pesticide in soft drinks-crisis management by coke and

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Journal of Emerging Technologies and Journal of Emerging Technologies and

Business Management Business Management

Volume 8 Number 1 Article 2

December 2017

Pesticide in Soft Drinks-Crisis Management by Coke and Pepsi in Pesticide in Soft Drinks-Crisis Management by Coke and Pepsi in

India India

Uma Bhushan SP Jain of Global Management, Mumbai, India

Follow this and additional works at: https://jetbm.imtnagpur.ac.in/journal

Recommended Citation Recommended Citation Bhushan, U. (2017). Pesticide in Soft Drinks-Crisis Management by Coke and Pepsi in India. IMT Case Journal, 8(1), 13-32. https://jetbm.imtnagpur.ac.in/journal/vol8/iss1/2

This Case Study is brought to you for free and open access by Journal of Emerging Technologies and Business Management. It has been accepted for inclusion in Journal of Emerging Technologies and Business Management by an authorized editor of Journal of Emerging Technologies and Business Management. For more information, please contact ankumar@imtnag.ac.in.

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Bhushan: Pesticide in Soft Drinks-Crisis Management by Coke and Pepsi in I

Published by Journal of Emerging Technologies and Business Management, 2017

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Journal of Emerging Technologies and Business Management, Vol. 8, No. 1 [2017], Art. 2

https://jetbm.imtnagpur.ac.in/journal/vol8/iss1/2

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Bhushan: Pesticide in Soft Drinks-Crisis Management by Coke and Pepsi in I

Published by Journal of Emerging Technologies and Business Management, 2017

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Journal of Emerging Technologies and Business Management, Vol. 8, No. 1 [2017], Art. 2

https://jetbm.imtnagpur.ac.in/journal/vol8/iss1/2

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Bhushan: Pesticide in Soft Drinks-Crisis Management by Coke and Pepsi in I

Published by Journal of Emerging Technologies and Business Management, 2017

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Journal of Emerging Technologies and Business Management, Vol. 8, No. 1 [2017], Art. 2

https://jetbm.imtnagpur.ac.in/journal/vol8/iss1/2

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Bhushan: Pesticide in Soft Drinks-Crisis Management by Coke and Pepsi in I

Published by Journal of Emerging Technologies and Business Management, 2017

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Journal of Emerging Technologies and Business Management, Vol. 8, No. 1 [2017], Art. 2

https://jetbm.imtnagpur.ac.in/journal/vol8/iss1/2

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Bhushan: Pesticide in Soft Drinks-Crisis Management by Coke and Pepsi in I

Published by Journal of Emerging Technologies and Business Management, 2017

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Journal of Emerging Technologies and Business Management, Vol. 8, No. 1 [2017], Art. 2

https://jetbm.imtnagpur.ac.in/journal/vol8/iss1/2

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Bhushan: Pesticide in Soft Drinks-Crisis Management by Coke and Pepsi in I

Published by Journal of Emerging Technologies and Business Management, 2017

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Journal of Emerging Technologies and Business Management, Vol. 8, No. 1 [2017], Art. 2

https://jetbm.imtnagpur.ac.in/journal/vol8/iss1/2

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Bhushan: Pesticide in Soft Drinks-Crisis Management by Coke and Pepsi in I

Published by Journal of Emerging Technologies and Business Management, 2017

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Journal of Emerging Technologies and Business Management, Vol. 8, No. 1 [2017], Art. 2

https://jetbm.imtnagpur.ac.in/journal/vol8/iss1/2

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Bhushan: Pesticide in Soft Drinks-Crisis Management by Coke and Pepsi in I

Published by Journal of Emerging Technologies and Business Management, 2017

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Journal of Emerging Technologies and Business Management, Vol. 8, No. 1 [2017], Art. 2

https://jetbm.imtnagpur.ac.in/journal/vol8/iss1/2

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Bhushan: Pesticide in Soft Drinks-Crisis Management by Coke and Pepsi in I

Published by Journal of Emerging Technologies and Business Management, 2017

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Journal of Emerging Technologies and Business Management, Vol. 8, No. 1 [2017], Art. 2

https://jetbm.imtnagpur.ac.in/journal/vol8/iss1/2

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Bhushan: Pesticide in Soft Drinks-Crisis Management by Coke and Pepsi in I

Published by Journal of Emerging Technologies and Business Management, 2017

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Journal of Emerging Technologies and Business Management, Vol. 8, No. 1 [2017], Art. 2

https://jetbm.imtnagpur.ac.in/journal/vol8/iss1/2

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