personal branding roadmap template creating personal branding roadmap 1

Personal Branding Roadmap Template

Creating Personal Branding Roadmap

1

2

1. Business CaseAnalysis

1. Business CaseAnalysis

2. PresentationSkills

2. PresentationSkills

4. 4. 1. 1.

2. 2.

TIME LINE

MA

RK

ET

DIF

FE

RE

NT

IAT

ION

Personal Branding Roadmap

This Quarter Q3 & Q4

2. 2.

3. 3.

1. 1.

3. Marcomwriting

3. Marcomwriting 4. 4.

Me-

Too

Off

erin

gM

ark

etC

hal

len

ger

Th

ough

tL

ead

er

5. 5.

7. 7.

6. 6. 6. 6.

Where Iwill be

Where Imust be

Next Year

3

Personal Branding Roadmap Overview

Roadmap coordinates release versions and market differentiation on x-axis and y-axis

X-axis: release version numbering follows the “major” and “minor” career development items per year

Y-axis: market differentiation from a “me-too” offering to “thought leader” position

I must strive to achieve the thought leader position for job class or career I must remain competitive, developing “me-too” offerings to be

comparable

Action Plan: This Quarter

4

Me-too Learn business case analysis

Result: Target date:

Market challenger Improve presentation skills

Result: Target date:

Thought leader Marketing & communications writing

Result: Target date:

Action Plan: Q3 & Q4

5

Me-too Market challenger Thought leader

Next Year

6

Me-too Market challenger Thought leader