picture imprint indicia slides.final
Post on 09-May-2015
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To help you stay on the leading edge of the latest direct mail innovations and opportunities and to easily share them with your teams and clients, the PS Insider has put together the following slides to summarize the new Picture Permit Imprint Indicia offering from the USPS.
The New Picture Permit Imprint Indicia:WHAT YOU NEED TO KNOW
This is a strategic summary for planning and meeting purposes.
Convenient links to the complete list of standards and regulations are provided.
Please consult with Production Solutions to help guide you through the use of
this new marketing opportunity and optimize your direct marketing campaigns:
www.ProductionSolutions.com.
www.ProductionSolutions.com
The New Picture Permit Imprint Indicia: The Look
Referred to as “Picture Permit” Commercial mailers can
customize with: Corporate logo Brand image Trademark
For use on: First-Class mail letters & cards Standard mail letters & cards
Benefits: Raise brand awareness Increase open rates Boost mailpiece’s visual impact
www.ProductionSolutions.com
The New Picture Permit Imprint Indicia: Who Can Use It
Open to all mailers with prior approval on picture permits Commercial and Non-profit mailers
By invitation only! Mailers must have an invite to register USPS will issue Invitation Registration to all
approved Picture Permit mailers
www.ProductionSolutions.com
The New Picture Permit Imprint Indicia: Pricing & Promotions
Fees $.01 First Class $.02 Standard Mail Fees Waived During Promotional Period
Promotional Period August 1, 2013 – September 30, 2013
Registration Period June 15, 2013 – September 30, 2013 By USPS Invitation Only
Tip: See “Challenges & Cautions” Slide
www.ProductionSolutions.com
The New Picture Permit Imprint Indicia: The Four-Step Process
Step 1: Review Guidelines and Requirements Complete online registration process https://www.usps.com/business/picture-permit.htm
Step 2: Complete Online Application Mailer receives link to Picture Permit application Application is USPS Form 3615-A Submit signed copy of application to:
picturepermit@usps.com
Step 3: Email PDF of Addressed Mailpiece Only after PMO has confirmed application PDF should include: envelope dimensions, IMb, clear
zone, and proposed Picture Permit design
Step 4: Submit 500 Production Samples PMO will send thorough instructions Sample testing takes approx. 45 days
www.ProductionSolutions.com
The New Picture Permit Imprint Indicia: The USPS Requirements
All mailpieces must include the full-service Intelligent Mail Barcode (IMb)
Mail owner is responsible for image Picture Permit must be in color Logos, images, and trademarks must be in color Required elements may be black (class of mail, etc.)
www.ProductionSolutions.com
The New Picture Permit Imprint Indicia: Challenges & Cautions
Please take the following lead times and requirements into consideration when planning to use the Picture Permit:
Those who do not currently have an approved picture permit are strongly encouraged to apply for one, six months prior to the Registration period
Registration: June 15, 2013 – September 30, 2013
Allow at least three full months from the application for the authorization approval
Commingle mail has special restrictions, and mailers must discuss promotion acceptance with a contracted commingle provider
www.ProductionSolutions.com
The New Picture Permit Imprint Indicia: Resources & Links
Apply https://www.usps.com/business/picture-permit.htm
Program Management Office (PMO) email submissions: picturepermit@usps.com
Mail samples to:U.S. Postal Service
Attn: Picture Permit Program Office
475 L’Enfant Plaza SW, Room 5621
Washington, DC 20260-5621This is a strategic summary for planning and meeting purposes. Convenient links to the complete list of standards and regulations are provided. Please consult with Production
Solutions to help guide you through the use of this new marketing opportunity and optimize your direct marketing campaigns: www.ProductionSolutions.com
New Picture Permit Imprint Indicia:WHAT YOU NEED TO KNOW
www.ProductionSolutions.com
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