pcbc 2017 workshop 'selling more homes
Post on 28-Jan-2018
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Selling More Homes…Overcoming The Industries Greatest Obstacles
Fady Semaan, Retail Senior Lending
Manager
Mary Ann McGarry, President & CEO
Tom Marron, Senior Vice President
Sponsored by…
Mike Moore
Founder & Creator of
Moore Leadership & Peak Performance
Making Customers…Featuring
New Home Retailing & Finished Home Design
Selling More Homes…Overcoming The Industries Greatest Obstacles
Google…Mike Moore Leadership…For All My Sites
It’s A New World
1992…Options, Upgrades and Personalization
2008 Big Builder…The Home Has Become The New American Icon
2009…Not A Recession, A Transition To A New Economy
2012…Not A Recovery, More Transformation…Robert Shiller’s 0.3%
2014…IMF Admits This Economy Is Beyond Our Intellect & Experience
2015-17…53% - 60% Of People Shopping For A Home, Prefer A New Home
Years of Change
New Homebuyers vs. Used Homebuyers
19% Only Want A New Home, 34% Strongly Prefer A New Home
The generations are more alike than different when they are a new homebuyer!
The #1 reason people prefer a new home…Personalization!
Myths, Memes & Outright Lies
The customer is always ________.
If it feels good ___ ___!
If it’s not broke don’t ____ ___!
A company’s greatest asset are it’s _________.
Calling a group of people a team without a ________.
This generation is so __________.
Selling, as we’ve known it, is a myth!
Three Keys To Increased Sales
IntentionTo help, serve and always do what is best for the buyer!
PurposeTo make a customer, not a sale!
Reset Them Daily
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