picking the right promotional polo shirt

Picking The Right Promotional Polo Shirt for

YOUR COMPANY

Presented by Shoplet Promos

You decided your company needs polo shirts… now what?•You need to ask yourself a couple of

questions before moving forward

Questions to ask…

•Who is your recipient?

•What is your budget?

•What type of polo shirt should I buy?

•Fabric? Color? Sizes?

AM I FORGETTING ANYTHING?

Target Market•Does your market wear polo shirts?

▫Certain demographics do NOT wear polo shirts unless they are obligated to through work

▫If this demographic is your brand’s target market, DO NOT BUY PROMOTIONAL POLO SHIRTS

▫It may dilute your brand and confuse consumers

Target Market

•Are your employees going to be the recipients of the custom polo shirts?▫Popular way to promote team unity and to

appear more credible to customers

Target Market

•So, who will wear it?▫Young professionals? ▫Interested in fashion?▫Business casual?▫Golfers? Athletes?

•Important to know, they may require different styles of Polo Shirts

Budget and Goals

•What is your overall budget?

•What are your goals?

Budget•With literally hundreds of Polo Shirt options,

your budget is KEY

▫Cost effective Polo Shirts will allow you to purchase more shirts with your budget – leading to more people seeing your logo and more impressions

▫High quality Polo Shirts may be kept longer by recipient. A satisfied customer will lead to an increase in brand awareness and brand loyalty

Goals•Quality vs. Quantity

▫Higher reach? Want as many people to recognize your logo as possible? Go for Quantity

▫Increase brand loyalty? Impress at a Trade Show? Go for Quality

▫The correct answer: it depends and it’s most likely a combination of both strategies

VS.

Styles

•The fun part! ▫Choosing what style to purchase!

Fabric Type

Colors

Sizes

Extras?

Fabric Type?•There are so many styles to choose from –

you need to make sure your fabric works with your market▫For example: Upscale, dressy = mercerized

cotton polo or athletes, active = moisture wicking polo

Ups

cale

!

Athletic!

Colors

•Unlike a clothing line, you can’t offer many different color options▫Does it compliment your logo design?▫Does it fit within your brand colors?

Sizes

•If you don’t know exact sizes, choose a nice distribution of sizes▫XS to XXXL

Variety

•Don’t forget to get Men’s, Women’s and Youth Polo Shirts if applicable!

Overview•3 Things To Focus On

▫Who is your recipient?▫TARGET MARKET▫WHAT DO THEY WANT

▫What is your budget?▫QUALITY vs. QUANTITY▫RIGHT BALANCE

▫What style should you buy?▫FABRICS, COLORS, SIZES

Presented by

Shoplet Promos