pinterest for brands

Convert Your Personal Pinterest Account Into

Business Account

How To Verify Your Website

#1 To Allow User Generated Content

#2 Smartly Integrate ‘Words’ into Your Images

Tip: Add hashtag to your selected keyword if necessary, for example #socialmedia.

#3 To Make Use of Humors, Infographics & DIYs

A decent idea to collect infographics related to your niche in one place

#4 Comment on Pins Regularly

Tip: Look at ‘Recent Activity’ at your Pinterest sidebar and start engaging with those who recently commented, liked or repinned from your boards.

#5 Tell a Story on Pinterest

If you manage to share a story that resonates with your audience, people are very much willing to re-tell (repin) that story over and over again.

Tip: NEVER copy the entire article from the site.

#6 To Monitor Your Brand Visibility via ‘Source’

Check here: http://pinterest.com/source/YourDomainHere

Tip: Make sure there is at least one image with a minimum size of 110 x 100 pixels or else people won’t be able to pin your article directly.

#7 Pin Videos, Slides other than Images

Showcase your slide presentations on niche topics

#8 Create a Social Media Résumé Board

http://pinterest.com/cspenn/social-media-resume-example/

http://www.christopherspenn.com/2012/02/8-tips-for-a-pinterest-social-media-resume/

#9 Describe YOU/Your Brand with Style

#10 A Little Shameless Self-Promo Doesn’t Hurt

Tip: Add the price in your pin description (with the $ symbol) will create a price tag for the item, which also features it in the ‘Gifts’ section where people can browse by price range.

#11 Remember to Drive Traffic BACK to your Website

http://mashable.com/2012/03/13/pinterest-track-traffic/

#12 Build Your Email List (and Exposures)

Tip: If you own a blog, leverage your Pinterest contest for referral traffic and persuade the contestants to stay as blog readers. Give them something to come back for.

Pin-to-Win Contests

No. 1: Make it Easy to Enter

No. 2: Offer a Significant Prize

No. 3: Have Things Worth Pinning

No. 4: Support the Contest on Other Networks, Media

No. 5: Reward Everyone Who Enters

#13 Integrate Pinterest Effort into other Social Networks

You can leverage your Facebook page to hold a pinning contest like GAP did via a third party app.

Great example from Pinterest itself with ‘pins you’ll love’

You may create something similar or use a ready-made template for your emailing campaign like how Mailchimp did by integrating Pinterest in their service.

#14 As a Research Tool to Understand Your Audience Better

• Discover what people are pinning from your website

• Understand Customer Perception

• Capture descriptions, comments & board name

Pinterest Tools• Pinreach• Pinalytics• Share As Image • Pin Search • Pin Right click• Pinterest Pro• Shareaholic• Pinfluencer• PinLeague• Pingraphy

#15 How about ‘Milestones’ on Pinterest?

#16 Create Seasonal Boards for Your Brand

Trending Topic Board – Ex: Christmas Décor & Recipes

Gift Buying Board – Ex: Gift Ideas for Lovely Ladies

#17 Be Selective with What You’re Cross-Posting

For syndication or when promoting a particular board on Pinterest, try to use the unique board RSS Feed so your followers can easily add it to their feedreaders

http://pinterest.com/wchingya/social-media-awesomeness.rss

#18 Deliver Your Survey Results via ‘Infographic’

#19 To Make Full Use of Your Secret Boards

• Brainstorm ideas for future projects/boards

• Secret board for discussions, exchanging ideas with selected community members, colleagues.

• Motivational content that are not meant for public.

• For organizing special events, occasions for a cause or someone.

Tip: You can turn ‘Off’ the secret board to make it public. However you won’t be able to make it ‘secret’ again once converted. Remember, only the board creator can make the board public without the permission from other collaborators.

#21 Never Stop Observing & Learning

Case study

“World’s First Pinterest Campaign”

The campaign was called “Womens Inspiration Day by KOTEX” an out reach campaign using Pinterest to find 50 women in Israel and what inspires them.