persuasion presentation
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Presentation DesignPresentation DesignBy simon galico
Social influenceSocial influenceoccurs when
Social influenceSocial influenceoccurs when
individual's thoughtsindividual s thoughts
Social influenceSocial influenceoccurs when
individual's thoughts
feelings
individual s thoughts
Social influenceSocial influenceoccurs when
individual's thoughts
feelings
individual s thoughts
or actions
Social influenceSocial influenceoccurs when
individual's thoughts
feelings
individual s thoughts
or actions
are affected by other people
PersuasionPersuasion
is a form of social influence
PersuasionPersuasion
it is the process of guiding oneself or another toward the adoption of an:
it is the process of guiding oneself or another toward the adoption of an:
idea
it is the process of guiding oneself or another toward the adoption of an:
idea attitude
it is the process of guiding oneself or another toward the adoption of an:
idea attitude or action
PersuasionPersuasion
it is the process of guiding oneself or another toward the adoption of an:
idea attitude or action
by rational and symbolic means.
10 Persuasion 10 Persuasion T lTools
1) Ai d R b t1) Air and Rebut
1) Ai d R b t1) Air and Rebut
“R i i i i“Restating an opposing viewpoint and then showing why it’s wrong”
2) B d2) Bandwagon
2) B d2) Bandwagon
“S h l l“Suggests that mostly everyone else supports the idea”
3) E d t3) Endorsements
3) E d t3) Endorsements
“U i C l b i i E h l“Using Celebrities or Experts to help influence your decision”
4) I t t t l R f4) Intertextual Reference
4) I t t t l R f4) Intertextual Reference
“U i h f h“Using another reference that agrees with your views or opinions”
5) N C lli5) Name Calling
5) N C lli5) Name Calling
“P i h i h“Point out the negative so another product / idea seems better”
6) Pl i F lk6) Plain Folks
6) Pl i F lk6) Plain Folks
“C id i l d“Connects ideas to simple down to earth people”
7) R titi7) Repetition
7) R titi7) Repetition
“R h i f i“Repeats the information so you can remember it”
8) 8) Shock Tactics and Fear
8) 8) Shock Tactics and Fear
“M k l f f“Makes people react out of fear instead of reason”
9) St t i9) Stereotyping
9) St t i9) Stereotyping
“U f i i f“Uses unfair images of a group to make a point”
10) T bl id Thi ki10) Tabloid Thinking
10) T bl id Thi ki10) Tabloid Thinking
“M k thi k thi i“Makes you think something is simple because it keeps people from l ki t th li t d d t il ”looking at the complicated details”
Finally 2 ideas:Finally, 2 ideas:
Prepare you Prepare you presentation with time…
Prepare you Prepare you presentation with time…
B tBe concrete…
B tBe concrete…
People get bored
B tBe concrete…
People get bored
Pictures credits:
h // h d i /i / i i l / i i l ifhttp://www.videosydiversion.com/wp‐content/uploads/2006/12/perro‐dormido.jpghttp://images.buyscaryhalloweencostumes.com/child‐scream‐costume.jpghttp://www.propagandacritic.com/images/plainfolks.jpg
http://4 bp blogspot com/ REcMEDUrULg/SV439TBCcwI/AAAAAAAAASI/u3d31lQsOZY/s400/int
http://2.bp.blogspot.com/_lHPPhOSC0bk/SPplTV6AozI/AAAAAAAAD4M/lrU6gqlCp5w/s400/varvel_name_calling.jpg
http://www.nhsdesigns.com/images/principles/repetition_poster_example1.gif
http://vecteezy.cdn.eezyinc.com/system/resources/previews/000/003/241/original/Business‐http://www.wisdominlivinglife.com/wp‐content/uploads/2009/09/endorsements.gif
http://4.bp.blogspot.com/_REcMEDUrULg/SV439TBCcwI/AAAAAAAAASI/u3d31lQsOZY/s400/intertextualidad+I.JPG
p // y y / y / /p / / / / g /Presentation.jpg?1275422280http://paab.typepad.com/photos/uncategorized/2007/05/23/feel2.jpg
http://theaaronng.com/wp‐content/uploads/2011/07/action.jpg
http://www.northhantsbrewers.org.uk/images/tools.png
http://www.doctormacro.com/Images/Posters/B/Poster%20‐http://brokensymmetry.typepad.com/photos/uncategorized/2008/03/18/tabloid2.jpg
http://www.examiner.com/images/blog/wysiwyg/image/thoughts‐squiggles‐2.gif
http://www.definebody.com/wp‐content/uploads/2010/03/air.jpg%20Band%20Wagon,%20The_02.jpg
Information credits:
10: Tools od presuasion: http://quizlet.com/476488/tools‐of‐persuasion‐flash‐cards/
http://en.wikipedia.org/wiki/Social_influence
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