pittsburgh nonprofit summit - the art of storytelling, andy goodman

We’ve got a problem.We’ve got a problem.

I’m positive we have a problem.

Friends of the Children (Friends) is an intervention program for the most vulnerable children living in seriously high-risk

environments

• Avoid involvement in criminal justice system • Avoid early parenting• Graduate from high school with a plan for the future

Outcomes for children

• Most vulnerable children are selected based on research-based risk factors• Children receive early intervention starting in kindergarten or first grade and long-term

mentoring and support continuing through high school graduation• Children spend one-on-one quality time with a “Friend” who is a full-time, carefully

selected, and trained professional• Children are offered comprehensive services to meet their academic, social, emotional,

and physical needs

Service model

• Teachers, Firefighters, and Friends*—Friends will become part of the “social fabric” of our communities; helping our nation’s most vulnerable children develop the relationships, goals, and skills necessary to break the cycles of poverty, abuse, and violence and become contributing members of their community

Vision

Friends’ unique program is specifically designed to identify and support our nation’s most vulnerable children

Identify the most vulnerable children early…

• Proactive child selection process

–Research shows that early risk factors can identify young children most likely to fall victim to later serious negative outcomes–Friends works with schools in high-poverty areas to select children based on risk factors and then conducts extensive outreach to families to enroll children

• Early intervention–Children enter by the end of first grade

…and provide them with a supportive, qualified adult

• Supportive, qualified adult–Professional Friends

• Full time, paid employees• College educated• Are experience and

talented working with high-risk youth

–Selected through rigorous hiring process –Receive extensive initial and ongoing training–Are highly supported and supervised by program staff

… and holistic services over a sustained period of time

• Holistic approach–Friends develop quality one-on-one relationship with child

• Meet with each child 8 times for 16 hours/month

• Develop and update individualized goal plan for child

• Engage in community service and other activities

–Friends and program staff work to support each child’s academic, physical, emotional, social, and mental health needs

To start the business planning process, Friends developed a comprehensive Theory of Change for the network

Helping our most vulnerable children living in seriously high-risk environments develop the relationships, goals, skills, and resources necessary to thrive.

4.…needed to successfully implement these strategies

5.…to produce these outcomes among children and youth

Qualified and Effective Personnelwith Expertise in: Management Business/strategy planning Program Development and QualityAssurance Management of quality, including

database and reporting system Curriculum development for child

and adolescent programming Training of supervisors and child

serving staff Evaluation management Developing and maintaining

collaborative partnerships Infrastructure/Operations Financial and HR systems, including

hiring practices IT Financial Sustainability/Development Fundraising with national and local

major donors Developing/testing fundraising

strategies including new products Marketing and Public Relations Grant writing (government and

foundations) Government Relations (lobbying) Developing and maintaining

corporate Partnerships Board Members with Commitment to Friends of the

Children National connections (corporate,

foundations, individuals) Expertise in a substantive area

(finance, law, public relations, national organizations)

Willingness to help with fundraising Budget to support personnel

Program Development Lead efforts to refine the program Provide assistance in addressing ad

hoc program questions Quality Assurance Establish standards and best

practices for chapters; Review outcome data for children

and assist chapters in using data to improve program

Assist chapters in selecting and retaining both children and Friends

Provide curriculum and training for Friends, supervisors, Executive Directors

Conduct site visits, provide coaching Assist chapters in identifying gaps;

suggest strategies for addressing gaps

Infrastructure/Operations Provide support for hiring qualified

and effective Executive Directors Establish standards for accounting,

HR, and insurance; provide templates and free/fee-based support for implementation

Assist in Board development (clarify roles, orientation, training, support)

Implement regular processes to share information/lessons learned through intranet, conference calls, meetings

Establish database system including forms, software, hardware;

Financial

Sustainability/Development Coordinate donor prospects Provide marketing/PR strategy and

selected products, materials (like sponsorship); train chapters

Provide case statement, framework and assist chapters in developing strategic plans including growth and development plans; Board, ED training

National Evaluation Provide leadership in seeking funds

for and in managing program research, longitudinal evaluation study

Dissemination of evaluation results

High Quality Friends High quality Friends who remain in relationship for a

minimum of four years with a monthly minimum of 6-8 contacts of 16 hours with each child

Friends with an associates degree or more (preferred); a minimum of two years direct experience with children living in seriously high-risk environments; safe driving record

Friends who work with no more than 8 children Selection of Vulnerable Children Living in High RiskEnvironments Children served by each chapter meet specified

screening criteria (see risk and protective factors chart)

Children identified by the end of the first grade

Children selected in collaboration with credible and supportive community organizations

A working relationship with child’s parents or guardians

High Quality Program Resources and Support,

Directly or through Partnerships A safe space for Friends and children

Educational support services

Physical, emotional and social services

Caregiver support for basic needs and appropriate interventions when necessary for child’s progress

A strong working partnership with schools

A commitment to program children through high school and as they move within the service area

Financial Sustainability/Development Personnel with development expertise

Engaged and effective board

Sound and active development plan, including local major donors

Sound and active marketing and PR plan

Adherence to national branding standards

Diversified funding base

In-kind and volunteer resources

An enduring high-quality relationship

for each child with a professional paid) mentor (the Friend)• One-on-one long-term positive

relationship• Individualized plans for success

for each child• Review progress semi- annually Friends who have the knowledge, experience, and ability to provide

skill building and/or resources for:• Social development• Emotional development, including

anger management• Academic development• Problem solving/making positive

choices• Appreciation of own culture and

cultures of others• Skills that build towards independent

living (i.e. hygiene, nutrition, time management, social courtesies, budgeting)

• Development of individual talents and interests

• Participation in meaningful and quality extracurricular activities and community service.

