient’slevelofknowledge,motivationand
confidencetoachievespecifichealthgoalsrelatedtothepatient’s
condition.
Inausabilitystudyconductedinearly2005inNewJersey,Motiva
earnedhighmarksfrompatientsasoldas81.“Ifyouknowhow
topressabutton,youknowhowitoperates.TheTVscreentells
youeverythingyouneedtodo,”commentedoneofthepatients.
Nursesfoundthesystemhelpedtoimprovetheirconnectionwith
patients.ThisusabilitystudywasfollowedinJune2005byatrial
ofMotivaintheNetherlandsbyleadingDutchhealthcareinsurer,
Achmea.
Motiva from Philips - winner of a Medical Design Excellence Award and named one of the ‘Top 5 Disease Management Ideas of 2005’
Researcher inspecting the pharmacokinetic maps of a lung cancer patient generated with new molecular imaging tools.
28 Philips Research Password 28l October2006 2�Philips Research Password 28l October2006
Thesecrettotheefficiencyofthestove
isalong-life,brushlessfanthatforcesa
controllableflowofairthroughthestove
frombelow.Tostarttheoven,thecook
lightsthefuel(typicallywoodorcharcoal)
andthenswitchesonthefan,whichruns
onarechargeablebattery.Thefanimproves
thefueltoairratio,helpingthestovereach
cookingtemperatureinaslittleasafifthof
thetimetakenbyatraditional,three-stone
fire.Oncelit,theflowofairensuresahigher
burningtemperature.
PhilipsResearchcarefullychosethematerials
usedtobuildthestoveforlowthermalmass
andhighisolation.Lowthermalmassmeans
thestoveabsorbslessenergy,soitreaches
cookingtemperaturefaster.Highisolation
ensuresthestoveloseslessofitsheattothe
surroundings,somoreoftheheatisavailable
forcooking.Theregulatedairflowmakesthe
heatoutputmorestableandcontrollable.
Thisismoreconvenientforcooking.
Workingwithcurrentcookingvessels,this
achievesanenergyefficiencyofupto50%,
whichiscomparabletocookingwithgas.
Astheovengetsuptotemperature,a
thermoelectricgeneratorslowlytakesover
fromthebatterytopowerthefan.When
theovenisatitsfinaltemperature,the
generatoralsorechargesthestarterbattery.
A new challenge for old technology
Thoughthetechnologyinthestovehasbeen
viableforthelasttenyearsorso,getting
suchastovetoworkisnotatrivialmatter.
Afewteamshavealreadytriedtogetthis
principletowork,butnonehaveyetfully
succeeded.AsPaulvanderSluis,project
leaderforthewoodstoveatPhilipsResearch,
explains,“Wemadesomegoodchoicesearly
intheproject,beforewereallyknewhow
importanttheywere.”
Themainproblemiswiththeelectrical
efficiencyofthesystem.Thegeneratoris
Feature technology
Satisfying a burning needA revolutionary woodstove design will improve cooking conditions in developing countries. By burning more efficiently,
the stove reduces the demands on the existing energy supply chain. It also cuts the smoke and toxic emissions that cause
1.� millioni deaths a year. The stove could benefit up to �00 million families in the world’s poorest regions.
By David HegartyPhotography/illustration: Philips, Storm Scott
Feature technology
i World Health Organization, 2004
“Wemadesomegoodchoicesearlyintheproject,beforewereallyknewhowimportanttheywere.”
Paul van der Sluis, woodstove project leader, Philips Research
Schematic diagram of the woodstove
The woodstove being used in a field trial
Philips Woodstove
Oven
Fan
Vents
Thermoelectric generator
Battery and electronics
Air flow
Wiring
�0 Philips Research Password 28l October2006 �1Philips Research Password 28l October2006
madeupofP-typeandN-typealloysof
bismuthandtellurium,sandwichedbetween
ceramicplates.Whenatemperature
differenceismaintainedacrossthissandwich
electricalpowerisgenerated.Thispoweris
usedtorunthefan.
Forallofthistoworkinthewoodstove,
therehastobealargeenoughdifference
intemperaturebetweenthehotsideof
thethermoelectricgenerator(facingto
theburningwood),andthecoldsideof
thethermoelectricgenerator(facingthe
outside).Toachievethis,thefanalsohas
tocoolthecoldsideofthegenerator.
Obviously,ithastouselessenergyforboth
fanningtheflamesandcoolingthanthe
generatorproduces.Thiswasthegreatest
problemtheresearchteamhadtosolve.
Improving quality of life
Theairflowthroughtheburningwood
gasifiesitandthesegasesareburntwith
preheatedsecondaryair.Thisresultsin
cleanerburningandmoreefficientuseofthe
fuel.AfieldtrialinIndiainlate2005showed
that,whenusedproperly,thewoodstove
typicallyreducesfuelconsumptiontoa
thirdofthatusedbytraditional,three-stone
fires.Thisalonecontributestoabetteruse
oftheavailableresources,andcouldslow
deforestation.Butperhapsmoresignificantis
theadvantagetothepeopleusingthestove.
Apartfromfasterandmoreconvenient
cooking,thegreaterenergyefficiencymeans
thestoveneedslessfuel.Thissavesthecost
orthetimetakentogatherfuel.Italsoburns
thefuelcompletelyandinsideaportable
container,whichsavesthetimeandeffortof
cleaningupafterwards.
Whilethereissomeroominthedesignto
furtherincreasetheefficiencyofburning,
thereisamoreimportantgoal.Byoptimizing
theairflowtoburnthefuelascleanlyas
possible,thewoodstovereducesindoorair
pollution.“TheWorldHealthOrganization
hasidentifiedindoorairpollutionasamajor
risktothehealthofwomenandchildren
intheworld’spoorestcountries,”saysPaul
vanderSluis.TheWorldEnergyAssessmentii
estimatedthesmokefromindoorwoodor
dungfiresforcookingwastheequivalent
ofsmokingtwopacketsofcigarettesaday.
Thesepeoplestillhavetocook,and“it
wasthisthatfirstpromptedustoexplore
sophisticated,sustainabletechnologythat
wasstillaffordableandpracticablefora
greatmanyoftheworld’spoor,”headds.The
woodstovereducespollutionfromsmoke
toatenth,andorganicvolatileemissionsto
one-hundredthoftheleveloftraditional,
three-stonecookingfires.Aprovecho,an
independenttestingfacility,hasfoundthe
woodstovetobethecleanestburningstove
theyevertested.
New markets
PhilipsDomesticAppliancesandPersonal
Carewillstartacommercialpilotin
India.Theresultsofthefirstpilotshould
helpdecidehowPhilipscanbestpartner
withothercompaniesandorganizations
tomake,distributeandmarketthe
woodstovesuccessfully.
ii The World Energy Assessment is a joint publication
of UNDP, the UN Department for Economic &
Social Affairs and the World Energy Council.
Paul van der Sluis l Philips Research l paul.van.der.sluis@philips.com
Extra info www.research.philips.com/password l woodstove The woodstove has been tested extensively in field trials.
Feature technology Feature technology
tomorrowEntertaibleisamulti-purposetabletopgaming
platformthatallowstheplayerstoengageina
newclassofelectronicgames,whichcombines
thefeaturesofcomputergamingwiththe
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Philips Research
todayInmanycases,playingelectronicgamesisa
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