pieter jan troost - persuasive design - zo pas je gedragspsychologie toe voor maximale conversie
Post on 08-Jan-2017
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Tijdsduur Kosten
Fysieke inspanning Mentale inspanning
Afwijking van wat men gewend is Afwijking van sociale normen
Verminder
Leen geld uit
Bepaal hoeveel u wilt uitlenen
Verander de call to action in iets wat voelt als een kleinere commitment
You’ve done it! Thanks for you order. We know you’re anxious to receive your items
Order ID: 189009
Dear TESTscenario,
You’ve just purchased these great products from our store. Thank you!
We hope you will enjoy our products just as much as people who bought them before you. Have a look:
Order Summary Subtotal $50,00 Shipping Free (valued $5,00) Tax $5,50 Total $55,50
Your items will arrive in approximately 2 working days.
Shipping To TESTscenario QAstore test instances email Chicago, IL 60601 1112223333
Questions or Comments? Email us at orders@storeplacer.com. We’ll reply within 48hrs
Item Description Price Quantity Subtotal RatingProductname Product description $4,00 5 $20,00 ✮✮✮✮
Productname Product description $2,00 10 $20,00 ✮✮✮
Productname Product description $0,50 20 $10,00 ✮✮✮✮✮
Central (Interruption)
Non Related
Related
Peripheral (Background)
Hot triggers in customer journey
Meest sympathiek Meest kansrijk
Meest kansloos Meest irritant
Trigger
Motivation
Ability
Dank
Trigger
Motivation
Ability
Motivatie
Ability
Trigger
Sociaal bewijs & Schaarste Commitment Default Nudging Anchoring, Decoy, Aversion Post Purchase Rationalisation
Jenga techniek Minder keuzes Minder elementen Keuzehulp Adresseer zorgen Minder inspanning Gebiedende wijs Ongewenst gedrag?
Spark Facilitator Signal
pj@pjtroost.nl @pjtroost
Pas gedragspsychologie toe voor maximale conversie:
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