pitch, please. what startups should pitch and why?
Post on 15-Jan-2017
236 Views
Preview:
TRANSCRIPT
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 1
Pitch, please.Why are we fascinated? What can pitching bring us?
Source: Vergence Labs by Stephen Breshear (CC BY-NC-ND 2.0) 2012
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 2
72 Startups at the Forum Actiss Partners
Akselos SA
Apidel SA
Attolight
BestMile
Bio
Biotechware
BlueWatt Engineering Sarl
Bookbedder
Bridgology
ChillingMonkey
CodeTickler
Coteries SA
CyberHaven
DomoSafety SA
eLamp
eSMART Technologies SA
Eurocol
Experientia
EZYcount by superVX AG
Fastree3D SA
Flyability
Foodcampus
Gait Up
Gookers
Greenastic
HARDAH Sàrl
Imperix
Innovare Platform
InvestGlass
Iprova
kaemco
KANG
Kireego
Kizy Tracking
Labs
LENR Cars SA
Lionel’s startup
LYO-X GmbH
MindMaze SA
Morphotonix
Mst Jojob
Nowy
OsmoBlue
PB&B SA
PodioBox
Percko
Pryv SA
Qloudlab SA
Quartz Bio
RC
Recmeabook
Reuteler & cie SA – Patent &
Trademark attorneys
ROVENSO
Safen Fluid & Mechanical Engineering
S.r.l.
SalesWings
ScanTrust
Sci-Consulting
Seedstars World SA
SenseFly SA
Sinclair Nanbiquara sàrl
Smida
Sofaces
Sqeedtime
SWINAPS
Swissmic SA
TawiPay
Technis
Utribo
Visionarity
Zizzz
Zepto
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 3
QloudLab Renso Fastree3D
OsmoBlue Sensefly Kireego
6 selected to pitch
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 4
5.12 million hits on Google
startup contest
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 5
sales pitch,value proposition
Recent, but rising popularity
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 6
Money Tigers (2001) first to bring pitching to TV
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 7
Watching entrepreneurs pitch, now in 28 countries
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 8
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 9
Me, with winners of of the
MyAfricanStartup.com pitch
at Abidjan, Ivory Coast in 2015
Winners of
SeedStarsWorld Kigali in 2014
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 10
“Everything around you that you call life was made up by people that were no smarter than you and you can change it, you can influence it, you can build your own things that other people can use.Once you learn that, you'll never be the same again.”
-Steve Jobs
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 11
The potential of
technology we can
easily access is amazing.
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 12
Source: Youtube: RideswithChuck
Local Motor’s
3D printed car
in 2014
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 13
Venture$$$
Designs
TalentTraining
Ideas
Resources
The Internet
People
Feedback
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 14
Venture$$$
Feedback
Designs
TalentTraining
Venture$$$
Feedback
Designs
TalentTraining
Ideas
“labor on tap”
Resources
People
The Internet
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 15
Venture$$$
Feedback
Designs
TalentTraining
Venture$$$
FeedbackIdeas
Designs
TalentTraining
“mass customization”
“labor on tap”
People
Resources
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 16
Venture$$$
Feedback
Designs
TalentTraining
Venture$$$
Feedback
Designs
Talent
Venture$$$
Talent
“mass customization”
Ideas
“labor on tap”
Resources
People
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 17
Venture$$$
Feedback
Designs
TalentTraining
Venture$$$
Feedback
Designs
Talent
Venture$$$
Talent
“mass customization”
Ideas
“labor on tap”
Technical capacity
Resources
People
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 18
Venture$$$
FeedbackIdeas
Designs
Customer
Talent
“labor on tap”
Training
“mass customization”
People
Resources
Technical capacity
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 19
Venture$$$
FeedbackIdeas
Designs
Customer
Talent
e-commerce
“labor on tap”
Training
“mass customization”
People
Resources
Technical capacity
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 20
Resources
Venture$$$
FeedbackIdeas
Designs
Customer
f-commerce
Talent
People
e-commerce
“labor on tap”
Training
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 21
Resources
Venture$$$
FeedbackIdeas
Designs
Customer
f-commerce
i-commerce
Talent
People
e-commerce
“labor on tap”
Training
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 22
Resources
Venture$$$
FeedbackIdeas
Designs
CustomerPhone
F-commerce
i-commerce
click-and-mortar
Talent
People
e-commerce
“labor on tap” p-commerce
virtual goods
Training
remote assistance
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 23
Moore’s Law illustrated by the development of Lara Croft’s character 17 years
Source: http://www.halloweencostumes.com/blog/p-468-tomb-raider-infographic.aspx
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 24
Lara Croft today vs.
