pizza hut aparna

DONE BY APARNA HARI

MBA AROLL NO.: 1379

COUNTRY OF ORIGIN AND HISTORY

INDUSTRY

• Pizza Hut is an American restaurant chain and international franchise that offers different styles of pizza along with side dishes.• Corporately known as Pizza Hut, Inc., it is a wholly owned subsidiary of Yum! Brands, Inc., the world's largest restaurant company.

LOGO

FIRST LOGO

COMPETITORS

KEY PEOPLE

Dan and Frank Carney, Founders

David C. Novak, Chairman Scott Bergren, President

PRODUCTS & SERVICES

PRODUCTS

• STARTERS• PIZZAS• PASTAS• SALADS• BEVERAGES• DESSERTS

STARTERS

PIZZAS

PASTAS

BEVERAGES

DESSERTS

OPERATIONS IN INDIA

• Pizza Hut entered India in 1996, and opened its first restaurant in Bangalore.

• Pizza Hut has 95 outlets across 24 cities in India; and employed nearly 4,000 people by end of 2004.

• A major player in the Indian fast food and beverage sector.• Pizza Hut is moving beyond the metros, foraying into 12 to

13 new markets (Trichy, Nagpur, Bhubhaneswar, Thiruvananthapuram and Pondicherry)to increase penetration.

• Has formed partnerships with recognised brands such as Nestle and Pepsi.

OPERATIONS IN INDIA

• The world’s only 100% Vegetarian Pizza Hut restaurants are located inAhmedabad, Surat andMumbai’s Chowpatty, anda special Jain menu that provides only root-basedpizzas.

CURRENT STATUS

• As of 2012, there were more than 6,000 Pizza Hut restaurants in the United States, and more than 5,139 store locations in 94 other countries and territories around the world.

• Pizza Hut: Serving from 95 outlets in 24 cities of India. US$ 25 million investment

• For Pizza Hut, India is one of the top 5 growth markets worldwide.

• The market size of the pizza segment is around US$ 87 million and currently growing at the rate of 15 per cent to 17 per cent per annum.

FUTURE PLANS

• Having completed 15 years of operations in India, casual dining chain Pizza Hut is looking to enhance its presence across the country and run 250 outlets by 2015.

• Besides strengthening retail presence, Pizza Hut is also looking to expand its product offerings to consumers.

• At the same time, a new range of 15 different pizzas would be rolled out at stores across the country.

• The expansion plans is part of the global expansion plans strategy of Yum! Brands.

FUN FACTS IN PIZZA HUT

In 2012, Pizza Hut released its own brand of perfume in limited quantities in Canada.

PIZZA DELIVERY TO SPACE

THANK

YOU!