paul laherty copyright 2011 p ersonal b randing & y our d igital f ootprint paul laherty

Paul Laherty Copyright 2011

PERSONAL BRANDING &YOUR DIGITAL FOOTPRINT

Paul Laherty

Paul Laherty Copyright 2011

THE PAOMNNEHAL PWEOR OF THE HUMAN MIND. AOCCDRNIG TO RSCHEEARCH AT CMABRIGDE UINERVTISY, IT DEOSN’T MTTAER IN WHAT ORDER THE LTTEERS IN A WROD ARE, THE OLNY IPRMOATNT TNIHG IS TAHT THE FRSIT AND LSAT LTTEER BE IN THE RGHIT PCLAE. THE RSET CAN BE A TAOTL MSES AND YOU CAN SLITL RAED IT WOUTHIT PORBELM. TIHS IS BCUSEAE THE HMUAN MNID DEOS NOT RAED ERVEY LTETER BY ISTLEF, BUT THE WORD AS A WLOHE. WHO SIAD SEPLLNIG MTATRES?

Paul Laherty Copyright 2011

Paul Laherty Copyright 2011

Paul Laherty Copyright 2011

Everything Is Impossible Until Someone Does It

Paul Laherty Copyright 2011

Paul Laherty Copyright 2011

Paul Laherty Copyright 2011

DIGITAL REACH

• Facebook• Twitter• Instagram• Vine• Linkedin• Blogs• Speaking• Articles• Interviews• Boards

• Shared updates• Engage others• Share articles• Share original content• Publicize activities• Promote activities• Self-nominations• Committee selection• Run for election

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EF

FO

RT

SHARE YOUR GOALS

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Your effort 100 People0%

20%

40%

60%

80%

100%

120%

Passive Help

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CONNECTION “QUALITY” MATTERS

• Connect with “connected” people.• Join the biggest groups.• Form distant connections.

Paul Laherty Copyright 2011

Paul Laherty Copyright 2011

Paul Laherty Copyright 2011

paullaherty.com@Paul_Laherty

Paul.Laherty@gmail.comM: +1 817 933 6226

Paul Laherty Copyright 2011

DISCUSSION• Are there specific reasons you would accept or decline a

linkedin request?• If you personalize requests - is there an approach that

seems to work better than others you've tried?• What etiquette rules should new users follow?• What are Linkedin’s most surprising benefits?• For Direct members - If you accept requests to connect

from Allied members, what conditions must be met?• For Allied members - How do you decide when to send a

connection request to a Direct member? How do you feel if they don't action your request?

• For Direct members - What situations or requests turn you off immediately?

Blogging

Direct Benefits:• Content for speeches• Content for books• Cost effective promotion

mechanism• Control your brand• Establish expertise

Leads to:• Consulting

– Expert networks• GLG• Cognolink• Alphasights

– Short engagements

• Boards• Career change

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Paul Laherty Copyright 2011

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