peer to peer fundraising...why peer to peer? 1 in 4 solicitation emails from peer-to-peer...

Peer to Peer FundraisingUsing Advocates to Champion Major Gifts

Brian Holmes FFIA CFREXponential Philanthopy

Melita Griffin MFIA

DVA Navion

It’s about people

Why Peer to Peer?

1 in 4 solicitation emails from peer-to-peer fundraisers resulted in donations vs. 1 in 1,250

sent by the fundraising organisations themselves1

Source: Nancy Palo, “Peer to Peer Fundraising at AFPICON.”

What factors come into play when using peer-to-peer?

What was the difference on the last ask?

Ask $30K

Result $30K

Ask $50K

Result $50K

Ask $800K

Result $500K

What influence does peer

solicitation have on gift size?

Gift $500

Ask $500K

Result $500K

Ask $250K

Result $250K

Gift $50K

Ask $50K

Result $50K

Ask $60K

Result $50K

https://www.youtube.com/watch?v=8vgKlpDiIIk

Peer-to Peer vs Staff Solicitation

Peer Solicitation

Economic Status

Career Status

Social Circle

Interest in Organisation

Mutual respect

Staff Solicitation

Interest in Organisation

Mutual Respect

What could possibly go wrong?

Advocate tools to help keep things on track:

• Presentation• Proposal• Gift Table• Gift Recognition Opportunities• Pledge Card

Brian Holmes 0414 304 5681 Fundraising WayDonorville 0000

bholmes@xponential.com.au