personal branding

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Personal Branding

featuring:

Hosted by: Caitlin QuanEvisors Marketing & Operations Associate

Bobby UmarPresident of

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Engage with your Personal Brand--Bobby Umar

Twitter: @raehanbobby

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AGENDA1 Intro to Leadership

2 Corporate Brand

3 Personal Brand

4 How to Develop it

5 How to Leverage it

Twitter: “raehanbobby”

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CAREER POSITIONS

Bombardier: Aerospace Design Engineer

Musical Theatre Company: Artistic Director

Kraft Canada:Cheese

Unilever: Dove Masterbrand and the Campaign for Real Beauty

Raeallan: Entrepreneur

Shad Valley McMaster:Assistant Director / Faculty

Fade to Brown:Sketch Comedy Performer

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CAREER POSITIONS

Bombardier: Aerospace Design Engineer Musical Theatre Company:

Artistic Director

Kraft Canada:Cheese

Unilever: Dove Masterbrand and the Campaign for Real Beauty

Raeallan: Entrepreneur

Fade to Brown:Sketch Comedy PerformerA Diverse Career,

A Lifetime of Branded Engagement

Shad Valley McMaster:Assistant Director / FacultyKey Take-away:

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LEADERSHIP

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THE POWER OF CONNECTION

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“Leadership is about making a difference and creating positive change. Its about getting things done, and getting rid of

everything else that doesn’t contribute. Its about encouraging, enabling, and

empowering every volunteer. Its about reinforcing core values, articulating a vision,

and then setting people free.”--Carly Fiorina, Former CEO of Hewlett-Packard

LEADERSHIP DEFINED

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Are leaders born or made?

LEADERSHIP

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LEADERSHIP

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You all were born to be made into Leaders!

LEADERSHIP

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LEADERSHIP

Leaders Connect

Leaders know who they are

Leaders ask the right Questions

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WHAT IF?

“That’s one small step for [a] man, one giant leap for mankind”

-- Neil Armstrong, 1st man to walk on the moon (1930 – 2012)

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HOW CAN WE?

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WHY NOT?

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LEADERSHIP

You gotta want it!

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LEADERSHIP QUESTION

What is my Personal Brand?

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DEFINITION: A BRAND

"A brand is a living entity, and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.“

--Michael Eisner, Former CEO of Disney

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DEFINITION: A BRAND

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A promise to deliver an unmet need

A collection of your experience with a name, logo or symbol

What you remember -- e.g.

Key Take-away: A brand is a promise

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TOP GLOBAL BRANDS

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7

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3

6

9

Source: Millward Brown Optimor BrandZ Report 2012

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BRANDING IMPORTANCE

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In today’s economy, you need an emotional connection

You and your colleagues or contacts are defining it

Early adopter vs. Late adapter?

If you don’t create a consistent brand, the competition will

Creates a focused link for the organization, the team & YOU

Key Take-away: Know your brand, then engage!

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BENEFITS OF A GOOD BRAND

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Recognition

Trust

Loyalty

Market Share

Relationship

Increase $$Increase happiness

Key Take-away: Relationship with a brand can be profitable

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MY BRAND EXPERIENCE: DOVE

Key Take-away: Dove insight led to incredible brand growth!Hosted by:See the rest at evisors.com/webinars/webinar/79

YOUR BRAND EXPERIENCE:

WHAT IS THE BRAND OF {INSERT YOUR COMPANY HERE}?

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CORPORATE BRAND

Key Take-away:

What does {Insert your company here}

promise to bring?

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PERSONAL BRANDCorporate Brand: Promise delivered to stakeholders

PERSONAL BRAND: Promise delivered to everyone you come in contact with

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PERSONAL BRAND

Key Take-away:

What do you promise to bring?

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PERSONAL BRAND

Key Take-away: Personal brand is both personal & professional

1 Some of the best brands have a personality

a Richard Branson (Virgin)

Obama (U.S. Gov’t) b

2 We have multiple brands for multiple contactsa Customers, Employees, Suppliers, Family, Friends, etc.

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1 Personal brand to my wife

a Listens to my storiesSupporter and best friendConnection

b

c

PERSONAL BRAND

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2 Personal brand to my son Nyal

a Picks me upReads storiesConnection

b

c

PERSONAL BRAND

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2 Personal brand to my new daughter Ryah

a Picks me upMakes googly facesConnection

b

c

PERSONAL BRAND

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3 Personal brand to my Mom

a RebelliousLoves my food (curry!)Connection

b

c

Key Take-away: Personal brand is unique to each & similar to all

PERSONAL BRAND

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What is your Personal Brand as [insert name]?

PERSONAL BRAND

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PERSONAL BRAND

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How do you figure out your Personal Brand?

I’ll go through the steps

Key: take time to reflect and be completely honest

Feel free to ask anyone for feedback

Have fun with the process!

Invest in yourself. The BEST investment ever!Key Take-away:

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1 Best. Investment. Ever.

Your investment → Your worth

No deposit. No return.

PERSONAL BRAND

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Whatever you think it is…Let’s wipe the slate clean!

