peter sisson's presentation at ecomm 2008

PC-Phone Integration and Search Dialing

Peter Sisson

Founder & CEO

The inevitable merger of PC and Phone

PC/Phone integration approach for SOHO

What it means: Search Dialing and more

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What I’ll cover today

The Typewriter v1.0

The Typewriter v2.0

EVOLUTION

The Typewriter v3.0

REVOLUTION

Personal phone is there

Personal Phone

Office Phone

?

The Office Phone v1.0

Late 1800s

The Office Phone v2.0

EVOLUTION

Early 1900s

EVOLUTION

The Office Phone v3.0

1970s

The Office Phone v4.0

EVOLUTION

2000s

Why do we need both?

This makes more sense

The inevitable merger of PC and Phone

PC/Phone integration approach for SOHO

What’s enabled: Search Dialing and more

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SOHO telecom is a big opportunity

10-99 seats

100-499seats

26Mworkers

7Mworkers

Source IDC 2006

1–9 seats

40Mworkers

PC-phone integration for SOHO

• Inexpensive• Simple to set up• Easy to use• Powerful

The inevitable merger of PC and Phone

PC/Phone integration approach for SOHO

What’s enabled: Search Dialing and more

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Search dialing is unified search

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PC-based contacts Online directories

Search Dialing is Local Search

Global Search Local Search

•Restaurants

•Entertainment venues

•Repair shops

•Contractors, electricians, plumbers.

•Products and services to buy in person

• Information

•Entertainment

•News

•National businesses

•Products and services to order online

WEBSITES PHONE #s & ADDRESSES

411

“Dial Who” “Dial What”

Search Dialing combines 411 with keyword search

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Search Dialing

Typing keywords advertising opportunity

$3.49$3.45$3.30

$3.49

$3.45$3.30

BusinessesBid for placement

Pay for call when clicked

A model for advertising-supported office phone service

Not possible on standalone phones

Conclusion

PC/phone integration is inevitable.

Toktumi’s approach is a simple, inexpensive way to achieve PC/phone integration for SOHO settings.

Once PC/phone integration is widespread, models for advertising supported phone service will emerge.

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An eComm 2008 presentation –

http://eCommMedia.com for more