pitch your story

Pitch it like it’s hotDear culture jammer, here’s how to tell your story

Maribor, 20th September, 2014

You are not as ugly, or as beautiful as you’d imagine

Sell as much as tell

The one with the best story wins.

Intro + 1-liner

Problem and who suffers most

Solution

Why now, why you (the USP)

Domination plan: your go-to market, channels, partners

Final punch with a CTA

Pitch the problem. Not your idea.

Pitch the Why

Goals and drivers

Why do YOU care?

Storytelling 101

Storytelling 101

Setting

Characters

Plot

Conflict

Theme

What really, really matters here

Storyteller Audience Content

Storyteller

Audience (context)

Know your audience well. Know where, when and to who you pitch.

Content

Find your Frodo

People dig stories

The power of stories

Stories differentiate you & create added value

They help you build engagement with your peers

!

Stick your story and make it real (forget Mary and John!) Have 1 case study and 1 clear message Keep the flow Be authentic - don’t fake it! Don’t try to explain everything - leave something The goal of the pitch is: get a second chance Finish early and come out strong!

www.edgartells.me

@edgartells

Damjan Obal

@damjanobal damjan@edgartells.me