pioneer trails regional planning commission broadband study findings
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PIONEER TRAILS REGIONAL PLANNING COMMISSION
BROADBAND STUDY
Regional Technology Planning Team Report
August 2011
PIONEER TRAILSREGIONAL PLANNING COMMISSION
BROADBAND RESIDENTIAL NEEDS STUDY
RESIDENTIAL STUDY: WHO RESPONDED ?
NOTE: 2.5 % OF RESPONDENTS DID NOT INDICATE OR INDICATED A COUNTY OUTSIDE THE REGION AS THEIR COUNTY OF RESIDENCE
County Frequency % of total respondents
County pop as % of Pioneer Trails Region
Population
Johnson 93 24% 35%
Lafayette 85 22% 22%
Pettis 136 35% 28%
Saline 76 19% 15%
RESIDENTIAL SURVEY: WHO RESPONDED ?
56%
87%
64%
38%
83%
40%
3%
32%
60%
13%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Gender Race Residence Kids Home
Note: Remaining % is non-response
Female
Male
White
Other Urban
Rural Yes
No Rent
Own
RESIDENTIAL SURVEY: AGE OF RESPONDENTS
RESIDENTIAL SURVEY: INCOME OF RESPONDENTS
Median Income of Surveyed HH > Median HH income of the region(30% did not respond to income question)
County Median Household Income (Census)
Johnson 40,028Lafayette 45,921Pettis 36,591Saline 38,503
Pioneer Trails Region 40,261Missouri 45,149
RESIDENTIAL SURVEY: COMPUTER OWNERSHIP AND INTERNET ACCESS AT HOME
RESIDENTIAL SURVEY: WHEN DID HOUSEHOLD FIRST OWN A COMPUTER AND
WHEN DID THEY FIRST HAVE ACCESS TO BB/ HSI AT HOME ?
2%6%
14%18%
60%
8%
27%
35%
14% 11%
0%
10%
20%
30%
40%
50%
60%
70%
Less than 1yr 1-3 yrs 4-7 yrs 8-10 yrs More 10 yrs
% HH with Computer % HH with BB or HSI at home
Computer trend line Internet trend line
RESIDENTIAL STUDY – TYPE OF INTERNET SERVICE
2%
3%
6%
12%
12%
13%
27%
39%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Other
Don't Know
Cellular BB
Satellite
Dial-up
Fixed Wireless
Cable
DSL
(n=320)
APPLICATIONS (RESIDENTIAL)
16%19%19%
22%23%
25%27%
35%36%
45%46%
65%65%
67%68%69%
85%91%
0 0.2 0.4 0.6 0.8 1
Home-based businessSell online
Share something online that you createdContribute to a web site or blog
Look for a place to liveWork from home
Take class or do homeworkLook for job online
Play online video or gamesVisit state or local Gov. sites
Watch TV or other videosOnline banking
Social networking siteNews or politics
Buy onlineHealth or medical information
Information to buy services and productsKeep in touch with friends and family
RESIDENTIAL STUDY – IMPORTANCE OF INTERNET AND COMPUTER ACCESS
PIONEER TRAILSREGIONAL PLANNING COMMISSION
BROADBAND BUSINESS NEEDS STUDY
BUSINESS STUDY – RESPONSES BY COUNTY
1 – 4 32%5 - 25 43%26 – 100 14%101 – 500 4%501 – more 7%
100% have internet service at their business
NATIONAL BUSINESS CLASSIFICATION
BUSINESS BROADBAND PROVIDERS (N=25)
One respondent uses 2 providers for internet access
TYPES OF INTERNET CONNECTIONS
3%
13%
47%
20%
3%
7%
7%
0% 10% 20% 30% 40% 50%
Dial-up Line - 56 Kbps or Less
Fiber to the Premises
DSL
Fixed Wireless
Cable Modem
Mobile Wireless (Cellular Aircard)
T-1
SPEED OF CONNECTIONS 24% of those responding reported the following
speeds by connection type:
76% of those responding did not know their speed
Fixed Wireless Users 12 Mbps
DSL Users 6 Mbps/768Kbps
Fiber to the Premise 100 Mbps 12 Mbps
BROADBAND SERVICE RATINGS
ServicesVery
SatisfiedSatisfied Dissatisfied
Very Dissatisfied
Don’t Know/Not Applicable
Response Count
Cost of Internet/network Service
28% 44% 16% 4% 8% 25
Speed of the on-line connection 24% 44% 16% 12% 4% 25Billing practices of your provider 32% 56% 4% 0% 8% 25Reliable access to the Internet 32% 56% 12% 0% 0% 25Training and technical support 20% 56% 4% 4% 16% 25Customer Service Representative’s knowledge when you call for service
20% 48% 12% 4% 16% 25
Installation technician’s ability and courteousness
25% 58% 0% 0% 17% 24
SUPPORTED INTERNET APPLICATIONS
WHY IMPORTANT?
