personal branding using social media - linkedin
Post on 17-Jan-2017
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الترويج للذات باستخدام شبكات
التواصل االجتماعي
Photo credit: http://bit.ly/w5PtXf
صناعة المحتوى
و سائل التواصل االجتماعي تمنحك فرصة •
صناعة المحتوى و إضافته إلى الشبكة
يمكنك التفاعل مع مزودي المحتوى و مقدمي •
الخدمات مباشرة
يمكنك التسويق لنفسك مباشرة دون أي وسيط•
ما هو الترويج الذاتي؟
الذاتي هو الوصول لمرتبة خبير في مجال معين الترويج •
المضافة التي تمتاز بها عن غيرك القيمة خاللمن
باستمراروالتي تستطيع تقديمها
وسائط التواصل االجتماعي تمنحك فرصة مميزة •
للترويج لذاتك إذا استخدمت بشكل سليم
ما هي مميزاتك؟
ما هو االنطباع الذي تريد أن يأخذه الناس عنك؟•
ما هو شغفك أو اهتماماتك؟•
في أي مجال يمدحك الناس و يثنون عليك؟•
في أي مجال تجد قوتك و ثقتك بنفسك؟•
؟ بعض األمثلة في هذا الرابط ما هي قيمك و مبادئك•
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تواصل مع اآلخرين
بناء شبكة من العالقات هو من أساسيات نجاحك•
اشترك في مجموعات من نفس اهتماماتك•
شارك بتعليقات و مالحظات في المواضيع التي تهمك•
اشكر اآلخرين على تعليقاتهم و تفاعل معها•
اختر المحتوى بعناية ضمن نطاق اهتماماتك•
استخدم عبارات واضحة كي ال يساء فهمك•
حافظ على مصداقيك فيما تكتب أو تنقل•
ماذا يقول جوجل عنك؟
و الشركات أيضا تستخدم الشبكات االجتماعية
Source: https://www.jobvite.com/wp-content/uploads/2014/10/Jobvite_SocialRecruiting_Survey2014.pdf
Overview
• business-oriented social networking service
• Founded in December 2002 and launched on May 5, 2003
• As of 2015, most of the site's revenue comes from selling access to information about its users to recruiters and sales professionals
• was founded by Reid Hoffman and founding team members from PayPal and Socialnet.com
• IPO in January 2011
Company Overview
The Startup of You
Reid Hoffman
Network of Connections
• See the world from others’ perspective
• Your extended network
• Weak connections
• Meet the most curious friends
• Exchange ideas with others
The Largest Professional Network
Source: https://press.linkedin.com/about-linkedin
LinkedIn Business Model
Source: https://press.linkedin.com/about-linkedin
Employers Pay to Post Jobs
• Job seekers plan is priced at $29.99/month premium package designed for them.
• An all-purpose Business Plus plan is now priced at $59.99/month.
• The premium service for sales people is $79.99/month.
• A premium plan for hiring specialists, known as Recruiter Lite, is $119.99/month.
Revenue from Selling Access to Information
Source: http://www.forbes.com/sites/georgeanders/2015/01/06/linkedin-reprices-
premium-services-hoping-users-wont-turn-furious/
Acquired in May 3, 2012
Acquired in April 9, 2015
15 Acquisitions to date
انشاء ملفك الشخصي على
Choose a Country
Choose Your University and Year
What Do You Want to Accomplish?
Email Confirmation, and Ready to Go
Login, and Start Building Your Profile
Profile Headline • Who you are in one sentence
• Be Specific
• Use Key Words
• Location and Sector
• What and Where You’d like to Work
• ‘Looking for new opportunities’ is
not recommended
Let Them See You
Adding a professional photo makes you 14 times more likely to
be found on LinkedIn
Which Photo to choose?
These Might Be Good Photos
Summary Statement, Your Elevator Pitch
• What have you accomplished?
• What are your strengths?
• What do you offer to an employer?
• Always be positive
If you are just starting out
• Internships
• Volunteering
• Honours & Awards
• Demonstrate your skills
• What you’ve learnt
Your experience
Company logo Job title
Duration of job
Details of your role AND achievements
This is an opportunity to be
endorsed
Your Skills
If you have skills listed on your LinkedIn profile then chances of your
profile being viewed rises by 13 times compared to when you have no
skills listed
Your Education
Should I add my Grade?
Finding Connections
Accepting Connections
Should I accept a connection from
anyone?
Connection requests are waiting
You can accept or reject
You can search for jobs Jobs are here
Receive LinkedIn emails between connections
Who has Viewed Your Profile
نصائح عامة
Use Mobile Application
Be Social
Be Professional
OR
Increase Your Visibility by Adding Interests
• Follow Companies
• Join Professional Groups
• Post articles, and comment on others’
Make Sure to Get All Star
Recommend …
… and Ask to be Recommended
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