people are talking 3spp...2013/04/24  · people are talking about you…but do you know what...

People are talking about you…but do you know what they’re saying? 4/24/2013

This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source.

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People are talking about you… But do you know what they’re saying?

Laura Solomon Library Services Manager OPLIN laura@designforthelittleguy.com

An Infopeople Webinar Tuesday, April 24, 2013

Less free!The darker side of the Internet!

The “norm police”!

People are talking about you…but do you know what they’re saying? 4/24/2013

This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source.

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Digital rap sheet!

The Internet is forever.!

A different world!

SMILE!

People are talking about you…but do you know what they’re saying? 4/24/2013

This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source.

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Traditional listening!

What is ORM?!

What is!Online!

Reputation! Management?!

Your library’ s image!

People are talking about you…but do you know what they’re saying? 4/24/2013

This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source.

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Consistency matters!

You’ re seen online FIRST!

What people say online is #1!

People are talking about you…but do you know what they’re saying? 4/24/2013

This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source.

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New tools for new medium!

Why track?

What to track?!

?!

People are talking about you…but do you know what they’re saying? 4/24/2013

This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source.

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http://stevefarnsworth.wordpress.com/2013/01/03/top-20-free-social-media-monitoring-tools-for-2013/

Which social dashboard?!

Alerts!

Google is your friend here.!

People are talking about you…but do you know what they’re saying? 4/24/2013

This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source.

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Tracking your brand

across the net!

Is your library rated?!

People are talking about you…but do you know what they’re saying? 4/24/2013

This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source.

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Fundamentally flawed?!

People are talking about you…but do you know what they’re saying? 4/24/2013

This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source.

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Now what?!

Don’ t hush!

Don’ t make it worse!

People are talking about you…but do you know what they’re saying? 4/24/2013

This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source.

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What else?!

•  Acknowledge wrongs!•  Don’t repeat!•  Don’t ignore!

Respond early.!

YOU!

People are talking about you…but do you know what they’re saying? 4/24/2013

This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source.

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Be honest.!

Offer personal help.!Don’ t

create new

personas!

People are talking about you…but do you know what they’re saying? 4/24/2013

This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source.

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Yelp & consequences!

True?! False?!

If the facts are wrong…!

People are talking about you…but do you know what they’re saying? 4/24/2013

This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source.

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Either way, tell!!

SOME THINGS

!

You can! do to!

improve! your!

library’s! rep!

People are talking about you…but do you know what they’re saying? 4/24/2013

This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source.

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Accentuate the positive!

ASK

Get the WORD

out

People are talking about you…but do you know what they’re saying? 4/24/2013

This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source.

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Keep talking

To patrons

Respond…!

• Quickly • Personally • Appropriately

What does this mean to me, Laura?

People are talking about you…but do you know what they’re saying? 4/24/2013

This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source.

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Reputation is priceless.

Keep your eye online!

Don’t hide.!

People are talking about you…but do you know what they’re saying? 4/24/2013

This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source.

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Be human.!

It’s ongoing!

“Remember, if you don’t participate in the story, it will be told without you.”!

From “The Transparent Library: Library PR 2.0” by Michael Casey and Michael Stephens, LJ, Oct.15, 2008

People are talking about you…but do you know what they’re saying? 4/24/2013

This material has been created for the Infopeople Project [infopeople.org], and has been supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source.

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Absolutely shameless plug!

Questions?!

Laura Solomon!laura@designforthelittleguy.com !!Twitter: laurasolomon!!Blogs: !What Does This Mean to Me, Laura?!(http://www.oplin.org/meanlaura)!!

Infopeople webinars are supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This

material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source.