Provide good customer service On-line research and monitoring of utilities and equipment Our lifeline of communication. Global sharing of databases Automation of routine processes Interaction between governmental agencies
COMMERCIAL BROADBAND ENVIRONMENT
16.0%
40.0%
32.0%
12.0%
0.0% 10.0% 20.0% 30.0% 40.0% 50.0%
Competitive, several options
Somewhat Competitive, two providers
Not Competitive at All, only one provider option
There is not a broadband option available that is suitable for my business.
Availability of Multiple, Competing Broadband Options
COST OF SERVICE
BROADBAND STRATEGIC PLANNING
Will identify strategies, and related directions, initiatives, goals and objectives, that can be employed by interested parties within the region.
It is a large scale, high-level planning exercise It provides specific guideposts and pathways
to better help the region build long term broadband sustainability
Addresses both availability (supply) and adoption (demand) within the region.
27
BROADBAND STRATEGIC PLANNING PROCESS
The Strategic Planning process is split into four (4) phases: Phase 1 (Completed Today): Needs Assessment and
Existing Information Review – A detailed understanding of the current broadband climate and the current and future broadband-related needs in the region.
Phase 2 (Beginning Today): How to move from the current broadband environment to the one needed within the region. Strengths, Weaknesses, Opportunities and Challenges (SWOC)
analysis will be performed.
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SWOC ANALYSIS The definitions of the four (4) SWOC elements are as
follows: Strengths – Broadband-related systems, practices,
processes, and resources that are highly valued by the region.
Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.
Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.
Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region.
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UNDERSTANDING SWOC
SWOC ANALYSIS Phase 2: cont’d
The analysis should cover a wide range of issues including those centered on:
residential, business and institutional broadband availability and adoption,
whether available bandwidth(s) are sufficient for current as well as near and long term needs and applications,
potential upgrade and expansion possibilities, reliability of existing networks, related matters.
Providers are asked during Phase 2 to present their ideas on possibilities for advancing the broadband environment.
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INDIVIDUAL SECTOR DATA
Online Surveys (OLS) were received from the following groups:Library Sector (6)
Local Government (3)
Public Safety (6)
Business & Prof. Services (2)
Healthcare (3)
Workforce Development(1)
Tourism (7)
Higher Education Sector (12)
Economic Development (1)
Community & Social Services (1)
INDIVIDUAL SECTOR DATA
SECTOR REPORTS
SWOC ANALYSISVOTING
34
UNDERSTANDING SWOC
SWOC ANALYSIS The definitions of the four (4) SWOC elements are as
follows: Strengths – Broadband-related systems, practices,
processes, and resources that are highly valued by the region.
Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.
Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.
Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region.
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BROADBAND STRATEGIC PLANNING PURPOSE AND PROCESS
Phase 3: Findings Review and Initial Strategic Plan Element Development – The RTPT will review the initial findings, priorities, potential strategic directions and actions, timelines and resources needed related to those potential directions. In this phase, a number of potential strategic
directions and initiatives will be identified, reviewed, discussed, and then incorporated into the initial draft of the Strategic Plan.
37
BROADBAND STRATEGIC PLANNING PURPOSE AND PROCESS
Phase 4: Drafting and Finalization of the Strategic Plan by the RTPT. The Strategic Plan will consist of :
1. Introduction and Regional Overview2. Purpose Statement3 Detailed SWOC Findings and Analysis4. Strategic Direction(s)
Short, medium and long term goals and objectives to boost broadband adoption and availability.
Action Items and Implementation Plan
5. Financial, human and organizational resource considerations6. Timelines and benchmarks for measuring progress
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Additional Discussion
39
Connect with us at MOBroadbandNow
http://mobroadbandnow.com/
Broadband Summit Nov. 17, 2011Capitol Plaza Hotel, Jefferson City, MO
Follow us on Facebook and Twitter
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THANK YOU
FOR YOUR PARTICIPATION IN
PIONEER TRAILS BROADBAND PLANNING
PROJECT!
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