17 years ago
Source: http://www.halloweencostumes.com/blog/p-468-tomb-raider-infographic.aspx
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 25
Source: http://www.cafesmom.com/index.php/2014/09/04/the-unicorn-effect-code-words-for-stepmoms/
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 26
Source: https://medium.com/backchannel/here-are-the-secrets-of-unicorn-companies-c8951b99215b
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 27
Source: http://www.cafesmom.com/index.php/2014/09/04/the-unicorn-effect-code-words-for-stepmoms/
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 28
Startup contests
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 29
Promote an entrepreneurial culture
Startup contests
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 30
Help new + small startups earn legitimacy
Promote an entrepreneurial culture
Startup contests
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 31
Help new + small startups earn legitimacy
Promote an entrepreneurial culture
Opportunities to support or found your own
Startup contests
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 32
Source: http://www.forbes.com/sites/adamhartung/2015/01/06/why-now-is-the-time-to-buy-tesla-motors-stock/
Competing against an existing startup can help expand the market
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 33
Moments to exchange + change your mind
Help new + small startups earn legitimacy
Promote an entrepreneurial culture
Opportunities to support or found your own
Startup contests
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 34
Moments to exchange + change your mind
Help new + small startups earn legitimacy
Promote an entrepreneurial culture
Opportunities to support or found your own
Moments to collectively define our startup culture
Startup contests
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 35
Image to left: Danny de Vito, used-car salesman in Matilda
Used-car salesman?
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 36
Founders must be more devoted to product
quality, knowing that their company will not
survive without delighting the customer.*
*Young companies suffer from liabiliteis of newsness and smallness and have to build legitimacy (Aldrich & Fiol, 1994; Stinchcombe, 1965).
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 37
ideaspitches
inspiration
important
opportunity for
startups
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 38
ideaspitches
inspiration
important
opportunity for
startups
information
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 39
demonstrate these 6 things (and keep doing them)
How to be a great startup:
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 40
1. Need for the product or service
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 41
1. Need for the product or service
2. Large + growing target market, composed of well-
understood customers
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 42
1. Need for the product or service
2. Large + growing target market, composed of well-
understood customers
3. Creative and effective use of resources
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 43
1. Need for the product or service
2. Large + growing target market, composed of well-
understood customers
3. Creative and effective use of resources
4. Differentiation (through innovation or design)
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 44
1. Need for the product or service
2. Large + growing target market, composed of well-
understood customers
3. Creative and effective use of resources
4. Differentiation (through innovation or design)
5. Positive market reaction (e.g. hockey stick)
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 45
1. Need for the product or service
2. Large + growing target market, composed of well-
understood customers
3. Creative and effective use of resources
4. Differentiation (through innovation or design)
5. Positive market reaction (e.g. hockey stick)
6. General plausibility (we trust you + your team)
An ideal startup pitch demonstrates:
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 46
But also: Why?
How? is important.
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 47
What is your vision of the world?
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 48
They have our interest because
they also know why.
These founders are discovering
how to build valuable companies.
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 49
To enable the detection of hundreds of conditions and
diseases from a few drops of blood. Elizabeth Holmes, youngest self-made billionaire at Theranos (worth $10B).
Source: http://www.inc.com/magazine/201510/kimberly-weisul/the-longest-game.html
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 50
To help people with spinal cord injuries walk again.
Source: http://www.begeek.fr/hello-tomorrow-challenge-2014-vive-linnovation-127310
Gregoire Courtine
and Vincent Delattre
at G-Therapeutics
(EPFL spin-off)
created robot-
assisted training and
implantable
stimulation system.
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 51
To plant trees faster
and cheaper, and
combat deforestation.
Susan Graham:
Source: http://hello-tomorrow.org/susan-graham-biocarbon-engineering/
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 52
To enable safer search and rescue missions after
disasters.
Source: http://www.dronesandsociety.org/?p=674
Adrien Briod and
Patrick Thévoz at
Flyability (EPFL
spin-off) pose with
Gimball, a rotating
carbon fiber
protective frame
encasing a robot,
controlled by a
flight control
algorithm.
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 53
You have the right tools, and are in the right place.
200+ startups founded in 20 years.
200M+ CHF invested in startups in 2014.
1-2 startup founded each month.
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 54
Please ask keep asking
the right question.
Source: http://vpiv.epfl.ch/innogrants
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 55
Why?
Source: http://vpiv.epfl.ch/innogrants
Nettra D. Pan | EPFL College of Management of Technology | @nettra
EPFL Forum – Startup Day | Oct. 7, 2015 | Lausanne 56
What new world will you pitch?
top related