Program resources and support, directly or through partnerships, in the following areas of need:• Services for children, including

physical, emotional and educational support, community service activities, special talent opportunities

• Services for caregivers, including referral to social services

• A safe space for Friends and children to gather

IntermediateSocial and EmotionalDevelopment• Strong relationships with adults,

peers, and community• Improved mental and emotional health

Making Good Choices• Reduced aggression and problem

behaviors• Avoidance of substance abuse

School Success• Academic performance and progress

(attendance, appropriate classroom behavior, progression in reading/math/ computer literacy and promotion)

Other• Improved health care (both physical

and mental including reproductive when appropriate)

• Plan and skills for the future (post high school)

Long-term• Avoid Involvement in the

Criminal Justice System • Avoid Early Parenting• Succeed in School with a

minimum of a high school diploma (1st choice) or GED

2…..to provide these activities and services

1. National Friends needs these resources

3….so that chapters have these elements

Friends develop quality one-on-one relationships with the children and conduct appropriate interventions when necessary to ensure progress.

“I was bad…”“I was bad…”

T.R. and Zach

Zach Harris

T.R. (#2) Fall 2003

Friends develop quality one-on-one relationships with the children and conduct appropriate interventions when necessary to ensure progress.

Our foundation intends to have a material and systemic impact on the priorities identified by our program areas and strategic alliances.

OF JARGON

StorytellingSocial Networking 1.0

storytelling

The First Big Thing

Storytelling is an integral part of our history, identities, how we remember, and why we give.

Why is narrative so powerful?

I don’t know any stories.

The “How We Met” Story

The “Why I Never Eat Sushi” Story

The “Why I Prefer Dogs over Cats” Story

The “My Annoying Teenager” Story

The “I Should Be on American Idol” Story

The “Why I Do What I Do” StoryIDENTITY

“…the collection of stories we have compiled is, to some extent, who we are.”

The “Why I Do What I Do” Story

STORIES YOU WANT TO TELL

- STORIES NOBODY WANTS TO HEAR

STORIES YOU TELL (YOU)

MEMORY

Memory Study (1976)5 year olds

soap and shoe

1 out of 21

soap and shoe in a sentence

8 out of 21

““...”...”

soap and shoe in a question

16 out of 21

““ ?? ””

++ 1 out of 21

16 out of 21““ ?? ””

8 out of 21““...”...”

“The Impact of Learning About the Identifiable Victim Effect on Sympathy” University of Pennsylvania/Carnegie Mellon, 2004

Deborah Small, Paul Slovic, et al.

$1.14 $2.38

GENEROSITY

Identify your “core stories” and make sure everyone who represents your organization knows them by heart.

What kinds of stories should you tell?

The “Why I Do What I Do” Story

IDENTITY

The “Nature of our Challenge” Story

ORGORG

ORGANIZATIONAL IDENTITY AND CULTURE

The “How We Started” Story

ORGORG

The “Emblematic Success” Stories

ORGORG

The “Performance” Stories

ORGORG

The “Where We Are Going” Story

The “Striving-to-Improve” Story

ORGORG

The “Where We Are Going” Story

The “Striving-to-Improve” Story

ORGORG

The Forbes Funds

Lakota Nation

The Sacred BundleOne last story…

Sacred Bundle of

Dr. Jane Goodall’s

Your StoriesThe EndThe EndDefinitely NotDefinitely Not

storytellingWORKSHOP

It’s in your DNA.

It was a

stormy

2 minutesThink about a time when there was something you really wanted.

2 minutesTell a story about that time to the people in your group in 2 minutes or fewer.

Storytelling Exercise

Start with the person sitting farthest to the left. The person who will go last is the timekeeper.

When your group is done, please signal me. (And please remain at your table.)

Storytelling Exercise

What do these stories have in

common?

What do these stories have in

common?

RESOLUTION

Story Structure

INCITING INCIDENT

PROTAGONIST

BARRIER

ACT I ACT II ACT III

JOURNALISTIC STORYTELLING

NARRATIVE STORYTELLING

Story Structure: Journalistic vs. Narrative

• Child psychologist shot by former patient.

• Starts working with child who sees dead people.

• Psychologist turns out to be dead all along.

Story Highlights

Story Structure: Journalistic vs. Narrative

RESOLUTION

Story Structure: The Role of Choices

INCITING INCIDENT

PROTAGONIST

BARRIER

ACT I ACT II ACT III

CHOICE

While an occasional disinclination to exercise is exhibited by all age cohorts,

the likelihood of positive health outcomes makes even mildly strenuous

physical activity all the more imperative.

What if a nonprofit had written Nike’s slogan?

“Without Sports”Surfers Healing

Izzy Paskowitz

Share the joy of surfing

Kids don’t want to go

Takes them anyway

PROTAGONIST

BARRIER

OVERCOMES BARRIER

MEANINGMore to sports than who won or lost

Use this template to develop core stories.

Questions & Comments

www.thegoodmancenter.com

@GoodmanCenter

“The Magic of Giving”Peruvian Cancer Foundation

pittsburgh nonprofit summit - the art of storytelling, andy goodman

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