PERSONAL BRAND: FIRST STEP

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PERSONAL BRAND

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Know Thyself: 4 Key areas to target

Your Assessment

Assessment of others

Online/Computer assessment

Review of all your Experiences

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SELF ASSESSMENT1

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Personality

Values

Interests

Skills

Experiences

PERSONAL BRAND

“Know thyself.”-- Aristotle

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PERSONALITY TOOLS1

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Myers-Briggs

True Colors™

Strengths Finder

Birkman’s First Look

Leadership Circle 360° Profile Assessment™

Holland Interest CodesEach has its own benefits, but all of them offer useful insights and guidance

Key Take-away:

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What are your key Personality traits?

PERSONALITY

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VALUES1

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A set of beliefs or criteria that are important to us

Unique to each individual • Background• Upbringing• Life experiences• Personal philosophy

3 main types related to your professional and personal growth• Intrinsic• Extrinsic• Lifestyle

Your Values are a Point of Difference (POD) and are constantly evolving.

Key Take-away:

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What values are most important to you?

VALUES

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INTERESTS

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Things that you enjoy doing or are curious about learning

Proper alignment = proper motivation

Interests change as you do

Gain insight into your strengths and your needs

Look at what you do and what you yearn to do Key Take-away:

4

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SKILLS

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Aptitudes developed from patterns of interests, activities, and successes

Natural tendencies / skills• Learned skills• Special skills• Always developing

What are your aptitudes, which ones do you like? Key Take-away:

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What are your top skills and interests?

SKILLS & INTERESTS

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EXPERIENCES

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Experience, Knowledge, and Achievement

Successes from application of skills

Acknowledgements, awards, key results

The “Story” and Feelings behind the experience

Focus on any achievements you are most proud of Key Take-away:

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What are your top 3-5 experience stories?

EXPERIENCES

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PERSONAL BRANDING

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Now it’s time to extract your brand

Common themes?

Threads within the stories?

Words, ideas, and images that stand out?• Brainstorm all relatable and exciting words from these

Your Personal Brand is that what everyone gets or expects from you. It is your promise to them.

Key Take-away:

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PERSONAL BRANDING

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Top 3-5 Personal Brand elements

Personal Brand statement• What you are the best at (value) • Who you serve (audience) • How you do it uniquely (USP)

Bobby Umar is a dynamic connector who nurtures people to discover their purpose and authentic journey to achieve personal and professional leadership

Keep your statement punchy, memorable, and real Key Take-away:

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PERSONAL BRANDING1

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Top 3-5 Personal Brand elements

Personal Brand statement• What you are the best at (value) • Who you serve (audience) • How you do it uniquely (USP)

Bobby Umar is the Beacon of Light who finds “Lost” Leader-Ships and brings them ashore to start an authentic Leadership Path of Passion and Purpose

Keep your statement punchy, memorable, and real Key Take-away:

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1 Know yourselfShow yourselfGrow yourself

PERSONAL BRAND

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LEVERAGE YOUR BRAND

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Start walking the walk

Start talking the talk

Build your online brand presence

Make it a daily part of your everyday life

Demonstrate Passion, Meaning and DifferenceKey Take-away:

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1 Networking Events

• Elevator pitch

• The Art of Questioning

• Talk about passions

• Determine their brands

• Storytelling

Infuse Personal Branding in what you talk aboutKey Take-away:

LEVERAGE YOUR BRAND

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2

• Build your profile

• Solidify the headline

• Connect

• Engage

Update both your online and offline resumeKey Take-away:

LEVERAGE YOUR BRAND

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4 Career Leadership• Think of fit between Corporate

and Personal brand• Network aggressively within the office

• Leverage feedback

• Storytelling

Do they know what YOU promise the company? Key Take-away:

LEVERAGE YOUR BRAND

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ACTION PLAN

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Get feedback to finalize your Personal Brand

Tell everyone by engaging both online and offline

Monitor your progress

Keep it real, authentic, clear, and be yourself

Don’t Wait! The Personal Brand journey starts now!Key Take-away:

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FINAL THOUGHTS1

Personal Brand: What you promise to bring2

Corporate Brand: What organizations promise to deliver

4 How to leverage with your LeadershipInfuse it in everything you say and do online and IRLa

Know yourself to show yourselfb

Make a difference for the people you servec

How to develop: Self-Assessment, Feedback, Online, Experiences, Personality, Values, Skill, InterestsThemes, Threads, Words, Images, Ideas

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The best investment is in you!

FINAL THOUGHTS

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You gotta want it!

FINAL THOUGHTS

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QUESTIONS?Bobby UmarPresident, Raeallanraehanbobby@gmail.com416-838-2526www.raeallan.comTwitter: “@raehanbobby”

“Caring + Communication = Connection”

Connect with me on

Linkedin, Twitter and my FB page!

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Questions & Answers

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Questions & Answers

Question 1:

What are some of the common mistakes or misconceptions about personal branding?

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Questions & Answers

Question 2:

What are your top 3 tips for personal branding when making your LinkedIn profile?

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Questions & Answers

Question 3:

How do you facilitate others in discovering their personal brand?

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Questions & Answers

Question 4:

Should I change my branding depending on the company I am interested in?

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Questions & Answers

Question 5:

Are your personal branding suggestions applicable from a cross-cultural perspective?

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