pitchingfaculty.wwu.edu/schadeb/dsgn361/website/images/pitching.pdfpitching key points build with...

DIGITAL MEDIA DESIGN II

Pitching

KEY POINTS

Build with purpose Be confident Build a stellar presentation Find your client side advocate Be prepared Frame your story

MORE HOT TIPS

Show only what is necessary

Images are worth 1000 words, don’t include much text

Convey a single, focused message—or story

Hook your audience in the first few slides

End remarkably

WHAT TO INCLUDE

Identify who your key team members are and their credentials

Creative brief

Research (present metrics that show how you arrived at the problem)

Problem (refined brief)

Solution (what is your unique solution and how does it work/look)

WAIT FOR IT…

Build up to the big reveal

Story arc a Story arc b

CREATE A TEMPLATE

Create guidelines but vary the slide layout to avoid redundancy

Use a grid to visually layout your content.

Use video, images, and illustration to show key moments and ideas

DON’T OVER DESIGN

VISUAL STORYTELLING IS KEY

Start with the lightest visuals and build momentum into your best visuals.

FOCUS & SIMPLIFY

Dedicate each slide or section to only one topic

SUPPORTING COPY

The less confusion around the delivery, the better.